The Barcode of Everything

Transcription

1 The Barcode of Everything

2 Digimarc Discover and Barcode Presented by: Digimarc and GS1 FMI Private Brands Summit 2015

3 110+ member organizations serving business around the world

4 GS1 Standards are the global language of business a language for IDENTIFYING, CAPTURING, and SHARING information automatically and accurately, so that anyone who wants that information can understand it, no matter who or where they are.

5 Working with industry

6 Demand for Product Content Now Consumers Trading Partners Regulators Make Informed Decisions Buy, Fulfill, Sell Protect Public Safety Product Features Servings per Container Ingredients Nutrition Facts Allergens Price Ima ges Etc. Order to Cash Weights & Measures Product Features Images Ingredients Marketing Copy Sustainability Claims Chemicals Etc. Nutrition Facts Food Additive Claims Health Claims Allergens Country of Origin Product Safety / Traceability Etc.

7 What we are working on Good Data Inventory Visibility & Traceability E-Commerce

8 E-commerce Better Search Improved Product Information Greater Inventory Visibility Smarter Customer Analytics Fewer Counterfeit Goods

9 20 Years of Innovation at Digimarc 20 Years of Operation Well capitalized public company with strong operating history 18 years Continuous service to consortium of Central Banks 1200 Issued and pending patents Expertise Print technologies and processes Applications Include industry standards in security for currency, government issued IDs, and movies; additional applications in audience measurement for TV and radio, print-to-mobile publishing, copyright protections, and shopper s journey enablement. Latest development is Digimarc Discover and Barcode focused on retailers, brands, and modern mobile-centric shoppers.

10 Digimarc Barcode and Digimarc Discover

11 Wegmans First Implementation

12 Digimarc and GS1 Common interest is data integrity Working closely with GS1 to help the industry to understand the opportunities presented by Digimarc Discover and Digimarc Barcode and efficiently and effectively integrate this innovation into workflows

13 Digimarc Barcode for Private Brands Retail operational efficiency Build consumer trust and experience Manufacturing and supply chain enhancements Affordable

14 Harris Poll, July 2015 FASTER CHECKOUT AVOID SELF CHECKOUT SERVICE SUFFERS 88% 45% 61% Of shoppers are unsatisfied with current checkout speeds Avoid self checkout for technical reasons Find that service suffers as clerks must focus on scanning

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16 Harris Poll, October 2015 READING PACKAGING PURCHASE ONLINE RESEARCHING PRODUCTS 85% 75% 65% Of adults say purchases are informed by reading packaging in store Say that if they can t find the product info in-store they will search and purchase online Spend less than one minute researching products online before a purchase decision

17 Communicate with Consumers Partner with Digimarc Discover enabled retailer mobile app Give consumers the product information they re craving Give store associates instant access to a host of data on every product Update information dynamically; comply with regulatory requirements and consumer preferences

18 Mfg. & Supply Chain Applications Packaging QA/QC Inventory control, re-ordering, data integrity Track and update attached product data without updating package art

19 Questions & Answers Digimarc Contact Mark Belfiglio, VP Sales GS1 Contact Bernie Hogan

20 The Barcode of Everything 2015 Digimarc Corporation

21 How to Get Started? How to Get Started

22 Digimarc Barcode Digimarc Discover Digimarc is imperceptable and fills the entire surface of any media its applied to. Digimarc is embedded during conventional printing process with no additional steps. When a mobile device (app) is focused on an embedded image the barcode is instantly recognized. App uses unique barcode to serve the predetermined mobile content. This can be updated at any time.

23 Digimarc Barcode Mechanics Send artwork to Digimarc via cloud Receive; QA Return to normal process No special materials or printing. Alternative sources of supply, e.g., SGS.

24 Addressing Needs of Private Brands Urgent needs Strategic considerations Role of Digimarc Discover and Barcode among data communications alternatives Digimarc and SmartLabel Digimarc can trigger SmartLabel product information in any-mobile app Let store associates learn and be readily armed with product data Present SmartLabel data directly to consumers No impact on package artwork