The outlook for primary packaging and outers to 2018

Transcription

1 1. Industry Forecast Latest Trends and Key Issues in the Italian Retail Packaging Market The outlook for primary packaging and outers to Reference Code: PK1130MR

2 Summary Latest Trends and Key Issues in the Italy Retail Packaging Market is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in the Italy packaging market. The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within the Italy consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials flexible, glass, rigid plastic, rigid metal and paper &board. The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential. It provides an overview of the competitive landscape of the Italy packaging sector with an analysis of the key market leaders including a snap shot of major deals. Key Findings Why was the report written? Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market. What are the key drivers behind recent market changes? The differential growth across packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance and innovation within the packaging market. What makes this report unique and essential to read? The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type. Reasons to Buy The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting packaging market in the Italy. Custom segmentation of the market provides unique views and insights for packaging companies and retailers on packaging materials, closures and outers to give unparalleled insight into the packaging market. 2

3 Market Dynamics Italy Packaging by Material Table 1: Italy Packaging by Material (Number of Packs, Million), 2010, and Material 2010 Flexible Packaging Glass Other Paper & Board Rigid Metal Rigid Plastics None Table 2: Italy Packaging by Industry (Number of Packs, Million), 2010, and Industry 2010 Beer & Cider Food Health & Beauty Household Care Paints & Stains Pet Care Soft Drinks Spirits Tobacco and Tobacco Products Wines 3

4 Millions of Pack Units Latest Trends and Key Issues in the Italian Retail Packaging Market Figure 1: Italy Packaging by Material (Number of Packs, Million), ,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10, Flexible Packaging Rigid Plastics Paper & Board Glass Rigid Metal None Other Note: Chart in the above figure represents only sample data and no actual data is provided. 4

5 Millions of Pack Units Annual Growth (%) Latest Trends and Key Issues in the Italian Retail Packaging Market Flexible Packaging Market Figure 2: Number of Flexible Packaging Units (Millions) and Annual Growth (%), , , , , , , , % 2.0% 2.0% 1.9% 1.9% 1.8% 1.8% 1.7% 22, Pack Units (Millions) Annual Growth (%) 1.7% Table 3: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010 Number of Packs Growth Table 4: Italy Flexible Packaging by Industry(Number of Packs, Million), 2010, and Industry 2010 Food Health & Beauty Household Care Pet Care Soft Drinks Spirits Tobacco and Tobacco Products 5

6 Table 5: Italy Flexible Packaging by Type (Number of Packs, Million), 2010, and Type 2010 Bag/Sachet Film Foil Other Pouch Tube Table 6: Italy Flexible Packaging by Closure Material (Number of Packs, Million), 2010, and Closure Material 2010 None Plastic Table 7: Italy Flexible Packaging by Closure Type (Number of Packs, Million), 2010, and Closure Type 2010 Film Flip/Snap Top Lever Closure None Other Plastic Tie Screw Top 6

7 Table 8: Italy Flexible Packaging by Outer Material (Number of Packs, Million), 2010, and Outer Material 2010 Flexible None Other Paper & Board Rigid Plastic Table 9: Italy Flexible Packaging by Outer Type (Number of Packs, Million), 2010, and Outer Type 2010 Bag Blister Pack Box None Other Shrink Wrap Sleeve 7

8 Report Methodology In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. Related Reports Latest Trends and Key Issues in the India Retail Packaging Market Latest Trends and Key Issues in the US Retail Packaging Market Latest Trends and Key Issues in German Retail Packaging Market Latest Trends and Key Issues in the Chinese Retail Packaging Market Latest Trends and Key Issues in the Spanish Retail Packaging Market Latest Trends and Key Issues in the French Retail Packaging Market Latest Trends and Key Issues in the Japanese Retail Packaging Market Latest Trends and Key Issues in the UK Retail Packaging Market Latest Trends and Key Issues in the Russian Retail Packaging Market Latest Trends and Key Issues in the Canadian Retail Packaging Market Latest Trends and Key Issues in the Australian Retail Packaging Market Latest Trends and Key Issues in the Brazilian Retail Packaging Market 8

9 Table of Contents 1. Executive Summary Overview of the Italian Packaging Market Consumer Drivers Canadean s Consumer Trend Framework Canadean Tracks 20 Consumer Trends Canadean consumer data sizes the influence of key consumer needs in the retail market Identifying the Key Trends for Packaging The top 20 trends driving retail consumption in Italy Better Value for Money EUR28,766 million worth of CPG products consumed in Italy as influenced by Better Value for Money Italian men are more concerned about better value products as compared to women Tweens & Early Teens are seeking better value products Hard Pressed consumers are looking for better value products Time Rich consumers are looking for better value products compared to other groups based on leisure time Personal Space & Time Personal Space & Time influences EUR21,725 million worth of CPG products consumption in Italy per annum Personal Space & Time influencing men more than women Tweens & Teens seeking Personal Space & Time Wealthier consumers are seeking more Personal Space & Time Consumers with maximum leisure time look for Personal Space & Time Changing Age Structures Changing Age Structures influences EUR21,385 million worth of CPG products consumption in Italy per annum Men desire age-specific products more than women Changing Age Structures influences Kids & Babies and Tweens & Early Teens Consumers with lowest wealth desires for age-specific products Time Rich consumers desire Age-Specific products Busy Lives Busy Lives influences EUR18,258 million worth of CPG products consumption in Italy per annum Busy Lives influencing Italian Men more than women Tweens & Early Teens show the greatest need for convenience Consumers with moderate wealth are inclined to buy convenient products Time Rich consumers seeking convenient products Quality Seeking

10 3.7.1 Quality Seeking influences EUR16,101 million worth of CPG product consumption in Italy per annum Both genders are equally inclined to buy quality products Quality is most important among Kids & Babies All wealth groups seek better quality products Consumers with more spare time look for fine quality products in Italy New shopping Behaviours Price conscious Italians turn to money saving strategies Market Dynamics Overview Italy Packaging by Material Italy Packaging by Sector Italy Packaging by Type Flexible Packaging Flexible Packaging Market Number of Flexible Packaging Packs by Sector Number of Flexible Packaging Packs by Type Number of Flexible Packaging Packs by Closure Material Number of Flexible Packaging Packs by Closure Type Number of Flexible Packaging Packs by Outer Material Number of Flexible Packaging Packs by Outer Type Paper & Board Paper & Board Packaging Market Number of Paper & Board Packs by Sector Number of Paper & Board Packs by Type Number of Paper & Board Packs by Closure Material Number of Paper & Board Packs by Closure Type Number of Paper & Board Packs by Outer Material Number of Paper & Board Packs by Outer Type Rigid Plastics Rigid Plastic Packaging Market Number of Rigid Plastic Packs by Sector Number of Rigid Plastic Packs by Type Number of Rigid Plastic Packs by Closure Material Number of Rigid Plastic Packs by Closure Type Number of Rigid Plastic Packs by Outer Material Number of Rigid Plastic Packs by Outer Type Rigid Metal Rigid Metal Packaging Market Number of Rigid Metal Packs by Sector Number of Rigid Metal Packs by Type

11 4.5.4 Number of Rigid Metal Packs by Closure Material Number of Rigid Metal Packs by Closure Type Number of Rigid Metal Packs by Outer Material Number of Rigid Metal Packs by Outer Type Glass Glass Packaging Market Number of Glass Packs by Sector Number of Glass Packs by Type Number of Glass Packs by Closure Material Number of Glass Packs by Closure Type Number of Glass Packs by Outer Material Number of Glass Packs by Outer Type Packaging Design and Manufacturing Trends Key Design Trends Lightweighting is a key theme in Italian packaging market Innovative, convenient and environmentally-friendly packaging is being developed Packaging firms need to more closely align themselves with manufacturers needs Key Manufacturing Trends Manufacturing processes continue to evolve with the latest technological advancements Technology upgrades drives innovation in the Italian packaging industry Manufacturing technologies in Italy evolving with emergence of environmental concerns Difficulties in raw material procurement are driving up costs Regulatory Environment Overview Key Directives and Laws Packaging waste management systems Competitive Landscape Competitive Landscape by Packaging Material Flexible Packaging Paper & Board Rigid Plastics Rigid Metal Glass Key Companies in the Italian Packaging Industry Key Financial Deals Appendix What is this Report About? Time Frame Product Category Coverage

12 8.4 Packaging Definitions Primary Packaging Container Primary Packaging Closure Primary Packaging Outer Consumer Survey Definitions Demographic Definitions Methodology Research Program Framework Stage 1 - Initial Market Sizing of the Packaging Market Stage 2 Primary Research on Packaging Consumption Stage 3 - Analyst Review Stage 4 - Expert Review Stage 5 Publication About Canadean Disclaimer

13 List of Figures Figure 1: Market share of major packaging materials (%), Figure 2: Canadean s consumer trend framework Figure 3: Percentage of retail consumption driven by each trend, Italy, Figure 4: Approximately EUR28,766 million worth of CPG products were chosen by consumers in 2013 influenced by Better Value for Money Figure 5: Degree of influence by volume, by gender Italy Figure 6: Degree of influence by volume, by age group Italy Figure 7: Degree of influence by volume, by wealth group Italy Figure 8: Degree of influence by volume, by leisure time Italy Figure 9: Approximately EUR21,725 million worth of CPG products were chosen by consumers in 2013 because they offered Personal Space & Time Figure 10: Degree of influence by volume, by gender Italy Figure 11: Degree of influence by volume, by age group Italy Figure 12: Degree of influence by volume, by wealth group Italy Figure 13: Degree of influence by volume, by leisure time Italy Figure 14: Approximately EUR21,385 million worth of CPG products were chosen by consumers in 2013 because they offered Changing Age Structures Figure 15: Degree of influence by volume, by gender Italy Figure 16: Degree of influence by volume, by age group Italy Figure 17: Degree of influence by volume, by wealth group Italy Figure 18: Degree of influence by volume, by leisure time Italy Figure 19: Approximately EUR18,258 million worth of CPG products were chosen by consumers in 2013 influenced by Busy Lives Figure 20: Degree of influence by volume, by gender Italy Figure 21: Degree of influence by volume, by age group Italy Figure 22: Degree of influence by volume, by wealth group Italy Figure 23: Degree of influence by volume, by leisure time Italy Figure 24: Approximately EUR16,101 million worth of CPG products were chosen by consumers in 2013 because they were seeking high Quality products Figure 25: Degree of influence by volume, by gender Italy Figure 26: Degree of influence by volume, by age group Italy Figure 27: Degree of influence by volume, by wealth group Italy Figure 28: Degree of influence by volume, by leisure time Italy Figure 29: The new bottle introduced by Henkel with no carry handle or measuring cap Figure 30: Italy Packaging by Material (Number of Packs, Million), Figure 31: Sectors by Packaging Material with the Four Highest Growth Rates (%), Figure 32: Sectors by Packaging Material with the Four Lowest Growth Rates (%), Figure 33: Number of Flexible Packaging Units (Millions) and Annual Growth (%), Figure 34: Sectors with the Largest Market Share Gains and Losses in Italy Flexible Packaging, Figure 35: Packaging Types with the Largest Market Share Gains and Losses in Italy Flexible Packaging, Figure 36: Outer Types with the Largest Market Share Gains and Losses in Italy Flexible Packaging, Figure 37: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), Figure 38: Sectors with the Largest Market Share Gains and Losses in Italy Paper & Board Packaging, Figure 39: Packaging Types with the Largest Market Share Gains and Losses in Italy Paper & Board Packaging Figure 40: Closure Types with the Largest Market Share Gains and Losses in Italy Paper & Board Packaging, Figure 41: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), Figure 42: Sectors with the Largest Market Share Gains and Losses in Italy Rigid Plastic Packaging, Figure 43: Packaging Types with the Largest Market Share Gains and Losses in Italy Rigid Plastic Packaging, Figure 44: Closure Types with the Largest Market Share Gains and Losses in Italy Rigid Plastic Packaging, Figure 45: Outer Types with the Largest Market Share Gains and Losses in Italy Rigid Plastic Packaging, Figure 46: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), Figure 47: Sectors with the Largest Market Share Gains and Losses in Italy Rigid Metal Packaging, Figure 48: Packaging Types with the Largest Market Share Gains and Losses in Italy Rigid Metal Packaging, Figure 49: Closure Types with the Largest Market Share Gains and Losses in Italy Rigid Metal Packaging, Figure 50: Outer Types with the Largest Market Share Gains and Losses in Italy Rigid Metal Packaging, Figure 51: Number of Glass Packaging Units (Millions) and Annual Growth (%), Figure 52: Sectors with the Largest Market Share Gains and Losses in Italy Glass Packaging, Figure 53: Packaging Types with the Largest Market Share Gains and Losses in Italy Glass Packaging, Figure 54: Closure Type with the Largest Market Share Gains and Losses in Italy Glass Packaging,

14 Figure 55: Citres Spa supplies its products in new lightweight polypropylene jars Figure 56: The new lightweight pack of mozzarella introduced by Gruppo Francia Figure 57: Ball Packaging s Sleek Can for RTD drinks Figure 58: PET Engineering Bottles Figure 59: Squeezy bottles for Creamed vegetables Figure 60: Lightweight Bottle of Fonti Di Posina made from blow fill cap technology Figure 61: Salumificio Aliprandi s meat packaging with 40% reduction in tray height Figure 62: Italian coffee brands selects intuitive closure for Uno coffee pods bags Figure 63: Sustainability strategy of the company Figure 64: Metal Bottle for Beverages Figure 65: Key concerns of consumer goods manufacturers and packaging manufacturers, Figure 66: Cascina Italia SpA installs robotic technology for egg packaging Figure 67: OCME s DryBlock packaging system Figure 68: The new M9 multi-process press Figure 69: The G18C VFFS machine Figure 70: F concept packaging Figure 71: Crude Oil prices have risen sharply since 2003, and have declined at the end of Figure 72: Italy Packaging Competitive Landscape Figure 73: Packaging Research Program Methodology

15 List of Tables Table 1: Total Market Value Influenced by the Better Value for Money Consumer Trend (EUR Million), Table 2: Total Market Value Influenced by the Personal Space & Time Trend (EUR Million), Table 3: Total Market Value Influenced by the Changing Age Structures Consumer Trend (EUR Million), Table 4: Total Market Value Influenced by the Busy Lives Consumer Trend (EUR Million), Table 5: Total Market Value Influenced by the Quality Seeking Consumer Trend (EUR Million), Table 6: Italy Packaging by Material (Number of Packs, Million), 2010, and Table 7: Italy Packaging by Sector (Number of Packs, Million), 2010, and Table 8: Italy Packaging by Type (Number of Packs, Million), 2010, and Table 9: Number of Flexible Packaging Units (Millions) and Annual Growth (%), Table 10: Italy Flexible Packaging by Sector (Number of Packs, Million), 2010, and Table 11: Italy Flexible Packaging by Type (Number of Packs, Million), 2010, and Table 12: Italy Flexible Packaging by Closure Material (Number of Packs, Million), 2010, and Table 13: Italy Flexible Packaging by Closure Type (Number of Packs, Million), 2010, and Table 14: Italy Flexible Packaging by Outer Material (Number of Packs, Million), 2010, and Table 15:Italy Flexible Packaging by Outer Type (Number of Packs, Million), 2010, and Table 16: Number of Paper & Board Packaging Units (Millions) and Annual Growth (%), Table 17: Italy Paper & Board Packaging by Sector (Number of Packs, Million), 2010, and Table 18: Italy Paper & Board Packaging by Type (Number of Packs, Million), 2010, and Table 19: Italy Paper & Board Packaging by Closure Material (Number of Packs, Million), 2010, and Table 20: Italy Paper & Board Packaging by Closure Type (Number of Packs, Million), 2010, and Table 21: Italy Paper & Board Packaging by Outer Material (Number of Packs, Million), 2010, and Table 22: Italy Paper & Board Packaging by Outer Type (Number of Packs, Million), 2010, and Table 23: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), Table 24: Italy Rigid Plastic Packaging by Sector (Number of Packs, Million), 2010, and Table 25: Italy Rigid Plastic Packaging by Type (Number of Packs, Million), 2010, and Table 26: Italy Rigid Plastic Packaging by Closure Material (Number of Packs, Million), 2010, and Table 27: Italy Rigid Plastic Packaging by Closure Type (Number of Packs, Million), 2010, and Table 28: Italy Rigid Plastic Packaging by Outer Material (Number of Packs, Million), 2010, and Table 29: Italy Rigid Plastic Packaging by Outer Type (Number of Packs, Million), 2010, and Table 30: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), Table 31:Italy Rigid Metal Packaging by Sector (Number of Packs, Million), 2010, and Table 32: Italy Rigid Metal Packaging by Type (Number of Packs, Million), 2010, and Table 33: Italy Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2010, and Table 34: Italy Rigid Metal Packaging by Closure Type (Number of Packs, Million), 2010, and Table 35: Italy Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2010, and Table 36: Italy Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2010, and Table 37: Number of Glass Packaging Units (Millions) and Annual Growth (%), Table 38: Italy Glass Packaging by Sector (Number of Packs, Million), 2010, and Table 39: Italy Glass Packaging by Type (Number of Packs, Million), 2010, and Table 40: Italy Glass Packaging by Closure Material (Number of Packs, Million), 2010, and Table 41: Italy Glass Packaging by Closure Type (Number of Packs, Million), 2010, and Table 42: Italy Glass Packaging by Outer Material (Number of Packs, Million), 2010, and Table 43: Italy Glass Packaging by Outer Type (Number of Packs, Million), 2010, and Table 44: Italy Recycling and Recovery Targets (%), Table 45: Packaging materials and the consortia for each Table 46: Key Financial Deals in Italy Packaging, Table 47: Product Category Coverage Table 48: Primary Packaging Container Materials Table 49: Primary Packaging Container Types Table 50: Primary Packaging Closure Materials Table 51: Primary Packaging Closure Types Table 52: Primary Packaging Outer Materials Table 53: Primary Packaging Outer Types Table 54: Explanation of Trends Table 55: Demographic definitions