DIFFERENTIATE YOUR PACKAGE

Transcription

1 DIFFERENTIATE YOUR PACKAGE Guide to full wrap with self-adhesive labeling Labeling a smarter future. Learn more at upmraflatac.com

2 For your full wrap solution With full wrap labeling, also called D-labeling, a label encloses four sides of a pack, similar to a banderole. Thanks to this, full wrap labeling contributes significantly to increasing the attractiveness of these packs at the point of sale. Multivac, one of the world s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical products and medical devices and UPM Raflatac, a leading global supplier of pressure sensitive labeling solutions have been working together to provide this full wrap solution for you. Self-adhesive full wrap solutions open to your food products the whole world of label shapes, label materials and are ideal for several types of packs, such as vacuum skin packs, thermoformed MAP packs as well as trays and clamshells in a wide variety of shapes and materials. UPM Raflatac label materials have been tested on Multivac s PSA (pressure sensitive adhesive) full wrap machinery to make sure efficient application with variety of possibilities. With the same machinery you can also do C-labeling or apply a top label. Hungry for more? Discover more benefits of full wrap labeling with pressuresensitive labels! 2

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4 DIFFERENTIATE your food products with us You decide the shape and design of your label. When you consider the wide range of UPM Raflatac label materials, there are many possibilities in terms of the face material. Also, all shapes are possible as the labels are held in effect by the carrier (backing) material. For example, it is possible for labels with curves and cut-outs to match with the particular product or pack. Full wrap self-adhesive labels will maximize the size of the area for branding and product information and do not block product visibility. Translucent film labels can even be used to create the feeling of a no-label look for unusual product exposition. Full wrap solutions also have promotional pos sibilities (e.g. a loyalty campaign) on the reverse side that are visible only after purchase. Often food packages are piled up on the shelf. In this case, full wrap labels bring shelf visibility to the next level. All this improves the impression and gives more opportunities to differentiate your food product on the point of sale. Full wrap labels can also substitute high grammage folded carton sleeves with lighter pressure sensitive label construction and still offer premium shelf appearance. BRANDING AREA REVERSE SIDE PROMOTION SHELF VISIBILITY FOOD VISIBILITY 4

5 Consumers will enjoy your full wrap labeled food By choosing full wrap with selfadhesive labels, you will join the platform to innovate extra features for consumers. Design both sides with readable labels and let the consumers experience your brand without opening the food package. Perforate the full wrap and make the package easy to open. Perforated full wrap labels can be also used to help in opening packages such as clamshells. Or, add tamper evident functionality, so that consumers can see if the package was manipulated. 5

6 Full wrap with self-adhesive labels is a SUSTAINABLE CHOICE UPM Raflatac leads the label industry with RafCycle, an innovative recycling concept that offers a new life for label waste. Backing paper from your full wrap can be recycled with RafCycle program and turned into new paper. Backing paper recycling provides numerous benefits to printers, packers, brandowners, and, of course, the environment. For its RafCycle partners, UPM Raflatac provides a tailored program that helps you reduce waste disposal costs, achieve your landfill reduction targets and build your reputation as a responsible business contributing to circular economy. RafCycle is an innovative recycling concept that offers a new life for label waste Helps to achieve waste recycling targets, build responsibility reputation and contribute to circular economy Sustainability enhancement Cost savings Saves costs on waste disposal by leaving the label liner waste management to UPM Raflatac Easy to operate Saves time and effort by leaving the waste pick-up to UPM Raflatac 6

7 Also, our self-adhesive label materials for full wrap Raflacoat Board NXT+ FSC and Raflacoat NXT+ FSC create a great opportunity to enhance your sustainability. RAFNXT+ is a nextgeneration range of sustainable labeling solutions that delivers reductions in energy, water, and waste throughout their lifecycle compared to standard paper labels. All the products in the RAFNXT+ range are based on our unique Forest Positive lifecycle approach, that delivers positive benefits in terms of carbon absorption, biodiversity, resource optimization, and sustainable forest management. RAFNXT+ products combine a unique formula of sustainability incredible reductions in energy, water, and waste throughout their lifecycle compared to standard paper labels With their optimized use of raw materials, RAFNXT+ label products provide a competitive edge in terms of both sustainability and efficiency. With fewer reel changes in comparison to usual linerless banderoles, they offer savings in downtime and start-up waste, lower packaging and transportation costs, and increased storage capacity for both raw materials and finished stock. Both our RAFNXT+ range and RafCycle waste collection program maximize sustainability benefits of your full wrap solution. The labeling solutions offered by MULTIVAC are tailored to the output and infrastructure requirements of customers. This way, their individual needs define the complexity and functionality a crucial factor for their sustainability. 7

8 Labeling material options UPM Raflatac has wide range of self-adhesive materials combined with different adhesives suitable for full wrap labeling. EU food safety documentation available for label material (DoC). Our experts can help you choose the right one. Contact your closest UPM Raflatac representative to learn how we can be your partner in labeling a smarter future. Face materials Description Usage BOARDS Coated Board 130-FSC Coated semi-rigid paper board with midgloss appearance. FSC certified. 130g/m². 98µm thickness. Full wrap labels, where appealing and challenging label shapes require more stiffness and tensile strength than standard papers offer, e.g., for ready meal, skin and thermoformed packages. Raflacoat Board NXT+ FSC PAPERS Raflacoat PLUS- FSC Raflacoat NXT+ FSC One-side coated rigid paper board with mid-gloss appearance. FSC certified. 130 g/m². 120µm thickness. Coated paper with mid-gloss appearance. FSC certified. 80g/m². 70µm thickness. Coated paper with mid-gloss appearance. FSC certified. 70g/m². 63µm thickness. Full wrap labels with a higher stiffness, as an alternative to typical gsm linerless solutions, e.g., for ready meal, skin and thermoformed packages, clamshells and oval trays. Carbon positive and resource-optimised paper board offers extra sustainability value. General purpose multicolour labels, e.g., for clamshell and thermoformed packages. Offers various label shape opportunities and reliable conversion properties. General purpose multicolour labels with medium label shape complexity for, e.g., clamshell and thermoformed packages. Carbon positive and resource-optimised paper offers extra sustainability value. More labels on the reel increases efficiency. Thermal TOP P 200-FSC TEXTURED PAPERS Fleur de Coton Food-FSC Top and reverse side barrier coated thermal paper produced totally without BPA-based chemistry. FSC certified. 75g/m². 74µm thickness. Special uncoated paper with textured appearance. FSC certified. 95g/m². 126µm thickness. Full wrap applications requiring direct thermal printability; specifically, for applications requiring good vegetable oil and water resistance. High end full wrap applications requiring eye-catching face material with a natural finish. Antique Food- FSC WHITE FILMS PP White FTC 60 PP Matt Solid White 60 PP Solid White FTC 60 PET Gloss White FTC 50 FILMS PP Clear FTC 60 Special uncoated paper with narrow-ribbed textured appearance. FSC certified. 90g/m². 126µm thickness. White top-coated biaxially oriented cavitated PP film with glossy pearly appearance. 46g/m². 61µm thickness. White solid biaxial-oriented corona-treated PP film with matt appearance. 56g/m². 57µm thickness. White top-coated biaxially oriented and solid PP film with glossy appearance. 57g/ m². 59µm thickness. White top-coated PET film with glossy appearance. 71g/m². 50µm thickness. Clear biaxial-oriented top-coated PP film with glossy appearance. 54g/m². 59µm thickness. High end full wrap applications requiring eye-catching face material with a natural finish. Full wrap applications requiring a glossy white appearance, e.g., for clamshell, skin and thermoformed packages. Full wrap applications requiring matt appearance and good water and oil resistance, e.g., for skin and thermoformed packages. Open-closure full wrap applications requiring a glossy white appearance, e.g., for clamshell, skin and thermoformed packages. Full wrap applications requiring high heat resistance, e.g., for oven heated ready meals. Full wrap applications requiring an ultra-clear no-label look and higher stiffness for demanding label shapes, e.g., for clamshell, skin and thermoformed packages. 8

9 Adhesive Ideal application temperature ( C) Technical position RP37 RP51 ambient +5 to +35 ambient +5 to +35 Acrylic adhesive with film face providing good adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE. Acrylic adhesive with paper face providing good adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE. RR23 Removable ambient +5 to +35 Acrylic removable adhesive with paper face providing good removability on a wide variety of surfaces like metal, glass, PET, PP and PE. RH9X RH06 RP48 AT 149AT ambient, chill 0 to +30 ambient, chill 0 to +30 chill 0 to +30 chill 0 to +30 Hotmelt adhesive with paper face providing high initial adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE. Suitable for moderately moist environment, fulfilling typical food chill chain requirements. Hotmelt adhesive with paper face providing high initial adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE. Suitable for moderately moist environment, fulfilling typical food chill chain requirements. All temperature acrylic adhesive with film face providing good adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE. Suitable for moderately moist environment, fulfilling typical food chill chain requirements. All temperature acrylic adhesive with paper face providing good adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE. Suitable for moderately moist environment, fulfilling typical food chill chain requirements. RH01 chill, freezer -5 to+20 Hotmelt problem solver adhesive with films and papers in cold and moist conditions RP48 149DF RH03 freezer -10 to +20 freezer -10 to +20 deep-freeze -20 to +10 Acrylic problem solver adhesive with papers in cold and moderately moist conditions Acrylic problem solver adhesive with films and papers in cold and moderately moist conditions Hotmelt problem solver adhesive with films and papers in cold and moist conditions

10 Labeler Optimum results for label lengths up to 500 mm With its L 310 Full Wrap Labeler, MULTIVAC offers a robust and low-maintenance conveyor belt labeler for high outputs up to 150 products per minute. The label dispenser enables label lengths of up to 500 mm to be run so that a 360 wrap around can be achieved, as well as overlapping ends of the label. Precise guidance of the packs and a servo-driven press-on unit ensure maximum accuracy. The height of the label dispenser is ergonomically adjusted from the front of the unit to accommodate various pack sizes. The labeler can either be used as a stand-alone solution or seamlessly integrated into a packaging line which enables automation of many tasks, such as loading of parameter settings or print layouts. Great flexibility thanks to a wide range of equipment options Thanks to its modular design, the Full Wrap Labeler offers a high level of flexibility to fulfill a variety of tasks. As an example, it can be equipped with further label dispensers for the application of top or bottom labels. Also a blow-on applicator, which is used to apply promotional labels without contact to delicate products or into the base of skin packs, can be integrated. The MULTIVAC Full Wrap Labeler also offers users the benefit of complete printer integration. This makes it easy to configure the printer parameters as well as assigning and automatically loading the print layouts from the MULTIVAC recipe. Operating errors can be prevented, while downtime is reduced and batch changes can be handled more quickly. The integration of inspection systems for checking label and print presence and correctness also contributes to greater reliability of the labeling and packaging process. 10

11 Join us on our quest for a smarter future in food labeling MULTIVAC L 310 full wrap labelers are designed for pressure sensitive labels with carrier backing and tested with UPM Raflatac label stock materials. Thousands of label printers are able to print and convert your full wrap labels. This allows you look together for new label solutions and build a strong platform for innovations. On top of that, there are no specific investment needs for the printing and converting equipment. Self-adhesive technology also provides increased efficiency of the labeling process. With Raflacoat Board NXT+ and Coated Board 130 FSC materials, which with both at 130 g/m 2 offer similar haptics as linerless material with a grammage of 170 g/m 2, the number of labels per roll is up to 30 percent higher. This reduces the number of roll changes and ensures less downtime. Additionally, no manual application is needed. Take full advantage of the full wrap solution and join us on our quest for a smarter future. 11

12 02/2019 EN 1391 Copyright UPM Raflatac