Launch of UrbanFox. Media Conference. 24 October Company

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1 Launch of UrbanFox Media Conference 24 October 2017 A Company

2 Agenda UNVEILING URBANFOX WHY OMNICHANNEL LOGISTICS OUR OMNICHANNEL MODEL OUR CAPABILITIES

3 Overview of Keppel Logistics Network UNVEILING URBANFOX OUR NETWORK SINGAPORE MALAYSIA VIETNAM CHINA INDONESIA AUSTRALIA

4 Overview of Keppel Logistics Network Vietnam Ha Noi Bac Ninh Malaysia Da Nang Long An Binh Duong 9 Gul Circle Ho Chi Minh City 27 Benoi Sector 7 Gul Circle/ Jurong E-Commerce Fulfillment Hub 44 Benoi Road Medan Singapore Indonesia Balikpapan Changi E-Commerce Fulfillment Hub Tampines Logistics Hub Tianjin Eco-City Distribution Centre Lanshi Distribution Centre Nanhai Distribution Centre Sanshui Port China Keppel Wanjiang International Coldchain Logistics Park Australia UNVEILING URBANFOX Jilin Food Zone Logistics Park Wuhu Sanshan Port Lanshi Port Shah Alam Brisbane Jakarta

5 Keppel Logistics Logistics as a Solution UNVEILING URBANFOX One-Stop Omnichannel Management B2B Services Business Warehousing (3PL) Transport (B2B) Retail Brand B2C Services Freight Warehousing (B2C) Transport (B2C) Channel Management Marketplace Customer Direct from Factory

6 Integration of Keppel Logistics and UrbanFox UNVEILING URBANFOX INTEGRATED SERVICES Keppel Logistics (B2B) Warehousing Transportation Information Returns Value Added Services Omnichannel Management INTEGRATION Channel Management B2B + B2C Logistics Marketplaces Corporate Webstores Digital Marketing Courex (B2C) Inventory Management Last-mile Delivery Real-time Tracking Crowdsource Value Added Services

7 Our Milestones UNVEILING URBANFOX Moved into warehousing services Set up crowdsourced hybrid model Feb 2009 Courex Founded as a Courier Company Jan 2013 Apr 2015 Storeviva, our proprietary OMS/TMS turn operational June 2015 Oct 2016 Majority stake acquisition by Keppel Logistics Oct 2017: Rebranded to UrbanFox

8 Introducing UrbanFox PROPOSITION: Focus on Asia and Omnichannel logistics 5 1 LOGO: Fox in a box 2 3 UNVEILING URBANFOX ATTRIBUTES: Thorough, Nimble, Ambitious PERSONALITY: Inquisitive, Curious, Questioning MISSION: Beyond logistics 4 Beyond Logistics

9 Agenda UNVEILING URBANFOX WHY OMNICHANNEL LOGISTICS OUR OMNICHANNEL MODEL OUR CAPABILITIES

10 What is Omnichannel? WHY OMNICHANNEL LOGISTICS Consumption patterns have changed and supply chains have to keep up Anytime, Anywhere, Any Device With Ecommerce, consumers expect instant gratification and ability to shop via multiple channels Single Channel Multi-Channel Cross-Channel Omni-Channel Seamless Customer Experience Providing a consistent customer experience across all channels is now vital to customer satisfaction Breaking Through The Noise Brands will have to break through a barrage of promotions to capture the consumer s attention Direct-to-Market Direct-to-market options allow brands to control their brand experience and lowers prices for customers Customers and retailers experience only a single touchpoint Customers experience multiple touchpoints independently Retailers channel knowledge experienced in silos Customers experience multiple touchpoints as part of the same brand Retailers have a coordinated view of the customer but operations remain in silos Customers experience the brand instead of channels Retailers have a single view of customers in a coordinated and strategic manner

11 Gaps in Existing Omnichannel Logistics Models WHY OMNICHANNEL LOGISTICS Current Model for Fulfillment Problems Siloed Systems Each part of the supply chain run on different systems lack of end-to-end visibility and optimisation Store A Nobody Owns the Customer B2B Warehouse Company B WMS I B2B Delivery Company D TMS II Every firm in the chain provides customer service only on its own products confusing the customer Store B Excessive Touchpoints Supplier Freight Company A TMS I Inventory has to be held and transferred between multiple locations adding extra costs and lead time Difficult for Brands to Manage B2C Warehouse Company C WMS II B2C Delivery Company E TMS III Channel Mgmt Company F OMS I Brands have to coordinate between multiple firms to maintain logistics efficiency and brand consistency

12 Agenda UNVEILING URBANFOX WHY OMNICHANNEL LOGISTICS OUR OMNICHANNEL MODEL OUR CAPABILITIES

13 Rethinking Omnichannel Logistics the Keppel Logistics Model OUR OMNICHANNEL MODEL Managed by Brands Managed by Keppel Logistics under one roof B2B Services Business Transport (B2B) Retail Brand B2C Services Freight Omnichannel Warehousing (B2B+B2C) Transport (B2C) Channel Management Marketplace Customer Direct from Factory Logistics is no longer just a cost centre Keppel Logistics is driving sales

14 Our Solution for Customers OUR OMNICHANNEL MODEL 1. All stocks in warehouse synced online to maximize sales opportunities 2. e-distributor Model: purchase stock from client 3. Simple invoicing for Ecommerce 4. Centralised inventory management for Omnichannel 5. Reduced touchpoint for shorter lead time and lower logistics cost Traditional Process CHALLENGES To expand their online presence Inventory Stored in Keppel Warehouse Integrated Process Inventory sent as consignment to Ecommerce fulfilment companies Order fulfilment by Ecommerce fulfiment companies Order delivered by transport company To establish a direct-to-consumer touchpoint Inventory Stored in Keppel/UrbanFox Warehouse Order fulfilled and delivered by Keppel/UrbanFox

15 Agenda UNVEILING URBANFOX WHY OMNICHANNEL LOGISTICS OUR OMNICHANNEL MODEL OUR CAPABILITIES

16 How UrbanFox Fits into the Keppel Logistics Omnichannel Model OUR CAPABILITIES End-to-End Coverage Manufacturer (Brand) Freight Omnichannel Warehousing Transport (B2B) Transport (B2C) Channel Management Consumer Upstream by Brands B2B Logistics B2C + Channel Management

17 Our Proprietary Software OUR CAPABILITIES Electronic Proof of Delivery Instant confirmation and full visibility of recipient details for every delivery Marketplaces Integration Product listings, inventory availability and orders seamlessly synced with major marketplaces Distribution Points Network of self-collection points island-wide for convenience to customers Real-time Order Visibility Full visibility into order status and delivery location 1 5 International Shipping Exclusive discounts with leading express players

18 UrbanFox Last Mile Delivery Using Crowdsourcing OUR CAPABILITIES 3 ITEMS FROM URBANFOX TO EUNOS Place your screenshot here 2 ITEMS FROM URBANFOX URBANFOX TO YISHUN Hybrid Model Hybrid model of crowdsourced delivery personnel and in-house drivers Multiple distribution points island-wide 4 ITEMS FROM URBANFOX TO ANG MO KIO, BISHAN Route Optimisation System creates route with multiple delivery points into optimum clusters through data analytics, artificial intelligence, mapping technologies

19 UrbanFox Channel Management OUR CAPABILITIES E-Commerce Order Consumer Last Mile Delivery Channel Management Platform integrated with major marketplaces for multichannel sales Full Suite of Services Marketplace Integration Content Management Order sync to UrbanFox Centralized Inventory Management Pick Pack Ecommerce Enabler Extending into ecommerce services such as content management to form true ecommerce partnerships with Brands Price & Assortment Management Webstore / Shopping cart design Digital Marketing Allowing brands to reach beyond brick-and-mortar

20 UrbanFox Channels OUR CAPABILITIES LARGE UNTAPPED MARKET ONLINE MARKETPLACES (EXTERNAL) B2C LOWER LOGISTICS COST URBANFOX CHANNEL MANAGEMENT CORPORATE WEBSTORE (URBANFOX) B2B B2E (EMPLOYEE) DATA ANALYTICS IMPROVED STAFF LOYALTY MALLS* O2O (ONLINE-TO-OFFLINE)* * Potential channel Allowing brands to reach beyond brick-and-mortar

21 Acknowledgements OUR CAPABILITIES Our transformation would not have been possible without the extensive support from the following agencies:

22 Q&A

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