Cartons: Recycling s Newest Success Story

Transcription

1 Cartons: Recycling s Newest Success Story The Carton Council s Carton Recycling Access Campaign STAR Summit - October 2014

2 What are cartons? 2

3 Who is the Carton Council? A group of carton manufacturers united to deliver long term, collaborative solutions to divert valuable cartons from the landfill. Associate Member 3

4 Our Goals & Outcomes 4

5 Why Cartons? Why Recycling? 5

6 Cartons are sustainable Cartons are one of the most sustainable op-ons for food and beverage packaging. RENEW Made mainly from paper Paper is a 100% renewable resource Fiber comes from well-managed forests REDUCE Light weight and compact Low package-product ratio Low carbon footprint through lifecycle RECYCLE Cartons are recyclable! 6

7 Cartons contain valuable materials Made with 100% virgin fibers, cartons contain some of the best fiber still in the waste stream. Refrigerated gable top cartons 80% paper 20% polyethylene Shelf-stable aseptic cartons 74% paper, 22% polyethylene 4% aluminum Cartons are Not Wax Coated 7

8 Cartons are recyclable Carton Recycling is Standard Prac-ce Globally Over 140 mills taking cartons worldwide Cartons recycled in US for more than 2 decades Carton recycling is already available to more than half of US residents. 8

9 How Carton Council Achieves its Goals 9

10 Target the Recycling Supply Chain Our goal: Build carton recovery MATERIAL STRATEGY 10

11 Work Backwards from End Markets Build sustainable markets Develop awareness and par=cipa=on Create sustainable infrastructure 11

12 A Look Inside the Carton Campaign 12

13 Step 1 Build Sustainable Markets only 1 active mill Today - many active mills More demand for cartons Grupo Empresarial Transforma Great Lakes Tissue Company 13

14 Building End Market Demand From 1 active mill in 2008 to many that are now buying cartons, with more demand in pipeline Great Lakes Tissue ReWall GET 14

15 1- Build Sustainable Markets Grade #52 officially recognized by recycling industry in April 2011 New PSI* Spec Grade #52 - Defini-on Consists of liquid packing board containers including empty, used PE coated, printed one- side asep-c and gable- top cartons containing no less than 70% bleached chemical fiber and may contain up to 6% aluminum foil and 24% PE film. Prohibi-ve materials may not exceed 2% Total out- throws may not exceed 5% *PSI = The Paper Stock Industries (PSI) Chapter is a na=onal chapter of the Ins=tute of Scrap Recycling Industries, Inc. (ISRI). It is dedicated to the recovered paper industry 15

16 1- Build Sustainable Markets Carton pricing generally follows Sorted Office Paper (SOP) pricing varies by location of source, fiber mix, etc. Export pricing varies based on shipping container weights and locations strong export demand over 140 mills consuming cartons worldwide Eventual use of index expected 16

17 Step 2- Create Sustainable Infrastructure Work with Facilities to Agree to take cartons Agree to report data to Carton Council - Household access and tonnages Positive Sort of Cartons at Facilities Capital equipment grants available, based on campaign s criteria 17

18 2- Create Sustainable Infrastructure Range of Solutions for MRFs o Manual sort with bunkers o Vacuum-assisted manual sort o Dual-eject optical sorting Matching Right Solution to each MRF o Carton Council best practices drawn from experience with MRFs of all sizes o Working closely with equipment suppliers and MRF engineers o Connecting MRF to carton markets o Matching equipment grant to access gains 18

19 2- Create Sustainable Infrastructure Optional Assistance Offered Matchmaking with broker networks Assistance with movement of bales/ partial loads Free promotional materials Support for customer outreach 19

20 Step 3 Develop Consumer Awareness and Participation Notify users of facility that now accepts cartons o Collectors o Communities o Residents Outcomes o Increased visibility of carton recycling o Drive carton volumes to facilities 20

21 3 Develop Consumer Awareness and Participation Carton Council offers series of tools to assist with promotion and education around carton recycling Tool-kit with template advertisements, etc. Mini-grants to assist with costs, case by case basis Large major metropolitan area awareness campaigns 21

22 Building Carton Volumes Consider all the potential sources for cartons 22

23 Adding School Cartons to the Equation + =

24 Tools

25 Successes to Date As of September

26 Steady Progress since 2008 CAMPAIGN KICKOFF? 48?

27 280 % Increase in Carton Recycling Access 2008-Before Campaign: o Carton recycling programs in 24 states o 18% of U.S. households had access to carton recycling Today: o Carton recycling programs in 47 states o 51% of U.S. households have access to carton recycling 27

28 Cartons now recycled across the US 77 of the 100 largest U.S. ci-es have access to carton recycling million U.S. households can now recycle cartons in their communi-es. Every month, more carton recycling programs are being added in schools, ci-es, towns, and coun-es across the country. 28

29 Access Status by State 9/

30 More access = more visibility Brands that use carton packaging are now able to include a qualified logo* on their packaging. The on-pack logo makes carton recycling more visible to consumers because the package informs consumers of what to do. * Currently with a nega-ve qualifying statement in compliance with Federal Trade Commission guidelines. As cartons reached a significant majority of households with carton recycling access, the packaging may reflect only the recycle symbol. 30

31 Visibility = More Recovery More access brings a beaer recycling message on cartons Pre present Between 30-60% access Coming Soon Over 60% access No Message 31

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33 Stay in touch. Have a question, call the Carton Council at CARTON Visit RecycleCartons.com CartonOpportunities.org Recycle Cartons Recycle Cartons TOOLS. RESOURCES. GRAPHICS FACTS. WHITE PAPERS. SUPPORT 33