Our Credentials We Are the Recognized Leader in Digital Maps

Transcription

1

2 Our Credentials We Are the Recognized Leader in Digital Maps NAVTEQ maps power more map-enabled devices than any other solution in North America, Europe and the Middle East Wherever available, NAVTEQ maps are the choice of almost every leading online map, wireless, automotive, consumer device, fleet and government application available Our maps are used +100 million times everyday by consumers 2

3 The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. NAVTEQ Maps are Everywhere In-Dash Telematics Internet Portable Cell Phones Trip Planning Fleet Enterprise Government 3

4 trong Customer Relationships Automotive Manufactures ystems Vendors Telematics Internet & Wireless Mobile Devices Enterprise 4

5 Rich & Dynamic Data NAVTEQ maps have up to 260 unique attributes, Points of Interest in more than 50 categories and a growing array of unique content Dynamic Content Pedestrian Content Visual Content 5

6 Content that Meets Consumer Needs Each year we expand our product offerings and drive market innovation with new ideas to assist our customers in their efforts to capitalize on the latest industry and consumer trends ign-as-real NAVTEQ Discover Cities NAVTEQ Camera Alert NAVTEQ Voice peed Limits Junction View 3D Landmarks 3D City Models Driver Alert Extended Lanes NAVTEQ Traffic Building Names Point Addressing Curve and lope POIs NAVTEQ Transport Rich POI Content Extended Navigation Last Updated: January 2009 Brand Icons 6

7 POIs (Points Of Interest) Enable menu/category customization and expand POI coverage with over 3 Million additional POI Description NAVTEQ POIs includes hundreds of thousands of business listings for menu/category customization and destination selection In some countries we may also offer a similar product that is not mapped to NAVTEQ defined Extended Listing categories (e.g. Yellow Pages). These products will be similar in functionality but based on supplier categorization and attributes Data Features Higher quantity POI product with expanded category choice and POI selection Availability Commercially available Coverage ATTORNEY GOVERNMENT OFFICE RETIREMENT/NURING HOME AUTO PART HAIR & BEAUTY ROAD AITANCE BANQUET HALL HEALTH CLUB RV PARK BOATING HOME CENTER OCIAL ERVICE BOWLING ALLEY LOCAL TRANIT PECIALTY CLOTHING TORE BUINE ERVICE LUMBER PECIALTY FOOD TORE CHECK CAHING ERVICE MAJOR APPLIANCE PORTING & INTRUCTIONAL CAMP CLEANING & LAUNDRY MONEY TRANFERRING ERVICE PORT ACTIVITIE COCKTAIL LOUNGE MOVER TORAGE COMPUTER & OFTWARE NIGHT CLUB TAILOR & ALTERATION DICOUNT TORE OPTICAL TA ERVICE ENTERTAINMENT ELECTRONIC OTHER COMMUNICATION TELEPHONE ERVICE FIRE DEPARTMENT OTHER GENERAL MERCHANDIE TRAVEL AGENT & TICKETING FLOOR & CARPET OTHER HOUE & GARDEN TRUCK TOP/PLAZA FLOWER & JEWELRY PAINT UTILITIE FUNERAL DIRECTOR PHOTOGRAPHY VARIETY TORE FURNITURE TORE RACE TRACK VETERINARIAN ERVICE GARDEN CENTER REALTOR VIDEO & GAME RENTAL GIFT, ANTIQUE, & ART RECORD, CD, AND VIDEO WATE & ANITARY GLA & WINDOW RECREATION CENTER WINE & LIQUOR GOLF PRACTICE RANGE REPAIR ERVICE Current: ~1.7 Million POI in major EU markets 2009: ~3.6 Million POI through EMEA Format POI-ML 7

8 Local Knowledge: A Key Value Add With > 200 local offices in 40 countries, our local presence enables us to make continuous updates to the database, achieving superior map accuracy 8

9 Detecting Change Requires Multiple Inputs We use a wide variety of tools to ensure the map is both a current and accuraterepresentation of the real world The most valuable change detection / change management tools provide insight PRIOR to the change actually happening in the real world Community feedback can be a valuable tool for updating maps AFTER a change has occurred Community feedback is a relatively small part of our change detection process and is limited to attributes visible to the naked eye (vs. road slope, curvature, lane coding) ources of Change Detection Field Collection (GP) Centerline/GP Data e911/centerline Data Address Guides (Analogue) Postal Data Tax/Parcel Data Engineering Plans (CAD) Construction Reports (Text/Info) Imagery Video Data Contacts/Networking Road ign Inventories (GR) Raster Map Data (NGR) ign Manufacturers (Text) Map Reports Web Crawling (Text/Info) - always used - sometimes used 9

10 +10 Years of Experience with Community Map Feedback Community Feedback in Excess of Five Million 1997: Launched first end-user community feedback program to capture database update requests 2000: Launched community feedback program targeting professional, fleet drivers who have higher participation rates and higher quality submissions 2006: Launched Map Reporter, an upgraded community feedback tool that enhances the user experience, allows them to file Map Reports and expedites resolution 2006: Launched NAVTEQ Direct Access which enables the retail/merchant community to directly manage their own content We validate and integrate feedback from multiple user communities and use that data for the benefit of all of our customers 10

11 Change Management Links Direct to Our Map Quality There are three main dimensions to community feedback: 1. Detecting the change 2. Validating the change 3. Distributing the changes through the channel to consumers NAVTEQ has been focused on the first two and is eager to work with our partners enhancing change detection and communication Change communication process Change validation process Change detection process 50% of NAVTEQ Annual Investment Highest quality build process 11

12 NAVTEQ Map Reporter Front End Enhancements Locates place on map easily Allows user to pinpoint locations Directs user to fields so data is more easily reviewed Enables user to upload video, photos, etc. Offers option of status updates Provides on-line tracking of report status Offered in nine languages 12

13 Field Driven Data NAVTEQs >1 000 professional geographic analysts: Drive millions of km annually use patented tools, technology and proprietary processes Capture andverifyroad network and location-based content as a driver or consumer would experience it Vehicles equipped with DGP, Multi- Camera, IMU and LIDAR technology IO 9001 certified processes Ourmapisbuiltlocallyon the spot, withthe useof localsourcesbylocal people 13

14 A Comprehensive Quality Approach By driving the roads and adhering to a single global data specification and build process, we continue to lead the navigation industry with premium quality map data QIL (Quality in Line) verifies correct manual coding of data from source according to established processes Map Reporter used by consumers for suggesting changes to the NAVTEQ map to reflect their local roadways QUET Testingcompares our database to reality, quantitatively measuring accuracy in hundreds of cities I certification NAVTEQ is certified since 2001 in the complete production process Geo-referenced Video Collectionused in every single one of our field vehicles, with multi camera system Functionality Testing measures, reports and drives improvement of the integrated database product as viewed through the eyes of the end-user 14

15 ! Alert: 60 km/h afety Camera 200m Last Updated: January