A Bag s Life. Chris Diorio 1 Impinj, Inc. 1. This presentation represents my views, and not necessarily those of Impinj, Inc.
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1 A Bag s Life Chris Diorio 1 Impinj, Inc. 1. This presentation represents my views, and not necessarily those of Impinj, Inc.
2 From USA Today Delta Air Lines is investing $50 million to soothe one of air travel's biggest headaches: lost and delayed luggage Delta already has one of the airline industry's best luggage handling records but hopes that by deploying a RFID tracking system globally it can improve further Ultimately the bag tag might be replaced with permanent RFID [tags] in our suitcases Page 2
3 A Tale from the Future I need some new luggage I visit an retailer web page and order a RAIN-enabled suitcase The retailer asks if I want the bag s EPC assigned to me. I reply yes Page 3
4 A Tale from the Future My luggage arrives! The shipper uses the bag s EPC for delivery routing The retailer linked the bag s EPC to my home address and granted the shipper access to that information Page 4
5 A Tale from the Future My futuristic Echo includes a RAIN reader Alexa asks me if she should: Q: Register the bag s warranty? A: Yes Q: Change the shipped EPC to a new one? A: Yes Q: Alert my RAIN-enabled phone that the EPC is mine? A: Yes Q: Assign RAIN privacy protections appropriate for luggage? A: Yes Q: Register the EPC with my airline frequent-flier numbers & TSA? A: Yes Page 5
6 A Tale from the Future Today is my trip to Amsterdam I pack my bag with my RAIN-enabled stuff I use the RAIN reader in my futuristic phone to link the bag s EPC to my ticket, alert the airline, and alert TSA that my bag flies TSA pre-check At the airport, I handover my bag and head to security no waiting in a check-in or bag-drop line Page 6
7 A Tale from the Future The airline verifies my bag s destination using RAINenabled belt loaders And sorts it using RAINenabled sorters At the baggage carousel, my futuristic phone beeps when its RAIN reader reads my bag coming my way Page 7
8 A Tale from the Future My vacation is over; today I fly home The airline alerts me as I board the plane that there is a security situation and my bag will be delayed I arrange next-day delivery to my work and track progress with my phone My phone RAIN-authenticates my bag, and vice versa, when the driver delivers my bag Page 8
9 A Tale from the Future Alas, after a few trips I realize my bag is just a tad bit too big I really want something smaller I buy a new bag from the retailer and repeat the process As for my old bag, Alexa, please transfer ownership from me to my daughter Page 9
10 The IoT Vision A Bag s Life is an example of the IoT s promise and challenges The promise is embodied in the and mission statements vision Vision A future where everyday things are part of a connected world like raindrops to the sea Mission To enable businesses and consumers to identify, locate, authenticate and engage items in our everyday world Page 10
11 RAIN Enables the Vision RAIN is the key technology for connecting items Proven Wireless Low-cost 10m range Battery-free Not-line-of-sight 1000 items/second RAIN technology will not limit the opportunity Extensible ID space Moore s Law evolution Spectrum consolidation Reader technology maturing Tag sensitivity 10% / yr Privacy/authenticity in Gen2 V2 RAIN ICs integral to items Page 11
12 RAIN is Central to the Vision RAIN is Established RAIN Expands the Internet RAIN Industry Alliance Worldwide Spectrum & Standards Global Tagging Ecosystem RAIN is Complementary Adoption is Accelerating Items Beacons Internet Payment Page 12
13 Challenges to the Vision The retailer asks if I want the bag s EPC assigned to me The retailer linked the bag s EPC to my home address and granted the shipper access to that information Alexa asks me if she should: Q: Change the shipped EPC to a new one? Q: Register the EPC with my airline frequent-flier numbers & TSA? Page 13
14 Challenges to the Vision I pack my bag with my RAIN-enabled stuff I link the bag s EPC to my ticket, alert the airline, and alert TSA My phone RAIN-authenticates my bag, and vice versa, when the driver delivers my bag As for my old bag, Alexa, please transfer ownership from me to my daughter Page 14
15 Distilling the Challenges Universal Namespace Authority Specification Assignment Uniqueness Harmonization Interoperability Partitioning Extensibility Data Management Storage Integrity Discovery Distribution Persistence Integration Latency Data Governance Trust Ownership Privacy Security Policies Compliance Layers Page 15
16 Chris Diorio Assertions Enabling consumers to use RAIN can massively accelerate adoption The three challenges are a bigger risk to that massive adoption than are RAIN technology or market acceptance Page 16
17 A Tale from Our Past In 2000 the MIT Auto-ID Center published a memo entitled The Networked Physical World Page 17
18 I Want to Rekindle that Vision The data challenges are hard Universal namespace Data management Data governance The number of stakeholders is large GS1, WG10, AIM, NIST, IERC, many more are involved But we, the RAIN community, are poised to connect more items to the Internet than all other technologies combined! Page 18
19 How Do We Start? Partnering with GS1 is a natural first step EPCglobal embraced that original Auto-ID vision RAIN + GS1 can lead solving the three challenges Extending the partnership is the next step The opportunity is larger than RAIN + GS1 Data carriers can be RAIN, NFC, Zigbee, Bluetooth, more Our outreach must extend beyond business Consumers Government Other IoT bodies Page 19
20 My Request RAIN engage GS1, end users, and other alliances to solve the three challenges and thereby drive RAIN s vision and mission Universal namespace Data management Data governance Vision A future where everyday things are part of a connected world like raindrops to the sea Mission To enable businesses and consumers to identify, locate, authenticate and engage items in our everyday world Page 20
21 Let it RAIN!! Page 21
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