Presentation Overview

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2 Presentation Overview Background on RFID and auto-id technologies Technology adoption lifecycle A brief history of RFID The focus on item level How RFID will become mainstream

3 RFID Is Part of a Suite of Technologies 3 ft. 10 ft. 30 ft. 1,000 ft. 1,000 miles Bar Code Passive HF RFID GPS Passive UHF RFID Active RFID Small, low value Large, high value

4 Technology Adoption Lifecycle

5 What needs to happen? For RFID to cross the chasm and take off, the following conditions must exist: A global standard A problem no other technology can solve The whole product (integrated solution) Critical mass of end users A gorilla the market can embrace 5

6 A Brief History of RFID Auto-ID Center created 1999 Walmart announces tagging requirements in June 2003 (tagging to start Jan. 2005) DOD, Metro, Target, Tesco others follow

7 All Forms of RFID Gain Traction Early adopters begin to explore passive UHF and HF, active RFID, real-time location systems

8 RFID spreads to all countries Attendees at RFID Journal LIVE! 2011 came from 48 countries: Argentina Australia Austria Bahrain Belgium Brazil Canada Chile China Colombia Denmark Egypt Finland France Germany Hong Kong Hungary India Ireland Israel Italy Japan Kuwait Lithuania Mexico Netherlands New Zealand Nigeria Norway Pakistan Panama Peru Philippines Poland Portugal Romania Russia Saudi Arabia Singapore South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Trinidad Turkey United Arab Emirates United Kingdom United States Venezuela 8

9 RFID spreads to all countries RFID Journal readers live in 214 countries and territories. Afghanistan Albania Algeria Amer. Samoa Andorra Angola Anguilla Antigua Argentina Armenia Aruba Ascension Isl. Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia Herz. Botswana Brazil Brunei Bulgaria Burkina Faso Burma Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Rep. Chile China Christmas Island Colombia Congo Cook Islands Costa Rica Côte d'ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominican Rep. Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guam Guatemala Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, North Korea, South Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Isl. Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Norfolk Island Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Islands Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Saint Helena Saint Kitts/Nevis Saint Lucia Saint Martin Samoa San Marino Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tanzania Thailand Togo Tonga Trinidad/Tobago Tunisia Turkey Turkmenistan Turks/Caicos Tuvalu Uganda Ukraine UAE United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Yemen Zambia Zimbabwe 9

10 RFID spreads to all industries RFID Journal readers come from these industries: Aerospace Agriculture Apparel / Footwear Automotive Aviation Building Maintenance Chemicals / Adhesives Construction Consulting / Business Services Consumer Electronics Consumer Packaged Goods Defense / Homeland Security Education Entertainment / Media Financial Services Food Forestry Government Health Care High Technology IT Services Laundry Library Logistics Manufacturing Mining Oil and gas Packaging Pharmaceutical Pulp and Paper Research Retail RFID/Data Collection Security Telecommunications Transportation Utility Waste Management 10

11 Major Applications: Manufacturing Tool tracking Asset tracking Inventory management FIFO Work-in-process tracking 11

12 Major Applications: Aerospace / Aviation Tool, jig tracking Returnable transport item tracking Part marketing and tracking of parts histories 12 12

13 Major Applications: Food Track and trace Recall management Temperature tracking 13

14 Major Applications: Health care Asset tracking (active) Blood tracking Patient monitoring Automated billing Laundry management 14

15 Major Applications: Financial Services Tracking IT equipment Tracking data storage device 15

16 Major Applications: Retail Inventory visibility/accuracy Improved replenishment Improved on-shelf availability Reduced time to serve customer Loss prevention Improved customer experience 16

17 Retail CPG Hits a Bump Albertson s, Target, Tesco and others never deploy Suppliers must tag only for Walmart, increasing costs In 2008, Walmart abandons mandates Many consider the technology all but dead 17

18 Walmart looks internally The retailer begins exploring where RFID could benefit its own operations Tests RFID on white label jeans Sees big benefits Encourages jeans makers to tag Photo: Wall Street Journal 18

19 Walmart Restarts RFID Effort In July 2010, retailer announces it will track all men s jeans and basics with RFID 250 million items per year 19

20 RFID Focus Shifts to Items Studies show RFID boosts inventory accuracy from 65% to 98% RFID ideal for items with complex SKUs (several colors and sizes) 20

21 Adoption Accelerates JC Penney tagging all jeans, bras, shoes American Apparel soon In all stores Banana Republic in 100 stores Macy s plans major rollout in Q3 of this year 21

22 European Retailers Rollout Gerry Weber, a Germany maker of women s clothing, is using RFID to reduce theft and improve inventory visibility 22

23 European Retailers Rollout Charles Vögele, an Austrian retailer, is tracking goods from Asia to stores in Europe 23

24 Adoption in Europe Patrizia Pepe, an Italian fashion house, has more than doubled the amount of products that each DC can handle per hour 24

25 Adoption in Europe Finnish clothing designer Naisten Pukutehdas (NP) reduced out-of-stocks for its NP Collection by 30% and cut receiving time 70% 25

26 Adoption in Europe Throttleman, a Portuguese retail chain, receives tagged items from India and uses RFID to ensure the right items are sent to the right stores 26

27 RFID Is a Better Way to Count Faster than bar codes Less expensive than bar codes More accurate than bar codes Automatic (in some applications) 27

28 RFID Will Spread Beyond Retail As prices come down and technology is easier to use, more applications will be viable RFID will be pushed back into manufacturing Logistics providers will adopt RFID will finally reach the mainstream phase of adoption 28

29 RFID Will Spread Beyond Retail As prices come down and technology is easier to use, more applications will be viable RFID will be pushed back into manufacturing Logistics providers will adopt RFID will finally reach the mainstream phase of adoption 29

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