Aiming for Zero. Stephen Ratke, P.E. Safety Engineer FHWA Texas Division

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1 Aiming for Zero Stephen Ratke, P.E. Safety Engineer FHWA Texas Division

2 Agenda Why zero? The history of zero goals European development US State adoption of zero goals Local adoption of zero goals Implementing a zero goal Conclusion

3 Why Zero? The Sweden example:

4 Why Zero? The Nevada example:

5 Why Zero? What does Towards Zero Deaths mean? The AASHTO example:

6 Vision Zero A Brief History

7 Vision Zero starts in Sweden

8 The SUN examples Early 2000s brings attention to Sweden, United Kingdom, and Netherlands (SUN) for having consistently low fatality rates Netherlands sustainable safety Similar systems / comprehensive public health approach UK Safer drivers, safer roads Most traditional approach compared to US practices

9 International Comparisons 2011 fatalities per 100,000 population Source: Swedish Transportation Administration 2012 Annual Report

10 Export to the United States 2003 joint AASHTO/TRB/FHWA international scan SUN + Germany visited Key themes: Public Health approach Quality of Life Comprehensive and Coordinated Plans Highway Safety Programs Goal Setting

11 Adoption in the United States In 2004 FHWA promotes the use of Comprehensive Highway Safety Plans at the state level In 2005, Strategic Highway Safety Plans are written into SAFETEA LU and are required for all states FHWA/AASHTO/TRB coordinate several SHSP peer exchanges to facilitate development of SHSPs

12 States Adopting Zero Goals States begin adopting Zero goals, primarily under the Towards Zero Deaths label. 36 States + DC and Puerto Rico have adopted some form of Zero goal. First state: Washington, in 2000

13 TZD National Strategy On March 10, 2015, AASHTO joined other partners in the National Strategy on Highway Safety Toward Zero Deaths US DOT Secretary Foxx issued a statement the same day reaffirming that safety is US DOT s number one priority across all modes and will support TZD

14 Vision Zero and Global Traffic Safety By 2009 all states have a SHSP in place The Swedish Transport Administration markets its technical services for Vision Zero Several additional countries adopt Vision Zero UN and WHO declare the Decade of Action for Road Safety

15 Adoption by Cities Around 2010, advocate groups begin picking up on the international themes Transportation Alternatives Vision Zero plan for New York City, published adoption by Chicago as part of Comprehensive traffic plan 2014 adoption by New York City 2015 media reports a wave of Vision Zero Adoption by SF, LA, Seattle, DC, Boston, others

16 Adoption by Cities The context of cities enables ready adoption zero appears more achievable at the local level Known for its focus on all roadway users Public health tie ins Ethics, social justice, equity, and community values

17 Towards Zero Deaths vs. Vision Zero Towards Zero Deaths Comprehensive safety planning Public messaging of zero Some additional targeting and goal setting An extension of existing programs Vision Zero Re thinking safety planning and programming Designing for human error Increased transparency and target setting Finding highly effective, low cost solutions Both are largely the same they establish a brand for public messaging, encourage comprehensive multi modal thinking, open transparency for tracking and goal setting Vision Zero is seen as being more progressive

18 Implementing a Zero Goal What s it mean?

19 Implementation Comprehensive planning: Engineering, Education, Enforcement, Emergency Medical Services (the 4E s) Traffic safety culture Short and long term goal setting Advancing the most effective solutions

20 Safety as a System Vision Zero and sustainable safety both focus on systems approaches Crash injuries are predictable and preventable Not all human error can be eliminated A social contract between the public and government Public driving appropriate speeds, not drinking Government road design measures for protection All focus on traffic safety as public health

21 Vision Zero Targets and Goals Data Analysis Focus Areas and Plans Public Messaging Priority Improvements Funding Opportunities

22 Vision Zero is a Brand Vision Zero is essentially the same as the SHSP, with a unified, specific outreach and public awareness plan Easily relates to the public, spreads awareness

23 Need Help? FHWA s guides are primarily directed at State level audiences, but represent best practices that can be scaled to regional and local efforts FHWA s SHSP community of practice website ATSSA TZD Guides TZD national strategy AASHTO/etc Vision Zero Network

24 Key Takeaways Zero isn t a target for the short term Zero is a defendable message to the public Leverage leadership at whatever level it is available to you Leverage best practices and local momentum Stephen.Ratke@dot.gov