Mayuree Paklamjeak.

Transcription

1 Mayuree Paklamjeak Education - B Sc: Food Technology with honor from Chulalongkorn University, Thailand - M Sc: Food Technology with honor from Hebrew University, Israel - Packaging Certificates: from famous oversea Packaging Institutes e.g. Belgium, Italy, Japan, UNDP, etc. - Seminar and Study Tour: every year in many countries in Asia, Europe, North America Professional Background - Thai Packaging Center, Thailand Institute of Scientific and Technological Research (20 service years), last position was Director of Training and Promotion of Thai Packaging Center. - Lever Brothers Thailand (5 service years) as Packaging Development Manager - Golden Food International Company (1 service year) as R&D Controller - Colgate Palmolive Company (13 service years), last position was Packaging Director of Greater Asia Division, retired in Sept Adviser for Thai Packaging Association for 10 years ( ) - Present: Adviser for Plastic Institute of Thailand, Thai Printing Association, Printing & Packaging Industry Group of Industry Federation of Thailand and 2 private companies. Part-time lecturer and Packaging Academy Consultant for many local universities Experience - Research and development of many packaging projects - Packaging design and development for food and consumer products for private companies - Teaching advanced packaging subjects for many local universities, Adviser for 2 Master Degree Thesis for 2 students of Rochester University, USA in 2008 and Invited speaker on packaging topics in training and seminars held locally and abroad, approximate 40 times per year - Author of many packaging textbooks and articles - Academic committee member of industrial products standard for Thai Industrial Standard Institute, total 12 standards completion. - Invited judge of many local and international packaging design and printing competitions, total 22 competitions

2 แนวโน มนว ตกรรมและบรรจ ภ ณฑ แห งอนาคต มย ร ภาคลาเจ ยก 24 ส.ค The 11 th Synchrotron Seminar: Advanced Technology for Industry, 24 Aug 2018

3 Research is the transformation of money to knowledge Innovation is the transformation of knowledge to money Ref : Bayer, Germany Innovation in everything we do for business success

4 Innovation Objectives Ref : Witong Tangtagunninat, MPI Some Innovations need Research as the basic supportive knowledge, some are not. Some are simple, some are not and need Engineering & Manufacturing before commercialization

5 Packaging Innovation Direction is to Meet Global Packaging Trends

6 Single serve Convenience /UD Consumer engagement Brand protection Personal communication Longer shelf life Sustainability E Commerce efficiency Clear information Health and safety Higher education Global Drivers & Packaging Trends Premiumization Supply chain and logistics efficiency Enough rich E- Commerce Personalization More urbanity Small family Growing aging population Minimize food waste Industry 4.0 New trends Ref: Mayuree Paklamjeak

7 The Future: Expanded Packaging Functions Freshness indicator Ripeness indicator Leak indicator Time-temp indicator Moisture absorber Oxygen absorber Antimicrobial MAP

8 Trend Eco friendly while other key functions ok

9 2030 EU Waste Management Goal Recycling: A Future Solution

10 All key functions + Recyclable

11 Hot Material Innovation Single Serve and Convenience Shelf Life (High Barrier) and Sustainability Mechanical Performance and Sustainability

12 Single Serve and Convenience DISPEN PAK - Effective antiperspirant agent in the pack allows the content of soft solid to maintain its shape - Easily dispense with low force pressing Single Dose Capsule Pack

13 Shelf Life and Sustainability Plastic Additive Technology Adhesive Technology DIC

14 Shelf Life and Sustainability Transparent retortable barrier films

15 Mechanical Performance and Sustainability Special resin of ExxonMobil

16 Shelf Life and Sustainability Recyclability with Barrier Property 7 layer PE structure All PE Pouch benefits - High barrier, all PE recyclable pouch with EVOH and compatibilizer - Medium barrier with FauxFoil - No metal film required - Soft feel and quiet sound BOPE laminate & 3 layer PE inner FauxFoil New Reflective Silver offers barrier properties Ref: Ampacet

17 Consumers - are increasingly spoilt for choices and novelty - have fragmented attention spans - are smarter and better educated - have more direct ownership of brand

18 Consumers want to know more Basic information on pack not enough How freshness right now? Is it good to eat/drink now? How was it made? Where does it come from? How do I know it s real? What menu I can prepare from this product and how? 5 Trend Interactive Packaging (Smart Packaging) Real time quality indicator Logistics tracking Product/Story teller Fun, Personalization Brand Enhancement

19 Consumers Engagement by Intelligent Packaging

20 Intelligent Packaging: More to come Temp Indicator Fruit Ripeness Indicator Rancidity Indicator Leak Indicator Freshness Indicator

21 Consumer Engagement by QRT

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23 Consumer Engagement by AR

24 Trend Differentiation for Emotional Buying Segmentation

25 Differentiation for Emotional Buying Psychology & Behavior

26 Personalized Packaging by Digital Printing

27 5 Trend E-Commerce Internet of Every Thing Education Working Purchasing Entertaining Social (Line, FB, etc) ใน ปทท การขายส นค าอ ปโภค บร โภค ผ าน internet เต บโต 15-20% ต อป ในป 2560 ม ม ลค า 2.1 แสนล านบาท

28 Asian Packaging Market of E-Commerce Innventia Report No 387,Sweden

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30 A Packaging Innovation Example from UK 1 Multipack of 3 Cups Multipack using shrink film Multipack using normal PE bag

31 How to prepare the drink Pull the tail to open the foil seal lid Can see chocolate mix Powder at the bottom. Pour hot water in the cup, stir, then ready to drink

32 How to achieve 10 months shelf life Normal paper cup has low barrier Printed paper cover as label Plain paper cup made of paper/coating High barrier plastic cup, fill the product, heat sealed with coated foil (long tail), place the filled plastic cup into the paper cup, using hot air for sealing the plastic cup with paper cup

33 Instant Chocolate Mix in Paper Cup Innovation Points Save shelf space for display Save logistics cost due to smaller corrugated case Longer shelf life Convenience: easily open and prepare for drink Easily separate the components for recycling Well accepted by consumer due to paper cup image Combination of many trends

34 Challenges of Packaging Innovation Business-wise Consumers Preference Meet target consumer s lifestyle in target market Business Need (selling and profit) Technology Readiness Search technology, adapt Collaboration in all value chain Marketing analysis in product life cycle phase Speed to Market Visibility Effective Communication

35 Collaboration and partnership along the value chain lead packaging Innovation& business success Packing/Filling/Capping Warehousing Distribution Design agency Consumption Storage Disposal Polymers, Adhesive Material Ink Suppliers suppliers Converter Converter & Printer Brand Brand Owners owners Retailer Consumer Papers Polymers Films Metal Glass Adhesive Coating Additive Colorant Printing ink Prototyping Converting processes Forming machine Laminate machine Printing machine Decoration machine New approach Warehousing Shelf displaying Waste Management END