Ascent Global Logistics Marketing FAQ Guide

Transcription

1 Ascent Global Logistics Marketing FAQ Guide How do I order Business Cards? Go to 1. If you have ordered business cards before, login. If not, have your agency owner request a login from onboarding@ascentgl.com. 2. Click on option to start new business card order. Please input the following information on your business card: First and Last Name (middle initial if desired) Accreditations (LCB, CES etc.) Job Title Team Name = Ascent Power (this is the only acceptable reference) Address (@ascentgl-power.com) Physical Address (city, suite number, state, postal code) Please use directional codes if you have them; Suite must always be spelled out; Use PO Box if this is what you are using; State appreciation must be in ALL CAPS Phone Number (please note you can only list two phone numbers. Options include cell, office, direct or fax) Format: Please double check all the information you have added, and when complete click Add to cart. 4. Enter your ship to information, and use credit card to pay (Reminder: there is no reimbursement for personal business cards, as stated in the agent agreement contract) Typical time frame for production and delivery ranges between two and three weeks. How do I obtain Sales Brochures? Go to Navigate to Sales Brochures, click to start order. Use drop down to select quantity. On checkout screen please include: First and Last Name Full Ship to Address o Including street address, suite number, city, state, postal code, attention first and last name, contact phone number

2 Quantity desired of each size o (Big = 8.5 x 11 two-fold including pocket and business card holder. Small = 4 x 5.5 two-fold) Typical time frame for distribution ranges between two and three weeks. Where do I find Sales Sheets, PowerPoints and other marketing pieces? 1. Go to 2. Navigate to Sales Sheets (please note you can download electronic copies or order to be print on demand and be delivered to you). On checkout screen please include: First and Last Name Full Ship to Address Including street address, suite number, city, state, postal code, attention first and last name, contact phone number Quantity desired of each file Typical time frame for distribution ranges between two and three weeks. What should I do when attending an Industry Event? Immediately after you find out you are attending, please marketing@ascentgl.com including the below details: Event Name Event Dates Event Location Whether you will need a branded sign/table/booth o Small Pop-up 3 feet long x 8 feet tall Ascent banner o Big 10 feet long x 10 feet tall Ascent trade show booth (also includes podium) o Table Cloth Event Ship to Information if requesting sign/table/booth, promotional items or brochures First and Last Name of all Attendees (for social media promotion)

3 Important! At the event, please take pictures and to Pictures of the team in front of the booth, your badges, networking sessions etc. are all good photo opportunities. When sending pictures, please send full size and do NOT compress images. How do I set up my signature? Please refer to the Ascent Power Agent Signature Suggested Guidelines below for instructions and a template. Name Ascent Power Ascent Global Logistics Authorized Agent Agency Name Agency Title Office: Cell: Street Address City, State If you have and want to use your own agency logo, it should be below and no larger than the Ascent Power logo. If you experience issues with formatting the new signature, please see the below template designed in plain text. This is the only alternative signature acceptable. First Last Authorized Agent Ascent Power Ascent Global Logistics Office: Cell: Street Address City, State 04332

4 signature consistency helps us present a professional brand to the market. It is encouraged that the correctly formatted Ascent Power signature is shown in all s. If you need help with your signature, please ask your direct supervisor. What are some other details I should know about Ascent marketing to help my sales activities? Follow Ascent social media channels and interact with Ascent posts Be sure your leads and clients are signed up to receive CLIFF NOTES (weekly external newsletter) Consider enrolling your leads in the Ascent marketing workflows (contact marketing@ascentgl.com for more information) Monitor the Ascent Global Logistics blog (blog.ascentgl.com) for helpful articles to share with leads and clients Refer to the Ascent Branding Guidelines for specifications on marketing compliance (please note the guidelines are at the end of this document). How do I sign up my leads and customers to receive CLIFF NOTES (Ascent s weekly industry e-newsletter)? Please submit complete contact details using the Ascent HubSpot Template. If you do not have a copy of the import template please marketing@ascentgl.com or navigate to my.rrts.com to download the template. Where can I buy Ascent branded apparel (at my own cost)? Please navigate to to order Ascent branded apparel. Please note that apparel color options will be limited to ensure compliance with the Ascent branding. On light colored apparel the full two tone logo should be used. On dark colored apparel the one color (all white) logo should be used. If you have questions on brand compliance please marketing@ascentgl.com. Please note that apparel purchases are at your own cost. Exceptions can be made for trade show or golf outing attendance but approval for expense must be obtained through your direct supervisor.

5 Branding Style Guide May 2018

6 BRANDING LOGOS The full two-color is the primary logo and should be used in all instances if at all possible. If the situation requires a single color logo please use the below guide to maintain logo integrity.

7 BRANDING LOGOS Only co-branded logo to be used:

8 BRANDING LOGOS Only Ascent Power logo to be used: BRANDING LOGOS Only PEAK logo to be used:

9 BRANDING COLORS Dark Blue hex RGB Pantone 301C Light Blue hex 9acaeb RGB Pantone 291C Gray hex RGB Pantone 2333U BRANDING FONT Arial

10 BRANDING FORMATTING Brand Name: Ascent Global Logistics (Each word should be capitalized.) Only Acceptable Shortened Reference of Brand Name: Ascent (AGL, Ascent Global, Ascent GL or any other combination should never be used.) Tagline: YOUR PARTNER FOR PEAK LOGISTICS PERFORMANCE (Should be in all capital letters and no period.) Headline: REACH NEW HEIGHTS IN SUPPLY CHAIN EXCELLENCE (Should be in all capital letters and no period.) Service Line Names: Domestic Freight Management International Freight Forwarding Retail Consolidation (First letter of each word should be capitalized.) Service Line Order: (The order of the service lines should always be Domestic, International and then Consolidation.)

11 Only Acceptable Shortened Reference of Service Lines: Domestic International Consolidation (Please note Retail should not be used to describe Retail Consolidation.) Boilerplate About Us Copy (For Press Releases or Other Media): Ascent Global Logistics, an independent operating segment of Roadrunner, is an assetlight U.S. based global logistics provider that specializes in domestic freight management, international freight forwarding and retail consolidation solutions. Committed to providing customized logistics solutions, premium customer service and state-of-the-art technology tools to help clients accelerate their climb to supply chain excellence, Ascent Global Logistics is Your Partner for Peak Logistics Performance. For more information, please visit the Ascent Global Logistics website,. Standard About Us Copy (For Sales Materials or Digital Marketing): Ascent Global Logistics is a full service global logistics company providing: Domestic Freight Management (hyperlink to main solution page on website) International Freight Forwarding (hyperlink to main solution page on website) Retail Consolidation (hyperlink to main solution page on website) With a commitment to providing clients with customized logistics solutions, premium customer service, state-of-the-art technology tools and continuous logistics education, Ascent Global Logistics is your partner for peak logistics performance. Visit for more information. Only Acceptable Way to Formatting Co-Branding: Prime Distribution Services, An Ascent Global Logistics Company (Should be in all capital letters separated by a comma.)

12 Technology: PEAK (Should be in all capital letters and no period.) PEAK Tagline: TECHNOLOGY BEYOND LOGISTICS (All caps and no period used.) External Newsletter Name: CLIFF NOTES (Should be in all capital letters and no period.) Grammar: Please do not use the oxford comma, which is the comma used to separate the and and the second to last point in a list, in official business documents. Incorrect Example: o Ascent Global Logistics offers Domestic Freight Management, International Freight Forwarding, and Retail Consolidation. Correct Example: o Ascent Global Logistics offers Domestic Freight Management, International Freight Forwarding and Retail Consolidation. Tone of Voice: The official brand tone should be business professional and concise. Use succinct sentences and limit use of pronouns in official communications. Other: Always spell out percent in formal communications. INTERNAL (ONLY) Tagline:

13 ONE Vision. ONE Mission. ONE Team. (ONE should be in all capital letters and the first letter of Vision, Mission and Team should be capitalized. Each should be separated with a period.) Any variations or requests for requests should go through marketing.