POSITION DESCRIPTION

Transcription

1 POSITION DESCRIPTION POSITION TITLE: Marketing Coordinator CLASSIFICATION LEVEL: Bond Level 4 SCHOOL/OFFICE: Faculty of Health Sciences and Medicine DATE POSITION CLASSIFIED/UPDATED: April 2016 This position is first and foremost with Bond University and although this position is described as operating within a section of the university, it is a fundamental requirement of your position that the best interests of the university must be your priority at all times. Reporting to the Faculty Marketing Manager, the Marketing Coordinator will provide assistance across a wide range of marketing and events projects including planning, implementation and evaluation. The role will work closely with other Faculty marketing team members and will also be required to liaise with Corporate Marketing and Academic staff. PURPOSE OF THE POSITION: To provide support to the Faculty Marketing Manager across a wide range of marketing related projects. To assist the Faculty s ongoing recruitment drive, through marketing, promotions, events and communications. To assist in raising brand awareness and creating student preference for Faculty programs through marketing and event initiatives as directed by the Faculty Marketing Manager This is a part-time, fixed-term position. 1

2 REPORTING RELATIONSHIP: The position reports to the Faculty Marketing Manager. Dean Faculty Business Director Faculty Marketing Manager Marketing Coordinator SELECTION CRITERIA: Tertiary qualifications in a marketing discipline supported by at least two years relevant experience Strong event management skills Excellent oral and written communications skills and ability to work harmoniously in a team environment contributing to team outcomes. Strong attention to detail Strong commitment to excellent customer service Proven problem solving and analytical skills Proven ability to manage projects and concurrent priorities, as well as work independently and apply continuous improvement principles. DESIRABLE CRITERIA: Knowledge and experience in working in a tertiary environment or health sector 2

3 Activities & Events As directed by the Faculty Marketing Manager (FMM), work with the Central Events team, HSM staff, Central Marketing and other relevant parties to coordinate and implement Faculty events and any associated marketing. As directed by the Faculty Marketing Manager (FMM) coordinate of the faculty s participation in all central marketing events such as Open Day and key recruitment events. Program Campaigns: Assist in the creation and implementation of program-specific campaigns aimed at the undergraduate (school leaver) and postgraduate markets. Public Speaking: Prepare and present/mc public presentations to prospective students as required. Represent the Faculty at recruitment fairs/expos as required. Events are planned with sufficient detail to ensure events are conducted smoothly. Accurate records of interactions with external stakeholders with appropriate follow up Final reports completed for each event Events completed within their allocated budget Venue, supplier, travel and accommodation requirements organised as necessary for each event Target attainment, deadlines met to support annual recruitment effort Public Relations Assist marketing efforts with Corporate Communications, helping identify newsworthy items and prepare briefings / draft articles. Assist the Marketing Team with public relations events and activities (e.g. photography, liaison, tour guide etc.) when required. As directed by the Faculty Marketing Manager, draft Facultyspecific media alerts and releases. Maintain an accurate and up to date record of all media hits. Growth on previous year Growth on previous year Marketing & Communications Under the general direction of the Faculty Marketing Manager, assist with Faculty recruitment drives (incorporating web, advertising, collateral, and public relations) Assist the Faculty Marketing Manager with other marketing projects as required Analyses issues, develops clear project objectives, outcomes and schedules activities to ensure optimal use of time and resources Target recruitment numbers achieved. 3

4 Web: Assist in maintaining and augmenting the Faculty sections of the Bond website. Maintain the Faculty news and events pages on the web Conduct monthly audits on designated pages of the Faculty website Provide web statistics and analysis on Faculty pages Advertising: Draft advertising materials in consultation with the Faculty Marketing Manager. Research: Undertake research projects and competitor analysis, reporting findings concisely as directed by the Faculty Marketing Manager Adherence to corporate style manual Provides written communications in a clear, accurate and timely format Promotional material available and implemented as necessary to complement recruitment and events calendar. 100% accuracy Maintain an up-to-date knowledge of target markets and relevant demographics relating to key projects. Industry & alumni: Assist the FMM in creating and maintaining a database of Faculty alumni and industry contacts. Assist in the creation of testimonials and profiles of key industry contacts and notable alumni. Collateral: Assist in the development of marketing materials e.g. brochures, advertisements, newsletters, sponsor gift packs etc. Corporate Gifts: Source and coordinate Faculty corporate gifts. Provide suggestion for new, innovative products for the Faculty. Administration Manage marketing and business development administrative tasks such as mail-outs, invitations, follow-ups, drafting of correspondence, telephone communications, enquiry management, and other associated duties as directed by the Faculty Marketing Manger Accurate records of interactions with stakeholders with appropriate follow-up. Evidence of performance improvement. 4

5 Accurately maintain databases for corporate gifts, media hits and other items as prescribed by the FMM Raise marketing purchase orders as required and at the request of the Faculty Marketing Manager (FMM). Maintain an accurate record of all Faculty Marketing expenses throughout the year. Customer Service & Working Relationships Assist in the development of positive working relationships with internal and external stakeholders. Ensure actions and interactions are consistent with the Faculty s objectives as well as the University s objectives Client Satisfaction Behaviors according to being a member of a cohesive team and the University s Code of Conduct. Planning Research and provide input for inclusion in the Faculty s student recruitment and marketing plan In consultation with Faculty Marketing Manager, indirectly manage designated events budget as required. Ensure that expenditure does not exceed budgeted amounts for each designated market/program. Other Deputise in the Faculty Marketing Manager s position as directed. Understanding of Quality Assurance Staff should demonstrate an understanding of the principles of quality assurance and continuous improvement as they apply at Bond University. Allocated tasks completed to high standard and in timely manner. Staff are expected to demonstrate an ongoing commitment to the Bond University Strategic Plan, university policy and to our quality assurance processes Understanding of Cultural Sensitivity Staff will come into contact with staff and students from a variety of cultural backgrounds. 5

6 It is expected that mutual respect, cultural awareness and cultural sensitivity will form the basis of for a professional working relationship. Staff are encouraged to attend a cultural sensitivity workshop to further enhance and develop cultural awareness and cultural sensitivity skills It is not the intent of this position description to limit the scope of this position in any way but to give an overview of this role at Bond University. You may at times be required to work at other tasks and areas as directed by the Faculty Marketing Manager or Faculty Business Director. Position Held by: Signed: Date: 6