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1 IDENTITY GUIDE Modified
2 Contents Introduction... 3 The Corporate Mark... 4 Pantone & Four-Color Process Specs Acceptable Uses File Download Info The Font Family...7 Usage Guidelines Font Download Info Communications...8 Stationery Advertising Grids...10 Usage Guidelines File Download Info 2
3 Introduction To Atlas Logistics Staff, Atlas Agents, Graphics Providers Consistent A consistent and coherent approach is necessary as our new identity is communicated not just through our advertising but through every aspect of our contact with customers and stakeholders. Clarity and Effectiveness This guide is intended to set guidelines and standards by which the clarity and effectiveness of our message can be maintained across the many users of the Atlas Logistics brand. We Welcome Your Questions Any questions regarding the contents of this guide should be directed to Phoebe Hodina, Atlas Logistics Marketing: #2375 phohodi@atlasworldgroup.com 3
4 The Corporate Mark Pantone and Four-Color Process Specs Go. Gradient Ramp 30% 70% Pantone Matching System (PMS) PMS 200 PMS Cool Gray 11 C:59 M:55 Y:53 K:51 C:84 M:78 Y:75 K:15 Go. Arrow Point 4-Color Process C:0 M:0 Y:0 K:49 C:0 M:100 Y:65 K:15 C:63 M:56 Y:51 K:27 Single-Color Use PMS 200 PMS Black PMS Cool Gray 11 White For Color Backgrounds Any deviations from colors above require written approval. For more detailed logo options and specs, download the Atlas Logistics Logo files. (see pg. 6) 4
5 The Corporate Mark Continued Acceptable Uses Placing the Mark (Logo) Figure 1 X 1.5x Minimum 1.5x clearance all the way around Combination of Logo Elements Note: Maintain the relationship as shown above for the spacing of the elements (The X and the 1.5x spacing as detailed in Figure 1). DO NOT combine or use the logo in the following manner 5
6 The Corporate Mark Continued Downloadable Files Downloads/Links Example of Atlas Logistics Logo Art Files Available for Download ATLAS LOGISTICS LOGO LOGO ALONE CMYK Logos PMS Logos PREFERRED USE A A.PMS B B.PMS C C.PMS D.BLACK D.PMS BLACK E.WHITE REVERSE An Company An Company An Company 6
7 The Font Family Usage Guidelines Large Headlines Headline Open Sans - Bold Headline Open Sans - Semibold Medium Subheads (20 pt. or larger) Medium Subhead Open Sans - Bold Medium Subhead Open Sans - Semibold Small Subheads (18 pt. and below) Small Subhead Open Sans - Bold Small Subhead Open Sans - Semibold Body Copy ( pt.) Body Copy Open Sans - Light Body Copy Emphasis Open Sans - Semibold Font Download Info 7
8 Communications Stationery The Atlas Print Shop The Atlas Print Shop can work directly with agents to create the artwork for Atlas Logistics Stationery AND the print shop can provide the necessary printing for: Letterhead Business Cards #10 Business Envelopes 9.5" x 12.5" Catalog Envelopes Contact: Vince Stone, Atlas Headquarters Print Shop: #2610 vinston@atlasworldgroup.com Example of Atlas Business Cards, Stationery and Envelopes Business Card Letterhead First Last Regional Director of Business Development Freight Brokerage Padded-Van Transportation Supply Chain Management FF&E and Project Management Atlas Logistics 1212 St. George Road Evansville, IN (c) (f) @awglogistics.com Catalog Envelope #10 Envelope 8
9 Communications, continued Atlas Logistics Boilerplate Components Download boilerplate components at the link below: Examples of Boilerplate for Small Publications Set type for address line at 9.5 point Open Sans Light U.S. DOT line should be 6 point type FOR GENERAL ATLAS LOGISTICS (NOT REFERENCING FLEET) EX. FOLDERS, GENERAL COLLATERAL OR ADS (EXAMPLE BELOW) Go. With Atlas Logistics Atlas Logistics Inc St. George Road Evansville, IN U.S. DOT No TM & 2015 AWGI LLC Form No. BR0XXXXX FREIGHT BROKERAGE & SUPPLY CHAIN MANAGEMENT & PADDED-VAN TRANSPORTATION (EXAMPLE BELOW) Atlas Logistics Inc St. George Road Evansville, IN U.S. DOT No TM & 2015 AWGI LLC PLEASE NOTE: The Atlas Fleet is Operated by Atlas Van Lines, Inc. U.S. DOT No Form No. BR0XXXXX 9
10 Advertising Grids The Atlas Logistics Grids The Atlas Logistics look can be accomplished by using the FONT FAMILY as shown in this document, and by placing the fonts on the GRIDS as shown below. Atlas Logistics Grids Download all of the Atlas Logistics Grids at the link below: Example of 2-Page Spread (8.5"x11" pages) Shown at 25% 12 columns at 0.399" 0.167" gutters.375" 1.833" 1.5" 11.00" 8.5" Grid for Small Sell Sheet (8.5"x11" page) Shown at 25%.9375" 1.833" 11.00" 1".9375" 8.5" 10
11 Atlas World Group Mission Statement OUR MISSION: Every day we help you Go New Places, with expertise in moving and logistics, bringing the world within reach. THE ATLAS BRAND STANDS FOR: Dreams. We understand the importance of pursuing dreams for those we serve. Answers. We bring an unrivaled dedication to problem solving. Global Reach. We have a network of resources that connects our customers to best-in-class services throughout the world. Cultivation. We commit to the well-being of our people, our customers, our company, our communities and our planet. Entrepreneurial Spirit. We believe our customers and our future are best served by our network of independent agent owners. Go. With Atlas Logistics Atlas Logistics Inc St. George Road Evansville, IN U.S. DOT No TM & 2015 AWGI LLC
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