HUBEI. Qianyu Huang

Transcription

1 HUBEI Qianyu Huang

2 Location Hubei lies in Central China, across two important rivers, the Yangtze river and the Han river. Hubei is bordered by the provinces of Henan in the north, Anhui on the east, Jiangxi and Hunan on the south, Chongqing Municipality on the west and Shaanxi on the northwest.

3 Main facts Total area: 185,900 km² Population: 58.5 million (2015) Urban 33.3 million Rural 25.2 million Urbanisation rate: 56.85% Climate: subtropical monsoonal climate average 15 C ~ 17 C Main cities: Wuhan (capital), Yichang, Shiyan, Jingmen

4 GDP billion RMB % Main facts GDP and its increasing rate of Hubei GDP: 2,955 billion in 2015 Cultivate area: kilo hectares ,2 13, ,3 2479,2 2737, ,1 9,7 8, Main crops: grain, oil-bearing crops, rapeseed Average disposable income: 20,026 (+9.5%) GDP Increasing rate Main agri-food products of Hubei in 2015 Product Production (million ton) Increase (%) Grain Cotton Oil-bearing crops Rapeseed Tea Fruits Vegetables

5 Food industry in Hubei Province Main business income (billion) Growth Ranking of output value Ranking of growth rate 8% Shandong Henan Hubei Jiangsu Sichuan Guangdong /95 of the major growth-oriented industrial clusters are agri-food clusters. 21% 57% 14% Agricultural and sideline food processing Food manufacturing Beverage Tobacco

6 Food industrial clusters 25/95 of the major growth-oriented industrial clusters are agri-food clusters Can be divided into 4 types: Single brand (Baiyunbian, Zhijiang, Daohuaxiang) Based on special local products (tea, mushroom) Green/organic food products Others

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8 Snack food 8 types: puffed grains, fried nuts, fried potatoes, fried grains, sweets, meat and fish, dried fruits, dried vegetables Market size in China is billion, the increasing rate is expected to be 15% in the following years Comprising 10% in major supermarkets which accounts 5% of the total revenue

9 Snack food Main consumers are young women 58.4% consumers are interested in new brands More focus on natural and healthy food, vitamin fortified products

10 billion Growing importance of ecommerce 600 Market size of ecommerce 562,7 % of online users , ,9 79,3 74,5 42, Cellphone Pad PC Largest online market in the world 2/3 of the transactions were done on mobile devices Average age of users is 25

11 Growing importance of ecommerce Market share of B2C websites of China in 2014 Amazon Jingdong Tmall(Taobao) Taobao and Jingdong have more than 80% of the market share.

12 E-commerce and Cold chain logistics E-commerce has driven the development of cold chain logistics The cold chain logistics industry is expected to develop rapidly as demand for commodities like food, medicine and cosmetics Cold chain distribution and storage centers provide refrigeration services for local agricultural markets In Hubei total 324 food processing and distribution companies have the cold chain business

13 Distribution channels

14 Distribution channels

15 Infrastructure and logistics Highway: 253,000 km Water route: km

16 Infrastructure and logistics Wuhan Guangzhou Hongkong

17 Infrastructure and logistics Beijing 73 train lines (2014.8) Chongqing, Chengdu Liuzhou Guangzhou, Hongkong Nanjing, Shanghai Hefei Nanchang, Fuzhou Jingjiu: Beijing <-> Hongkong Jingguang: Beijing <-> Guangzhou Xiangyu: Xiangyang <-> Chongqing

18 Infrastructure and logistics Wuhan (WUH) Yichang (YIH) Xiangyang (XFN) Enshi Shiya Shennongjia Jingzhou

19 Regulations Comply with Food Safety Law Must have Chinese labelling, instruction (sentence 66 of Food Safety Law) Name, ingredients, place, net weight (solids content etc.), production date (yy.mm.dd), storage instruction, distributor The Chinese size must be not smaller than foreign words and > 1.8 mm GMP, ISO9002 certified products need to submit support documents for approval Taxes due to products

20 Useful contacts Hubei Food and Drug Administration Tel: Hubei Entry-Exit Inspection and Quarantine Bureau 588 Qintai Road Wuhan Hubei Huazhong Agricultural University

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