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1 DIGITAL PACKAGING PRINTING Stijn Simoens Business Manager Packaging & labels HP Indigo EMEA ERA Packaging Conference 3-4 November 2010 Starnberg, Germany

2 CONTENT Market trends Opportunities of Digital Printing Digital printing technologies for flexible packaging Applications

3 3of MARKET TRENDS

4 Everything... and printing that can is no become exception. Digital, will become Digital... Benny Landa, founder Indigo, 1993 Progressive Profitable Printing

5 DEFINITION DIGITAL PRINTING Direct to press. No printform like plates or cilinders Finishing Digital Printing Pre-Press Form, Fill & Seal

6 THE FUTURE OF PACKAGING IS DIGITAL OR? THE FUTURE OF DIGITAL IS PACKAGING Marketing 2% Collateral 11% Direct Mail 4% 11% Books Packaging Labels Signage 4% 4% 4% 4% 14% 47% 45% 59% Digital growth Source: HP internal estimates Overall growth

7 THE FUTURE OF PACKAGING IS DIGITAL THE FUTURE OF DIGITAL IS PACKAGING

8 DRIVERS DIGITAL PACKAGING PRINTING FOR THE CONVERTOR AND ENGRAVER New applications & services Differentiate with new applications and services Short run, test marketing, end of product lines, quick product launches Security features, customization, personalization,... Economics Cross-over over point with analogue printing No set up costs and cylinders Simplified supply chain Competitive pressure On demand production Just-in in-time principles & Fast turnaround times Less stock, less waste No minimum order quantities Environmental considerations Less waste, less energy consumption, no VOC s,...

9 DRIVERS DIGITAL PACKAGING PRINTING FOR THE PRINT BUYER Environment al pressure Shorten TTM Targeted Marketing Expansion Increased importance of POS Customize & Personalize Harden Regulation & Increased counterfeiting consumers awareness Harden carbon regulations Shorten time from concept to product Cost initiatives to streamline supply chain in many CPGs (e.g. P&G) Better segmentation techniques supported by enhanced CRM systems CPG giants expand geographically, demand uniformity and meticulous quality of their graphics communication Ads budgets shifts to POS promotion in order to capture the consumers moment of truth Long tail Mass customization (e.g. consumers pictures over yogurts) Hardening traceability requirements More exposure of CPG to emerging countries with limited IP protection Reduced footprint Just in Time supply chain Proliferation of flavors and batches Homogenous graphics language More complex, colored rich packs Differential packs per SKU Sophisticated differential packs Reduced Waste Shorter Runs Meticulous Uniformity and Quality Variable Data Printing

10 CHALLENGES OF DIGITAL PRINTING Traditionally printing mind set Printing width Printing speed Specific Lamination requirements Food contact regulations Freeze and microwave resistance, sealing Substrates priming Speciality inks

11 VALUE PROPOSITION FOR FLEXIBLE PACKAGING Lower cost production for short runs Litho quality printing Food compliance for Indirect Contact Applications Run lengths linear meters on the WS6000 make digital viable for short run production vs Gravure Wide variety of substrate compatibility and range from 12 to 450 micron both Film, Paper and Board Many applications suited to digital format size and applications

12 OPPORTUNITIES OF DIGITAL PRINTING

13 WHEN DOES DIGITAL MAKE FINANCIAL SENSE? CONVENTIONAL prepress color Cylind ers mounting make ready print run DIGITAL prepress color make ready print run Production Time/Cost

14 WHEN DOES DIGITAL MAKE FINANCIAL SENSE? CONVENTIONAL Production Time/Cost per unit DIGITAL Crossover Point Run Length

15 PLAYING FIELD 80% Quality GOOD ENOUGH QUALITY PREMIUM QUALITY 70% 60% 50% 40% 30% 20% 10% HP Indigo OFFSET FLEXO/LETTER PRESS GRAVURE 0% Zero 1K 1K 2K 2K 3K 3K 5K 5K 10K Over 10K Linear meter on press run

16 CHALLENGING THE SUPPLY CHAIN FOCUS LOOK at the TOTAL Picture

17 CHALLENGING THE SUPPLY CHAIN FOCUS Production Art Cylinders Tooling Print Cost $1.00 Track & Trace Serialization Mass Customization Revision control Ordering Warehousing Distribution Response to Customer/Market Inventory Obsolescence Process Cost $6.00

18 DIGITAL ALLOWS YOU TO CHANGE FOCUS Gravure Print Solution Time to Print Print Cost Reach the Masses Print Volume Customer Reactive Cost of the Job Just in case Static Digital Print Solution Time to Market Project Cost Capture the Individual Print Value Customer Proactive Effectiveness of the Program Just in Time Customized

19 DIGITAL PRINT SOLUTIONS FOR PACKAGING 19of 1/2

20 MAIN DIGITAL TECHNOLOGIES Elektro Ink: HP Indigo Digital Offset Dry toner: Xeikon Electrophotography Inkjet: Agfa Dotrix, other narrow press suppliers

21 HP INDIGO WS6000 DIGITAL PRESS Printing speed up to 30 m/min in 4 colors 60 m/min in 2 colors Repeat length up to 980 mm Production optimization Special formats Reduced waste due to production efficiency Machine design allows significant energy savings and includes parts recycling programs In line or off line converting Wide colour gamut possible: Process as CMYK, OVG, W Spot colors as ink mixing system Large ink cans for production M ultiple applications: Any substrate from 12 to 450 microns

22 PRINT QUALITY HP Indigo Offset

23 COLOR QUALITY Standard 4-color printing Black + Yellow + Magenta + Cyan HP IndiChrome 6-color printing Black + Yellow + Magenta + Cyan + Orange + Green + Violet Cover up to 97% of the PANTONE colourrange range Print PANTONE Colors! Accurate brand colours by off-press pre- mixing using the HP IndiChromeInk Ink Mixing System Ordering via the HP Indigo Special Ink Mixing Services

24 FOOD REGULATION COMPLIANCE HP inks are compliant with Article 3 of the EU Framework Regulation Nr 1935/2004 to be used on the non-contact contact-side of the packaging Compliant to the Swiss Directive/ Nestle for Indirect Food contact Temperature window between degrees Celsius (21 CFR ) Minimal substrate thickness as min barrier between ink and food:: LDPE: 40 micron PP: 20 micron PET: 12 micron

25 APPLICATIONS 210 min 5

26 RANGE OF APPLICATIONS Labels Product decoration Flexible packaging Folding carton Shrink sleeves

27 SACHETS & DOY PACKS Flat bag 3 or 4 side sealed Example products confectionary, powders, crisps, nuts, sauce,... Typical materials BOPET//AL//Paper//PE BOPET//PE 10 x 50 units, 7 days, new market concept

28 STAND UP POUCHES 3 or 4 side sealed Example products drinks, soups, cereals, pet food,... Typical materials BOPET//PE 5 x 5000 units, 15 days, quick launch 3 x 3500 units, 10 days, late launch

29 LARGE POUCHES 3 or 4 side sealed Pouches made from 2 webs Large size Example products Pet food, agrochemical,... Typical materials BOPET//PE 500 bags, 12 days, out of stock

30 THERMOFORMED PACKS Top and Bottom web Horizontal form fill and seal Example products: Dairy, Cheese, Meat Typical materials Top web : BOPET//PE, BOPA//PE Bottom web: APET//PE, PA//PE

31 SHRINK SLEEVES Adhesive sealed and slit Example products Beverages, personal care, pharmaceutical Typical materials PET, PVC Limited Edition Shampoos

32 AND MUCH MORE Lidding films for trays Top sealed to pot or tray Example products: cheese, salads, yogurts Typical materials PET//PE Roll wraps Horizontal Form Fill and seal Example Products: biscuits Typical Materials Coated BOPP//BOPP Coated BOPP Twist wraps Roll or single Wrap Example Products: Confectionery: sweets Typical Materials Paper Cellophane Special cast PP and PE Box wrapping with printed BOPP foil Vertical wrap and seal Example products: Cigarette boxes, cosmetics Typical Materials BOPP Foil

33 VARIABLE DATA Serial numbers Variable barcodes Quick Response Code Scan in with mobile phone or webcam Link via internet

34 PERSONALIZATION: COCA-COLA, COLA, ISRAEL Upload your own design Winning designs are produced Shrink sleeves on cans Result 3.5 million visitors to campaign website 102, designs submitted 20, cans printed -400 designs A fresh look that adds power to the brand We were delighted with the results of the campaign in every way. We had a target number of surfers to the website of 2,5 million and attracted about 3.5 million, which is half of the population of Israel! Merav Dvori, category marketing manager at Coca-Cola Cola Israel

35 YOUR HEINEKEN: Marketing program to connect with consumer Designers upload designs that can be customized by consumers Consumers log into web site to pick from hundreds of designs and customize their own 6 pack of beer Shrink sleeves, minimum run length of 6 units Program has been so successful, new sites for B2B B customization and purchase of cases 35of

36 YOUR HEINEKEN, PICK A TEMPLATE... 36of

37 ...ADD TEXT & PICTURE, AND ORDER 37of

38 SUMMARY It s not about digital It s about the POSSIBILITIES that digital provides! Growth Creativity Innovation Environment Value

39 THANK YOU Stijn Simoens Business Manager Packaging & labels HP Indigo EMEA