In packaging, even simple can be complex. We re here to make the complex simple again. Sustainability Through Design

Transcription

1 In packaging, even simple can be complex. We re here to make the complex simple again. Sustainability Through Design

2 Product Range = 23% Glass Containers 42% 11% Plastic Bottles Pails, Tubes, Drums & Others 24% Sprayers, Dispensers & Closures Unique Perspective

3 3 Sustainable Companies What does one look like? This means they are meeting the triple bottom line

4 4 Packaging Packaging has two functions 1. Protect and deliver the product 2. Sell the product Nothing is less sustainable than a package that fails at either of its primary functions.

5 5 Sustainable Packaging SPC Definition of a Sustainable Package Is beneficial, safe & healthy for individuals and communities throughout its life cycle; Meets market criteria for both performance and cost; Is sourced, manufactured, transported, and recycled using renewable energy; Optimizes the use of renewable or recycled source materials; Is manufactured using clean production technologies and best practices; Is made from materials healthy in all probable end of life scenarios; Is physically designed to optimize materials and energy; Is effectively recovered and utilized in biological and/or industrial closed loop cycles.

6 6 Sustainable Packaging Designs role in sustainable packaging: Materials Choices Start with the End in Mind Shipping Efficiencies

7 A mob is a crowd with a leader b.s.m. (before social media)

8 Bad Design Websites: bad-packaging-or-what-were-they-thinking-8.php

9 Bad Design Books: Design Disasters: Great Designers, Fabulous Failure & Lessons Learned It Looked Good on Paper: Bizarre Inventions, Design Disasters & Engineering Follies

10 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

11 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

12 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

13 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

14 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

15 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

16 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

17 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

18 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

19 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

20 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

21 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

22 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

23 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

24 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

25 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above Laziness (lack of research)

26 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

27 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above Laziness (lack of research)

28 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above

29 Bad Design: Check List A) Know your consumer B) Know how your product is used C) Manufacturing process D) Good taste E) All of the above Laziness (lack of research)

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31 A mob is a crowd with a leader b.s.m. (before social media)

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36 Glass & Multi-Surface Cleaner Pack Record ID: Company: Reckitt Benckiser Brand: Glass Plus Category: Hard Surface Care Sub-Category: All-Purpose/Multi- Purpose Surface Care Country: Canada Date Published: May 2007 Product source: Shopper Launch Type: New Product Price in local currency: 2.98 Price in US Dollars: 2.65 Price in Euros: 1.95 Bar Code: Product Description Glass Plus Glass and Multi-Surface Cleaner Pack is a quick dissolving and ready to use product. Simply refill the bottle with the solutions included in the pack to clean windows, mirrors, stainless steel, granite, marble, dashboards, counter tops, appliances, ceramic tile, chrome and aluminium. This product cuts through dirt and grime while producing an unbeatable streak-free shine. Packaging Details Primary Secondary Package Type Flexible sachet Bottle Package Material Plastic unspecified Plastic PET Label Type Self-adhesive Label Material Paper Closure Type Dispenser Closure Material Plastic Package Width (mm) 25 mm (0.98 inches ) 105 mm (4.13 inches ) Package Height (mm) 90 mm (3.54 inches ) 255 mm (10.04 inches ) Package Depth (mm) 75 mm (2.95 inches ) Decorative Process Litho Packaging Description Pack includes two refill sachets, each in a blister pack. Bottle has a trigger spray dispenser has a rotating on/off nozzle. They are held in a litho printed corrugated carton with an outer tamper evident wrapper. Product Analysis Pack Size: 1.05 Storage: Alcohol By Volume (%): Private Label: Branded Product Variants

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44 44 Sustainable Packaging Designs role in sustainable packaging: Materials Choices PCR Bio Based Resins Carbon Footprint Start with the End in Mind Shipping Efficiencies

45 Polymer Material Green Design Rank LCA Ran k 45 Polylactic acid- NatureWorks (PLA-NW) Polyhydroxyalkanoate-Stover (PHA-S) Polyhydroxyalkanoate- General (PHA-G) Polylactic acid-general (PLA- G) High-density polyethylene (HDPE) Polyethylene Terephthalate (PET) Low-density polyethylene (LDPE) Biopolyethylene terephthalate (B-PET) Sugar, cornstarch 1 6 Corn stalks 2 4 Corn kernels 2 8 Sugar, cornstarch 4 9 Petroleum 5 2 Petroleum 6 10 Petroleum 7 3 Petroleum, plants 8 12 Polypropylene (PP) Fossil fuels 9 1 General purpose polystyrene (GPPS) Petroleum 10 5 Polyvinyl chloride (PVC) Chlorine, petroleum 11 7

46 Polymer Material Green Design Rank LCA Rank 46 Polylactic acid- NatureWorks (PLA-NW) Polyhydroxyalkanoate-Stover (PHA-S) Polyhydroxyalkanoate- General (PHA-G) Polylactic acid-general (PLA- G) High-density polyethylene (HDPE) Polyethylene Terephthalate (PET) Low-density polyethylene (LDPE) Biopolyethylene terephthalate (B-PET) Sugar, cornstarch 1 6 Corn stalks 2 4 Corn kernels 2 8 Sugar, cornstarch 4 9 Petroleum 5 2 Petroleum 6 10 Petroleum 7 3 Petroleum, plants 8 12 Polypropylene (PP) Fossil fuels 9 1 General purpose polystyrene (GPPS) Petroleum 10 5 Polyvinyl chloride (PVC) Chlorine, petroleum 11 7

47 Materials Choices Last year, (2008) Starbucks replaced its industry-standard polyethylene terephthalate (PET) cold cup with a polypropylene (PP) alternative in the U.S., Canada and Latin America. This change was the result of a study by external lifecycle scientists who calculated that PP cups use 15 percent less plastic than PET cups and emit 45 percent fewer greenhouse gases during their production. Unlike PET cups, PP cups do not contaminate other PP containers when comingled for recycling. While PET bottles are widely recyclable, PET cups are difficult to recycle in most communities.

48 48 Sustainable Packaging Designs role in sustainable packaging: Materials Choices Start with the End in Mind Second Life? Refillable? Design for Recyclability/Disposal/WTE Shipping Efficiencies

49 Recycle, Disposal, Incineration 49 Disposal: Bottle size Some Biopolymers Multilayer Color Labeling

50 Recycle, Disposal, Incineration Recycle: 50 Bottle size Some Biopolymers Monolayer Labeling Color

51 51 Recycle, Disposal, Incineration Incineration: EPR and Waste to Energy Europen Ameripen

52 52 Sustainable Packaging Designs role in sustainable packaging: Materials Choices Start with the End in Mind Shipping Efficiencies Nesting Cube Utilization Reduction

53 Shipping efficiencies with nesting shells ~161,000 rigid bottles Material for ~161,000 pouches (36 rolls film) & 161,000 fitments 161,000 shells in single 53 truck Cost Savings in Transportation 9X more efficient Cost to ship the nested packaging $0.02 Cost to ship an empty blow molded bottle up to $0.09 Inbound transportation costs are significant part of total COGS for any brand

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55 Thank you Questions?

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57 Thank you Questions?