Media Kit. WB Werkstatt + Betrieb The journal for all aspects of production and finishing in the metal working industry.

Transcription

1 Media Kit 2015 WB Werkstatt + Betrieb The journal for all aspects of production and finishing in the metal working industry

2 WB Werkstatt + Betrieb offers decision support for specialists and managers in the machining industry. WB Werkstatt + Betrieb reports on the technical and organizational prerequisites for economical machining. Practical information about all current processes and methods along the value-added chain, helping to render manufacturing units globally competitive. Every issue of WB Werkstatt + Betrieb will reach mechanical engineers, suppliers as well as contract manufacturers and component suppliers for all important industries such as vehicle construction, aeronautics, medical technology, the electrical industry and other machining applications. All types of operation are addressed, whether manufacturers of single components or variants, or series production, whether one-man operations or major industries, whether light or heavy roughing, or whether manufacture of micro, small or large parts, with automation ranging from basic to highly automated. BRIEF CHARACTERISTICS WB Werkstatt + Betrieb publishes practice-related articles on machining. Emphasis is laid on the production engineering prerequisites essential for cost-effective machining of metals. These include not only metal working tools, machinery and plant but also related automation and information technology. The readers of WB Werkstatt + Betrieb are technical managers, production directors and engineers and metalworking professionals in mechanical and automotive engineering and other important areas of the metalworking industry. READERSHIP Owners, technical directors, managing directors 5,285 Production managers factury engineers, process engineers 8,238 Commercial management 1,535 CIRCULATION The distribution is made up as follows: Germany (icluding 1,019 regular subscribers) 13,608 Abroad 1,450 Total circulation 15,058 BRANCHES OF INDUSTRY Companies carrying out machining in the sectors: Metal production and machining 271 Manufacture of turned parts, cutting devices, tools, locks and fittings 3,524 Mechanical engineering 7,815 Manufacture of office machines, data processing equipment and facilities, manufacture of appliances 376 Medical, measurement and control equipment, manufacture of clocks 693 Manufacture of automobiles and automobile parts, including their supply industry 1,897 Wholesale trade with metalworking machinery and precision tools 151 Engineering consultants 181 Other 150 SIZE OF COMPANY Up to 49 employees 5,150 from 50 to 99 employees 3,569 from 100 to 199 employees 2,394 from 200 to 499 employees 1,852 more than 500 employees 1,777 not specified 316 Our magazines abroad: Please ask for the details: kerstin.schaubhut@hanser.de or phone

3 Editorial Schedule 2015 WB Werkstatt + Betrieb maps out the added value chain in machining Fixed topics: Machine tools and precision tools: for sawing, boring, reaming, thread cutting, turning, milling, grinding, gear cutting, eroding Production engineering: complete machining, HSC/HPC, 3- to 5-axis machining, dry machining/hmi, heavy roughing, process integration Measurement technology: in- and post-process measuring techniques, quality assurance Automation: control technology, machine safety, tool monitoring, palleting systems, handling, robotics Drive technology: axis- and spindle drives, torque- and linear drives Production engineering: lubricating coolant and swarf management, cleaning of parts, extraction Clamping technology: for workpieces and tools IT systems: CAD/CAM, DNC, MDE, BDE, ERP, MES Services: tool management, remote servicing, retrofitting, coating Industry news: Economic news, trade fairs/events, patents and patent applications, energy and resources management Results from applied research and production-related developments Issue Dates Topics Trade fairs Focal points: Complete machining, off the shelf; multi-spindle machines; in-process measurement technology; titanium and stainless steel; finishing; 1-2 tools: substrates, geometries, coatings February 3March 4April 5May 6June 7-8 August 9September 10 October 11 November 12 December Editorial closing date: January 12, 2015 January 26, 2015 February 3, 2015 Publication date: February 24, 2015 Editorial closing date: February 3, 2015 February 23, 2015 March 3, 2015 Publication date: March 24, 2015 Editorial closing date: February 27, 2015 March 19, 2015 March 27, 2015 Publication date: April 21, 2015 Editorial closing date: March 26, 2015 April 17, 2015 April 24, 2015 Publication date: May 21, 2015 Editorial closing date: April 22, 2015 May 12, 2015 May 20, 2015 Publication date: June 17, 2015 Editorial closing date: June 3, 2015 June 24, 2015 July 2, 2015 Publication date: July 24, 2015 Editorial closing date: July 23, 2015 August 19, 2015 August 28, 2015 Publication date: September 21, 2015 Editorial closing date: August 27, 2015 September 17, 2015 September 25, 2015 Publication date: October 16, 2015 Editorial closing date: September 24, 2015 October 15, 2015 October 23, 2015 Publication date: November 13, 2015 Editorial closing date: October 22, 2015 November 11, 2015 November 19, 2015 Publication date: December 10, 2015 Industry focus: Medical technology Special: Turning, turn-milling Focal points: Gear cutting; manufacture of power train components; special tools; flexible manufacturing cells; automation; control; CAM; simulation Industry focus: Vehicle manufacture Special: Grinding, hard finishing Focal points: HSC/HPC; manufacturing of large components; portal machines; workpiece clamping technology; industrial engineering; retrofitting; quality assurance, production measurement technology Industry focus: General mechanical engineering Special: Milling, mill-turning Focal points: Integrated construction and drive parts; lightweight construction materials, superalloys, sawing techniques; effective use of resources; tool clamping techniques; tool management; cleaning of parts Industry focus: Aerospace Special: Boring, reaming, threading Focal points: Heavy roughing; high strength steel; hard turning; micro machining; filigree parts; additive manufacture; controllers; CAM; simulation; MES; Industry 4.0 Industry focus: Contract manufacture, job shops Special: Gear cutting Focal points: Complete machining; bar / multi-spindle machining; tools: substrates, geometries, coatings Industry focus: Vehicle manufacture Special: Turning, turn-milling Special insert: Swiss precision manufacturing technology Focal points: Trends for machine tools and tools; software; controllers; effective use of resources; measuring technology; quality assurance; drive technology Industry focus: General mechanical engineering Special: Industrial engineering EMO Trade fair issue Focal points: Large parts manufacture; lightweight construction materials and compounds; HSC/HPC; complete machining; torque and linear drives; automation; robotics; workpiece clamping technology Industry focus: Aerospace Special: Milling, mill-turning Focal points: Gear cutting; hard turning; process integration; hybrid processes; tools for hard machining; CAM systems; finishing; sawing technology Industry focus: Contract manufacture, job shops Special: Grinding, hard finishing EMO Report Focal points: Heavy roughing; process integration; Tools: clamping, pre-adjustment, monitoring; tool management, controllers; TCO; retrofitting Industry focus: Medical technology Special: Boring, reaming, threading Turning Days Süd, Villingen-Schwenningen, April Control / Moulding Expo, Stuttgart, May KSS-Messe, Stuttgart, May parts2clean, Stuttgart, June [wfb], Siegen, June EMO, Milano, October Airtec, Frankfurt am Main, November 03 05

4 Advertising formats and prices Format Type Area width x height (mm) Trim/Bleed Ads width x height (mm) b/w 2c 3c 4c Title page 210 x 162 Fixed price 6, DPS double page ads 420 x 297 7, , , , Inside front cover/ back cover 210 x 297 Fixed price 6, /1 page 175 x x 297 3, , , , Junior page 122 x x 197 2, , , , /2 page portrait landscape 1/3 page portrait landscape 1/4 page two columns portrait landscape 1/8 page portrait landscape 85 x x x x x x x x x x x x x x x x 85 1, , , , , , , , , , , , Please ask for our seperate specifications data sheet. Ad Specials Loose insert Bound-in Gate-Folder * Booklets * Dutch door* Sleeve page* Fixed enclosure * (Sample Tip-on-cards, DVD, envelope) or For animations on the special advertising forms refer to: Please ask for the rates and technical specifications: kerstin.schaubhut@hanser.de or phone * Rates and availability on request.

5 Advertising conditions Trim size Type area Bleed Print run 210 x 297 mm (Width x Height) 175 x 250 mm (Width x Height) 3 mm at the bottom, left, right. 4 mm at the top 15,000 copies Surcharge Placement Spot color Special formats Front cover on request 1/3 and smaller: best possible. Apart from that: 10% surcharge on request on request Discount Quantity scale 2 ads and more 5% 4 ads and more 10% 6 ads and more 15% 8 ads and more 20% Repetition scale 1 page and more 5% 3 pages and more 10% 6 pages and more 15% 8 pages and more 20% Term of payment Net 30 days. 2% discount for payments made within 8 days after date of invoice. Bank details: Postbank Munich, Acct. no , Bank code , IBAN: DE , Swift Code: PBNKDEFF, Vat. no.: DE Advertisement schedule Annette Anthony Phone Fax annette.anthony@hanser.de All advertisement orders will be processed in accordance with the General Terms and conditions of publishing house which are available at:

6 Web adress Brief profile The business portal werkstatt-betrieb.de offers decision support for specialists and managers in the machining sector. werkstatt-betrieb.de interactively and via multimedia content informs you about the technical and organizational prerequisites for profitable machining and offers up-to-date reports on new developments in the sector. Practical information on all current processes and methods along the added value chain supports decision makers in maintaining globally competitive manufacturing units. Archive with full text search: ambitious professional information from WB Werkstatt + Betrieb and the Hanser range of technical books Company and Product database»who is offering what?«topical news and schedules and also specialist white papers Target group Publishing house Contact persons Editor in chief Online advertising The portal addresses technical management, works, manufacturing and production managers and machining experts in mechanical engineering and vehicle construction as well as in all fields of machining. Carl Hanser Verlag GmbH & Co. KG Kolbergerstr. 22, Munich, Germany Tel.: Fax: info@hanser.de Dipl.-Ing. Helmut Damm MBA Tel.: Fax: helmut.damm@hanser.de Meike Lohrke Tel.: Fax: meike.lohrke@hanser.de Job market for experts and managers in the sector Display Formats Half Banner Full Banner Superbanner Wide Skyscraper Format/size: 234x60 Pixel Format/size: 468x60 Pixel Format/size: 728x90 Pixel Format/size: 160x600 Pixel Medium Rectangle Wallpaper Welcome Ad Fireplace Ad Format/size: 300x250 Pixel Format/size: 728x90 Pixel above, 160x600 or 120x600 right Format/size: 640x480 Pixel Format/size: 160x x x600 Px Pushdown Ad Banderole Ad For animations on various banner formats, refer to: Format/size: 986x Pixel Format/size: 770x250 Pixel JPEG and GIF up to maximum of 50 KB, 72 dpi

7 Prices and advertising forms Advertising form Position Size in pixels Price/month Half Banner integrated in the right toolbar 234 x Full Banner above the content 468 x Wide Skyscraper right outside 160 x Superbanner prominent in header 728 x Medium Rectangle Im Content 300 x Wallpaper full page background 728 x 90 above and 160 x 600 or 120 x 600 right 1, Welcome Ad placed over full web page 640 x Fireplace Ad combination of skyscraper left and right and superbanner 160 x 600 left + right and 901 x 90 top 1, Pushdown Ad fold-out in content 986 x 90 / 500 1, Banderole Ad placed over the content 770 x 250 1, Advertising form Position Size in pixels Price/distribution Newsletter Banner in weekly Newsletter 560 x Special discounts Volume discounts Discounts on insertions within 12 months (Insertion year): from 2,000 from 4,000 from 6,000 5% 10% 15% Categories Homepage The current issue News Archive Literature review New Products Who is offering what? White paper Career Schedules, events Books Video library Swiss quality production Heat treatment Terms of payment and banking information Net 30 days. 2% discount for payments made within 8 days after date of invoice. Place of payment: Munich Bank details: Postbank Munich Acct. no Bank code IBAN: DE Swift Code: PBNKDEFF Vat. no.: DE Other advertising forms Topics banners, White paper, Media packages, Newsletter banners, Events calendar, Video, Advertorial-Newsletter, Company database, Microsites, Job advertisements Detailed information: Delivery address Delivery date Meta information Please the advertising material for your campaign to meike.lohrke@hanser.de. 3 days before campaign launch We require the following Meta information with delivery: Customer name Campaign period Booking period Advertising format Contact person for enquiries Click-URL Alt-Text Reporting Contact person All Banner campaigns run via our Helios IQ AdServer system. At the end of your campaign you will receive a detailed statistical analysis with a clear overview of the success of your marketing activities. Powered by: Meike Lohrke Tel.: meike.lohrke@hanser.de Usage data The usage data for and for the WB Werkstatt + Betrieb newsletter are not shown here. The data are consistently trending upward and we prefer providing current figures only. Please therefore request the Visits and Page impressions from Meike Lohrke at meike.lohrke@hanser.de.

8 Contact us we are happy to help! Publisher Advertising manager Editorial office Advertising assistant Advertisement schedule Carl Hanser Verlag GmbH & Co. KG Kolbergerstrasse Munich, Germany Mailing address: P.O. Box , Munich, Germany Phone Fax Kerstin Schaubhut Phone Fax Dipl.-Ing. Helmut Damm MBA (responsible) Dr.-Ing. Michael Hobohm, Martin Ricchiuti Phone Fax Meike Lohrke Phone Fax Annette Anthony Phone Fax Sales Representatives Great Britain Bondway Publishing Co. Ltd. PO Box 242 Crawley, West Sussex, RH10 3FN Great Britain Phone Fax Your contact: Dr. John Haim Italy com3orlando sas Via dei Benedettini, Milano (Mi) Italy Phone Fax Your contact: Nicola Orlando Switzerland Rico Dormann Media Consultant Marketing Moosstr Rüschlikon Switzerland Phone Fax dormann@rdormann.ch Your contact: Rico Dormann Spain/Portugal/Latin Amerika Consulting Eckart May, SL Mediamarketing Pza de Duque de Medinaceli, 2-3o 1a Barcelona Spain Phone Fax info@cemedia.net Your contact: Eckart May USA/Canada Gardner Publications Inc Valley Avenue Cincinnati, OH USA Phone Fax dhight@gardnerweb.com Your contact: Dianne Hight China/Singapur/Hong Kong/Taiwan Ringier Trade Media Ltd. 9/F. Cheong Sun Tower 118 Wing Lok Street Sheung Wan Hong Kong Phone Fax mchhay@ringier.com.hk Your contact: Mike Hay