EXHIBITOR GUIDE OCTOBER 2017 SPECIFIC C TRADE FAIR REGULATIONS MADRID-SPAIN INTERNATIONAL TRADE SHOW FOR THE FRUIT AND VEGETABLE INDUSTRY

Transcription

1 INTERNATIONAL TRADE SHOW FOR THE FRUIT AND VEGETABLE INDUSTRY OCTOBER 2017 MADRID-SPAIN ORGANISED BY: EXHIBITOR GUIDE SPECIFIC C TRADE FAIR REGULATIONS

2 INDEX 1. - HOW CAN I BE AN EXHIBITOR AT FRUIT ATTRACTION 2017? P ALLOCATION OF SPACES P PARTICIPATION RATES P PARTICIPATION FORMS P GENERAL SERVICES P EXHIBITOR BADGES AND INVITATIONS TO CLIENTS P CO-EXHIBITORS P ADDITIONAL SERVICES P OTHER IMPORTANT INFORMATION FOR THE EXHIBITOR P ANNOUNCE YOUR PARTICIPATION AT THE EXHIBITION P FAQ s FRUIT ATTRACTION 2017 P EXHIBITION MAP P EXHIBITOR CALENDAR P.19 CONTACT US P.20

3 HOW CAN I BE AN EXHIBITOR AT FRUIT ATTRACTION 2017? 1.1. Space may be booked by sending in the on-line space application form available at the trade fair web site together with the reservation fee Once the space application form has been sent, please submit to the event organizer proof of payment of the booking fee, or 50% of the total amount if space is booked after May 19th An essential requirement for taking part in the trade fair is that the company activity, public or private institution is among the sectors served by FRUIT ATTRACTION. The Organizing Committee of Fruit Attraction reserves the right to reject applications to participate as exhibitors as companies or as part of group or institutional participations, from third countries that have not entered into or that have breached valid trade agreements with the EU: FRESH PRODUCE AREA AUXILIARY INDUSTRY AREA Fresh fruits and vegetables Seeds, fertilisers, agro nutrients, plant protection, nurseries and pre-harvest Fresh cut and catering products Transport & logistics Chilled, frozen and dehydrated Packaging & labelling Processed fruits and vegetables Post-harvest The Organic Hub Smart Agro (ICT applied in the horticultural sector and research centres) The Nuts Hub Point of Sale Lanzadera Services (Consultancy firms, certification firms, financial institutions, TEA's, Flowers and live plants training, etc.) Organisms and associations Other In grouped participations of the Fresh Produce area, only companies which are directly related to this area are allowed to exhibit in it (exhibitors as well as co-exhibitors) If the CONTRACTING ENTITY appoints another company as the INVOICING ENTITY, details of both companies must be stated in the on-line space application form, which also shall be signed by both firms PAYMENT DATES: April, 5th: deadline to send the on-line space application form, together with the reservation fee, which is as follows: From 16 to 47.5 m²: From 48 to m²: From 128 m² on:... 1,000 May, 19th: deadline for payment of the 50% of the space booked, previously deducing the reservation fee. September, 15th: deadline for payment of the 100% of the corresponding contracted space and services The signature and submission of the application is an irrevocable undertaking by the applicant, and also involves the total acceptance of the general rules for participation established by IFEMA, and in general, of any stipulations set up by the FRUIT ATTRACTION Organization Failure of attendance by an exhibitor entails loss of the reservation fee. If attendance is waived within 30 days prior to the Event, exhibitors may be liable for payment in full of their space, even if the space is subsequently used by another exhibitor. 1

4 2. ALLOCATION OF SPACES WEDNESDAY, 5th OF APRIL: deadline for taking part in the priority meeting for the choice of spaces. The on-line space application form must be sent along with a copy of the space reservation fee FIRST ALLOCATION OF SPACES THE PRIORITY MEETING FOR THE CHOICE OF SPACES WILL TAKE PLACE ON 24, 25, 26 and 27 OF APRIL. Fresh Produce; 24 and 25 of April Auxiliary Industry: 26 and 27 of April CRITERIA FOR CHOICE OF SPACES: as at previous events, the criteria for choice of spaces at this meeting will be as follows in the order shown below (starting with 1): 1. Surface area: first choice is given to the largest surface area requested. 2. Uninterrupted attendance to the show: if several exhibitors apply for the same space, it will be given to the exhibitor who has the longest participation in the trade fair. 3. Attendance as an exhibitor at the last Trade Fair. 4. In equal conditions for criteria 1, 2 and 3 the order of choice will be decided by lots drawn in situ. The FRUIT ATTRACTION management will inform exhibitors of the development and outcome of this meeting APPLICATION FORMS SUBMITTED AFTER APRIL, 5th Application forms submitted by exhibitors after April 5th, will be handled by strict order of receipt of both the on-line space application form and the corresponding payment (this latter being mandatory and will determine the date of acceptance of the exhibitor s application). The best space available in FRUIT ATTRACTION will be offered trying, as far as possible, to adapt this offer to the exhibitor's requirements and to the trade fair criteria regarding the sector categorization CONFIRMATION OF THE REQUESTED SPACE In both cases, the FRUIT ATTRACTION management will send the exhibitor an official allocation letter, with a plan showing the location and dimensions of the stand, the account statement, together with all the information on IFEMA s services, to get the very most out of the attendance to the trade show. The maximum surface area requested by individual companies cannot exceed 128 m². Individual companies will not be allowed to group themselves. This is not applicable to grouped, associative or institutional applications. 2

5 3.1. PARTICIPATION RATES 3. PARTICIPATION RATES FLOOR ONLY: From 48 to m /m 2 + VAT* Over 128 m /m 2 + VAT* Second floor... 80/m 2 + VAT* FLOOR + BASIC CUSTOMIZED MODULAR STAND: From 16 to 47.5 m /m 2 + VAT* From 48 to m /m 2 + VAT* Over 128 m /m 2 + VAT* FLOOR + PREMIUM CUSTOMIZED MODULAR STAND: From 16 to 47.5 m /m 2 + VAT* From 48 to m /m 2 + VAT* Over 128 m /m 2 + VAT* FLOOR + THE ORGANIC HUB STAND: 6 m ,801 + VAT* FLOOR + THE NUTS HUB STAND: 6 m ,801 + VAT* FLOOR + THE LANZADERA STAND: 6 m ,801 + VAT* 3.2. RATES FOR COMPULSORY SERVICES Civil liability insurance (coverage up to 60,000) VAT* "Multiferia" insurance (coverage up to 30,000) VAT* Marketing Package: promotional elements and services (both for exhibitors and co-exhibitors) VAT* Minimum power consumption (0.13kW/m²) included with the Basic, Premium, The Organic Hub, The Nuts Hub and Lanzadera modular stands /m 2 + VAT* ASSEMBLY RIGHTS (included with the Basic, Premium, The Organic Hub, The Nuts Hub and Lanzadera modular stands) Spaces without decoration, or occupied by carpeting or wood flooring... Rate TYPE A: 2.01/m 2 + VAT* Basic modular stands of aluminum or similar... Rate TYPE B: 4.02/m 2 + VAT* Modular stand in aluminum design, woodworking and other materials... Rate TYPE C: 6.32/m 2 + VAT* 3.3. OPTIONAL SERVICE RATES BADGES AND INVITATIONS: Additional exhibitor badges... 20/PC + VAT* Additional invitations... 9/PC + VAT* FURNITURE: Leaning exhibitor counter - Reference 7HRU... 90/each + VAT* Stepped exhibitor counter - Reference 7HRV... 90/each + VAT* Straight exhibitor counter - Reference RW... 90/each + VAT* Ref. 7HRU Ref.HRV Ref. RW FAIR ACTIVITIES: Foro Innova VAT* Pasarela Innova VAT* Fruit Fusion... Free OTHER SERVICES: Cleaning type A (already included in the Basic, Premium, The Organic Hub, The Nuts Hub and Lanzadera modular stands) /m 2 + VAT* Rigging (regulation and form)... Check rates at: Water drainage (without connection or tap) VAT* Compressed air VAT* Parking (1 place for the duration of the fair) VAT* 3

6 4. PARTICIPATION FORMS Participation at the exhibition can be done by choosing one of the following: 4.1 MODULAR STANDS FLOOR + BASIC CUSTOMIZED MODULAR STAND FLOOR + PREMIUM CUSTOMIZED MODULAR STAND FLOOR + THE ORGANIC HUB STAND FLOOR + THE NUTS HUB STAND FLOOR + LANZADERA STAND 4.2. ONLY FLOOR - FREE DESIGN STANDS 4.1. MODULAR STANDS This applies to all contracts for customized modular stands: The participation as an exhibitor involves the compulsory contracting of the following items: Civil liability (coverage up to 60,000) and multifair insurances (coverage up to 30,000) of and respectively + VAT*. Public liability insurance and multifair insurance coverage is charged for each stand assigned, for both individual and group participations. Marketing Package: inclusion in promotional and services material at the price of VAT*. The maximum surface area requested by individual companies cannot exceed 128 m². Individual companies will not be allowed to group themselves. This is not applicable to grouped, associative or institutional applications. The finished modular stands will be delivered on October 16th from 8.30 a.m. on. All the modular stands involving an interior decoration with panels, sections, totems, platforms/floorings, trusses, etc., will be required to present their project to the IFEMA Technical Secretariat before Monday, September 11th. Kindly submit your DESIGN to the IFEMA Exhibition Services Management: fax number (+34) or address: stecnica@ifema.es The distribution of all elements included in the stand, any extras requested, as well as the structural elements necessary for supporting the stand, will be adapted, as far as possible, to the exhibitor s requirements, provided that it is technically feasible and an assembly map detailing all the relevant instructions is received fifteen days prior to the beginning of the assembly. Once the stand has been assembled, any changes in the location of any elements not previously communicated within the required deadline will be invoiced. Withdrawal or replacement by the exhibitor of any components of the modular stand will not entail any reductions in costs. All structural and electrical materials used are under renting. Any damage on them will be invoiced according to the price in force. In addition, any exhibitor may hire items that appear in the IFEMA services catalogue, available in the Exhibitors Area. HEIGHT Any elements placed on the first meter of areas faced to aisle and/or in dividing areas with neighboring exhibitors shall be 1 m. high (not applicable to exhibitors of the Auxiliary Industry area). In the remaining areas, maximum height of constructions or decorations can be 4 m. To raise or hang any decorative element to a maximum height of 6 m, these must be brought back 1 m over the entire perimeter. This possibility does not exist neither in stands located in connecting areas among halls, nor in the side entries of halls 9 and 10, in which the maximum height of construction of any item must be of 4 m. Construction, decoration and lighting elements may not stand out more than 50 cm from the allocated space and from a minimum height of 2.5 m. Blank outer walls: blank outer walls can be built from the first interior meter into the stand on, and shall not exceed 50% of each façade facing aisle.to make bigger enclosures, these must be positioned a minimum of 3 m further back inside the stand and shall not exceed 80% of the length of the façade. 4

7 FLOOR + BASIC CUSTOMIZED MODULAR STAND Minimum surface area: 16m². (Requested space shall be a multiple of 4). RATES From 16 to 47.5 m² /m2 + VAT* From 48 to m² /m2 + VAT* Over 128 m² /m2 + VAT* FEATURES OF THE BASIC CUSTOMIZED MODULAR STAND (for every 16 sq.m): Stand open to aisle. For reference only (Fresch Produce model) Area and stand opening onto aisles (see explanatory sketch) Painted chipboard walls in the colour selected by the exhibiting company from among the following: Green (Pantone 377 U) Orange (Pantone 130 U) Maroon (Pantone 187 U) White Black (Pantone Black U) Exhibitors must specify the selected colour in the Exhibitors Area, before Monday, 11 September. Stand open to aisle. For reference only (Auxiliary Industry model) Grey aluminum profiles. Storeroom with door according to the following detail: - Stands of 16 m²: 1 m² - Stands from 16.5 to 32 m²: 2 m² - Stands from 32.5 to 48 m²: 3 m² - Stands bigger than 48 m²: 4 m² Furniture: (doubled for every 16 m² to a maximum of 2 times): - Stands from 16 to 31.5 m²: 1 round black table (90x74 cm). Model DOM Reference ME03 4 black chairs. Model Barcelona Reference SI02 - Stands from 32 m² onwards: 2 round black tables (90x74 cm). Model DOM Reference ME03 8 black chairs. Model Barcelona Reference SI02 Counters are not included. (For information about accessories, see page 3) Trade fair carpeting, 5 colors to choose: Leaf Green Billiard Baize Green Sienna Orange Black Burgundy Exhibitors must specify the selected colour in the Exhibitors Area before Monday, 11 September. Height: 3 m. Services - Electricity: minimum compulsory electricity consumption (0.13 kw/m 2 ). Electrical switchboard equipped with a differential (prepared for up to a power of 130 W/m 2 ). Plug of 500 W for every 16 m 2 (maximum 4 units). Lighting with rail-mounted 300 W halogen spots, at the rate of 1 spot. - Cleaning type A: a first initial cleaning and then a daily cleaning. - Assembly rights. - Fascia board with the exhibitor s name and stand number (maximum 20 characters). Important notice: The name shown on the fascia board, and on all promotional elements (press releases, on-line catalogue, visitor guide, sletter, etc...), will be that provided in the Exhibitors Area. - It is possible to put vinyl all around the stand. Please contact decoraciongrafica@ifema.es, for further details. 5

8 FLOOR + PREMIUM CUSTOMIZED MODULAR STAND Minimum surface area: 16 sq.m. (Requested space shall be a multiple of 4). RATES From 16 to 47.5 m /m 2 + VAT* From 48 to m /m 2 + VAT* Over 128 m /m 2 + VAT* FEATURES OF THE BASIC CUSTOMIZED MODULAR STAND (for every 16 sq.m): Area and stand opening onto aisles (see explanatory sketch). Painted chipboard walls forming a 10 cm wall (Exhibitors must select from the five colours listed below): Green (Pantone 377 U) White Orange (Pantone 130 U) Black (Pantone Black U) Maroon (Pantone 187 U) Stand open to aisle. For reference only (Fresch Produce model) Exhibitors must specify the selected colour in the Exhibitors Area, before Monday, 11 September. Storeroom with door according to the following detail: - Stands of 16 m 2 : 1 m 2 - Stands from 16.5 to 32 m 2 : 2 m 2 - Stands from 32.5 to 48 m 2 : 3 m 2 - Stands bigger than 48 m 2 : 4 m 2 Furniture (doubled for every 16 m 2 to a maximum of 2 times): - Stands from 16 to 31.5 m²: 1 counter as per design 2 leaning shelves as per design 1 round white table. DOM Model - Reference ME01 (90*74cm) 3 white chairs. Madrid Model - Reference SI01 - Stands from 32 m 2 onwards: 2 counters as per design 4 leaning shelves as per design 2 round white tables. DOM Model - Reference ME01 (90*74cm) 6 white chairs. Madrid Model - Reference SI01 Stand open to aisle. For reference only (Auxiliary Industry model) Trade fair carpeting 5 colours to choose from: Leaf Green Sienna Orange Burgundy Billiard Baize Green Black Exhibitors must specify the selected colour in the Exhibitors Area before 11 September. Height: 3 m. Decorative ceiling on frame with 1.5x1.5 fabric. Services - Electricity: lighting with 150 W metal halide lamps, at the rate of 1 spot each 5 m 2 of stand. Minimum compulsory electricity consumption (0.13 kw/m 2 ). Electrical switchboard equipped with a differential (prepared for up to a power of 130 W/m 2 ). - Cleaning type A: a first initial cleaning and then a daily cleaning. - Assembly rights. - Fascia board: Signage in standard lettering on a banner measuring 50 cm x 40 cm bearing the name of the exhibiting company and the stand number. Maximum 20 characters. Important note: The name on the fascia board, and in all promotional elements (press releases, on-line catalogue, visitor guide, sletter, etc...), will be that provided in the Exhibitors Area. - It is possible to put vinyl all around the stand. Please contact decoraciongrafica@ifema.es, for further details. 6

9 FLOOR + THE ORGANIC HUB STAND Exclusive stands for companies with 100% organic products. Single surface of 6 m 2. RATES 6 m ,801/m 2 + VAT* FEATURES OF THE ORGANIC HUB STAND 6 m 2 area and stand opening onto aisles. 50 cm wide wall consisting of chipboard panels painted white (see explanatory sketch). Display with lighting integrated in the wall. Furniture: - 1 white round table. DOM Model - Reference ME01 (90*74 cm) - 3 white chairs. Madrid model - Reference SI01-1 white Sienna stool - 1 straight counter with door Trade fair carpeting Sienna Orange. Servicies - Electricity: 150W halogen lighting (2 spots per stand). Led-lit display. Minimum electricity consumption (0.13kW/m²) - Electrical panel with magnetothermal differential and socket base (prepared for 130 W/m 2 ). - Cleaning type A: a first initial cleaning and then a daily cleaning. - Assembly rights. - Lettering: standard lettering with the exhibitor`s name and stand number (maximum 20 characters). Important notice: the name shown on the fascia board, as well as in all other promotional items (press releases, on-line catalogue, visitors guide, sletters, etc.), will be that provided in the Exhibitors Area. - It is possible to put vinyl all around the stand. Please contact decoraciongrafica@ifema.es, for further details. For reference only 7

10 FLOOR + THE NUTS HUB STAND Exclusive stands for nut companies. Single surface of 6 m 2. RATES 6 m VAT* FEATURES OF THE NUTS HUB STAND: 6 m 2 area and stand opening onto aisles. 50 cm wide wall consisting of chipboard panels painted white (see explanatory sketch). Display with lighting integrated in the wall. Furniture: - 1 white round table. DOM Model - Reference ME01 (90*74 cm) - 3 white chairs. Madrid model - Reference SI01-1 white Sienna stool - 1 straight counter with door Trade fair carpeting Sienna Orange. Servicies: - Electricity: 150W halogen lighting (2 spots per stand) Led-lit display. Minimum electricity consumption (0.13kW/m²) - Electrical panel with magnetothermal differential and socket base (prepared for 130 W/m 2 ). - Cleaning type A: a first initial cleaning and then a daily cleaning. - Assembly rights. - Lettering: standard lettering with the exhibitor`s name and stand number (maximum 20 characters). For reference only Important notice: the name shown on the fascia board, as well as in all other promotional items (press releases, on-line catalogue, visitors guide, sletters, etc.), will be that provided in the Exhibitors Area. - It is possible to put vinyl all around the stand. Please contact decoraciongrafica@ifema.es, for further details. 8

11 FLOOR + LANZADERA STAND LANZADERA: as part of Fruit Attraction s efforts to promote the sector and social responsibility, a exhibition area for young companies in the fruit and vegetable sector has been created to encourage entrepreneurship. A cash prize of 12,000 will be awarded to the best project. Single surface of 6 m 2. RATES 6 m ,801 + VAT* FEATURES OF THE LANZADERA STAND: 6 m 2 area and stand opening onto aisles. 50 cm wide wall consisting of chipboard panels painted white (see explanatory sketch). Display with lighting integrated in the wall. Furniture: - 1 white round table. DOM Model - Reference ME01 (90*74 cm) - 3 white chairs. Madrid model - Reference SI01-1 white Sienna stool - 1 straight counter with door Trade fair carpeting Sienna Orange. Servicies: - Electricity: 150W halogen lighting (2 spots per stand) Led-lit display. Minimum electricity consumption (0.13kW/m²) - Electrical panel with magnetothermal differential and socket base (prepared for 130 W/m 2 ) - Cleaning type A: a first initial cleaning and then a daily cleaning - Assembly rights - Lettering: standard lettering with the exhibitor`s name and stand number (maximum 20 characters). For reference only Important notice: the name shown on the fascia board, as well as in all other promotional items (press releases, on-line catalogue, visitors guide, sletters, etc.), will be that provided in the Exhibitors Area. - It is possible to put vinyl all around the stand. Please contact decoraciongrafica@ifema.es, for further details. 9

12 Optional from 48 m 2 onwards ONLY FLOOR - FREE DESIGN STANDS PRICES From 48 to m /m 2 + VAT* Over 128 m /m 2 + VAT* Second floor... 80/m2 + VAT* IN ADDITION, THE PARTICIPATION AS AN EXHIBITOR INVOLVES THE COMPULSORY CONTRACTING OF THE FOLLOWING ITEMS: per m 2 + VAT* per minimum compulsory electricity consumption (0.13 kw/m 2 ). Civil liability (coverage up to 60,000) and multifair Insurances (coverage up to 30,000) of and respectively + VAT*. Public liability insurance and multifair insurance coverage is charged for each stand assigned, for both individual and group participations. Marketing Package: inclusion in promotional and services material at the price of VAT*. Assembly rights (see info below). FEATURES OF FREE DESIGN STANDS: All companies are required to assemble their stands, which includes at least the dividing wall between that of the hall and the stand or between stands. Every exhibitor who chooses a free design stand shall submit the corresponding DESIGN for approval to IFEMA Exhibition Services Management (fax number (34) , address: stecnica@ifema.es) before September 11th, The company responsible for assembly of free design stands shall be required to pay to IFEMA, before beginning its tasks, the assembly rights fees corresponding to services rendered during assembly and dismantling at the trade fair. With the goal of maintaining the concept of an open, accessible and of maximum visibility trade fair for each exhibitor, the specific assembly rules for free design stands are as follows: HEIGHT Any elements placed on the first meter of areas faced to aisle and/or in dividing areas with neighboring exhibitors shall be 1 m. high (not applicable to exhibitors of the Auxiliary Industry area). In the remaining areas, maximum height of constructions or decorations can be 4 m. For exhibitors in the Auxiliary Industry Area, the maximum authorised height in the perimeter line is 4 m. To raise or hang any decorative element to a maximum height of 6 m. these must be brought back 1 m over the entire perimeter. This possibility does not exist neither in stands located in connecting areas among halls, nor in the side entries of halls 9 and 10, in which the maximum height of construction of any item must be of 4 m. Construction, decoration and lighting elements may not protrude more than 50 cm from the allocated space and from a minimum height of 2.5 m. BLANK OUTER WALLS Blank outer walls can be built from the first interior meter into the stand on, and shall not exceed 50% of each façade facing aisle.to make bigger enclosures, these must be positioned a minimum of 3 m further back inside the stand and shall not exceed 80% of the length of the façade. ASSEMBLY RIGHTS: The company responsible for assembly of free design stands shall be required to pay to IFEMA, before beginning its tasks, the assembly rights fees corresponding to services rendered during assembly and dismantling at the trade fair: health care service, reduced rates at the catering services, inspection of electricity wiring, electricity connections and supply during assembly and dismantling, use and maintenance of painting rooms, personalized attention to stand builders and individualized signing of spaces. Depending on the use of facilities and/or services, assembly rights fees to the full free design stand including second floors, will be as follows: Spaces without decoration or with carpeting or flooring/platforms: Fee TYPE A: per m2 + VAT* Basic modular stands in aluminum or similar material Fee TYPE B: per m 2 + VAT* Design modular stands in aluminum, of carpentry and other materials Fee TYPE C: per m 2 + VAT* 10

13 Participation as an exhibitor implies automatic purchase of: 5.1. INSURANCES 5. GENERAL SERVICES Public liability (coverage up to 60,000) and multifair liability (up to 30,000, consisting of insurance against fire, lightning and/or explosions in relation to the goods displayed and their own decorative features or hired features, the premiums for which are and respectively + VAT*. Public liability insurance and multifair insurance coverage is charged for each stand assigned, for both individual and group participations ELECTRICITY Minimum electricity consumption for general hook-up and supply of minimum power (0.13 W/m 2 ) during the celebration of the event and the merchandise delivery and dispatch periods is 3.738/m 2 + VAT* 5.3. MARKETING PACKAGE: PROMOTIONAL AND SERVICES MATERIAL priced at VAT*. PROMOTIONAL MATERIAL This includes the exhibitor's name and details in the following: Initial exhibitor listing: regularly updated list of exhibitors, available on the Trade Fair web ( and sent via Fruit Attraction Fresh News to a large database of professionals operating in the sector. Official on-line interactive exhibitor catalogue: an innovative format enabling you to prepare your visit to the trade fair (advanced search, notes etc.). Visitors' Guide: this includes a plan of each hall, the list of exhibitors and the full schedule of all Feria de Madrid activities and services. It is available free of charge at the trade fair. Interactive trade fair information points: these are located in a number of strategic locations at the trade fair. They are accessible to visitors, and have facilities to locate exhibitors and print out customized location plans. Map and list of exhibitors in each hall. Fruit Attraction official APP. SERVICES EXHIBITORS AREA, accessible at allows you to carry out the following operations: Fill in and update your company s data in the official trade fair catalogue. Access the professional meeting point: database of professional visitors enabling you to contact them, send information, invite them to your stand, etc. Meetings manager: a program that can be used to offer and arrange meetings with exhibitors and visitors at the fair s professional meeting point. Account statement of on-line billing. On-line services booking. On-line budgeting system. Publication of your company s s and developments in the virtual press room and in FRUIT ATTRACTION Fresh News (a digital sletter sent periodically to all exhibitors, visitors and media to convey exhibitor and trade fair s). Exhibitor badges (see section 6). Exhibitor s calendar. Personalization of modular stands (choice of the colour of the walls and carpet for the Basic and Premium stands, name on the fascia board, etc.). 1 1

14 6. EXHIBITOR BADGES AND INVITATIONS TO CLIENTS 6.1. In order to ensure the professional nature of the trade fair, access controls will be in place to process and validate the badges when entering the trade fair. As per assigned space, each exhibitor will receive a number of exhibitor badges and invitations to clients. Detail of this information is as follows, and is also available in the Exhibitors area: EXHIBITOR EXHIBITOR INVITATIONS BADGES TO CLIENTS From 6 to 15.5 m From 16 to 32 m From 33 to 63.5 m From 64 to 127 m Over 128 m Each exhibitor will be able to request additional exhibitor badges at the price of 20/unit + VAT*, as well as invitations to clients at a price of 9/unit + VAT* Invitations for visitors will be sent to each exhibitor by , in a customized format with the name of the exhibitor, for distribution to customers. The exhibitor s customers shall register on-line to get the direct entry badge valid for two consecutive days. If they wish to use the same badge for the third day, they may validate it at the registration desks. Subsequently and on request of each exhibitor, information detailing the number of registered visitors per their corresponding invitation could be sent. We ask all exhibitors to use these invitations in a responsible way in order to guarantee the professional objectives of the Trade Fair. Visitors under 16 years old and NON-PROFESSIONAL VISITORS may not attend the Event. 7. CO-EXHIBITORS Companies may register as co-exhibitors (companies taking part in FRUIT ATTRACTION in the space operated by the main exhibitor). Co-exhibitor status entails compulsory booking of the items in Marketing Package: promotional and services material, priced at VAT*. Exhibitors are responsible for registering their co-exhibitor companies in the catalogue before Monday, 11 September. Co-exhibitors will not have access to the exhibitor s area for renting of services. However, they will get access to the exhibitor s area once they receive their access codes as long as the main holder of the stand registers them in the catalogue, before Monday, 11 September. From that moment on,co-exhibitors will be able to: Get their customized exhibitor badges (2 per each co-exhibitor). Access the meeting point. Access their data to appear in the catalogue, visitors guide, etc. Access the exhibitors calendar. In grouped participations of the Fresh Produce area, only companies which are directly related to this area are allowed to exhibit in it (exhibitors as well as co-exhibitors). 12

15 8. ADDITIONAL SERVICES 8.1. IFEMA SERVICES Once space has been assigned, exhibitors will be able to access the IFEMA services catalogue (Exhibitors Area), which includes all services that can complement their participation at the trade fair: hostesses, furniture Exhibitors will be able to contract these services until the day before the starting date of assembly through the Exhibitor s area available on 5% vouchers of consumption for exhibitors at the 2016 event. If you were an exhibitor in 2016 you will get a voucher that can be exchanged for any product from our services catalogue (hostesses, counters, chairs etc.), with a value equivalent to 5% of the rented space (minimum, compulsory services or build-up fees are not included). If you book any service through the Exhibitor s area, you will get a 15% discount on the price of each service (*). Remember that any booking carried out 15 days before the starting assembly date (27 September 2017), will have a 25% surcharge. Book the services you may need as soon as possible We offer you a comprehensive stand design service with a full guarantee by IFEMA, built totally to your requirements. We take care of everything as soon as you book your space - design, assembly and dismantling. Request your adapted design totally free of charge and without commitment to infodesign@ifema.es You will find a range of advertising services that will allow you to enhance your participation at the show and get the maximum return on your investment: Outdoor advertising: a wide range of media strategically located to catch the eye of all visitors and exhibitors who come to the exhibition. Sponsorship of promotional items with your logo or brand image: accreditation pendants, other specific elements defined by your firm to be delivered to visitors. Banner on the trade fair webpage. See all these items on in the exhibitors area, advertising services and promotional items, send an to publicidadexterior@ifema.es, or call (34) / ADDITIONAL SERVICES You will find on a list of other services rules and documents that can be of interest to you: Communication for catering in stands. Labor risk prevention and co-ordination of business activities. Authorization request for hot works. Request on non-stop 24 hours electricity supply. Authorization request of private security in stands. Authorization request to install wifi. Authorization request to antenna wiring. Authorization request to hang structures/ rigging DAILY MERCHANDISE ENTRANCE An exclusive area to park refrigerated trucks has been enabled, with the possibility of electricity connection in order to facilitate the maintenance of the products and the refitting of fruits and vegetables exhibited in the stands. In case you need this service you must request it to the Exhibition Services Management of IFEMA. Fax number (34) or address: stecnica@ifema.es. The service will be invoiced at the current price Receipt of goods at Feria de Madrid. The following details shall always be indicated in the delivery address: FRUIT ATTRACTION, your company name, hall and stand number Exhibitors will be able to access their stands from 8:00 am daily, and leave them from fair closure until 8:00 pm. Important Note: IFEMA - Feria de Madrid staff is not authorized to receive any merchandise to be delivered to your stand. Therefore, make sure that there is always someone at your stand. If it is not possible, we recommend you to contact the collaborating company in charge of cargo management: call (34) / 5241 / 5334 /

16 OTHER IMPORTANT INFORMATION FOR THE EXHIBITOR No exhibitors or assembly workers will have access to the stands outside the timetables stated in the Exhibitor Calendar, nor may any assembly or other work be carried out on stands outside these periods Exhibitors who have not made full payment for the space and services hired will not be allowed to take up the space, nor will any modular stands be allocated to them Exhibitors must manage their stands and remain at their stands with their products displayed there for the entire duration of the trade fair; Wednesday, October 18th and Thursday, October 19th from 9.30 a.m. to 7 p.m.; Friday, October 20th from 9.30 a.m. to 4 p.m. Failure to comply with this regulation may entail loss of entitlement to preferential real of the space allocated Exhibitors will have access to their stands as of 8 a.m., and must leave them between closure of the event and 8 p.m Direct sales of any item on display at the event is strictly forbidden IFEMA's Convention and Congress Centre enables exhibitors at the event to hire rooms for receptions, conferences, press conferences, etc. or any other professional events at the trade fair. To request a quote convenciones@ifema.es Noisy demonstrations which may molest other exhibitors may not be carried out, demonstrations cannot exceed 60 decibels Exhibitors grant authorization for total or partial reproduction of any products on display which IFEMA may need and/or reproduce in its promotional material Exhibitors undertake to observe environmental regulations. They must therefore comply with environmental directives Any water used for cooking or processing food or for cleaning items in direct contact with foodstuffs must be obtained from fully hygienic taps. Water from lavatories may not be used Any exhibitors who wish to do so may take their leftover produce at the event's collection point for delivery to charities ANNOUNCE YOUR PARTICIPATION AT EXHIBITION Make arrangements for promotional activities in connection with participation in the event; presentations targeting customers, the sector, the media etc. Inform the media you will be at the event. Promotional material: use the trade fair's promotional items; banners, advertising in the exhibitor catalogue; external publicity in the grounds etc. Tell the media, other exhibitors and professional visitors about novelty products - your s will be published free of charge. IFEMA services catalogue: preparation of the material you need to take part in the fair, free-design stand or customization of your modular stand, preparation of materials and brochures to be displayed, staffing, services, catering, decor etc. International buyers program: if you are a Spanish direct exhibitor in the Fresh Produce area, notify us of any major international buyers and FRUIT ATTRACTION will make arrangements for travel and accommodation. Personal invitations: send the personal invitations with your company name and stand number, that we will send you in digital format. We will subsequently notify you of all those invited by your company. Visas: if staff at your company or co-exhibitor staff need an official visa to attend the event, you can request a letter of invitation through the Exhibitors area of FRUIT ATTRACTION confirming their attendance. Professional meeting point: send information on your products and services to all professional visitors registered for the professional meeting point. Meetings services: arrange meetings with visitors and other exhibitors registered for the pofessional meeting point. Conferences, presentations, press conferences: if you wish to arrange an event or a product presentation at FRUIT ATTRACTION which will require a special room at Feria de Madrid, you must book this well in advance. 14

17 FAQ s FRUIT ATTRACTION TOPIC QUESTION RESPONSE FRUIT ATTRACTION ACTIVITIES ANNOUNCE MY PRESENCE AT THE EXHIBITION CATALOGUE AND PROMOTIONAL ITEMS REFRIGERATORS TRUCKS CATERING AT THE STANDS TRADE FAIR DAYS What activities can be performed at the trade fair? When is the deadline? What is the official program of FRUIT ATTRACTION? How can I advertise my participation at the trade fair? Is the hiring of promotional elements mandatory? Where can I find the catalogue form? What is the deadline to complete my details to the Trade Fair Catalogue and Visitors guide? Can refrigerated trucks be leaved near the hall in order to replace products during the celebration of the fair? Can I make a catering in my stand? What is the timetable for FRUIT ATTRACTION? What are the opening hours? Which halls does FRUIT ATTRACTION take up? Can I replace merchandise daily during the trade fair? You can participate in the following events: Fruit Fusión Pasarela Innova Foro Innova Monday, September 11th See the technical conferences at Send s to publish on the Fresh News to elvira@ifema.es Use the banners that we send to you Send invitations to your customers Yes. You will find more details in the Exhibitor Guide (point 5.3.) In the Exhibitors area The deadline for completing the information for publication in both the visitor's guide and in the online catalogue is Monday, 11 September. Yes. Get in touch with stecnica@ifema.es for further details Yes. Consult the regulations and approved catering companies in: From 18th to 20th October th and 19th October, from 9.30 am to 7 pm. October 20th: from 9.30 am to 4 pm It occupies halls 5, 6, 7, 8, 9 and 10 Yes; from 8 am, by the exhibitor entrance of each hall CO-EXHIBITORS CONTRACTING OF SERVICES S Can I register co-exhibitors? Can the co-exhibitors access the Exhititors area? Where can I see and contract services? Discounts Additional charges What is the deadline to contract services? How do I know if an comes from IFEMA in direct reference of FRUIT ATTRACTION and is not a spam? Yes. It involves compulsory booking of the ítems included in the Marketing Package: promotional items and services, which costs VAT* Yes. As long as the main holder have registered them before September 11th, they will have access to: 2 Custom badges Meeting point Agenda Catalogue They have restricted access to invoicing and services booking At the Exhibitors area A 5% discount will be applied to last year s direct exhibitors (2016) for exhibitors of last year (2016). You will have a discount that can be exchanged for any product in our catalogue of services (hostesses, counters, chairs, etc.) with a value equal to 5% of the contracted space (minimum, mandatory services and build-up fees are not included). Contracting services through the Exhibitor area will get you a 15% discount on the price of each service (mandatory minimum service, outdoor advertising, meeting rooms and fair payment terminal and specific services of the trade fair as exhibitor badges are not included). Services booked from 15 days before the beginning of the assembly of the exhibition have an additional charge of 25%. The exhibitor area will be enabled until day prior to the beginning of the assembly (Wednesday, 11 October 2017). From that date, the contractings must be carried out by fax or through Servifema ( ; servifema@ifema.es) All s and communications you receive from FRUIT ATTRACTION or the concerned departments have 15

18 TOPIC QUESTION RESPONSE INVOICING Quantities and payments deadlines Together with the space application form the booking fee is requested as follows: From 16 to 47.5 m From 48 to m m 2 onwards... 1,000 May 19th: 50% of the total amount minus the booking fee September 15th: 100% fo the total space and services contracted INVITATIONS ASSEMBLY AND DISMANTLING EXHIBITOR BADGES BADGES FOR THE ASSEMBLY PERIOD PARKING BADGES HALLS LAYOUT What bank accounts can I use? Where can I view my account statement and my invoices? Whom should I contact if I need an invoice instead of an account statement? Where can I find the invitations for my clients? How many invitations am I entitled to? When is the assembly period? When are the modular stands delivered? When does the ENTRY of merchandise and decoration materials take place? When is the WITHDRAWAL of goods and decoration material? When is the dismantling? Can I get my car to my stand? How can I get my exhibitor badges? How many exhibitors badges am I entitled to? Do I need special badges for the assembly period? I have booked parking spaces. How and where do I collect them? Where can I find the halls layout? In the space application form, you will find the bank accounts and numbers to which transfer the corresponding payments. In the Exhibitors Area. Also when Fruit Attraction is finished. Send an to servifema@ifema.es We will send you a document with the invitations, with the link to the free registration of visitors You can send the invitations as often as needed. The maximum number of people who can register with your codes is as follows: From 6 to 15.5 m From 16 to 32.5 m From 33 to 63,5 m From 64 to 127 m More than 128 m From 12th to 17th October. From 8.30 am to 9.30 pm 16th October at 8.30 am 16th and 17th of October. From 8.30 am to 9.30 pm On October 20th from 4.30 pm to midnight On October 21st and 22nd from 8.30 am to 9.30 pm It is allowed during assembly and dismantling. But keep in mind that the máximum time of stay without cost is 2 hours. From that moment on, the stay will be invoiced. Check rates in During the exhibition, parking in the surrounding of the halls is strictly forbidden. Exhibitor badges can be issued from the Exhibitors area From 6 to 15.5 m From 16 to 32.5 m From 33 to 63.5 m From 64 to 127 m More than 128 m No. The only requirement to enter the grounds is to have paid 100% of the participation. You can pick up the distinctives of parking since two days before the start of the exhibition at the exhibitors service desk located at the entrance of hall 8. In the mail with the exhibition contract you have links to the layout of the halls and its distribution. Keep this link. We update it promptly. Who are my neighbours? Where I can find the map of my space? How do I access the fairground? In the letter of exhibition contract, you will find the links to the halls layout and its distribution. Keep this link. We update it promptly. You will find a partial plan of your location in the exhibition contract letter and in the Exhibitors' Area. Check the venue layout of access to the exhibition at 1 6

19 TOPIC QUESTION RESPONSE BUDGETS Can I make a budget without any compromise? Yes. You can make a budget of participation to evaluate your posible participation in the fair without any commitment in ROOMS RESERVATION STANDS Who should I contact? MODULAR STANDS Where can I see a picture of the stand? Can I customize my stand? Can I redecorate my stand? Can I cover the walls of my stand with vinyl? What are the exact dimensions of my stand? Who can advise me to improve my stand? What furniture does the stand include? FREE DESIGN STANDS What is the maximum permitted height of construction? Do I have to pay an assembly fee? If you need to reserve a room, contact the Convention Center: convenciones@ifema.es. In In the description of the Basic modular stand Fresh Produce Area In the description of the Basic modular stand Auxiliary Industry Area In the description of the Premium modular stand Fresh Produce Area In the description of the Premium modular stand Auxiliary Industry Area In the description of the Organic Hub stand In the description of the Nuts Hub stand In the description of the Lanzadera stand Yes; you can choose the colour of the walls and carpet of basic and premium stands in the Exhibitors' Area. Yes, as long as the specific assembly rules of the fair, described in the exhibitor guide, are respected. Yes, check with Technical Secretariat the exact measurements for the walls: stecnica@ifema.es. Check with Technical Secretariat the exact measurements for your stand: stecnica@ifema.es. You can contact the stand design services or graphic decoration stands: decoraciongrafica@ifema.es. In the document corresponding to the stand you have contracted, you can see the furniture included with the stand. Check the specific rules of assembly in the exhibitor guide (point 4.2) Yes; see the current rates on point 4.2 of the exhibitor guide Where do I find a document with the assembly rules? GENERAL Do I have to submit a project of my stand assembly? In which date do I have to send the assembly project? Can I hang structures or contract rigging? In the description of the free design stands. Yes, for its approval, to the Technical Secretariat: stecnica@ifema.es Before Monday, September 11th, Yes; check service standards for rigging/hang points in: EXHIBITORS AREA Whats is the Exhibitors area? Where do I get my access codes? At the Exhibitors area, you can: Check your account status Make your own budget Correct or modify your data Rent services Update your catalogue data See the layout of the stand See the exhibitor calendar Manage your exhibitor badges Publish your s Access the professional meeting point Confirm or correct your information for the catalogue, visitors guide, etc. Manage your meeting agenda Choose the colour of the carpeting and walls of your Basic or Premium modular stand We will send you or you have already received an with your exhibitor login codes. If you do not find them or they have expired, contact the Call Center:

20 HALL LAYOUT --- R V AE Trade Visitor Registration Exhibitor Service Trade Visitor Registration Exhibitor Service FRUIT ATTRACTION 2017 HALL LAYOUT OPENING HOURS: 18 and 19 October, from 9:30 a.m. to 7 p.m. 20 October, from 9:30 a.m. to 4 p.m. North Entrance Airport R V West Access AE East Access East Entrance R V South Entrance GEOGRAPHIC COORDINATES: 40º 27' 53.95" N / 3º 37' 0.00" W 18

21 EXHIBITOR CALENDAR DATE SUBJECT DESCRIPTION CONTACT Until Wednesday April 5th Space application form Date to participate in the priority meeting of choice of space, sending the on-line space application form and copy of the booking fee. Management: Wednesday April 5th Friday May 19th Friday September 15th Payments Deadline to participate in the priority meeting of choice of spaces, sending the on-line application form and copy of the booking fee. Deadline for the first 50% fo the rental space, minus the booking fee. Deadline for the payment of the 100% of the space and the services contracted. Management: Servifema: Monday 24th, Tuesday 25th, Wednesday 26th and Thursday 27th, April Allocation of spaces Meeting for the allocation of spaces. Management: Friday July 28th Buyers program Deadline to comfirm the guests of the foreign buyers program for direct Spanish exhibitors of the Fresh Produce Area. Management: Monday, September 11th Projects Deadline to submit custom modular stands interior decoration projects Deadline to submission and approval of free design projects Technical Secretariat: Deadline to communicate the colours of the carpet and walls (Basic and Premium stands) Deadline to communicate the lettering of the stand Exhibitor area Monday, September 11th Exhibitors activities FORO INNOVA: deadline to confirm participation in the Foro Innova (optional) PASARELA INNOVA: deadline to confirm participation in Pasarela Innova (optional) FRUIT FUSION: deadline to confirm in Fruit Fusion (optional) Management: Monday, September 11th Catalogue Deadline for completion of data for the catalogue, visitor guide, etc. Exhibitor area Wednesday, September 27th Booking services Services booked from 15 days before the beginning of the assembly of the fair will have and additional charge of 25%. Exhibitor area Until Wednesday, October 11th Booking services Remember to book your services through the exhibitor area. 5% discount for last year s exhibitors (2016). You will have a discount that can be exchanged for any product in our catalogue of services (hostesses, counters, chairs, etc ) with a value equal to 5% of the contracted surface (minimum, mandatory services and build-up fees are not included). Exhibitor area Booking services through the exhibitor área will get you 15% discount on the price of each service (the mandatory minimum services, outdoor advertising, meeting rooms and fair payment terminal and specific services of the exhition such as exhibitor badges are not included, etc.) From 12th to 17th October Assembly Assembly of free design stands from 8.30 am to 9.30 pm October 16th Modular stands Delivery of modular stands. From 8.30 am onwards 16th and 17th October Entry of goods Entry of goods and decoration material. From 8.30 am to 9.30 pm From 18th to 20th October Trade fair 18th and 19th October: from 9.30 am to 7 pm. 20th October: from 9.30 am to 4 pm October 20th Withdrawal of goods Withdrawal of goods and decoration material. From 4.30 pm to midnight October 21st and 22nd Dismantling Dismantling of free design stands. From 8.30 am to 9.30 pm 19