Lecturer: Adjunct Assoc Professor Goh Puay Guan and Visiting Professor N. Viswanadham

Transcription

1 NATIONAL UNIVERSITY OF SINGAPORE NUS Business School Department of Decision Sciences BMA5236: Global Operations Strategy Lecturer: Adjunct Assoc Professor Goh Puay Guan and Visiting Professor N. Viswanadham Session: Special Term 2, 2014/2015, Jun 24 th to Aug 3 rd Course description As companies go regional and go global, they will face challenges associated with operating in diverse environments with different levels of infrastructure development, geopolitical systems, and business cultures. Especially in the context of Asia, these challenges are twofold: operating in Asia, as well as for Asian companies aspiring to grow regionally and globally. The course will look at an organization s international strategy, operational planning, and execution. It will also look at look at driving corporate strategy across countries and business divisions. This will be in the context of planning for market entry, setting up distribution and service networks, and global supply chain strategy. Course Outline 1) Internationalization and globalization considerations 2) An analytical framework for supply chain and operations planning a. Supply chain b. Resources c. Institutions d. Delivery infrastructure 3) Global operations setup 4) Future-scaping global trends and impact on corporate strategy 5) The globalization pathways of Asian companies Course Grading (TBC) Individual assignment: 30% case study: 25% Class participation: 10%

2 project paper and : 35% Course textbook and readings Ecosystem-Aware Global Supply Chain Management, N Viswanadham and S. Kameshwaran, World Scientific 2013 Article readings: 'The Democratization of Fashion': William Fung and Vera Wang on the Implications of Going Global, Apr 13, 2011, Knowledge@Wharton, accessed on Playing the game of catching-up: global strategy building in a Chinese Company, Zhu et al, Asia Pacific Business Review, Vol. 17, No. 4, October 2011, Diversity in Club Med, de Langen, Priya, HRM Asia, 28 Nov 2011, accessed on The Mint countries: Next economic giants?, BBC, 6 Jan 2014, accessed in Oct 2014 at Exclusive: Wal-Mart may get customers to deliver packages to online buyers, Barr, Alistair, and Jessica Wohl, Reuters, Mar 28, 2013, accessed in Oct 2014 at How LG surpassed Samsung in India, Choe, Soon-kyoo, Korea Times, , accessed in Nov 2013 at Shuanghui to import more clean pork from new Smithfield unit, Chan, Ray, The South China Morning Post, 10 October 2013, accessed at: Samsung to Build Largest Plant in Vietnam as Labor Cost Rises in China, Caijing.com.cn, , accessed at Four Reasons Mexico Is Becoming a Global Manufacturing Power, Coy, Peter, Bloomberg, June 27, 2013, accessed at Amazon to Open First Brick and Mortar Site, The Wall Street Journal, Oct 9, 2014, Amazon seeks UK drone experts for delivery service, BBC, 13 November 2014, accessed in Nov 2014 at

3 Chinese delivery giant Shunfeng enters e-commerce using community stores, CCTV America, Oct 15, 2014, accessed in Oct 2014 at Alternative models of coordination of supply chains in Mexico, Arroyo-Lopez, Pilar E and Gabriel R Bitran, TheIcfai University Journal of Supply Chain Management, vol VI, No. 2, 2009 Crumbling infrastructure? E-tailers like Flipkart, Amazon & ebay are widening logistics networks in India, The Economic Times, 10 Jun 2014, accessed in Oct 2014 at dium=text&utm_campaign=cppst Xiaomi s Phones Have Conquered China. Now It s Aiming for the Rest of the World, Stone, Brad, Businessweek, June 04, 2014, accessed in Oct 2014 at 04/chinas-xiaomi-the-worlds-fastest-growing-phone-maker Southeast Asia E-commerce Startup Zalora Opens First Offline Shop, The Wall Street Journal, Oct 23, 2014, accessed in Nov 2014 at The Supply Chain Manager as Global Economist, Bovet, David, Supply Chain Management Review, September 2008 Fighting for the next billion shoppers, The Economist, June 30 th, 2012, accessed at: Indonesia Looks East in Infrastructure Catch-Up: Southeast Asia, Manurung, Novrida, and Yudith Ho, Bloomberg Businessweek, December 18, 2012, accessed at Trade and Investment Barriers affecting International Production Networks in India, Anwarul Hoda and Durgesh Kumar Rai, Indian Council For Research On International Economic Relations, y 2014 Supply Chain 2.0: Managing Supply Chains in the Area of Turbulence, Matthias Holweg, Cambridge Business School Detailed Course Outline Week Topic Cases Readings 1 25 th Jun Course introduction Globalization trends and considerations Globalization pathways Case: Global flexibility at Vera Wang Case: Xiaomi The democratization of fashion Fighting for the next billion shoppers The World in 2050 (Economist) 2 26 th Jun Entering new markets Market entry structures Case: Joint Venture at Samsung-Tesco Alternative models of coordination of supply chains in Mexico

4 Distribution Case: Direct market entry at Pacific Agriscience Case: M&A at Lenovo How LG surpassed Samsung in India Amazon seeks UK drone experts for delivery service 3 2 nd Controlling the value chain Outsourcing and offshoring decisions Online to offline strategies Integrated omni-channel retail Case: Vertical integration at Esquel Case: Securing the source at Shuanghui Case: Integrating online and offline retail at Shouliwang.com Shuanghui to import more clean pork from new Smithfield unit Southeast Asia E- commerce Startup Zalora Opens First Offline Shop Chinese delivery giant Shunfeng enters e- commerce using community stores 4 3 rd Future-scaping the operating environment Impact of technology Impact of macro-economic trends and regulations Global production networks evolve Case: Yamaha uses US bonded zone for tax savings Case: Hyundai Motors uses CKD in Indonesia The Supply Chain Manager as Global Economist Samsung to Build Largest Plant in Vietnam as Labor Cost Rises in China Four Reasons Mexico Is Becoming a Global Manufacturing Power The Mint countries: Next economic giants? 5 9 th Globalization of emerging market companies New product development Industry clusters Case: Satisfying an industry niche at Embraer Case: Hindalco Crumbling infrastructure? E-tailers like Flipkart, Amazon & ebay are widening logistics networks in India Infrastructure needs and opportunities Synergistic M&As Indonesia Looks East in Infrastructure Catch- Up: Southeast Asia Industry guest speaker 6 10 th Introduction to SCN and SES model A framework for Textbook chapter 1 and 2 Trade and Investment

5 globalization of manufacturing and service networks Barriers affecting International Production Networks in India The SES model: modular supply chains, IT enabled logistics, resource management and global trade management Supply Chain 2.0: Managing Supply Chains in the Area of Turbulence 7 16 th Moving up the value chain High Performance supply chains: Supply chain lead time, cost and flexibility Case: CEMEX: Transforming a basic industry company Chapter 3 Individual assignment due Indian Manufacturing 8 17 th Innovation in Emerging markets Impact of local regulations and environment Industry Guest Speaker Innovations in the SES dimensions and rise of the Indian telecom Industry Case: Metro Cash and Carry Chapter 5 of Cemex case 9 23 rd Risk in global supply chain networks IT, logistics and regulatory failures with examples Case: Unsafe for children: Mattel s toy recalls and Supply chain management Textbook Chapter 4 When your contract manufacturer becomes your competitor of Metro Cash and Carry case A Strategic Approach to Managing Product Recalls th Global supply chain governance The orchestrator model Case: Li & Fung: An orchestrator model of Mattel case Role of social networks th Green supply chains Project s Textbook Chapter 9 of Li & Fung case st Project s Closing remarks

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