Agenda. Introduction. Manage your store on Seller Center. Sample cases. Manage your orders. Manage your returns. Seller support

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2 Agenda Introduction Manage your store on Seller Center Sample cases Manage your orders Manage your returns Seller support

3 Steps to go live (Min. 5 Products)

4 Lazada education process (Overview) SELLER CENTER LAZADA UNIVERSITY LAZADA SUPPORT CENTER

5 What we expect from you Check /sms Regularly Seller

6 Manage your store on Seller Center

7 Seller Center - Homepage

8 Seller Center How to add a product

9 Seller Center How to add a product

10 Seller Center Select the right category

11 Seller Center Add product name Naming format Example of naming format

12 Seller Center Add product brand If your brand is not listed with Lazada, please contact our Partner Support Center at or call: partnersupport@lazada.com.my

13 Seller Center Add product brand OEM option can be chosen if your brand is not listed

14 Seller Center Add product specifications

15 Seller Center Add product specifications Attributes Naming

16 Seller Center Add taxes Select Tax 6 if your company is GST registered

17 Seller Center Add highlights Insert bullets How it will appear in the product listing page 3 Months Local Supplier Warranty

18 Seller Center Add product description

19 Seller Center Add images in product description Insert Image Paste Image URL

20 Seller Center Add images in product description How it will appear on your product listing page

21 Seller Center What s in the box How it will appear on your product listing page

22 How to add free items How it will appear on your product listing page 3 Months Months Local Local Supplier Supplier Warranty Warranty

23 Seller Center Delivery time

24 Seller Center Product dimensions How it will appear on your product listing page

25 Seller Center Shipping fees

26 Seller Center Warranty How it will appear on your product listing page 3 Months Local Supplier Warranty

27 Seller Center Pricing Examples of different variations

28 Seller Center Pricing PRODUCT BIRTH CERTIFICATE

29 Seller Center Pricing

30 Seller Center Pricing How it appears on your product listing page 3 Months Local Supplier Warranty

31 Seller Center Pricing How it appears on your product listing page 3 Months Local Supplier Warranty

32 Seller Center Uploading images

33 Seller Center Uploading images

34 Seller Center Multiple product upload You can register for our weekly online training through Lazada University Courses & Schedules Single & multiple product upload Register Upload more assortments at one time using just one file

35 Image guidelines

36 Benefits of quality check

37 Image guidelines 1. Pick the right category 2. Minimum 2 pictures, Maximum 8 pictures (advisable multiple views front, side, back view etc.). 3. Minimum photo Size/Pixel: 500 x 500 pixel 4. Maximum 2000 x 2000 pixel for both Fashion & Non-Fashion category 5. Make sure the images are not blurry 6. Show ONE product in a picture, avoid multiple products

38 Image guidelines Image Ratio : 1:1 min: (500x500 pixels) / max (2000x2000 pixels) 1:1 = same number of pixel vertically and horizontally, typically in square shape

39 Image guidelines Image MUST have a WHITE background except for Curtains, Bed Linen, Wallpaper and all Fashion category including Watch, Jewellery and Shoes Recommend ratio (1x1 image) Non-recommend ratios Image background

40 Image guidelines Product MUST take up to AT LEAST 80% longest axis of the picture Fill the frame with the item Product s longest axis covers 80% of the canvas

41 Image guidelines Product view in the canvas - Product is clear, sharp, not blurry and not pixelated/ - Product's edge/ outline is sharp and smoothly retouched (Image resolution should be at least 72 dpi) Product should not be cropped

42 Image guidelines No reflection of people or other objects Product is unwrapped (except Health & Beauty category). Image has no watermark, text, logo (except it is printed on product packaging)

43 Image guidelines Use ONLY Lazada Freebie Template Approved Rejected

44 Seller center - Checklist for uploading products Upload best seller product Snap clear image Multiple image views Correct image ratio Adjust competitive pricing Set sale price & include discount Bullet point the highlights Detailed product description

45 Sample case

46 Merchant A - Success story at LAZADA Clear Images Highlights Attractive Discount 360 Views Live Status» 60 Days 48hr Shipment» Orders» 1679 Orders Return Rate» Revenue» RM44, Cancellation Rate»

47 Merchant B - Poor quality seller at Lazada Seller receives ZERO orders after 65 days live in Lazada with 25 assortments

48 Manage your orders

49 Fulfillment process Step 1 : Order processing To find your pending order: In Seller Center, click Orders Manage Orders Pending Always process orders from the earliest date to the latest. Orders must be processed within the first 24 hours of receipt. Take note of the payment method column. Then click on Invoice under Order Overview to proceed to select 3PL depending on the payment method.

50 Fulfillment process

51 Fulfillment process Step 2 : Picking Once printed, a check will appear under the printed column. Once all the invoices are printed, pick the items from storage accordingly. Step 3 : Packing Once items are picked according to the invoices generated and items are packed accordingly, click on Ready to ship under the Actions column. An automated tracking number will be generated for the order.

52 Fulfillment process Prepaid (Skynet)

53 Fulfillment process Cash on delivery (Ta-q-bin)

54 Fulfillment process FULFILMENT PROCESS SKYNET DS & TA-Q-BIN 1. Print 4 copies of shipping labels. 2. Receiver copy stick on the package 3. POD & Billing copy insert in the pouch & stick on the package 4. Merchant copy for your own reference

55 Fulfillment process Step 3 : Packing Once shipping labels are printed, click on the Ready to ship button to proceed.

56 Fulfillment process Step 4 : Drop off The item will move from Pending status to Ready to ship. Now, drop the item to the nearest 3PL branch. Get a dropoff acknowledgement from 3PL on the merchant s copy of the shipping label.

57 Fulfillment process Step 5 : Shipping Once the order has been shipped by the relevant 3PLs, the status will change from Ready to ship to Shipped within 24 hours.

58 Fulfillment process Step 5 : Shipping Once the order has been shipped and delivered by the relevant 3PLs to the customer, the status will shift from Shipped to Completed. This means that the order has been successfully processed from receipt to the completion of delivery.

59 Fulfillment process - overview

60 Fulfilment process checklist Upon receiving your order within 24 hours, you should: 1. Print invoice 2. Pack your product 3. Print selected 3PL shipping label 4. Stick selected 3PL shipping labels on your packed product 5. Update SC status to READY TO SHIP 6. Drop your product to the nearest selected 3PL branch * DO NOT FORGET TO PLACE YOUR PRINTED TAX INVOICE INSIDE YOUR PACKAGING

61 Promotions

62 Promotions tool Step by step guide STEP 1: Log in to your account and click on the Join the Promotion button Countdown to end of Registration Period 1

63 Promotions tool Step by step guide STEP 2: Click on Select Products for Promotion to add products to promotion Registration deadline View and understand the criteria 1

64 Promotions tool Step by step guide STEP 3: In Add new products tab you can add the relevant products to the promotion 1 Ensure promo price aligns with minimum discount criteria of promotion 2 Ensure you have sufficient stock to commit to the promotion 3 Add your products for the promotion

65 Promotions tool Step by step guide STEP 4: Check/update status of products in the promotion Should your products get rejected, the reasons will be displayed here Click to update details or remove your products from the promotion

66 Manage your returns

67 Conditions for valid returns * THESE ARE THE TERMS AND CONDITIONS CUSTOMERS HAS TO COMPREHEND

68 Returns management PL delivers product to the customer Customer is eligible to return the product within reason Customer sends the product to Lazada s appointed facility Lazada does a quality check of the product. Depending on the outcome of the quality check, Lazada sends the item back to the merchant s warehouse within 7-45 days For any dispute regarding returns, kindly fill up the returns form available on the link below

69 How to manage your returns Reason of the returned product

70 Seller support

71 Seller support

72 Manage your store via Mobile (Seller Center App) Download the Seller Center app through Google Play store Today! (*available only for Android. Coming soon for ios users)