MUSKEGON COUNTY PORT ADVISORY COMMITTEE March 24, 2015 MAREC 200 Viridian Drive Muskegon, MI 49440

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1 MUSKEGON COUNTY PORT ADVISORY COMMITTEE March 24, 2015 MAREC 200 Viridian Drive Muskegon, MI Committee Mission/Vision Mission Statement The Muskegon County Port Advisory Committee, working with private shoreline landowners, local and regional economic development partnerships, governmental units, and maritime/logistics experts will coordinate appropriate services, anticipate future needs, provide marketing assistance, and develop long-term strategies for economic growth and environmental sustainability at the Port of Muskegon. Vision Statement The Muskegon County Port Advisory Committee will serve Port of Muskegon partners in further development of West Michigan s international and domestic logistics services through a coordinated strategy of planning, governmental assistance, and infrastructure improvements 1:30 pm 3:00 pm Representatives Present Absent Representatives Present Absent Ben Cross, Vice Chair, County Commissioner, Chairman X Greg VanWoerkom, Rep Huizenga X Ron Matthews, Verplank Dock. Co. Dave Whittaker, Supply Chain X X Vice-Chairman Solutions Terry Sabo, Chairman, County X Dennis Marvin, Consumers Energy X Board of Commissioners Kevin Ricco, GVSU X Eric Kuhn, WMSRDC X Michael Caliendo, Andrie, Inc. X Jonathan Wilson, Muskegon County Economic Development Coordinator X Ric Chapla, West Michigan Economic Development Partnership X Marty Gerencer, Morse Connections X Joe Bailey, Great Lakes Dock X Kenneth Szallai Lake Express X Ken Hulka, Road Commission X Les Brand, Supply Chain Solutions X Mark Eisenbarth, County Scott Musselman, CFO, West Michigan X Administrator Dock & Market X Dave Johnson, Muskegon County Arn Boezaart, Community X Wastewater Management System Representative X Jon Van Wylen, Eco Ship X Charles Nash, County Board of Commissioners X Kathy Evans, WMSRDC X Marty Piette, Muskegon County Airport X Max McKee, Mart Dock X Frank Peterson, City Manager X Justin Headworth, Genesee & Wyoming X Rachel Stewart, Lakeshore Chamber of Commerce X MINUTES I. Call to Order a. The meeting was called to order by Commissioner and Board Chair Cross at 1:30pm. II. Introductions III. Approval of Minutes of January 27, 2015 Page1 Port Advisory Committee Minutes

2 a. Motion by Joe Bailey, seconded by Rick Chapla to approve the minutes of January 27, 2015 Motion Passed IV. Sub-Committee Reports a. Economic Development Sub-Committee i. The Economic Development Sub Committee report was presented by Dennis Marvin Please see attached b. Marketing Sub-Committee i. The Marketing Sub Committee report was presented by Arn Boezaart Please see attached V. New Business a. July 2015 Meeting Date Change July 21, 2015 (Same week as AGLPA Summer Meeting) VI. Next Meeting Date: May 26, 2016 VII. Adjournment a. Motion by Arn Boezaart, seconded by Rick Chapla to Adjourn Motion Passed Page2 Port Advisory Committee Minutes

3 Powering West Michigan to Prosperity PORT OF MUSKEGON Port Advisory Committee Subcommittee Updates 3/24/15

4 Muskegon County Port Advisory Committee Economic Development Subcommittee Update

5 Creating A Vision: Muskegon as a Global Logistics Hub Multi-modal logistics hub- air, rail, and water River Barge Shipping to Gulf Increase international shipping, e.g., wind components from foreign OEM Link to Port of Cleveland-Europe 3

6 Creating A Vision: Port Advisory Committee Economic Development Subcommittee Five Tasks Studies and due diligence Market analysis/potential Infrastructure Governance structure Master Vision of Lake Muskegon 4

7 Task 1: Studies and Due Diligence Data base established Studies and reports previously completed Data base searchable by key word Data base posted on Port of Muskegon web site Next step-sort relevant from dated information 5

8 Task 2: West Michigan Logistics Study Completed by MEDC, Right Place, and MAF Phase 1 complete-10 companies-kent County Phase 2-Expanded base and geographic area Next step-secure final funding or develop another approach Source: 6

9 Task 3: Infrastructure Analysis Detailed inventory and assessment of all four modes of transportation (roads, water, rail, and air) Total Cost: $125,000 Recommended funding sources include: Economic Development Administration (50%) Regional Prosperity Initiative Funds (25%), Local Funds (25%) Next step-secure final funding 7

10 Task 4-Organizational Structure Analysis Governance Structure Complete analysis of all options ranging from Port Authority to private ownership structure Private-Public Partnership Align with Master Vision Funding included in infrastructure analysis Next Step: Identify and retain consultant to complete study 8

11 Task 5-Master Vision-Vision 2020 Create Muskegon Lake vision document Engage community stakeholders Document community input on the quality of existing land and water uses Document future desired land and water uses. Divide process among public and private sector partners Present current and future viewpoints 9

12 Creating A Vision-Benchmark-Port Erie Port of Muskegon Port Erie 10

13 Port of Cleveland-Europe Express Study Potential for direct link to Port of Cleveland from Port of Muskegon multi-modal hub Consumers Energy commissioned competitive analysis study through Muskegon Area First Supply Chain Solutions-Rockford completed study-confirmed all water route is competitive Source:

14 Port of Muskegon-Asia Route Study Consumers Energy commissioned study to validate competiveness of routing from Port of Muskegon to Asia: Water to Port of Milwaukee Rail to Vancouver by CP Rail Ocean to Asia ports Supply Chain Solutions-Rockford study Validation will enhance Port of Muskegon as major Midwest logistics / center to Asia and Europe Source: Source:

15 Five Task Timeline January February March April May June July August September October Novembe r December Port Related Studies COMPLETE Ongoing updates with completed studies Market Analysis Infrastructure Analysis EDA Grant Submitted EDA Grant Announcement & Contract Signed Conduct Infrastructure Analysis To be Completed by January 2016 Organizational Analysis EDA Grant Submitted EDA Grant Announcement & Contract Signed Conduct Organizational Analysis To be Completed by January 2016 Vision 2020 Internal Organization and Data Gathering Public Outreach and Information Gathering Internal Organization of Public Input and Preparation of Final Vision Vision 2020 Complete 13

16 43 Muskegon-Next Steps Muskegon is well positioned to be a multi-modal logistics center Establish market demand including Cleveland-Europe Express and Asia opportunities Determine infrastructure needs Set up governance structure Complete Vision 2020 process 14

17 PORT OF MUSKEGON Powering West Michigan to Prosperity Port Advisory Committee Marketing Subcommittee Update 3/24/15

18 PORT OF MUSKEGON Powering West Michigan to Prosperity Port Advisory Committee Marketing Subcommittee Objective Position Muskegon with its Blue Water Economy advantage as a multi-modal logistics hub with access to domestic and global markets. Build on Muskegon s historic prominence as a premier Great Lakes port.

19 PORT OF MUSKEGON Powering West Michigan to Prosperity Port Advisory Committee Marketing Subcommittee Marketing Subcommittee Tasks Planning & Preparations for American Great Lakes Port Association Summer Meeting Develop multi-use marketing material Aggressively promote multi-modal hub and Muskegon port assets at trade shows and other outreach opportunities Build greater alliances with maritime sector as well as end users including trade associations, shippers, and manufacturers

20 PORT OF MUSKEGON Powering West Michigan to Prosperity Port Advisory Committee Marketing Subcommittee American Great Lakes Port Association Summer Meeting Dates July 22-23, 2015 Location Muskegon, MI Tours of Muskegon shoreline Harbor cruise Special guest conference speakers

21 PORT OF MUSKEGON Powering West Michigan to Prosperity Port Advisory Committee Marketing Subcommittee American Great Lakes Port Association Summer Meeting Timeline Wednesday, July 22, 2015 Through 3:00pm Arrivals in Muskegon 3:00pm Introductory Meeting at Shoreline Inn (Marina Room) 4:00pm Landside trolley tour of Port Facilities, including Pere Marquette Beach drive-through 5:15pm Trollies return to Shoreline Inn 5:15pm-5:30pm Port City Princess Arrives at Terrace Point Marina for Dinner Cruise 5:30pm Port City Princess departs for Dinner Cruise 7:30pm Dinner Cruise returns to Terrace Point Marina 8:00pm Enjoy Downtown Muskegon amenities Thursday, July 23, :00am-9:00am Breakfast at the hotel 9:00am AGLPA business meeting begins at MAREC 12:00 noon Lunch at MAREC 2:00pm Summer Meeting adjourns

22 PORT OF MUSKEGON Powering West Michigan to Prosperity Port Advisory Committee Marketing Subcommittee American Great Lakes Port Association Summer Meeting Sponsorships GOLD LEVEL $1,000+ Sponsorship recognition at Port of Muskegon presentation/tour, Dinner and Summer Meeting Company name and logo on promotional materials Company name mentioned in all presentations and listed with logo on presentation slide Table top space for distribution of company materials SILVER LEVEL $500-$1,000 Company name and logo on promotional materials Company name listed with logo on presentation slide Table top space for distribution of company materials BRONZE LEVEL $100-$500 Company name listed with logo on presentation slide Table top space for distribution of company materials For further information, or to request a Sponsorship form, please contact Jonathan Wilson:

23 PORT OF MUSKEGON Powering West Michigan to Prosperity Port Advisory Committee Marketing Subcommittee Port of Muskegon Brochure Currently being updated Suggestions welcome!

24 PORT OF MUSKEGON Powering West Michigan to Prosperity Port Advisory Committee Marketing Subcommittee Port of Muskegon Newsletter In Development Both print and e-distribution planned

25 PORT OF MUSKEGON Powering West Michigan to Prosperity Port Advisory Committee Marketing Subcommittee Port of Muskegon Website to be updated with template look of this presentation. Currently being updated with Port Studies Inventory

26 PORT OF MUSKEGON Powering West Michigan to Prosperity Port Advisory Committee Marketing Subcommittee Next Steps: Proceed with AGLPA Summer Meeting planning Update marketing materials and website Begin marketing and outreach efforts

27 Powering West Michigan to Prosperity PORT OF MUSKEGON Port Advisory Committee Subcommittee Updates 3/24/15