F L O R I D A H A R D W A R E

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1 F L O R I D A H A R D W A R E FALL 2015 DEALER MARKET DOUBLETREE CONVENTION CENTER - ORLANDO, FL MOVE IN / SET - UP Friday August 7, :00am - 5:00pm SHOW DATES Saturday August 8, :00am - 5:00pm Sunday August 9, :00am - 3:00pm* *(early breakdowns are prohibited) LOCATION DoubleTree Convention Center Universal Center Exhibit Hall 5780 Major Boulevard Orlando, Florida VENDOR PROGRAMS Programs are Due May 15, 2015! See Attached for Details Target Specials - Discounted Core Warehouse Items Money Tree Deals - 50%+ off Displays Drop Ship Programs LODGING DoubleTree Hotel at the Entrance to Universal Orlando 5780 Major Boulevard Orlando, Florida Toll Free Reservations (800) Reserve your room before July 6, 2015 to guarantee a $99 plus tax per night room rate. You must ask for the Florida Hardware Group price. Or visit DealerMarket/ to book online. Exhibitors will receive a voucher from Florida Hardware for a discount on hotel rooms. $40.00 per full both reservation* * Eligibility only for room nights reserved under the Florida Hardware Group with the DoubleTree Hotel at the Entrance to Universal Orlando. BOOTH REGISTRATION Register by May 8, 2015 and receive a $50 Discount on your booth! The Fall 2015 Dealer Market registration cost is $1, per 8 x 10 booth. Each booth includes: (1) Draped Table (2) Chairs (1) Waste Basket (1) Identification Sign per Vendor (2) Catered Lunches (Sat. & Sun.) Florida Hardware reserves all rights on booth placement. Priority placement in the show hall will be given to Platinum Vendors (see attached for details on how to become a Platinum Vendor) An exhibitor packet will be sent to you once we receive a completed show contract. This kit includes information on ordering additional signs, audio/visual equipment, electrical service, pegboard and shipping information for samples. RETURN REGISTRATION & PROGRAMS: By Fax: (904) Attention : Show Coordinator By dealermarket@floridahardware.com IMPORTANT DUE DATES! May 8, Registration Due! May 15, Programs Due! - Room Reservations! Florida Hardware LLC Cassat Avenue - Jacksonville FL, Phone: (904) Fax: (904)

2 FALL DEALER MARKET AUG 8th & 9th, How can we attract more dealers to the show with money to spend?-- What is a Gator Buck? GATOR BUCKS! Each show Florida Hardware distributes over $20,000 Gator Bucks to be spent at Premier Vendor Booths! A Gator Buck is Florida Hardware s special currency given to dealers who attend the Fall 2015 Dealer Market. They can only be redeemed, in person, at Premier Vendor Booths on the Saturday or Sunday of the show for warehouse or drop ship purchases. Gator Bucks are paid to the dealer as a Florida Hardware credit and involve no other expense to you than the Premier Sponsorship. How Gator Bucks work for the dealer: Each of Florida Hardware s customers will accrue a percentage of their warehouse purchases toward Gator Bucks. Each dealer can accrue up to $250 per dealer, per show, in the form of Gator Bucks. How Gator Bucks can work for the Vendor: Gator Bucks are only redeemable at the show with Premier Vendors The Premier Vendor Program has two levels: PLATINUM LEVEL: $500 Special booth signage with the Premier Gator Bucks participating vendor designation. Prominent display of your Company Logo on all show literature. First preference for coupons on core warehouse items. Announcement of Premier Vendor Sponsors during Show opening address on Saturday and Sunday. Prominent booth position in the show hall. Listing on the Premier Vendor Banner with Company Name and Logo hanging at the convention entrance. GOLD LEVEL: $350 Designation in the booth as a Gator Bucks Participating Vendor. Florida Hardware LLC Cassat Avenue - Jacksonville FL, Phone: (904) Fax: (904)

3 BOOTH REGISTRATION FORM One vendor per sheet - Please photocopy this form for each additional vendor Vendor Name Vendor Representative Phone Billing Address City State Zip Address $1, Per Booth (Per 8 x 10 booth) Early Registration Discount ($50.00 per booth before May 8, 2015) Gator Bucks Premier Vendor Sponsorship (Platinum $500.00, Gold $350.00) Total **READ THIS - Early breakdown on Sunday will result in a $ charge against all vendors represented in the booth.** METHOD OF PAYMENT: BADGE REQUEST: Check Enclosed (USD drawn on a US Bank) Payable to: Florida Hardware LLC PO Box 6759 Jacksonville FL OR Invoice my Company Attention **All Vendors must pay booth fee before July 24, 2015.** **Drop ship only vendors must pay booth fee by check (no credit memo) before July 24, 2015.** 1. First Name Last Name Nick Name (if used) Factory/Agency Name 2. First Name Last Name Nick Name (if used) Factory/Agency Name Fax or Completed forms to dealermarket@floridahardware.com or fax: (904)

4 VENDOR PROGRAM FORM Programs are due by May 15, 2015! SUPPLIER INFORMATION (Required) Manufacturer Name: Representative Name: Phone: Fax: Notes: PROMOTIONAL TERMS (Required) Stock \ Warehouse Full Line Discount: % Normal Terms, Plus Additional Days (check one): Freight Terms: Manufacturers Approval Contact: Show Order Buying Window - multiple orders required, minimum 30 days before and after the show. Signature: TARGET & COUPON SPECIALS (requires submission of high resolution images for each product) These are market leading, core items Target items must be represented on the show floor Stocked in the Florida Hardware warehouse These items will only be offered during show hours to attending dealers Exceptionally priced, reflecting market sensitivities and competitive pressures The coupons must be redeemed in the booth FH Item Model Item Description Unit of Measure Suggested Retail Price Spiff/Rebate Regular Promo Florida Hardware LLC 436 Cassat Avenue Jacksonville FL, Phone: (904) Fax: (904)

5 MONEY TREE DISPLAYS (requires submission of a high resolution image of the display and excel formatted descriptions and pricing) Small Plan-o-grams, Assortments, Counter Displays, and ¼ Pallets Should be designed to get placement in a store, buy real estate Feature large rebates for buying an entire display Built to drive replenishment business Typically 50%+ in spiffs or discounts Require digital submission of image and product listing Model UPC Item Description Unit of Measure Display Quantity Suggested Retail Price Spiff/Rebate Regular Promo DROP SHIP PROMOTIONS Model UPC Item Description Unit of Measure Display Quantity Suggested Retail Price Spiff/Rebate Regular Promo Florida Hardware LLC 436 Cassat Avenue Jacksonville FL, Phone: (904) Fax: (904)

6 "Money Tree" Deals PC Utility Knife Merchandiser Dating 1% April 1st Shipping: Spiff: Booth 704 Direct Ship Pool Ship Warehouse Ship Cash in Booth Credit Memo Discount off Invoice Special Cost $ Money Tree Spiff/Savings Money Tree Final Cost Retail Value of Planogram $ "Money Tree" Deals PC Utility Knife Merchandiser Order Quantity Program ID Dating 1% April 1st Shipping Direct Ship All Irwin displays are PREPAID at $ MoneyTree Sample Customer PO# Spiff Discount Special Price $ Place Dealer Sticker Here Spiff/Savings Final Cost

7 Farm & Agriculture Place Dealer Label Here Stock Program Direct Program Pool Program Booth: 710 Stock Program Direct Program Pool Program Booth: 1211 Manna Pro Products LLC CALM COAT PRE CLIP GROOMING oz GROOMING SPRAY UPC/EAN: Retail: $8.15 Base: $5.42 Booth: 1421 MAT Engine Technology LLC Drop Ship Full Pallet Freight Prepaid Cultivators & Tillers Augers & Auger Bits Hand Held & Wheeled Blowers Wheeled Lawn Edgers Walk Behind Push Mowers Field Trimmers MAT Engine Technology LLC 43CC AUGER/DIGGER COMBO PACK SEA438 POWERHEAD+8" AUGER BIT UPC/EAN: Retail: $ Base: $ Booth: 710 Metal Fusion / King Cooker Inc 5% Open Stock Discount. New Items in Warehouse. Propane Cookers and Accessories Metal Fusion / King Cooker Inc CAST IRON DUTCH OVEN 6 QUART C1FFB (7460 1) W/BASKET UPC/EAN: Retail: $56.25 Base: $37.49 Booth: 1211 UOM: EA Each Pack 6 Minimum Qty: 1 Order# Target: $4.45 Order Quantity: UOM: EA Each Pack 1 Minimum Qty: 1 Order# Target: $ Order Quantity: Target Item Sample Florida Hardware Company UOM: EA Each Pack 1 Minimum Qty: 1 Order# Target: $31.50 Order Quantity: