Steve Dean Franwell, Inc. Applying the EPC Network to a Real World Pilot in the Food Supply Chain

Transcription

1 Steve Dean Franwell, Inc. Applying the EPC Network to a Real World Pilot in the Food Supply Chain

2 The Participants Technology Retailer s And others Supplier s And others 2

3 Research Center for Food Distribution and Retailing The first Research Center of its kind worldwide to focus on perishables food distribution and retailing 3

4 The mission The mission of the Center is to provide the food industry and the scientific community with a unique environment for developing knowledge that will assure food quality and safety throughout the whole distribution chain. 4

5 Research Center for Food Distribution and Retailing The goals Facilitate research and education in the multidisciplinary area of the food distribution chain from growers to consumers Disseminate science-based information about the impact of the whole distribution chain on the final quality of the food products on the shelves of a retail store Increase the scope of existing undergraduate and graduate programs at University of Florida by increasing the content in food distribution and retailing Provide support to the food industry in the State of Florida as well as at National and International levels 5

6 Research Center for Food Distribution and Retailing Most of the research done in this area has been limited to small parts of the whole distribution chain 6 In order to study the impact of new technologies, cultivars, or operations, it is important to approach the whole chain in a multidisciplinary way from the source to the shelves at the retail store.

7 Research Center for Food Distribution and Retailing Agricultural & Biological Engineering Precooling Cold rooms Trailers Freezers Displays Back store Pre and post harvest engineering Tracking (RFID) Modeling Packaging Science Retail package (all materials) Modified atmosphere packaging (MAP) Containers Reusable & biodegradable packaging Transportation (air, ground and sea) Packaging dynamics Performance testing Decoration & convenience RFID Postharvest & Horticultural Sciences Cultivars Fresh-cut products Maturity, age Origin & seasons Pre and post harvest treatments Pathology Quality parameters Traceback Food Science & Human Nutrition Food safety & HACCP Sensory quality and shelf life Nutritional value Store conditions Sanitation Order & store preparation Food products development Traceback Operations Management & Economics Farm operations Distribution Center operations Load/unloading operations Logistics Trends in consumer attitudes and preferences Stock Inventory Optimization Marketing & promotion 7

8 Research Center for Food Distribution and Retailing From the grower/company to the consumer and every step in-between Production Postharvest Engineering Packaging Logistics & Transportation Food Quality & Safety Trade & Consumer Economics Graduate Short Courses Training Programs Research & Development New products/processes Value-added Education External Advisory Board Director Co-Director Executive Board Public Relations Marketing & Communication Industry Links Sponsors Scientific publications Extension Publications Technology Transfer Affiliated Members Scientific Meetings Commercial Publications New Findings Newspapers Television Industry Meetings 8 Internet

9 CFDR Project Examples Refrigerated Display Temperature Distribution Improvement Quality Prediction of Produce during Distribution Temperature Mapping during Transit Development of a Universal Reusable Plastic Container for Produce from Growers to Retailers 9

10 Publix Super Markets, Inc Largest employee owned supermarket chain in the US 129,000+ associates Forbes ranked 4 th largest privately held company in America One of the 10 largest-volume supermarket chains in the US 10

11 Publix Super Markets, Inc 2004 retail sales of $18.6 billion Over 850 supermarkets in: Alabama 21 Florida 625 Georgia 159 South Carolina 37 Tennessee

12 Publix Super Markets, Inc Eight distribution centers Boynton beach, FL Dry high velocity Deerfield beach, FL Dairy/meat, frozen, produce Jacksonville, FL Dairy/meat, high velocity, frozen, produce Lakeland, FL Dairy/meat, high velocity, frozen, low velocity, produce Lawrenceville, GA Dairy/meat, high velocity, frozen, low velocity, produce Miami, FL High velocity Orlando, FL High velocity Sarasota, FL High velocity 12

13 Publix Super Markets, Inc Manufacturing facilities Atlanta, GA Bakery plant Deerfield beach, FL Dairy plant, fresh foods Jacksonville, FL Fresh foods Lakeland, FL Bakery plant, dairy plant, deli kitchen, fresh foods, printing services Lawrenceville, GA Dairy plant 13

14 Publix Super Markets, Inc Publix is very excited about our involvement with the University of Florida CFDR. As an advisory board member, Publix has the opportunity to direct research into areas of interests to Publix and to the grocery industry as a whole. One area that is of particular interest to Publix is use of RFID for tracking product through our supply chain. We are currently planning a test project where we will receive product labeled with RFID tags into one of our produce warehouses. The purpose of the test will be to expand the research concerning the read rates and viability of RFID tags from a controlled lab environment at UF into a production distribution environment. It should be interesting to see the differences noted when using real forklift operators, as opposed to graduate students and professors. Terri Crawford Business IT Manager, Information Systems 14

15 Who is Franwell? RFID Integration, Development & Installation Involved with RFID since 1993 Continuing RFID research with GTRI Have been part of successful RFID projects for Russell Corporation, IPL, H.D. Smith, IP (all software development) Extensive software development experience (30 years) 29 years of food retail, processing & distribution Associate member of The Research Center for Food Distribution & Retailing at the University of Florida At CFDR responsible for the installation and maintenance of the RFID technology Continue to work on issues related to products that are not RFID friendly (products that contain water & metal) Integrating RFID in packaging 15

16 Franwell and the CFDR Most advanced RFID laboratory for Food Applications (Tracking and Traceback of Food Items) All Vendors under one roof RFID 16

17 Advantages to a project with the CFDR Multidisciplinary approach Very strong collaborative relationship between departments and members Vital information for the whole food industry Key information distributed to the producers, retailers and consumers 17

18 Research Center for Food Distribution and Retailing Applying the EPC network to a real world pilot in the Food Supply Chain Supplier Retailer CFDR 18

19 Supplier The pilot process starts with the Grower-Packershipper receiving a flagged order from the Retailer. Each order must be flagged In the system of the Retailer and Grower-Packer-Shipper. This flag or status would communicate to the warehouse personnel of both parties that this order is part of the pilot. Print/Encode EPC data on RFID case/pallet labels and apply to cases EPCIS 19

20 Retailer EPCIS 20

21 Research Center for Food Distribution and Retailing Applying the EPC network to a real world pilot in the Food Supply Chain Some CFDR goals for RFID and this project Improve read reliability Data for predicting shelf life of produce Track & Trace Sensors Improve package integration Analytically calculate the ROI of the shared logistical data using input from many different academic disciplines 21