Smart light boosts your sales Lighting solutions for retail stores Light is OSRAM

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1 Smart light boosts your sales Lighting solutions for retail stores Light is OSRAM

2 OSRAM lighting for retail stores I Solution and services Smart solutions for sustainable business The right lighting is a key factor for the attractiveness and success of any retail store. It has to arouse attention, support orientation and allow for safe movement of customers and should also shine in terms of efficiency, longevity and profitability for the operator of the store. With innovative lighting solutions and intelligent solutions beyond light, we can help you to promote your sales and optimize operational costs at the same time. Complete solutions from a single source OSRAM Lighting Solutions can offer you optimal lighting solutions for every application and requirement in shopping centers of any kind and size from a single source. Whether cutting-edge LED solutions or state-of-the-art conventional lighting, color-true general lighting or brilliant spot-lights, stand-alone solutions or light management systems from dynamic lighting and daylight regulation to location based services, parking management and data analytic: Perfect efficiency, flexibility and individuality always lay the basis for your success. Competent support for every step of the way We see our task as not only supplying you with products. Our approach is to offer you complete solutions and comprehensive services precisely matched to your requirements and concepts. Whether you're refurbishing existing lighting or setting up a new system, we support you throughout your project: from the planning of your project and the selection of the right products to the realization and comprehensive technical support. In addition, you can also profit from valuable extra services such as energy audits, custom-designed luminaires or financing concepts. Data Management Our Solutions 2 3

3 OSRAM lighting for retail stores I Important lighting aspects Successful solutions in any respect We want to help you achieve both a leading position in terms of visual attractiveness and successful digitalization management while at the same time optimally taking into account sustainability and security aspects. These secrets of success apply to every retail environment and especially to retail stores. Increase footfall Draw attention to your product Guide your customers Attractiveness Digitalization Attract people to your shop Interact with your customers We are your partner in: Cater for a feeling of safety CO ² reduction Security Sustainability Provide orientation to your customers Save energy and resources Reduce operational costs 4 5

4 OSRAM lighting for retail stores I Sustainability Sustainability is more than energy efficiency Sustainability is an integral part of our corporate culture defining our attitude in dealing with one another. The basis is the integrated concept of the three pillars of sustainability economy, environment, society. This concept is reflected in the commitment to meet the sustainable goals of the United Nations and emission targets of the European Union, systematically reduce hazardous substances and use a high proportion of recyclable material. If you wish to know more about our sustainable activities, see: Economy Corporate Governance OSRAM strives to ensure that its corporate governance strengthens its corporate values responsibly, transparently and sustainably. Innovation Management OSRAM works continuously on its ability to innovate. Research and development (R & D) are the fundamental cornerstones for continued sustainability. Operative & Brand Excellence As a leading lighting manufacturer, OSRAM offers a consistently high brand and quality promise. Society Employees OSRAM assumes responsibility as an employer that respects human rights and offers fair working conditions. The health and safety of employees at their workplace is a high priority for OSRAM. Commitment As part of our social commitment, OSRAM promotes a variety of unique initiatives relating to education, science, art and culture, and supports social and humanitarian projects. Environment Product Responsibility OSRAM makes an active contribution to environmental protection with innovative products for sustainable lighting solutions, ranging from components and luminaires to complete light management systems. Operative Eco-efficiency Environmentally-friendly production methods support the achievement of self-imposed environmental protection objectives. Climate Strategy OSRAM is committed to the ambitious targets of the EU which call for an absolute reduction in CO 2 emissions, water consumption and waste generation by 20 percent in each case. 6 7

5 OSRAM lighting for retail stores I Service OSRAM lighting for retail stores I Important lighting aspects Your vision is our mission OSRAM supports you every step of the way Typical lighting application areas in supermarkets As a complete solution provider, we see our task as not only supplying you with products, but if desired we also carry out planning, installation, commissioning and maintenance: You'd like to use light management systems to achieve more flexible and efficient utilisation? No problem. You wish to define various lighting situations for different applications? No problem. You'd like to remotely monitor your luminaires in the store? No problem. You're looking for a good installation service? No problem. Whether you are refurbishing existing lighting or setting up a new system we support you throughout the complete project, ranging from determining the savings potential, providing lighting design and optional financing to commissioning and maintenance. For more information, visit Sales Area Food counters Freezers Entrance & Cashier Area Warehouse Cold Store Parking Areas (In- and Outdoor) Facade Various product groups, shop zones and functional areas The lighting requirements in retail stores are as diverse as their product offer and the functional areas connected to them. Each area requires its own, matching lighting solution: from more brilliant, effectual and stimulating lighting to guide the customer to more performant and efficient illumination. Optimal attractiveness, efficiency and performance No matter what lighting you are looking for, whether white, colored, static or dynamic lighting, from single retrofit light sources and luminaires to complete controls and lighting management: Our lighting solutions always provide you with the best possible combination of attractiveness, efficiency and performance, perfectly tailored to your individual needs and the specific application. 8 9

6 OSRAM lighting for retail stores I Sales area OSRAM lighting for retail stores I Sales area Food counters Freezers Entrance & Cashier Area Very good color rendering and product-specific color temperatures present fish and meat, fruits and vegetables or bread and cheese in the best-selling light. LED luminaires are outstandingly suitable for fresh goods counters as they emit only low levels of IR and UV radiation, and no heat is generated at their light emission surfaces. Our LED systems are specially designed for use in heavy environments with low temperatures and high humidity levels. This means that you can easily install thermal doors, which allows for constant energy savings and CO 2 reduction. At the same time, our LED solutions provide perfect illumination in the freezer compartment without the help of external additional lights. Our lighting solutions here create a pleasant, trustworthy light atmosphere that is also convenient for your employees. They provide the necessary amount of light at the workplace with as little glare as possible to support the cashiers' attention and visual performance, and do not interfere with technical and electronic devices (e. g. cash desk scanners) or security surveillance cameras. VISTOSA Track system Lunis Downlight family Lumos for thermal doors Lunis Downlight family DALI eco DALI MULTI Sensor DALI eco DALI MULTI 10 11

7 OSRAM lighting for retail stores I Functional areas OSRAM lighting for retail stores I Functional areas Warehouse & Cold Store Parking Areas Facade We supply you with very powerful and cost-effective lighting solutions for warehouses. A strong and homogeneous vertical and horizontal illumination ensures that all tasks, such as movement and storage of goods, can be carried out safely and effectively. We also deliver extremely robust and long-lasting lighting solutions for cold stores, where the requirements are particularly demanding due to the low temperatures. To ensure safety and orientation for both drivers and pedestrians absolutely reliably and at the highest efficiency, a lighting control dependent on movement and presence is necessary, and a daylight-dependent lighting is also required in outdoor parking spaces. The high light quality and luminosity of our lighting solutions also ensure perfect night vision and create a safe environment reducing risks related to theft and vandalism. OSRAM facade lighting solutions ensure that your building is clearly visible from afar and the entrance is easily recognizable. Our luminaires provide the right and sufficient light to illuminate and highlight the entrance doors while providing a pleasant and trustworthy environment to attract customers and help prevent theft and vandalism. The perfect compatibility of our lighting solutions with surveillance cameras ensures flicker-free operation. In addition, we also offer robust and reliable solutions with high efficiency, long life and reduced maintenance for round-the-clock display panel lighting. Modario Trunking system Streetlight 20 LED Compact Monsun Nano Liner family CL LED wall family Floodlight 20 LED DALI eco Sensor SLC DALI eco Sensor Sympholight Sympl 12 13

8 OSRAM lighting for retail stores I Sales area Three main tasks of sales area lighting Performant illumination Energy-efficient and functional lighting solutions will help you to improve your long-term revenue. Trunking systems with high luminous efficacy are the best solution to illuminate wide areas homogeneously and also to place vertical surfaces in the right light. Maximize the exposure of your goods in shelves and long aisles with linear luminaires that provide excellent visual characteristics. Highly efficient light sources combined with very precise optics are the perfect cost-effective solution and significantly influence your energy consumption. Brilliant atmosphere Stimulate your customers by creating an attractive, lively and contrasting atmosphere. Implement your brand image and transform your store into a tempting place where your customers can not help but shop. Island furniture and low displays as well as shelf aisles can be emphasized by directional lights, special offers and special sales can be highlighted by spotlights where necessary. Three-phase track systems are the best and most flexible solution to create accents without neglecting the vertical surfaces. Linear wall washers help to illuminate perimetral walls, freezers and shelves homogeneously. Location Based Services (LBS) Location based services provide site-specific information and other services based on positioning data. They result from the interaction of connected devices, cloud servers and an infrastructure providing positioning data. Unique appearance If there is one thing that can attract and seduce your customers, then it is to turn your store into a special place. An appealing shop and lighting design can mark the difference. OSRAM can help you to adapt the best lighting solutions to your individual architecture and interior design, as well as to perfectly stage your corporate identity and brand identities presented by you. Feel free to create and illuminate a space and appearance that can be recognized everywhere and that makes shopping in your store a perfect experience for your customers. SMART Retail? OSRAM EINSTONE! OSRAM EINSTONE is a location-based service solution that allows you to leverage synergies across all of your sales channels. Getting to know consumers' habits and providing information at the right time in the right place is becoming more and more important to increase "real" sales on the ground and create synergies with online shopping offers. Our solution can easily be integrated into your existing IT system

9 Member of LS Marketing Technical modifications and errors subject to change. OSRAM GmbH Head office: Siteco Beleuchtungstechnik GmbH Head office: Marcel-Breuer-Strasse Munich, Germany Tel Fax Georg-Simon-Ohm-Strasse Traunreut, Germany Tel Fax