Corporate Citizenship

Transcription

1 Corporate Citizenship Sustainability, Simplified. Webinar: Effective Impact Measurement June 2014

2 Presenters and Introduction Mitun Majumdar Associate Director, Corporate Citizenship Andrew Wilson Director, Corporate Citizenship 2

3 Contents 1. About us 2. What do we mean by impact 3. Challenges in impact measurement 4. Maximising value from impact measurement 5. Total impact 6. Questions Ask a Question Webinar: The Bigger Picture: assessingyour company s socio-economic footprint 3

4 About Us: Corporate Citizenship 1997 Depth and Breadth FTSE 100 and Fortune 500 Business Impact $2.65 billion Over 100 countries Over 140 reports verified 4

5 Our experience We have the experience and capabilities to advise on economic, social and environmental impacts globally Corporate Citizenship Offices Impact Study Locations 5

6 What do we mean by impact? 6

7 There are many different perspectives on what impact is Impact area Economic Social Environmental Total impact Scope Project Country Company Industry Boundary Direct Indirect Wider 7

8 We believe impact measurement should add real value Reduce risks Identify current and future risks in the value chain Maintain license to operate Strengthen stakeholder relationships Create platforms for strategic dialogue with stakeholders Provides data to develop more informed and engaging communications Why Measure Impact? Identify business opportunities Help inform new product, service and market development Discover opportunities to strengthen the value chain 8

9 Measuring impacts WIDER Social, economic and environmental impacts INDIRECT Impact through the value chain DIRECT Impacts of the company s own operations 9

10 Measuring impacts WIDER Impact of employee and supplier spending Impacts of products and services Wider enabling impacts INDIRECT Supplier and distributor incomes Job creation in the value chain Environmental impacts of suppliers DIRECT Jobs, taxes, procurement spend Investment Value added Community & environmental impact 10

11 What are the key challenges and how to address them? 11

12 What should we measure? Who are our audiences for impact measurement? How do we satisfy their different interests? An audienceled approach Map key audiences and their interests Understand expectations on depth of analysis Consider material issues 12

13 Some audiences will require more indepth analysis General opinion formers Other companies Specific government departments NGOs Depth of impact analysis Employees Local community Partners Donor funders Non-technical audiences Technical/specialist audiences 13

14 What is our impact? What are the right boundaries? What can we take credit for? Transparent boundaries Be clear about scope what you have measured and what you have not Be conservative in what you take credit for - explain where your impact is direct, indirect or where you influence or help enable others 14

15 How do we present our impact? How do we aggregate and compare our impacts meaningfully? Balanced impact Provide context and bigger picture Understand both positive and negative impacts Engage directly with those affected by your business 15

16 How do we maximise value from impact measurement? How do we engage internal and external audiences on the findings? How do we use it to drive good decisionmaking? Prove and improve Use different techniques/channels to engage your key stakeholders on findings Identify where and how you can enhance your impact Develop an on-going impact measurement framework 16

17 Consider targeted communications for 2013 different audiences In-depth data analysis for technical audiences Essence of Life: Management Report Key findings, metrics, & learnings to demonstrate new & innovative thinking Profile individuals who have experienced impacts Headline findings & numbers in an infographic 17

18 How to maximise value from impact measurement? 18

19 A model for effective impact measurement Report 1-pager Infographics Framework Communicate & Improve Rationale Why For whom What Measure Scope Metrics Direct / Indirect 19

20 Total impact Is it possible to bring together impact in a more holistic way? Economic Social Environmental Social Considerations Balanced picture Monetisation Trade-offs Direct & indirect Economic Environmental 20

21 Thought leadership 21

22 Questions 22

23 Contact details For further information please contact: Mitun Majumdar Associate Director Corporate Citizenship 5th Floor, Holborn Gate 330 High Holborn London WC1V 7QG United Kingdom T: +44 (0) E: W: LinkedIn - corporate-citizenship Twitter The Power of Good