Managing Serialized Data University of Arkansas RFID Research Center Justin Patton

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2 Managing Serialized Data University of Arkansas RFID Research Center Justin Patton 2

3 Welcome from the UofA!! Discovering the Business Value of Retail Technology Specializing In: Physical and Disruptive Retail Technology Emerging Tech: Month Adoption Window OMNI-CHANNEL ENABLEMENT

4 Come See Our Demos!! Thursday May 2 nd 12:00 Noon Technology Demo Booth Left Side of Convention Hall 4

5 How Serialization Matters 5

6 The River of Tags Supplier Use Cases 6

7 Retailer Use Cases

8 The 60 Use Cases No. Apparel Use Cases No. Apparel Use Cases 1 Outbound automation 31 Plan-o-gram compliance 2 Inbound and outbound audit processes 32 Shelf replenishment 3 Electronic proof of delivery 33 EAS consolidation 4 Right tag on product 34 Reduce cycle count time 5 Supply chain data quality 35 Receiving accuracy 6 Could eliminate audits & manual inventory 36 Eliminate physical inventory counts 7 Smart Inspect 37 Carton accuracy 8 Country of origin 38 3rd party consolidation efficiency 9 FTZ (Free Trade) 39 Increased store PI accuracy 10 Trade agreements 40 Country specific shipping documentation 11 Traceability through supply chain 41 Country specific care lables and placement 12 Track deffectives & recalls 42 Inventory tracking within DC 13 Pick/ pack speed 43 Prodcut recall 14 Pick/pack accuracy 44 Electronic proof of delivery 15 Detail of available data 45 Counterfiet tracking 16 Item Level data 46 Inbound quality 17 Claims accuracy 47 Outbound quality 18 Potential to eliminate claims 48 PI accuracy 19 Brand visibility in store (integrated) 49 Shelf replenishment 20 Speed and accuracy 50 Dormant inventory reduction 21 Inbound quality 51 Reduce shrink 22 Outbound quality 52 Electronic proof of delivery 23 FTZ and first sale 53 Shopper item interest vs. purchase 24 Track returns 54 Density and space planning 25 Tracking through processing areas 55 Multi-channel inventory management 26 Drive accurate costing 56 Inventory tracking 27 Vendor pack accuracy 57 Security and shrink reduction 28 Case pack accuracy 58 Shrink due to employees 29 Source validation 59 Accurate export documentation 30 Shipping validation 60 Store to store transfers 8

9 Narrowing the Use Cases - Retailers 1. PI Accuracy Leads to reduced OOS Leads to Sales Lift 2. Product Location New inventory location options 3. Loss Prevention 4. Electronic Proof of Delivery 9

10 Narrowing the Use Cases - Suppliers DC Operations Pick/Pack Inbound and Outbound Quantity Auditing Outbound Audit to EPOD Finally sharing EPC data between suppliers and retailers 10

11 Where in Supply Chain Should you Tag? For the Retailers: Key Considerations for RFID Pilots and Deployments - Rule #8: Do not use a flow through tagging strategy -Be prepared to generate and apply serialized tags at DC and at all stores 11

12 Where in Supply Chain Should you Tag? For the Suppliers: Key Considerations for RFID Pilots and Deployments - Rule #7: Tagging must occur at, or very near, the source (point of manufacture). -Further upstream the better 12

13 Save the Data!! Slap and Ship can be effective, but self defeating Most brand owners with bad RFID experiences were not saving or referencing their serialization data Think outside the box to add value Claims reduction! 13

14 EPC Data Standard Electronic Product Code Supports Current Identification Standards SGTIN SSCC SGLN GIAI GRAI

15 SGTIN Header information defines tag layout Filter Value air interface filtering Partition defines length of Company Prefix GTIN identifies an item or product Serial Number uniquely identifies an instance of the item

16 What is a GTIN? Global Trade Identification Number: describes a family of EAN.UCC global data structures that employ 14 digits and can be encoded into various types of data carriers.

17 Tag Layout - SGTIN 96 Bit Tag Layout: Elements Header Filter Partition Comp Prefix Item Ref Serial Nbr Total Bits Value digit GTIN 0-274,877,906,943

18 Managing Serialization - Retailers Please follow EPC Data Standards Retailers need the capability to apply tags to products in their DCs and stores - Untagged Items - Returned Items - Damaged Tags - Stray Tags - Incorrect Tags These tagged items exists alongside supplier tagged items, but need unique serial numbers

19 Retailer Serialization Headers Using the EPC, but appending a small section of retailer specific information (store, printer device, etc.) to the head of the serial Number 96 Bit Tag Layout: Elements Header Filter Partition Comp Prefix Item Ref Serial Nbr Total Bits Value digit GTIN 0-274,877,906,943

20 Managing Serialization - Suppliers 1. Third Party Serializa1on 2. Internally Managed Serializa1on 1. Supplier Database 2. TID Self- Serializa1on

21 Third Party Serialization Management Pre-Encoded Inlays Full Service Bureau Ordering and receiving fully printed labels Managed print operations on-site 21

22 Third Party Serialization Management Look for service local to your manufacturing facility Discuss how serialized data can be used for Validation (Pick/Pack, Inbound Audits, Outbound Audits, etc.) Flexibility of Inlay Availability Discuss Lead Times 22

23 Internally Managed Serialization How many facilities? 23

24 Internally Managed Serialization Central Database of Serial Numbers: Managing Serialization from a central server Providing Serialization Blocks to specific print rooms or printers For Example, dedicating blocks of 5000 serial numbers to a printer at a time, then requesting more as they run low. This keeps serial numbers from overlapping, but also not repeating Providing Serial Numbers on an as-needed or per order basis 24

25 TID Self-Serialization RFID inlay components 25

26 TID Self-Serialization Many new chips have a unique TID. A TID is a unique serial number locked to the tag. Separate from the EPC user writable data Can think of it kind of like a MAC address on a computer 26

27 TID Self-Serialization Map the unique serial component of the TID into the unique serial component of the EPC The math can look scary, but its not as bad as it looks Talk to the chip manufacturers! Talk to the printer and print software companies 27

28 Resources Talk to GS1!!!! Item Level Readiness Program Full guideline for managing your serialization Webinars, educational sessions, and direct support for suppliers and retailers tackling serialization 28

29 Wrap Up What Business Case are you enabling? How is managing your serialization enabling your ROI? How is an EPC Structured? What are some options for third party serialization management? What are some options for managing your own serialization? 29

30 Questions? Justin Patton

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