Lightweight packaging has become a heavyweight argument

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1 Lightweight packaging has become a heavyweight argument 1

2 A lighter approach to packaging Lightweight packaging is our answer to the demands of the liquid food industry and informed consumers who ask for modern and clever packages. By using a minimal amount of material, we create a lightweight package that combines low environmental impact with consumer convenience. With its unique shape it stands out on the store shelf and attracts fast moving consumers. Saving raw material saves energy during production, transport and waste handling, which puts it in line with the global demand of a resourcesaving society. Saving resources is saving the environment and that is why lightweight is a heavyweight argument. Welcome to Ecolean. 2 3

3 Everywhere you want to go All consumers, regardless of gender, nationality and age, are attracted to smart, practical and well-designed packages. At the Swedish company Ecolean, ingenious engineering has resulted in a flexible and lightweight package shaped like a pitcher. It stands stable, even when it s almost empty, and the air-filled handle is easy to grip and makes it easy to pour or drink from with or without a straw. The unique shape and the modern feel of the Ecolean package helps dairy and beverage producers to differentiate products from competitors in the store battle of catching consumers attention. There are no other packages like the Ecolean package and it helps brands to be top-of-mind. Not only does the shape of the package help to strengthen the identity of a brand but Ecolean packaging also offer consumer convenience and an improved environmental profile. The Ecolean packages come in various sizes, family packages and portion packages. By using two kinds of packaging systems, we can offer solutions for chilled and ambient distribution. The alternatives are many and we are here for you. Where do you want to take your brand? 4 5

4 How does it perform in the hands of a consumer? The Ecolean package is soft and flexible but still sturdy and strong. Whether you are young or old, it is easy to use. It is kids play to tear off the opening and the air handle makes it easy to grip, pour and hold. Thanks to the user convenience built into its design, consumers adapt to the new lightweight concept quickly. On the go Safe The Ecolean packages are hermetically sealed from factory and whether it s for chilled or ambient distribution they will keep your product nutritious, fresh and tasty all the way from filling to the consumer. The portion pack is perfect when on the go and fits well for example in a sport bag or a child s lunch box. Kids will love the smooth handle and the possibility to drink from a straw. Easy to open Though the packaging material is tough, it s a child s play to tear off the tip. Thanks to the air handle and the clever geometrical form, the package stands steadily even when half full. Grip n pour The air-filled handle provides essential convenience. It gives the package a stiff back that makes it natural and easy to grasp and the spout makes it easy to pour from. Get it all out Microwavable The Ecolean package is prepared for all challenges a modern life style can throw at it. Just remember to tear off the opening before you put it into the microwave oven. 6 Recently, there s been a big debate about food being thrown away for no reason. The soft, lightweight Ecolean package does its bit to improve things. Viscous products like yoghurt are easily squeezed out. Space-saving waste Once empty, the Ecolean package is flat as an envelope. With up to 50% less weight than regular cartons or bottles, imagine the waste and energy saved in a world of Ecolean packages. 7

5 Win the battle of the shelves and the hearts of the consumers The Ecolean package is more than just a package. It s the perfect tool for brand owners who want their brands to convey a feeling of novelty and innovation. The unique package sends a very clear look at me message to all consumers. And since 80% of all shopping decisions are made in the store, an Ecolean package can be the difference between failure and success. The unique design has a generous face display for print. The colours and sharpness will do justice to all communicative intentions. And they will certainly draw the attention of a fast-moving, easily distracted consumer. Packages that stand out and catch the eye of the consumer stand a much better chance of becoming the choice of the consumer. The Ecolean package has all the characteristics of a winner. It stands out on the shelf with its original shape and excellent print quality. Brand building distribution alternatives We believe in efficiency all the way from producer to consumer, which is reflected in our distribution solutions. To support sales we offer several multipack options, for instance solid cardboard boxes or flexible plastic bags with a convenient carry-home handle. Either way the packages will be displayed with great impact. Our aim is to help you find the solution that works best for your products. We re more than happy to assist you in finding the right distribution solution that will support your brand in the best possible way. Let us know what you re looking for and we ll guide you right. 8 9

6 Lightweight is a winning formula The trend is clear. Consumers, retailers and governments continue to ask for more sustainable products. Food packaging is one of the more talked-about environmental concerns in media and the pressure on brand owners in reducing packaging is increasing. One of the answers in the packaging debate is lightweighting. Reducing the amount of packaging material used, transported and disposed creates great gains in the whole product life cycle. Brand owners using lightweight packaging are not only reporting cost savings but also improved environmental profile, brand image and company reputation among other benefits. The Ecolean package puts other packages in the shade. An Ecolean package weighs 50-60% less than a conventional liquid food carton package or bottle. The plastic used in a one-litre Ecolean Air package weighs a mere 10 grams. Using less raw material saves energy during production, transport and waste handling. By choosing our lightweight packaging, you choose a solution that uses less raw material and energy, which in turn helps strengthen your own green profile

7 Reduced raw material use Saved resources Saved energy Less waste Less transport lightweight packaging Environmental comparison Compared to conventional packaging concepts Ecolean Air and Ecolean Air Aspectic offer low environmental impact in terms of energy consumption, waste generation and emissons to air and water. A comparison of Ecolean packages and a number of conventional onelitre packaging concepts is shown here. packages for chilled distribution: packages for ambient distribution: Ecolean Air: 16 g Carton bottle: 32 g Ecolean Air Aseptic: 14 g Gable Top: 31 g HDPE bottle: 32 g Aseptic carton: 27 g Gable top reclose: 37 g PET bottle: 36 g Aseptic HDPE bottle: 38 g Its weight alone saves our common resources Modern packaging must be more than just convenient. It has to reflect environmental concern as it passes from production, distribution and retail to the kitchen table and beyond with convenience still intact. Less material needed, less energy used Ecolean uses less raw material from the start. We have developed our own packaging material, Calymer, which is a thin film comprised of plastic (PE and PP) and chalk (40% by weight), one of nature s own materials. The unique properties of Calymer allow a lightweight package that takes less energy to produce. Independent studies have shown Ecolean packaging to be effective throughout the whole package lifecycle, from manufacturing to waste handling. Low waste volumes save considerable resources in the waste handling process, for example by reducing the need for waste transport. Doing good by using less It s soft, foldable and rollable. Just imagine the space it won t occupy in the bin. Low waste volumes keep waste handling to a minimum. When it s empty, it s empty Thanks to the soft material, a consumer can squeeze out practically 100 % of an Ecolean package s content. When viscous products like yoghurt are sold in conventional onelitre packages, nearly one decilitre stays in the package and is thrown away for no reason. With an Ecolean package, consumers get more value for money and the total impact on the environment is reduced. Energy consumption. The total amount of energy required to manufacture packages, one litre in size. This includes raw materials, intermediate steps and fabrication steps for the packages (from cradle to gate). Production waste. The total amount of production waste generated when manufacturing packages, one litre in size. This includes waste generated in manufacturing raw materials, intermediate steps and fabrication steps for the packages. Water pollution. The total amount of polluted water generated when manufacturing packages, one litre in size. This includes water used in manufacturing raw materials, intermediate steps and fabrication steps for the packages (not including cooling water). Greenhouse gas emissions. The total amount of greenhouse gas emitted to the air when manufacturing packages, one litre in size. This includes raw materials, intermediate steps and fabrication steps for the packages (from cradle to gate)

8 Ecolean Air Aseptic for ambient distribution Ecolean Air for chilled distribution Aseptic packaging brings healthy, flavourful and exciting food products to people all over the world without the limitations of refrigerated distribution. Moreover, it reduces environmental impact, since no energy is needed to cool products during storage and distribution. Our Ecolean Air Aseptic packages are available in four different sizes as follows: 200 ml, 250 ml, 500 ml and 1000 ml. With its unique and eye-catching shape it is the perfect solution for displaying products such as; white milk, flavoured milk, drinking yoghurts, juice drinks, nectars, ice tea etc. Ecolean has chosen a nonchemical alternative for package sterilisation, which ensures that food contact surfaces are never exposed to any chemicals. The sterilisation of the inside of the package is handled under secure and controlled conditions at the Ecolean production plant. This moves a considerable part of the complex serilisation process from the liquid food company back to Ecolean. Even though the package is light and thin it has a multilayer structure that protects the content. Each package consists of an eight layer material with light and gas barriers. We offer a complete system for products that need to be distributed and stored chilled. The original Ecolean Air packages come in the following sizes: 200, 250, 450, 500, 1000 and 1500 ml. Milk, all kinds of yoghurt, cream, kefir, sour cream, soy milk, water, wine and other products have all seen the inside of an Ecolean Air package. The package is associated with freshness, convenience and environmental concern by many consumers worldwide. The package protects the fresh products with a material consisting of plastic (PE and PP) and calcium carbonate (chalk), 40% by weight. The calcium carbonate gives stiffness and whiteness to the package as at the same time reducing the amount of plastic used

9 Filling system Product is measured into packages with flow meters and dosing valves. Touch screen A modern touch screen interface ensures highuptime and helps your operators to meet high standards for productivity and risk avoidance. Air system A constant, positive flow of sterile filtered air protects the filling chamber. Filling chamber Packages are opened, filled and sealed in a sterile environment. Air is blown into the package handles. Sterilisation chamber Packages are sterilised on the outside to avoid contaminating the sterile filling chamber. Simplicity rules The Ecolean filling machines are designed for efficient operations. When operating and maintaining them, simplicity rules. Still, we offer a solid training program for all your operation and maintenance personnel. This is one of four different machines, the EL4, designed for aseptic filling of Ecolean Air Aseptic packages sizes 200 and 250ml. The pre-sterilised ready-to-fill packages are supplied hermetically sealed from Ecolean factories which reduces the complexity of operating an aseptic packaging plant and increases the robustness of the total system. Its filling capacity is 9000 packages per hour. Download product sheets with all technical specifications for all Ecolean filling machines at

10 Here we are commercial activities: In approx. 30 countries headquarters: Helsingborg, Sweden market companies in: Bulgaria, China and Russia iso certifications: ISO and ISO

11 20 Ecolean Group, P.O. Box 812, SE Helsingborg, Sweden. Visiting address: Kielergatan 48 Tel: Fax:

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