Introduction to the. OpenTravel Alliance OpenTravel Alliance

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1 Introduction to the OpenTravel Alliance OpenTravel Alliance

2 XML Standards for the Travel Industry OpenTravel provides the preferred open source XML standard for the travel and leisure industry OpenTravel formed as a member funded, not-for-profit organization. OpenTravel produces the first open standards for the travel industry. OpenTravel creates a second open standardbased schema product. By using the OpenTravel specification, you ll join a worldwide network of travel industry suppliers, resellers, global distributors and integrators dedicated to meeting their customer and trading partner XML distribution demands OpenTravel Alliance

3 Why Use Standards? The standards body has made the effort to create messages that incorporate variations in supplier implementations So you don t have to Abstract Suppliers Easier to Add, Change, Replace Reusability from trading partner to trading partner Less implementation support Shorter implementation times Lower IT Costs Widespread adoption and industry support Wide body of implementation knowledge OpenTravel Alliance

4 How to Use Standards? Standardise your content internally (do not just use the format of the first supplier you connect to) Abstract suppliers behind internal standards - much easier to change them or swap in/out Use standards where they exist (OpenTravel), even if the suppliers do not support them. Will save you in long term Where standards don't exist (or do not match exactly what you want) then use the core data blocks from OpenTravel to build your own messages OpenTravel Alliance

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7 Open Standard Specification Philosophy Support both mature and emerging travel industry segments Promote message and object re-use when possible Support emerging travel industry trends & business processes Specification is free and openly available to any implementer Specification downloaded from OpenTravel website OpenTravel Alliance

8 Travel Industry Information Exchange Model OpenTravel maintains the common information exchange model (CIEM) created by and for the travel industry service interface schema mapping standard schema mapping application schema mapping trading partner 1 Represents travel industry data at rest (implementer stored) and in motion (exchanged) trading partner 2 OpenTravel Common Information Exchange Model (CIEM) The foundation of all OpenTravel specifications Travel segment contextual mapping service interface schema mapping standard schema mapping application schema OpenTravel Alliance

9 OpenTravel Body of Work The OpenTravel specification supports business functionality for all travel segments OpenTravel Alliance

10 Functionality: All Travel Segments Supported Golf Activity Cruise Day Tour Air Packaged Tour Rail Parking Ground Car Rental 2.0 provides distribution functionality for all travel segments. Location-Based Offers Travel Insurance Online Maps Offers Travel Packages Merchant Services Information Validation Loyalty Program Subscriptions Vacation Rental Extended Stay Hotel Hostel Event RFP Profiles OpenTravel Alliance

11 Functionality: Comprehensive Distribution Functionality Search, Availability, Make Booking/ Modify Booking, Cancel Booking, Notification Actors (person, company, system ) Agreements (trading partner, property rental, status, details ) Aircraft (equipment, cabin class, seat map, services & amenities ) Authority (name, type, status, location ) Company (name, location, departments, divisions ) Contact ( , phone, address ) Coupon (ticket, air pass, loyalty award ) Customer Authentication (user name/ password, PIN, challenge q&a ) Data Verification (frequency, method, status ) Document (passport, birth certificate, drivers license ) Facility (airport, lounge, property, rental unit, restaurant, store, rental location ) Feature (amenity, service, architectural ) Identifier (code, alternate codes ) Information (description, formatted text, category ) Locale (local currency, local language, local time ) Location (address, geocoding, map, neighborhood, island ) Loyalty (account credentials/ status/ tier/ balance, alliance, program, award ) Media (multimedia, image, video, file attachment ) Offer (targeted, merchandising, bundle, rules ) Payment (accepted forms, payment card, bank account, award, commission ) Period (applicable, effective/ expire, blackout date, check in/ out ) Person (demographics, birthdate, related, group ) Policy (pets, check-in, cancellation, no show ) Position (relative, radius, directions, index point ) Price (fare, rate, charge unit, fee, tax ) Product (bundle, package, quote, encoding, ) Profile (agency, company, customer, supplier, consolidator ) Program (marketing, social media, subscription ) Rating (customer rating, industry award ) Reservation (sale information, ticketing location, booking model, PNR ) Rules (booking, packaging, terms & conditions ) Schedule (operation times, location, after hours ) Season (weather, temperature, precipitation ) Seat (premium, location, amenities, price, upgrade ) Systems (status, website, mobile device, application, capabilities ) Trip (sector, segment, characteristics, mode, segment, status ) OpenTravel Alliance

12 Functionality: Designed for Modern Distribution Channels Multi-Participant Sales & Distribution Channels Loyalty Program with Customer Recognition Travel Product Differentiation Partner & Customer Subscriptions & Notifications Travel Distribution Demands Travel Product Bundling, Up-sell & Cross-sell Packaged Trip Shopping & Management Personalized Shopping & Targeted Offers Travel Product Pricing & Bundling Transparency The OpenTravel functional model supports emerging business model and distribution challenges OpenTravel Alliance

13 Schema Products OpenTravel Alliance

14 1.0 XML Message Suite Mature specification Implemented since 2003 Message-based structure OpenTravel Alliance

15 How Implementers Use the 1.0 XML Message Suite OpenTravel Alliance

16 2.0 XML Object Suite Object-based architecture supports rapidly evolving xml tooling Reusable, extensible and substitutable XML objects Rapid deployment of new or enhanced functionality Implementer proprietary functionality Thin client applications OpenTravel Alliance

17 How Implementers Use the 2.0 XML Object Suite Thin Client Applications and API s 2.0 XML Objects API mobile Web Services kiosk 2.0 XML MESSAGE SUITE PAYLOAD 2.0 XML Objects Web Services server Application pc Thick Client Applications Your OpenTravel-enabled API s can function standalone or exchange information with OpenTravel-enabled applications OpenTravel Alliance

18 Membership Benefits The OpenTravel specification supports business functionality for all travel segments OpenTravel Alliance

19 OpenTravel Membership Benefits Influence the structure of the standard Initiate, lead and/or participate in projects Network with potential partners/ customers Marketplace credibility Access to technical staff 24 hour turn-around from OpenTravel Forum Members only documentation and websites Preferred pricing to OpenTravel events OpenTravel Alliance

20 OpenTravel Governance Structure Responsible for strategic direction and organization oversight Board of Directors Interoperability Committee (IO) Member-controlled internal governance structure Workgroups Reviews comments; proposes new work Architecture Transport Travel Integration Hospitality Creates requirements and develops schema Project Teams OpenTravel Alliance

21 Questions? Valyn Perini, CEO OpenTravel 2.0 XML Object Suite Travel distribution just got cool OpenTravel Alliance