Land Transport Weather Services Value Creation for the Mobility System

Transcription

1 Land Transport Weather Services Value Creation for the Mobility System WMO ad hoc expert group meeting, 28-Jan-2015 Dr. Pekka Leviäkangas Principal scientist, VTT Research professor, Univ. Of Oulu

2 Example: Finnish winter road ecosystem for public roads Equipment manufacturers Observations data Road and weather information Winter road maintenance service Information service (ISPs) Winter traffic & Winter mobility market Maintenance equipment manufacturers Vehicle locating, measurement and tracking solutions Meteorology device manufacturer Observation equipment manufacturer 3 Weather and road conditions observations & Data collection and management Road information and weather forecast 6 5 Road maintenance operators & Maintenance data 9 7 Decision support service 11 8 Maintenance quality measurement Road authorities State (Municipalities) Mobility information and navigation service End users / TRAFFIC Private Leisure time Commutation Bicycle & pedestrian Commercial Heavy traffic Public transport Delivery Other professionals Emergency vehicles Authorative traffic Critical infrastructure maintenance traffic Ecosystem actors offerings in Finnish winter road maintenance ecosystem 10 Media, radio broadcasting 1. Winter road maintenance equipment Insurance 2. GPS and vehicle technology solutions companies 3. Meteorology and observation devices 4. Observation data Mobile observations 5. Public road weather and condition forecasts 6. Additional road weather information services 7. Emergency and road weather information services 8. Road maintenance services 9. Safe road conditions for winter traffic 10. Weather and winter road condition information 11. Winter mobility information 12. Motor insurance Pekka Leviäkangas Source: Leviäkangas & Aapaoja & 2 Kinnunen & Hautala 12

3 Shrinking role of road authority => increasing role of service => service network delivering the value Source: Leviäkangas & Aapaoja & Kinnunen & Hautala Pekka Leviäkangas 3

4 Value build-up in the network Technologies Examples: Sensors Optics ICT Algorithms System components Examples: Met-stations Radars Cameras Visibilitymeters Etc. Systems Services Examples: Road user information Warning services Examples: Asset management RWIS DSS Expert systems Accessibility Reliability Supply Demand Cash value Societal benefits Safety Pekka Leviäkangas Value build-up 4

5 Client Producer model, example of market structure 7 main contractors 81 multi-annual contracts Dozens of local, small subcontractors Short contracts Who has the correct view on mobility system s service performance? What are the road authorities procuring exactly? Safety, traffic flow capacity, just snow plowing,? Pekka Leviäkangas 5

6 Met-service positioning with regard to infrastructures Liberalised transport asset management (infrastructure) markets: Need to understand the market and needs => as a partner of the ecosystem accommodating value delivery for the ultimate client who is paying for the service Non-liberalised asset management markets: Collaboration with key stakeholders: infrastructure owners and managers Ownership and market structure Roads public; many private tolling operators Rails public; usually with monopoly service operator on tracks Airports both public and private Ports both public and private Different markets and structures => different main partners and collaborators! Pekka Leviäkangas 6

7 Sum-up Whatever the market, there s a need for good met-information => the value chain must work seamlessly The selling arguments are different for different markets and actors => Private, public and semi-public infrastructure owners and transport operators have different revenue logics What works for one country or one mode of transport, might not work for another at least the logic and motivational arguments must be tailored However, the need for socio-economic benefits is always there and, there is always a value chain; its content and structure might vary Pekka Leviäkangas 7

8 TECHNOLOGY - BUSINESS