Choose Reusable Consumer Reminder Program for Reusable Grocery Bags. First Quarter 2010

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Evan Ferguson
5 years ago
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1 Choose Reusable Consumer Reminder Program for Reusable Grocery Bags First Quarter 2010

Reduces store-level plastic and paper bag expense.

2 Why Promote the Use of Reusable Bags? Government legislation. Competition is already doing it. Reduces store-level plastic and paper bag expense. Creates community goodwill. It s the right thing to do for the environment. 2

3 Programs Kicking Off Locally and Nationally Got Your Bags? Campaign Kicks Off In Sacramento (PR Newswire Sept. 2009) Got Your Bags? Campaign Kicks Off in Los Angeles (PR Newswire Oct. 2009) More Stores Sold on Reusable Bags (Sign-On San Diego.com Nov. 2009) "Remember Your Reusable Bag" campaign launched by Utah Food Industry Association and the Utah Retail Merchants Association to educate consumers and increase use of reusable bags. (Deseret News Sept. 2009) 3

4 Why Do You Need Reusable Bag Point-of-Sale? Because shoppers often forget to bring their bags! Exterior signs remind shoppers to get their bags out of their cars. Interior elements reinforce the awareness that reusable grocery bags are available for purchase in your stores. Interior signs also remind shoppers to bring their bags with them next time they shop. 4

5 Our Campaign Choose Reusable Campaign idea originated in Seattle division Spring 2009 to coincide with Earth Day. Program was developed and rolled out to Pacific Northwest retailers. Enhancements made to program for California. Two campaigns created: one English and one Spanish. Complete, turn-key solution for retail. 5

Signs can be utilized with retailers own reusable bag sales program or

6 Choose Reusable Program Elements Components were created to reach shoppers outside and inside the store, including retailers weekly ads. Signs can be utilized with retailers own reusable bag sales program or vendor programs. Employee buttons allow store personnel to help carry the message. 6

7 Choose Reusable Program Element Details

8 Outside the Store Plastic Parking Lot Sign (18 x 24 ) 8

9 Outside the Store Vinyl Outdoor Banner (3 x 6 Grommeted) 9

10 Entering the Store Entrance Door Cling (8.5 x 11 ) 10

11 Entering the Store (Just Inside) Ironman Sign (22 x 28 Two-sided) 11

12 Inside the Store Employee Buttons (3 round) 12

13 Inside the Store Laminated Checkstand Sign (8 x 8 ) 13

14 Inside the Store Product Labels (2.25 Round Peel Off) 14

15 In-Ad and In-Store Program logo/ad bug 15

16 Pricing and Ordering Separate order forms for each program. English or Spanish Components can be ordered individually or as a kit. Free shipping is provided if ordered as a kit. Shipping is UPS ground. Lead-time is 3 weeks from receipt of order. Orders can be ed or faxed to Advantage Business Products. mattadvantage@yahoo.com or Fax: (503)

17 Pricing and Ordering Orders for multiple stores can be shipped to your corporate office to be redistributed or shipped to individual stores just include a store list with your completed order form. Advantage will bill each headquarter account for all stores, or they can bill each store. You choose. Please contact Unified Marketing if you have questions: JoAnn Murdock jmurdock@unifiedgrocers.com or Nancy López-Pedroza nlopez@unifiedgrocers.com

Choose Reusable Program ENGLISH REUSABLE BAG REMINDER SIGNS STORE ORDER FORM Components can be ordered separately or as a kit. PRICE ORDER QTY Employee Buttons - 3" Round - Pkg/12 $4.

18 Choose Reusable Program ENGLISH REUSABLE BAG REMINDER SIGNS STORE ORDER FORM Components can be ordered separately or as a kit. PRICE ORDER QTY Employee Buttons - 3" Round - Pkg/12 $4.20 per pkg/12 Laminated Checkstand Signs - 8" x 8" - Pkg/16 $11.20 per pkg/16 Vinyl Outdoor Banner - 3' x 6' $79.95 each Door/Window Cling - 8 1/2" x 11" - Pkg/2 $13.99 per pkg/2 Stickers/Labels - 2 1/4" Round - 2 rolls of 500 $39.99 for 2 rolls Lobby/Iron man Sign - 22" x 28" 2-sided $18.95 each Parking Lot Sign - 24" x 18" - Pkg/2 $39.90 per pkg/2 Kit includes one set of all items listed above. $ FREE shipping on all full kit orders! Shipping is UPS ground. Store Name: Address: City/State/Zip Code: Phone Number: Unified Account #: Ordered By: PLEASE OR FAX ORDERS TO: Advantage Business Products mattadvantage@yahoo.com Fax: Phone:

Choose Reusable Program SPANISH REUSABLE BAG REMINDER SIGNS STORE ORDER FORM Components can be ordered separately or as a kit. PRICE ORDER QTY Employee Buttons - 3" Round - Pkg/12 $4.

19 Choose Reusable Program SPANISH REUSABLE BAG REMINDER SIGNS STORE ORDER FORM Components can be ordered separately or as a kit. PRICE ORDER QTY Employee Buttons - 3" Round - Pkg/12 $4.20 per pkg/12 Laminated Checkstand Signs - 8" x 8" - Pkg/16 $11.20 per pkg/16 Vinyl Outdoor Banner - 3' x 6' $79.95 each Door/Window Cling - 8 1/2" x 11" - Pkg/2 $13.99 per pkg/2 Stickers/Labels - 2 1/4" Round - 2 rolls of 500 $39.99 for 2 rolls Lobby/Iron man Sign - 22" x 28" 2-sided $18.95 each Parking Lot Sign - 24" x 18" - Pkg/2 $39.90 per pkg/2 Kit includes one set of all items listed above. $ FREE shipping on all full kit orders! Shipping is UPS ground. Store Name: Address: City/State/Zip Code: Phone Number: Unified Account #: Ordered By: PLEASE OR FAX ORDERS TO: Advantage Business Products mattadvantage@yahoo.com Fax: Phone:

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