Smart light boosts your sales Lighting solutions for shopping centers Light is OSRAM

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1 Smart light boosts your sales Lighting solutions for shopping centers Light is OSRAM

2 OSRAM lighting for shopping centers I Solution and services Smart solutions for sustainable business The right lighting is a key factor for the attractiveness and success of any shopping center. It has to arouse attention, support orientation and allow for safe movement of customers and should also shine in terms of efficiency, longevity and profitability for the operator of the center. With innovative lighting solutions and intelligent solutions beyond light, we can help you to promote your sales and optimize operational costs at the same time. Complete solutions from a single source OSRAM Lighting Solutions can offer you optimal lighting solutions for every application and requirement in shopping centers of any kind and size from a single source. Whether cutting-edge LED solutions or state-of-the-art conventional lighting, color-true general lighting or brilliant spot-lights, stand-alone solutions or light management systems from dynamic lighting and daylight regulation to location based services, parking management and data analytic: Perfect efficiency, flexibility and individuality always lay the basis for your success. Competent support for every step of the way We see our task as not only supplying you with products. Our approach is to offer you complete solutions and comprehensive services precisely matched to your requirements and concepts. Whether you're refurbishing existing lighting or setting up a new system, we support you throughout your project: from the planning of your project and the selection of the right products to the realization and comprehensive technical support. In addition, you can also profit from valuable extra services such as energy audits, custom-designed luminaires or financing concepts. Data Management Our Solutions 2 3

3 OSRAM lighting for shopping centers I Important lighting aspects Successful solutions in any respect We want to help you achieve both a leading position in terms of visual attractiveness and successful digitalization management while at the same time optimally taking into account sustainability and security aspects. These secrets of success apply to every retail environment and especially to shopping centers. Increase footfall Guide your customers Draw attention to your product Digitalization Attractiveness Interact with your customers Attract people to your shop We are your partner in: CO ² reduction Cater for a feeling of safety Security Sustainability Provide orientation to your customers Save energy and resources Reduce operational costs 4 5

4 OSRAM lighting for shopping centers I Sustainability Sustainability is more than energy efficiency Sustainability is an integral part of our corporate culture defining our attitude in dealing with one another. The basis is the integrated concept of the three pillars of sustainability economy, environment, society. This concept is reflected in the commitment to meet the sustainable goals of the United Nations and emission targets of the European Union, systematically reduce hazardous substances and use a high proportion of recyclable material. If you wish to know more about our sustainable activities, see: Economy Corporate Governance OSRAM strives to ensure that its corporate governance strengthens its corporate values responsibly, transparently and sustainably. Innovation Management OSRAM works continuously on its ability to innovate. Research and development (R & D) are the fundamental cornerstones for continued sustainability. Operative & Brand Excellence As a leading lighting manufacturer, OSRAM offers a consistently high brand and quality promise. Society Employees OSRAM assumes responsibility as an employer that respects human rights and offers fair working conditions. The health and safety of employees at their workplace is a high priority for OSRAM. Commitment As part of our social commitment, OSRAM promotes a variety of unique initiatives relating to education, science, art and culture, and supports social and humanitarian projects. Environment Product Responsibility OSRAM makes an active contribution to environmental protection with innovative products for sustainable lighting solutions, ranging from components and luminaires to complete light management systems. Operative Eco-efficiency Environmentally-friendly production methods support the achievement of self-imposed environmental protection objectives. Climate Strategy OSRAM is committed to the ambitious targets of the EU which call for an absolute reduction in CO 2 emissions, water consumption and waste generation by 20 percent in each case. 6 7

5 OSRAM lighting for shopping centers I Service OSRAM lighting for shopping centers I Important lighting aspects Your vision is our mission OSRAM supports you every step of the way Typical lighting application areas in shopping centers As a complete solution provider, we see our task as not only supplying you with products, but if desired we also carry out planning, installation, commissioning and maintenance: You'd like to use light management systems to achieve more flexible and efficient utilisation? No problem. You wish to define various lighting situations for different applications? No problem. You'd like to remotely monitor your luminaires in the store? No problem. You're looking for a good installation service? No problem. Whether you are refurbishing existing lighting or setting up a new system we support you throughout the complete project, ranging from determining the savings potential, providing lighting design and optional financing to commissioning and maintenance. For more information, visit Façades Shopfronts & windows Hallways & stairs Storage & secondary rooms Parking Areas (In- and Outdoor) Cafés & Restaurants Various commercial activities, building units and functional areas The lighting requirements in a shopping center are as diverse as its shop offer, its functional spaces and the connections between the different parts of the complex. Each area requires its own, matching lighting solution: from more brilliant, effectual and stimulating lighting to guide the customer to more performant and efficient illumination. Optimal attractiveness, efficiency and performance No matter what lighting you are looking for, whether white, colored, static or dynamic lighting, from single retrofit light sources and luminaires to complete controls and lighting management: Our lighting solutions always provide you with the best possible combination of attractiveness, efficiency and performance, perfectly tailored to your individual needs and the specific application. 8 9

6 OSRAM lighting for shopping centers I Exemplary solutions OSRAM lighting for shopping centers I Exemplary solutions Attract & Excite Inspire & Entertain Facade Whether passers-by feel tempted or encouraged to enter your shopping center depends on how it presents itself. An effectively-lit facade and beautifully decorated and illuminated shop fronts will make people want to enter and take a closer look. A dynamic control system can add a special note to your front street facade by changing focus periodically or fading singular items in and out. We offer you a broad range of lighting and control devices and software as well as the expertise to help you present your building to the outside world in the most appealing fashion. Shopfronts & Windows The illumination of shopfronts and windows should focus on attracting customers and leading them into the shop, as the shopfront is the calling card of what is inside. Windows present the best pieces or the best collection of the shop, goods have to be emphasized and illuminated in the right way. Windows also turn into places of interaction, where shopkeepers can talk with customers and send messages via proximity marketing. Dynamic digital lighting and smart retail solutions are our perfect answer to these demands. Hallways & Stairs The main traffic areas corridors, passageways, escalators, lifts and stairs are the essence of every shopping centre, interconnecting the individual levels and shops. With resting areas, open spaces, skylights, fountains, plants, art exhibitions, information boards and terminals and many other architectural features they create the unique atmosphere and appeal of the complex. Light is an integral design element of all this, and we have the expertise to make your architectural concept spring to life. Smart lighting management combines daylight with artificial light to ensure adequate illumination levels at all times while keeping the energy bill under control. State-of-the-art luminaires by OSRAM Lighting Solutions are available for virtually any lighting purpose, from general lighting to information booths, from resting zones to food courts, and from green zones with live plants through to playgrounds for children. A flexible lighting architecture is key in shopping centres where tenants, brands, seasonal needs and decoration tend to change often and spaces are repurposed from time to time. Liner Quattro Washer Quattro ArchiShape Linear Cove Light AC HO RGB Lunis 2 Downlight family Sympholight SYMPL e:cue Butler S2 Sympholight SYMPL 2013 Ira Wexler 10 11

7 OSRAM lighting for shopping centers I Exemplary solutions OSRAM lighting for shopping centers I Exemplary solutions Relax & Restore Cafes & Restaurants Cafes and restaurants are essential parts of any shopping center, offering various opportunities to have a little rest or to meet some friends, for having a fast food or tasting local or international cuisine. Rest areas help to relax customers and put them on track again to continue their shopping experience. OSRAM Lighting Solutions offers color changing and biologically effective luminaires with an invigorating or calming and relaxing effect, and can give expert advice on the best lighting concept to achieve the desired atmosphere. Parking Areas To ensure safety and orientation for both drivers and pedestrians absolutely reliably and at the highest efficiency, a lighting control dependent on movement and presence is necessary, and a daylight-dependent lighting is also required in outdoor parking spaces. We can offer you very effective and energy saving solutions thanks to our powerful LED luminaires, lighting controls and management software especially for parking lots. The high light quality and luminosity of our lighting solutions and perfect compatibility with surveillance cameras also ensure perfect night vision and create a safe environment reducing risks related to theft and vandalism. Storage & Secondary Rooms We supply you with very powerful and cost-effective lighting solutions for warehouses and secondary rooms. A strong and homogeneous vertical and horizontal illumination ensures that all tasks, such as movement and storage of goods, can be carried out safely and effectively. We also deliver extremely robust and long-lasting lighting solutions for cold stores, where the requirements are particularly demanding due to the low temperatures. ArchiShape Linear Lunis 2 Downlight family Streetlight 20 LED Compact Monsun Modario Trunking system Monsun family Compact HighBay Sympholight SYMPL SLC DALI eco Sensor DALI eco Sensor 12 13

8 OSRAM lighting for shopping centers I The intelligent light management system The intelligent light management system The SYMPL range consist of two main components, which can be combined in multiple ways and tailored to any individual project s needs. The SYMPL Core S is the heart of the system and is responsible for orchestrating all SYMPL Nodes and dimmers. Standalone limitation. SYMPL Nodes are the intelligent interfaces to fixtures, sensors or other control systems and come with unified dimensions, power inputs and system bus throughout the entire range to ease installation, extension and maintenance. The SYMPL Core S is running e:cue s new light management software SYMPHOLIGHT and ensures full performance of each installation with every SYMPL Core without any Features at a glance Scalable control solution on a unified Ethernet-based system bus Control DALI and DMX fixtures with one system Extend systems with additional devices at any time Setup lighting control networks with a fingertip Adapt lighting control systems flexibly if requirements change in any project phase Pictures: 2013 Ira Wexler Location Based Services (LBS) Location based services provide site-specific information and other services based on positioning data. They result from the interaction of connected devices, cloud servers and an infrastructure providing positioning data. SMART Retail? OSRAM EINSTONE! OSRAM EINSTONE is a location-based service solution that allows you to leverage synergies across all of your sales channels. Getting to know consumers' habits and providing information at the right time in the right place is becoming more and more important to increase "real" sales on the ground and create synergies with online shopping offers. Our solution is an open platform that can easily be integrated into your existing IT system

9 Member of LS Marketing Technical modifications and errors subject to change. OSRAM GmbH Head office: Siteco Beleuchtungstechnik GmbH Head office: Marcel-Breuer-Strasse Munich, Germany Tel Fax Georg-Simon-Ohm-Strasse Traunreut, Germany Tel Fax