Sample page only. Home & Garden Decor. Essential sourcing intelligence. Vietnam supplier profiles. Product gallery.

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1 Home & Garden Decor Essential sourcing intelligence May 2012 US$100 Vietnam supplier profiles Detailed profiles of 34 suppliers with verified manufacturing and export credentials Product gallery Specifications and full-color images of 169 top-selling export products ranging from vases to fountains Industry trends Coverage of current issues, plus insights into supply centers, products and pricing Laos Thailand HANOI Cambodia Ha Nam China VIETNAM Dong Nai Ho Chi Minh City Global Sources is offering this series of Developing Country Sourcing Reports as part of its corporate social responsibility undertakings in partnership with The Kearny Alliance, a nongovernmental development organization whose mission is Aid through Trade. The aim is to give international buyers new sourcing opportunities from experienced exporters, generating orders and creating lasting jobs in developing economies.

2 Executive Summary Supplier capability in Vietnam HOME & GARDEN DECOR Manufacturers of home and garden decor in Vietnam are adopting various strategies meant to sustain profitability in a highly competitive global market. Suppliers are enhancing their design capability by employing stylists with extensive knowledge of product aesthetics popular in major overseas destinations such as the US and the EU. Several enterprises are also shifting their emphasis on the upscale segment to avoid direct competition with China makers. Vietnam s advantage of having easy access to natural materials not readily available to manufacturers in other sourcing centers likewise helps in diversifying the industry s range of designs. Home and garden decor from the country is categorized into handicrafts, home furnishings, pottery and vases, and garden ornaments. Objective, methodology & scope This Vietnam Sourcing Report is part of a series designed to provide buyers with information on new products from export manufacturers in supply markets that specialize in handmade merchandise. The Developing Country Sourcing Report series is part of Global Sources corporate social responsibility initiatives. It is offered in conjunction with The Kearny Alliance, whose mission is Aid through Trade. The objective is to help create jobs in developing Asia through export promotion. To produce this report, large, midsize and emerging manufacturers, all with substantial export experience, were surveyed. The selection of suppliers is designed to reflect the composition of the industry in Vietnam in terms of geographic location, materials used and range of products offered. For in-depth profiles, our researchers Key findings 1. Prices of home and garden decor are generally expected to increase over the next six months due to surging labor and production costs. Adjustments are predicted to be low as the majority of suppliers featured in this report plan to raise quotes by no more than 5 percent. A considerable number of companies, on the other hand, do not intend to modify prices. 2. Exports in the next 12 months are forecast to grow about 10 percent as a result of strong demand from traditional and new markets. The latter are primarily located in affluent economies such as the Middle East. This development is on top of a 9 percent improvement recorded in The most critical challenge visited the facilities of each company and interviewed senior executives who discussed their recent performance and provided forecasts for the next 12 months. All other makers in this report were either visited or contacted by phone. In each case, companies were required to answer specific questions designed to verify their manufacturing and export credentials, including a breakdown of exports by product type and market. Suppliers also participated in a survey designed to provide insight into the industry. This report covers different types of home and garden decor available in Vietnam, including handicrafts, home furnishings, pottery and vases, and garden ornaments. Each product category has its own price guide that describes features of models for the low end, midrange and high end. confronting the industry is the high inflation rate in Vietnam. The soaring level of increase in domestic prices has prompted the government to raise the minimum wage. 4. The EU and the US are the sector s leading foreign destinations, combining for nearly two-thirds of total revenue. Key markets in the former are Germany, France, Italy, Spain, Belgium and the Netherlands. 5. Manufacturers are located mainly in the major cities of Hanoi and Ho Chi Minh, and the province of Binh Duong. These areas boast a deep labor pool for subcontracting because of their proximity to several craft villages. A number of sourcing hubs specializing in wooden and ceramic decor are found in the rural areas surrounding these places. In this report 15 in-depth company profiles 19 short company profiles 169 top-selling export products Supplier demographics Supplier survey Industry statistics and charts The Industry Overview section discusses key issues affecting export manufacturers. It provides insight on the composition of the industry and elaborates on the important supply centers within Vietnam. The Products & Prices section details the features and price ranges of home and garden decor. It also examines the design and manufacturing processes, main materials used, and sourcing centers where components are procured. 3

3 Contents CONTENTS INDUSTRY OVERVIEW Exports Products & prices Production & export statistics Price guides Supplier survey Export prices Export sales Export markets Major challenges R&D focus SUPPLIER PROFILES Supplier matrix Profiles of 34 verified suppliers PRODUCT GALLERY Handicrafts Home furnishings Pottery & vases Garden ornaments CONTACT DETAILS Copyright 2012 Trade Media Limited. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Trade Media Holdings Limited and Trade Media Limited is prohibited. Published by Publishers Representatives Limited (on behalf of Trade Media Limited) 4th Floor, Century Yard, Cricket Square, Elgin Avenue, P.O. Box SMB, George Town, Grand Cayman, Cayman Islands c/o 22/F Vita Tower, 29 Wong Chuk Hang Road, Aberdeen, Hong Kong ISBN Disclaimer: Any recommendation contained in this report may not be suitable for all investors or businesses. Moreover, although the information contained in this report is obtained from sources believed to be reasonably reliable, the accuracy or completeness of such information cannot be guaranteed. The author and the publisher of this report (and the publisher s affiliates, agents, sales representatives and service contractors) do not make any representation or warranty whatsoever (whether express or implied) in relation to any of the contents of this report (including any information, opinion, recommendation or conclusion contained in this report) (collectively, Contents ), whether as to the accuracy, completeness, quality, fitness, suitability or reliability of such Contents (or any portion thereof ) or otherwise, and shall not be liable under any circumstances whatsoever for any error, omission, defect or deficiency in, or for any use of or reliance on, such Contents (or any portion thereof ). All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. Products that are not the specific topics of editorial articles are shown for illustrative and/or demonstrative purposes only. We, our affiliates, and our affiliates respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof ) which infringe on any intellectual property or other rights of a third party. 4 Vietnam Sourcing Reports

4 Supplier Profiles Co. Ltd INQUIRE NOW has been manufacturing and exporting handicrafts since The company s entire output is exported, with the EU taking up twofifths of shipments. France and the UK are the largest destinations there. The US and Japan each absorb 30 percent of turnover. Eighty percent of orders are made under ODM basis. offers lacquer- and basketware made of natural materials such as bamboo, rattan, sedge, palm leaf and water hyacinth. The company emphasizes the low-end and midrange price segments. Quotes range from $2 to $40. A water hyacinth basket with iron frame is offered for about $5. A lacquered bamboo vase is available from $10 to $12. MDF and bamboo are normally used for lacquered items such as plates, bowls, vases and boxes. They are sourced from Nam Dinh province and Hanoi. has two designers who release Company facts Annual sales $350,000 Share of total sales 100% Annual export sales $350,000 Total monthly capacity 7,000 pieces Average monthly output 6,000 pieces Capacity utilized 86% Average monthly exports 6,000 pieces Export ratio 100% about 100 models annually. Samples can be sent within 10 days. The company has two factories with a combined area of 500sqm. One of the workshops produces basketware and is located in the Phu Xuyen district of Hanoi. Ten full-time employees collect semifinished items subcontracted to home-based artisans. Coloring and termite treatment are conducted inhouse. The peak season is from August to March. The other facility is in Hanoi s Thuong Tin district and specializes in lacquerware. Setting and assembly are farmed out to local craftsmen. Painting, polishing and packing are performed on-site by 10 personnel. Most production processes are done by hand. Cutting and drying machines from Hanoi are occasionally utilized. Three QC personnel check each manufacturing stage before packing. Cartons are normally used as packaging. The MOQ is 100 pieces. Delivery time is 30 days. Year established 2005 Head office location Cau Giay (Hanoi) Ownership Locally owned Factory location(s) Thuong Tin, Phu Xuyen (Hanoi) Full-time employees 20 Part-time employees 30 Total annual sales (all products) $350,000 Sales & output: Home & garden decor Capability Materials used Bamboo Rattan Wood Metal Fabric Paper Contact details No No Exports by product Handicrafts 50% Home furnishings Pottery & vases 50% Garden ornaments Exports by market North America 30% EU 40% Europe (non-eu) Asia-Pacific 30% Middle East Other Business contact NGUYEN Hoai Giang Phone (84-4) Fax (84-4) ancsupplier@vnn.vn URL Address 1109 Vimeco Building, Pham Hung Street, Cau Giay, Hanoi, Vietnam 26 Vietnam Sourcing Reports

5 Product Gallery PRODUCT GALLERY Handicrafts Model: VA-0239 Price: $11.86 Description: Basket set; three pieces; water hyacinth body, iron frame and cotton lining; 30x20, 35x25 and 40x30cm Model: VAS-12327/2 Price: $4.96 Description: Basket set; two pieces; water hyacinth; 32x18x12 and 36x22x14cm Model: VA-0242 Price: $4.83 Description: Chest; water hyacinth body and iron frame; 44x36x16cm Model: VA-0236 Price: $14.79 Description: Basket set; four pieces; water hyacinth; 35x20x15, 40x25x20, 45x30x25 and 50x35x30cm Model: VAS Price: $3.18 Description: Tray; water hyacinth; 34x19 or 38x25cm Model: HY-1012 Price: $16.18 Description: Basket; rattan; red; 40x30x30cm 69

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