Mobility As a Service and Shared Mobility Services

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2 Mobility As a Service and Shared Mobility Services

3 Suzanne Hoadley Senior Manager, Polis Network

4 Mobility As a Service and Shared Mobility Services

5 Jacob Bangsgaard President Maas Alliance

6 MaaS provider: access to market Open Ecosystem Transport operators: freedom to supply User: roaming of services Open data, open APIs

7 What we are talking about when we are talking about MaaS? Multimodal Single payment Constantly informed user Add-on services

8 How can public sector encourage MaaS? 1. Ensure access to the mobility market 2. Avoid creation of bottlenecks, monopolies or closed systems 3. Work with open data, open architectures and standard interfaces 4. Take advantage of the opportunities offered by MaaS to meet policy goals 5. Consider initial investments to jump-start the ecosystem

9 Success factors of Maas As (or more) attractive than owning a car in terms of flexibility, certainty and costs User-centric: quality of service should be fully delivered from the beginning, providing painless travelling More environmentally friendly than conventional transport system, more cost efficient for public sector Scalable, roamable and based on the best local ingredients Deep understanding on the rules of data economy required MaaS Alliance White Paper: /MaaS- WhitePaper_final_ pdf

10 To promote the development of an open and inclusive MaaS ecosystem To ensure that the Maas user is always better off What do we need MaaS Alliance for? To develops business models and partnerships to encourage MaaS To strengthen the interoperability of technologies and roaming of services To foster the environmental benefits of MaaS schemes

11 MaaS Alliance Members

12 Website:

13 Mobility As a Service and Shared Mobility Services

14 Guido Di Pasquale Senior R&I Manager, UITP

15 MOBILITY AS A SERVICE AND THE FUTURE OF PUBLIC TRANSPORT Guido Di Pasquale Senior Manager Research and Innovation, UITP Digital Transport Days 2017 Tallinn Estonia

16 UITP AT A GLANCE

17 WHAT IS MAAS? INTEGRATION IS THE KEYWORD

18 OUR VISION Public transport at the heart of the integrated urban mobility system

19 MAAS AND PUBLIC TRANSPORT What place for Public Transport? Public transport, an essential component of MaaS No MaaS without public transport

20 MAAS AND PUBLIC TRANSPORT What role for public transport? Local integrator National integrator KVV.mobil powered by Moovel Mobility provider Partner National technical integrator

21 PARTNERSHIPS MaaS is a common effort Between authorities With public transport operators With all mobility services Yes, we mean all!

22 MAAS - THE WINNING CARD IN THE AUTONOMY REVOLUTION Autonomous vehicles will only help to meet public policy goals if they come as shared fleets integrated with public transport Shared Personalised Autonomous Connected vehicles SPACE project launched in 2018!

23 THANK YOU FOR YOUR ATTENTION! Guido Di

24 Mobility As a Service and Shared Mobility Services

25 Yves Perreal Director Advanced Projects, Thales

26 Multimodal transport, MaaS and the Rail industry Yves Perréal, THALES TRANSPORT UNIFE Digital Platform chairman Shift2Rail/IP4 Coordinator

27 MOBILITY DRIVERS URBANIZATION GROWING INTEREST FOR ENVIRONMENTAL ISSUES SOCIETAL CHANGES RAIL, the MOBILITY BACKBONE Digital Transport Days TALLINN 10 Nov 2017

28 European Association of train-builders and rail equipment manufacturers More than 100 suppliers of rolling stock, infrastructure and signalling (cf. ERTMS) equipment Rail is a strategic industry for the European economy : jobs in Europe World Leader Exporter Digital Transport Days TALLINN 10 Nov 2017

29 UNIFE contributing to the EU policies Technical Harmonisation & Interoperability Research & Innovation Digitalisation Skills and Training Key role of Regulation Implementation of the SERA Key role of the Technical Pillar of the 4 th Railway Package Key role of European Standardisation Improved and harmonized quality Reduced costs Global products with wider market acceptance Reduce risk of misuse Promote common technical referential Shift2Rail 2.0 UNIFE 9 Key enablers: 1)Automated rail transport; 2)Mobility as a seamless service; 3)Digitalisation; 4)Towards an efficient Zero Emission Railway; 5)Maintenance of the future; 6)Enhancing the security and the protection of the rail system; 7)Optimized infrastructure; 8)Digitization of the supply chain (Industry 4.0); 9)New certification framework. UNIFE priorities: ERTMS Improving end-user s experience Increasing capacity and reliability of the railways Enhancing the security of the rail system (e.g. Cyber Security) Better accessing and using data Make sure that Europe will invest in human capital and adapt its production capacities to the new realities including new technologies. Industry is already faced with qualified labour shortages and needs to correctly identify the skills required for the future. Digital Transport Days TALLINN 10 Nov 2017

30 UNIFE Digital Platform UNIFE established a Digitalisation Platform in February 2015 In September 2015, UNIFE adopted a Position Paper on Digitalisation of Railways, showing how digital technologies will: Improve end-user s experience Increase capacity and reliability of the railways Enhance the security of the rail system Identifying two priorities: Cyber Security : creation of a subgroup and adoption of a position paper Access to data to achieve greater efficiency Recognizing the role of the Shift2Rail Joint Undertaking to leverage digital technologies Digital Transport Days TALLINN 10 Nov 2017

31 UNIFE Digitalisation position paper Digital Transport Days TALLINN 10 Nov 2017

32 Shift2Rail and IP4 : IT Solutions for Attractive Railway Services IP4 is a technical enabler for a new seamless travel experience Shape multimodal travel offer connecting the first and last mile to long distance journeys Put the traveller at the heart of innovative solutions, accessing all multimodal travel services (shopping, ticketing, and tracking) through its travel-companion Build an open published framework providing full interoperability whilst limiting impacts on existing systems, without prerequisites for centralised standardisation. Service oriented (Web based), no centralised repository, open specifications & interfaces Across Europe Across Modes Door-to-Door Across Services Planning Shopping Ticketing Navigating Tracking Digital Transport Days TALLINN 10 Nov 2017

33 End-user centric; applicable to every transport mode Travel Companion Unique Cloud ID Smart Device Global Access Shielding users Secured Wallets Traveler s property Federating services e-wallet Web of transportation : linked data abstraction of transport Ecosystem Interoperability framework Digital Transport Days TALLINN 10 Nov 2017

34 A Technical enabler for MaaS Addressing multi-modal travels require a flexible, scalable, open environment, able to include all transport sectors - rail, air, bus, soft (and new) modes. The interoperability framework, independent of the business applications, must deal with formats and protocols coming from different transport sectors, and preserves the installed base. It is based on ontologies, describing the data and the mechanisms to shop, book, and run a multi-modal journey in a very generic way Built on semantic technologies, it provides a machine-readable description of the mechanisms which allow interoperability, encompassing different standards, and different business rules. Initially developed to connect long-distance legs with last mile at European scale, it fits perfectly with the MaaS approach, relying on transport authorities to set agreements between transport services providers on the underlying payment-settlement solution. Digital Transport Days TALLINN 10 Nov 2017

35 Shift2Rail IP4 Next Steps IP4 provides an end-user centric and multi-modal ecosystem: one-stop-shop, orchestration of legacy systems, pan-european coverage, dynamic adaptation of the journey, business analytics to adjust the transport offer to the actual demand A first demonstration will be developed during Transport Research Arena event - TRA 2018 (April 2018) as a result of the IT2RAIL project (coordinated by UNIFE) A Quick Win will be shown at INNOTRANS 2018 (Sept 2018) with various use cases, showing the added value of the IP4 ecosystem compared to the existing solutions A Shift2Rail Open call will be published end of Nov (Shift2Rail web site), in which participants (operators, authorities, cities, retailers) will develop with the IP4 members flagships demonstration: cities willing to develop a MaaS approach are more than welcome Estonian and European rail stakeholders interested could apply (contact point : yves.perreal@thalesgroup.com) Digital Transport Days TALLINN 10 Nov 2017

36 Mobility As a Service and Shared Mobility Services

37 Suzanne Hoadley Senior Manager, Polis Network

38 The perspective of cities and regions on Mobility as a Service Suzanne Hoadley Polis

39 Why prepare a paper? Background Polis & MaaS Towards a common MaaS vision Opportunities of MaaS Risks of a commercial approach Key issues Conclusions

40 Role of local government in transport Multi-faceted Transport policy formulation Transport rules and regulations Transport service procurement Transport operations Evolving Due to advances in technology and changes in customer expectations E.g. travel information services through apps, open data developments, new shared mobility services Working in partnership with private sector to develop better outcomes for customers Especially for journeys that cannot be easily served by traditional PT Fill service gaps while supporting city s wider sustainable transport policy goals

41 Delivering integrated services and new mobility servies is not new to cities/regions

42 So what is MaaS? No common definition Novel elements: Integrating individual transport services into mobility offer Personalisation of mobility offer Private sector delivery of public sector functions, e.g. selling bus tickets Not guided by public policy (sustainability, affordability, inclusion) Third party model is not the only way - MaaS creating momentum for (public) transport authorities to: improve integration of mobility services, including individual services assess where on-demand transport can be a better solution than high-capacity public transport

43 Potential MaaS benefits Promoting sustainable travel, especially giving up the car Improving efficiency of existing transport services and public resources Leveraging user centricity to develop more inclusive systems Enhancing access to transport services Offering choice to users

44 Risks of a third party MaaS approach Dis-incentivising sustainable mobility Higher costs for the user or transport provider Creating a disconnect between the user, transport provider and transport authority Tony Seba, economist & disruption expert, JRC workshop on connected & automated road transport, 17/6/17

45 Main messages Transport authorities support working with the private sector, especially to offer better journeys that cannot be easily accommodated by traditional public transport. Where there is already considerable integration of transport services, it is not clear whether there would be a workable business case for third-party MaaS offers. The diversity of Europe s cities and regions make it unlikely that a single MaaS model would be universally applicable. Whatever MaaS approach is adopted, there is a need for public sector oversight.

46 Key aspects for city and regional authorities Defining the best role for transport authority in the MaaS environment Finding the right public-private sector balance Understanding the impact of MaaS on travel behaviour Ensuring the user-centric approach delivers system benefits Determining the best market environment for MaaS Understanding the business model and who will pay Exploring the potential long-term impact of MaaS on transport service procurement

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48 Problem definition: What specifically is the problem with current mobility service provision that the MaaS approach is attempting to rectify? Deployment barriers: What are the specific barriers to MaaS deployment today and how can they be solved? Governance: who should be operating MaaS platforms, who are the other key stakeholders and what should be their role in the MaaS context? The business model: how can third party MaaS service operators become financially sustainable? What is the most appropriate model? EC role: what can the EC do to support take up of MaaS, if anything?

49 Problem definition: What specifically is the problem with current mobility service provision that the MaaS approach is attempting to rectify?

50 Deployment barriers: What are the specific barriers to MaaS deployment today and how can they be solved?

51 Governance: who should be operating MaaS platforms, who are the other key stakeholders and what should be their role in the MaaS context?

52 The business model: how can third party MaaS service operators become financially sustainable? What is the most appropriate model?

53 EC role: what can the EC do to support take up of MaaS, if anything?

54 Mobility As a Service and Shared Mobility Services

55 Panellists Suzanne Hoadley, Senior Manager, Polis Network Piia Karjalainen, Senior manager, Maas Alliance Guido Di Pasquale, Senior R&I Manager, UITP Yves Perreal, Director Advanced Projects, Thales

56 Signature Ceremony For Digital CEF-T Projects

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