Vehicle Security & Accessories

Transcription

1 Sample pages only To order the full report please refer to the last page Vehicle Security & Accessories Essential sourcing intelligence for buyers China manufacturer profiles Detailed profiles of 36 suppliers with verified manufacturing and export credentials Guangdong Zhejiang Product & price trends Prices and specifications of 160 top-selling export products November 2010 US$395 Vehicle security & accessories supply centers Supply centers & market trends Coverage of leading and emerging supply centers, plus insight into capacity, output and R&D wwwchinasourcingreportscom

2 EXECUTIVE SUMMARY VEHICLE SECURITY & ACCESSORIES Supplier capability in China EXECUTIVE SUMMARY China suppliers are looking forward to stronger export sales in the months ahead After suffering significant loss of orders in 2009, many are anticipating revenue to revert or go beyond precrisis levels this year Customs statistics support optimistic projections, with exports of several categories already on an upswing Overseas shipments of vehicle alarms, in particular, rose 68 percent YoY in terms of volume and 3 percent in value Compared with the same period in 2008, these levels are 38 and 7 percent higher Suppliers see growth opportunities in various geographic markets, with nations continuing to recover from the economic slowdown In the next 12 months, many will continue to fortify their footholds in the EU and North America, which currently contribute more than 30 percent to sales of alarms, locking systems, seats and bumpers Several companies also intend to explore emerging markets in Africa, Central and South America, the Middle East, Eastern Europe and the ASEAN, still wary of the economic situation in the first two areas The following are some of the key trends we see in line with suppliers efforts to boost competitiveness in target markets: Quotes of existing models are expected to remain stable, if not decline, in coming months as price competition intensifies Reductions are forecast to affect primarily lowend lines Amid rising costs and a stronger yuan, suppliers will continue improving efficiency to minimize the effect of the aforementioned strategy on margins Several intend to invest in machines that will provide greater speed and precision, and enhance product performance The shift mix toward highervalue lines will also remain a strong trend in line with efforts to boost profitability and competitiveness To this end, a number of enterprises are allocating up to 10 percent of revenue for R&D Upcoming releases will boast better performance-price ratios Pricing development efforts will range from improving primary functions to enabling greater versatility Environmental awareness will also exert a strong influence on designs, particularly with regard to component and raw material choices In fabric-based lines, more models are anticipated to incorporate plant-based inputs or nontoxic synthetics This report covers the major exports of China s vehicle security and accessories industry, namely electronic security and safety systems, interior and exterior add-ons, and garage and tire repair equipment The categories are discussed in separate sections For each line, details about the different types offered, their typical features and price determinants are provided The latest trends in design, materials and functions are discussed as well Information on the supplier base can also be found The Industry Overview elaborates on issues affecting production and exports It also identifies the common strategies suppliers are employing to cope with challenges and enhance competitiveness To reflect the industry structure, the majority of manufacturers and trading companies featured in this report are local, privately owned enterprises The rest consists of Hong Kong- and foreign-invested businesses More than three-fourths of the companies are based in Guangdong and Zhejiang provinces Combined shipments of the two areas generate 50 percent of China s total revenue from exports of vehicle alarms, locking systems, seats and bumpers In this report 36 in-depth company profiles 160 top-selling export products Supplier demographics Supplier survey Industry statistics & charts METHODOLOGY To produce this report, Global Sources surveyed a wide range of suppliers Rather than focus simply on high-profile makers, we compiled a representative sample of large, midsize and emerging manufacturers All profiled companies are export-oriented professional suppliers that are verified by Global Sources Each supplier is confirmed to be authentic with a legally registered business All companies are visited three or more times to ensure they are export-ready and have real offices and products The listed contact person has been verified to represent the registered company In each case, companies were required to answer specific questions designed to verify their manufacturing and export credentials All profiled suppliers participated in a survey designed to provide insight into product and price trends, and challenges facing the industry All survey questions are single choice Suppliers are ranked based on a 6-star ranking system Companies with a higher star ranking provide more business information and verification reports on their Global Sources online homepages Suppliers rated 5 or 6 stars have a Credit Check report from First Advantage or Sino-Trust and a Supplier Capability Assessment report provided by Bureau Veritas online The rankings are correct at the time of publication and may be subject to change wwwchinasourcingreportscom 3

3 CONTENTS CONTENTS INDUSTRY OVERVIEW 7 Supplier summary Export statistics Main production centers Supplier demographics Vehicle security 10 Vehicle safety 14 Car exterior accessories 17 Car interior accessories 18 Garage & tire repair equipment 22 Supplier survey 27 Export prices, export sales, target markets, capital expenditure, challenges, capability, R&D focus SUPPLIER PROFILES 31 Supplier locations Industry composition Top 20 exporters Supplier matrix Production checklist Supplier profiles PRODUCT GALLERY 115 Top-selling export products Copyright 2010 Trade Media Limited All rights reserved Reproduction in whole or in part in any form or medium without express written permission of Trade Media Holdings Limited and Trade Media Limited is prohibited Published by Publishers Representatives Limited (on behalf of Trade Media Limited) 4th Floor, Century Yard, Cricket Square, Elgin Avenue, PO Box SMB, George Town, Grand Cayman, Cayman Islands c/o 22/F Vita Tower, 29 Wong Chuk Hang Road, Aberdeen, Hong Kong ISBN Disclaimer: Any recommendation contained in this report may not be suitable for all investors or businesses Moreover, although the information contained in this report is obtained from sources believed to be reasonably reliable, the accuracy or completeness of such information cannot be guaranteed The author and the publisher of this report (and the publisher s affiliates, agents, sales representatives and service contractors) do not make any representation or warranty whatsoever (whether express or implied) in relation to any of the contents of this report (including any information, opinion, recommendation or conclusion contained in this report) (collectively, Contents ), whether as to the accuracy, completeness, quality, fitness, suitability or reliability of such Contents (or any portion thereof ) or otherwise, and shall not be liable under any circumstances whatsoever for any error, omission, defect or deficiency in, or for any use of or reliance on, such Contents (or any portion thereof) All product images are provided by the companies interviewed and are for reference purposes only Those product images featuring products with trademarks, brand names or logos are not intended for sale Products that are not the specific topics of editorial articles are shown for illustrative and/or demonstrative purposes only We, our affiliates, and our affiliates respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party China Sourcing Reports

4 INDUSTRY OVERVIEW INDUSTRY OVERVIEW China suppliers of vehicle security systems and other auto accessories are gearing up for stronger overseas demand in the months ahead, with major economies continuing to recover In the former, many are expecting sales to reach, if not exceed, precrisis levels this year and through 2011 Certain lines are already exhibiting anticipated growth During the seven-month period ending July 2010, exports of vehicle alarms surged 68 percent YoY to exceed 52 million units The shipments had a total value of $614 million, 3 percent higher than in 2009 Compared with 2008 figures, volume was up 38 percent, while sales rose 7 percent Overseas shipments of locking systems reached 184 million kilograms, an upturn of more than 50 percent from the same period in 2009 and only 4 percent lower than in 2008 Revenue advanced 77 percent YoY to $1716 million, up 18 percent from sales between January and July two years ago Despite this strong showing, however, suppliers remain cautious since major markets still need to extricate themselves fully from the 2008 financial crisis Consequently, many are stepping up measures to expand market reach in the event that the slow economic recovery of the US and the EU weakens demand The two areas currently account for about one-third of overseas sales To offset the possible drop in orders from two of their major export destinations, companies are offering more options across all price points to penetrate areas showing stronger growth In their R&D work, enterprises are incorporating features that will differentiate their products and allow better margins Manufacturers are opting not to rely solely on low quotes to compete for orders, with climbing outlay and a stronger yuan exerting pressure on profits Wages, in particular, are currently 15 percent higher than they were a year ago The upswing is expected to continue in the next couple of years, albeit at a lesser rate Meanwhile, the yuan has appreciated about 2 percent since it was taken off its peg against the US dollar earlier this year Should the currency strengthen by 4 percent, suppliers profitability will be affected severely The maturing technology and the increasing transparency of the market are also spurring efforts toward differentiated products The two factors are causing competition to intensify since customers now have greater bargaining power, having more insight into technical specifications and manufacturing outlay Quotes for low-end products have been pushed back 10 to 15 percent in the past 12 months despite the upswing in certain expenses Midrange prices, meanwhile, went down by as much as 5 percent The trend is expected to continue in 2011 R&D trends Under efforts to sustain the momentum, enterprises are taking advantage of the opportunities created by the global financial crisis in the aftermarket In the electronics sector, makers are focusing efforts on parking aids, GPS devices and keyless entry systems These are seen as having high growth prospects amid rising security and safety concerns With regard to the nonelectronic categories, a wider range of car care and cleaning products such as lubricants, cleansers and related tools is anticipated Seat covers, cushions and mats are expected to come in more varieties as well For many companies, particularly those specializing in electronic lines, achieving better performance-price ratios is the top R&D objective In US- and EU-bound models, this translates to improvements in primary Supplier summary Suppliers surveyed 36 Export sales $2725mn Export ratio 70% OEM business 47% Capacity utilized 65% Annual R&D spending $212mn Full-time employees 10,178 Data: All surveyed suppliers functions rather than the integration of extras Amid the slowdown of economic recovery in the two areas, makers are opting for no-frills designs compliant with E-Mark, CE and RoHS requirements because such units can be priced much lower than multifunction types Basic GPS trackers, for one, are 30 percent less expensive than those with anti-theft alarms Compared with systems having both cameras and alarms, the difference in quotes is about 60 percent Designs for ASEAN members, the Middle East and South America, on the other hand, are more of the multifunction variety Suppliers are banking on the economic growth of these areas to fuel demand for highervalue lines Many enterprises, regardless of their target destinations, are also responding to rising eco-consciousness worldwide Categories such as car care products, cushions and mats, for instance, are incorporating more plant-based elements or nontoxic synthetics Still under efforts to provide better value, makers are supporting product improvements with upgrades in QC and services Strengthening capability Suppliers with in-house operations revolving around assembly are investing between 3 to 5 percent of sales in R&D, while those producing their own components typically allocate up to 10 percent In addition, a number of enterprises are cooperating with academic institutions and providers of wwwchinasourcingreportscom 7

5 SUPPLIER PROFILES Chingor Mechanical Co Ltd Established in 2002, Chingor specializes in car racks and similar accessories In 2009, the company exported an average of 1,500 pieces monthly, generating $14 million North America absorbed 80 percent of the shipments The EU and the Asia- Pacific region each took in 10 percent OEM and ODM orders constituted 80 percent of overseas deliveries The rest bore the in-house Pacific Rack brand The company carries out various manufacturing processes at its 5,000sqm factory in Ningbo, Zhejiang province The plant is equipped with CNC, plastic-injection, punching and cutting machines, and three assembly lines A workforce of 50 handles operations Two employees focus on QC, while a seven-member team is in charge of product development Chingor s R&D investment last year amounted to $100,000 or nearly 7 percent of total annual sales The company sees export revenue increasing more than 20 percent in the next 12 months The EU will be its primary target market Profile Export markets EU 10% Asia- Pacific 10% North America 80% Company facts Year established 2002 Business type Manufacturer Company ownership Mainland China-owned Head office location Ningbo (Zhejiang) Number of factories 1 Factory location(s) Ningbo (Zhejiang) Total factory area 5,000sqm No of full-time employees 50 No of R&D/design staff 7 No of QC staff 2 Annual sales (all products) $15mn Annual R&D spending $100,000 ISO certification Yes Sales $mn/yr Total sales Sales (Vehicle security & accessories) Exports (Vehicle security & accessories) Sales & output: Vehicle security & accessories Annual sales $14mn Share of total sales 95% Annual export sales $14mn Total monthly capacity 1,500 units Average monthly output 1,500 units Capacity utilized 100% Average monthly exports 1,500 units Export ratio 100% OEM % of exports 40% ODM % of exports 40% OBM % of exports 20% Other products made Bike carriers & racks; bicycle & water sports accessories Contact details Business contact CHANG Tyler Phone (86-574) Fax (86-574) tyler@chingorcom carol@chingorcom URL wwwchingorcom wwwglobalsourcescom/chingorco Address 21 Muju Road, Wang Ga Industry District, Beilun, Ningbo, Zhejiang, China 40 China Sourcing Reports

6 SUPPLIER PROFILES Capability Production checklist Makes molds in-house No In-house PCB making No SMT machines CNC machines 3 Plastic-injection machines 2 Punching, casting & stamping machines 12 Cutting machines 3 Sewing machines In-house surface treatment No Assembly lines 3 Popular export models Car exterior accessory Model MOQ Packaging Delivery Price CH pieces Carton or colored box 35 days Exports by product Vehicle security Vehicle safety Car exterior accessories 100% Car interior accessories Garage & tire repair equipment Exports by market North America 80% European Union 10% Europe (non-eu) Asia-Pacific 10% Middle East Other Survey Export prices Increased Export price increase 5-10% Export sales Increase more than 20% Target market European Union Capital expenditure Increase up to 50% Major challenge Design copying/piracy Export capability Shorten design/development time R&D focus Value-added features/functions Description: Bicyle carrier; iron; AkzoNobel powder coating; carries bicycles with wheels 20 to 29in in diameter and 3in wide Car exterior accessory Model CH60101L MOQ 500 pieces Packaging Carton or colored box Delivery 30 days Price Description: Car rack; 20x30mm extruded aluminum bar, Japan-sourced TPV; steel clamp fitting; carries up to six skis Car exterior accessory Model CH30101 MOQ 500 pieces Packaging Carton or colored box Delivery 25 days Price Description: Car rack; steel, EPDM; powder-coated finish; carries one kayak Information not disclosed wwwchinasourcingreportscom 41

7 PRODUCT GALLERY PRODUCT GALLERY Vehicle security HK Sanful (profile page 54) Model: WA3-V20 MOQ: 100 units Packaging: Carton Delivery: 7 days Price: Description: GPS vehicle alarm/tracker; wireless; SiRFstar III chipset; 900/1800MHz or 850/900/1800/1900MHz frequency channel; supports Web tracking; overspeeding and geo-fence alerts; power loss warning; SOS panic input or emergency dial-out; remote arm/disarm; FCC, CE Loyal (profile page 58) Model: VPS-1000 MOQ: 50 sets Packaging: Colored box Delivery: 30 days Price: $13500 Description: 2-way truck alarm; LCD remote control; ECU with Li-ion battery and antenna; two padlocks with built-in sensors; optional wireless siren; 1,000m effective range; monitors up to eight padlocks; FCC, CE Loyal (profile page 58) Model: VPS-2000 MOQ: 50 sets Packaging: Colored box Delivery: 30 days Price: $15000 Description: GSM truck alarm; plug-and-play design; monitors up to eight padlocks; FCC, CE Loyal (profile page 58) Model: DIY-007 MOQ: 100 sets Packaging: Colored box Delivery: 30 days Price: $1350 Description: Car alarm; built-in siren, ECU and shock sensor; adjustable alarm sensitivity; uses 27A battery Ningbo Yinzhou Masahiro (profile page 64) Model: CA-ZYY-01 MOQ: 10 sets Packaging: Colored box Delivery: 7 days Price: Description: Car alarm; rolling code technology; remote arming/disarming, trunk release; emergency override Qinuo (profile page 66) Model: QN-RD108 MOQ: 500 units Packaging: Blister pack Delivery: 3 days Price: Description: Remote control duplicator; zinc alloy, ABS and silicone rubber housing, or with stainless steel plate; 6V; with battery Information not disclosed wwwchinasourcingreportscom 115

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