SMITHCRAFTS INC. Corporate Presentation

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1 New Delhi headquartered Buying & Sourcing House Recognized for quality and committed service in Product design & development, Product sourcing & Order Execution Corporate Presentation Smithcrafts Inc E: O: / 94

2 About Us SMITHCRAFTS INC: Established in 2003, in New Delhi (India), with Local Liason offices in South Africa, Israel, U.K. & USA. Company Aim: Providing unparalleled sourcing services to international companies (importers & retail chain-stores) for importing a large range of products from India. Company Objective: Uncompromising quality standards to ensure 100% customer satisfaction, achieved through a team of dedicated professionals. Company Vision: To become not the biggest but the best sourcing house in the country and cater each customer with paramount service with full satisfaction. Company Mission: To be an admired as most efficient Sourcing House in India. Company Values: Be ethical and develop sustainable and environmentally friendly products, with minimum impact on society at large with value for money to buyer. Page 2

3 Promoters SUDHIR KUMAR RASTOGI Qualification: Mech. Engg. from I.I.T. Kanpur (1973) M.B.A. from M.D.I.Gurgaon (1987) Total Experience: 40+ Years VIBHU MOHAK RASTOGI Qualification: Chemical Engineer G.G.S.I.P.U. New Delhi (2004) M.B.A. from Hult International Business School Boston USA (2010) Total Experience: 11+ Years Widely travelled to over 60 countries with a deep understanding of different cultures, festivals & end-consumer demands Page 3

4 Our Team Satish Mittal: Business Associate UK & Europe Alok K. Rastogi: Business Associate North America Sushil Sharma: Business Associate Rajasthan (India) Nasim Chaudhary Business Associate South Africa Ms Nelly Shmutz Business Associate Israel Mr Jawahar Siva Business Associate South India Vibhu M. Rastogi: Director Marketing Delhi (India) Munish Mishra: Head - Production and Quality Delhi (India) Mohit Bhatnagar: Zonal Production & Quality In charge U.P. (India) Kiran Yadav: Head Marketing Delhi (India) Preety Yadav: Merchandiser Delhi (India) Sanjeev Singh: Merchandiser & Graphic Expert Delhi (India) Suraj Singh: Merchandiser & Data Controller Delhi (India) Hemant Bari Zonal Production & Quality Supervisor Maharashtra (India) Mahesh: Production & Quality Assistant Delhi (India) Rakesh: Office & Storage Assistant Delhi (India) Page 4 Committed to provide customer satisfaction

5 Strengths Excellent sourcing and product development knowledge Strong relationships with factories Qualified Quality Inspectors to carry out inspection of merchandise. Special attention on shipment control. Ability to assist buyers in buying merchandise from factories at most competitive prices. Excellent & un-parallel track record on timely deliveries. Client-centric teams for focused service. Ability to guide factories on packaging products in tune with international requirements. Ability to develop non-traditional items/categories for export. Page 5

6 Markets covered Germany Russia Canada U.K. Italy USA Czech Republic Israel Mexico Columbia Brazil Malaysia Argentina South Africa Page 6

7 Product Offerings Stainless Steel Home Textile Product Offerings Home Decor Seasonal Pet Page 7

8 Stainless Steel Mixing Bowls and Colanders Kitchen Tools, Cutlery and tongs Trays and Platters Bar Accessories Utility Items Page 8

9 Home Textile Bath Mat &Towels Rugs & Coir Mats Cushions, & Curtains Blankets and Throws Kitchen Textile Page 9

10 Home Decor Iron Glass Wood Aluminum Furniture Page 10

11 Seasonal Glass Wood Aluminum Stainless Steel & Iron Fabric Page 11

12 Pet Stainless Steel & Glass Textile, Iron & Wood Page 12

13 Services offered Vendor Management Vendor Background Check Selection & Shortlisting Vendor Evaluation & Recommendation Product Product Development Sample Development Concept development for new segments Order Follow-up Merchandising Art-work management Packaging Inspection 3rd Party Inspection In-process quality control Final Inspection Compliance Air Shipment from Delhi & Mumbai Sea shipment from all major Indian ports Logistics Support Page 13

14 Services Offered 3rd Party Product inspection: We have 4 QA / QC inspectors dedicated for shipment inspection. No shipment leaves the factory without inspection. We do part and full (100%) inspection depending on the need and instructions from our buyer. Shipment Consolidation: We work closely with freight forwarding companies and vendors for Shipment Consolidation. On an average we club 4 5 shipments in a container. At times we have also clubbed goods from up to 8 vendors in one shipment. This gives lot of flexibility to the buyer as they do not have to stock goods in their warehouse. Merchandising Services: We bridge the communication gap between the vendor and the buyer. The buyer does not need to interact with several vendors. Buyer interacts with us only and we communicate the message to all the vendors. We work 24x7x365. This helps eliminating delays in art-work and shipping marks approval etc. New Product Development: With average employee experience of over 10 years in the trade, we better understand buyer s requirements and market needs. Therefore we help / assist the buyer in developing new products suitable for their market. We have modified / reengineered several products to fit in buyer s price point without changing their look and feel. Product Packaging: We work on optimum packaging solutions so that there is no excess usage by the vendor and also the buyer can dispose off the packaging material easily. Page 14

15 Vendor Management: Selection Criteria Always the right choice Analyze strengths and weaknesses in terms of: Infrastructure Company Promoter & Top Management Production Capacity and Financial Status Working conditions and Production Processes Innovative product development Willingness to adopt changes for quality, delivery and upgrading Vendor Rating Develop & maintain scorecards Page 15 designing Brief vendors on requirements and Schedule vendor presentation CRM vendor selection

16 New Product Development Customization: In our over 10 years of operations we have developed several customized products for our buyers Product Design: All theses products are designed with utmost care and precision keeping in mind the general design flaws and end customer requirements Packaging: We have also developed unique packing styles in order to give better protection to the product and increases its marketability Page 16

17 Inspection Inspection is an integral part of our system As a company policy all orders are inspected: Online during production inspection Final Random Inspection (FRI) We refer to AQL Charts to ascertain degree and quantity of pieces to be inspected Plant & Machinery Inspection: To understand production capacity and capabilities Page 17

18 Logistics Support International Freight Solutions Supply Chain Management Project Cargo Air Freight Contract Logistics Specialized Transport Sea Freight Warehousing Odd-dimensional Cargo Ground Freight Regulatory Compliance Classification, compliance & valuation consulting Strong Knowledge, Experience and Relationship of Regulatory Bodies across India Inventory Control Packaging & Palletization Containerization Specialized Material Handling Vessel Chartering Optimization & Consultancy In-house & Outsource Optimization Network Optimization Logistics Optimization Setting up of SEZ/EOU Cargo Insurance Transportation Fulfillment Services Reverse Logistics Last Mile Capability Globally

19 Contact Us Head Office (India) Contact Person: Sudhir Kumar Rastogi (C.E.O.) Vibhu Mohak Rastogi (Director Marketing) Address: C-002 Upkari Apartments Plot No 9, Sector 12 Dwarka, New Delhi (India) Mobile: (Sudhir) (Vibhu) Land-Line: / 94 sudhir@smithcrafts.net Web: Page 19

20 Thank you Page 20