The Physical Brand in a Virtual Digital Revolution. Andy Yarrow Director, EFI Asia Pacific

Transcription

1 The Physical Brand in a Virtual Digital Revolution Andy Yarrow Director, EFI Asia Pacific

2 Leveraging New Digital Opportunities in Corrugated Andy Yarrow Director, EFI Asia Pacific

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4 Our Credentials 1. Commercial Print Screen Printing 3. Labels 4. Ceramics 5. Textiles 6. Corrugated 7. Building Materials

5 Our Credentials 1. Commercial Print 2. Screen Printing Labels 4. Ceramics 5. Textiles 6. Corrugated 7. Building Materials

6 Our Credentials 1. Commercial Print 2. Screen Printing 3. Labels Ceramics 5. Textiles 6. Corrugated 7. Building Materials

7 Our Credentials 1. Commercial Print 2. Screen Printing 3. Labels 4. Ceramics Textiles 6. Corrugated 7. Building Materials

8 Our Credentials 1. Commercial Print 2. Screen Printing 3. Labels 4. Ceramics 5. Textiles Corrugated 7. Building Materials

9 Our Credentials 1. Commercial Print 2. Screen Printing 3. Labels 4. Ceramics 5. Textiles 6. Corrugated Building Materials 100ft long

10 Our Credentials 1. Commercial Print 2. Screen Printing 3. Labels 4. Ceramics 5. Textiles 6. Corrugated 7. Building Materials

11 The Corrugated Opportunity

12 WW Value of Print Production $160 Output in Billions: $934 Billion Total $140 $120 $116 $150 $100 $80 $60 $40 $20 $78 $49 $45 $35 $35 $33 $24 $67 $45 $30 $22 $60 $26 $12 $57 $50 $0 Packaging $288 billion Promotional $127 billion Publishing $164 billion General Office/Specialty/Transactional $98 billion Decoration $257 billion

13 The Corrugated Market Largest packaging market in square metres 220 billion M2 of corrugated produced per year Used for structural rigidity/crush resistance Secondary Packaging <3 Colours Shipping boxes etc Primary Packaging 4+ Colours Point Of Sale, Box to Shelf Packaging Source: ICCI, Kardast

14 A Global Industrial Business 24x7 Plants Worldwide & National Coverage No Point Shipping Shipping Boxes! Harsh Industrial Environment Low-Skilled Operators No Colour Management etc. New Applications & Industries Needs to be easy.

15 $240BLN Opportunity & Growing! Product addressable market is $240 BLN Asia is $89.9 BLN Asia is the largest market Predicted to grow to$285.5bln (WW) $130.3 BLN (Asia) by 2020 (45% Growth)

16 Developed Markets Country (US$ bn) US 86.7 China 83.8 Japan 19.1 India 18.6 Germany 18.1 UK 11.4 France 11.4 Italy 10.2 Brazil 3.4 Canada 3.4 Country (US$ bn) Mexico 3.3 S. Korea 2.7 Australia 2.5 Indonesia 2.3 Netherlands 1.3 Russia 1.3 S. Arabia 1 Turkey 1 Philippines 0.9 Poland 0.9 Others 2.6 Note: Calculation based on EIU forecasts for average yearly exchange rates. Source: Worldwide Market for Print 2.0: Global Opportunities in Packaging ( ) by EIU.

17 Market Growth Opportunity 2020 Growth % INDIA NIGERIA INDONESIA VIETNAM IRAN COLOMBIA SOUTH AFRICA PHILLIPPINES TURKEY MEXICO CHINA CHILI BRAZIL SOUTH KOREA SAUDI ARABIA AUSTRALIA POLAND CANADA US NETHERLANDS GERMANY RUSSIA FRANCE ITALY UK JAPAN 7.80% 7.60% 7.50% 7.10% 6.30% 6.00% 5.90% 5.70% 4.60% 4.00% 3.90% 3.50% 2.90% 2.80% 2.70% 2.50% 2.50% 2.40% 1.80% 1.70% 1.10% 1.10% 10.30% 10.10% 9.70% 12.00% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% Note: Calculation based on EIU forecasts for average yearly exchange rates. Source: Worldwide Market for Print 2.0: Global Opportunities in Packaging ( ) by EIU.

18 Why the Growth in Corrugated? Targeted marketing and customisation Lean manufacturing and precise inventory Free standing and other points of purchase displays Environmental considerations Retail-ready packaging New corrugated digital printers Digital Inkjet Opportunities in the Corrugated Space, ISA,

19 The days of the brown cardboard are numbered

20 A box is a brand experience Benefits of Digital 20

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22 High Quality & Highly Customisable High Quality, Full Colour & Personalisation Sells; This is the benefit of digital print! Better reflection of the brand Captures attention at point of purchase Online ordering gives new opportunities to impress your customers Personalisation helps you reach them more intimately Colour attracts higher unit prices ~10% of the market - 22 Billion m 2 annually 22

23 Inkjet Printing Value in Corrugated Brand owner Flexibility of versioning/design Reduction Turnaround times No waiting on plates, ink mixings Digitised back-end Integration with online ordering/customer specific system Process control Real Press Proof Access to flexible run lengths Corrugated Box Plant Cost reduction on different run lengths (not just short runs) Elimination of plates Labour - set up and change over Ink control (ie limit ink waste) Storage of plate & ink costs Simplicity of Colour/Design for high quality graphics Lowering barriers to entry on high quality. Open up more profit opportunities 23

24 A Box is More Than a Box A digital box is a brand new experience 24

25 A Box is More Than a Box A digital box is a new brand experience 25

26 Market Drivers New consumers. Population explosion. Emerging market, shift from purchasing unpackaged goods to packaged as buying power increases Consumers going green. Packaging must be produced more sustainably Rise of digital consumers, ecommerce Shifting demographics, there are more millennials and younger consumers motivated by different values. Courtesy: Infotrends, Ron Gilboa

27 Singles Day - China Four times bigger that Black Friday & Cyber Monday $25.4 Billion USD in ,000 transactions per second 1.48 Billion transactions in 24 hours 700 million deliveries Source:

28 The Instagram Generation 28

29 Unboxing Videos Yes! They Exist! 29

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32 The World is Changing. Corrugated packaging has to change too! 32

33 Nozomi C18000 High Quality Benefits of inkjet printing for corrugated industry 3 3

34 Nozomi C18000 Small Batches Benefits of inkjet printing for corrugated industry 3 4

35 Nozomi C18000 Product Versioning Benefits of inkjet printing for corrugated industry 3 5

36 Nozomi C18000 Market Testing Benefits of inkjet printing for corrugated industry 3 6

37 Pantone Matching Benefits of inkjet printing for corrugated industry 3 7

38 Colour on Brown Benefits of inkjet printing for corrugated industry 3 8

39 Nozomi C18000 Improved Designs Benefits of inkjet printing for corrugated industry 3 9

40 Nozomi C18000 Variable Data Benefits of inkjet printing for corrugated industry 4 0

41 Nozomi C18000 Point of Sale Benefits of inkjet printing for corrugated industry 4 1

42 Nozomi C18000 Larger Formats Benefits of inkjet printing for corrugated industry 4 2

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44 EFI s Vision of Opportunity Make high margins on short runs for any size customer Switch instantly from job to job Greatly expand your customer base Real-time message customisation at full speed Faster time to market and reaction to brand needs Efficient product design and maximum flexibility Connected workflow for improved efficiency and profitability 44

45 Much of a Decision to Make? 45

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47 Time for the Digital Revolution. 47

48 Thank You 48

49 Andy Yarrow Director Asia Pacific Tel: (Hong Kong Mobile) Unit 6, 11/f Shun Fat Industrial Bldg No 17 Wang Hoi Road Kowloon Bay Hong Kong

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