Episerver Digital Marketing

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1 Episerver Digital Marketing Designed for Productivity. Proven Agility. Bob Egner VP of Product Management

2 Customer Experience: The New Black 22.5% 5 year stock performance of CXi leaders versus laggards versus S&P 500 S&P 500 Customer Experience Leaders Customer Experience Laggards %

3 Industry Outlook Digital Journeys: The Path to Success Most customer journeys are not entirely digital Transformation to digital is largely driven by customer expectations, class leaders Remove gaps in the journey: digital is key

4 Built for Digital Experience Heroes 4 Anna Martinkari Chief Digital Officer, Marginalen Bank

5 52% say they know which channels are most effective (70% in top performing orgs.) 5 Marketers are increasingly overwhelmed with new channels, business demands and technology. 68% say there is more pressure to show return on investment on marketing spend 63% say they have too many marketing technology vendors to manage effectively

6 Digital Marketing Today 6 Marketer Authoring Strategy Machine Management Personalization Navigation vs Testing Ad matching?

7 Empowered Digital Marketing 7 Marketer Strategy Behavioral Optimization Machine Authoring Management and Marketing Automation Automatic Personalization Language Intelligence

8 Empowered Digital Marketing 8 Empower Strategy Behavioral Optimization Refine Authoring Automatic Personalization Management Language Intelligence Marketing Automation

9 Episerver Digital Experience Cloud Campaigns, content, products: One Screen Marketers love Episerver because it offers: Everything in one place Consistency Collaboration Focus on goals Suggestions based on data

10 Episerver Digital Experience Cloud Campaigns Promotions Landing Pages Images and Video Articles and Blogs

11 Campaigns Images and Video Articles and Blogs Promotions Landing Pages

12 Campaigns Project Images Video Products Promotions Articles Blogs Landing pages Forms

13 Campaigns Project Project Project

14 Campaigns Project Gather content, assets, productions, promotions and pages in one place Collaborate within the team Preview and publish all at once Reuse content between projects

15 Episerver Digital Experience Cloud 15 Automatically Optimizing the Funnel Attract Engage Convert Care

16 Optimizing the Funnel 16 Attract Engage Convert OUTBOUND INBOUND Advertising: social, display; direct mailing, trade shows, seminar series, blasts to purchased lists, internal cold calling, outsourced telemarketing. Blogs, podcasts, videos, whitepapers, organic search, organic social content should provide value.

17 Optimizing the Funnel 17 Attract Engage Convert OUTBOUND INBOUND Challenge: Rising cost per acquisition Opportunity: Longer attention span

18 Optimizing the Funnel 18 Attract Engage Convert

19 Optimizing the Funnel 19 Attract Engage Convert

20 Optimizing the Funnel 20 Attract Engage Convert Automatic Landing Pages Tag content when publishing Landing pages are automatically created Covers a large number of long-tail searches

21 Optimizing the Funnel 21 Attract Engage Convert

22 Optimizing the Funnel 22 Attract Engage Convert

23 Optimizing the Funnel 23 Attract Engage Convert

24 Optimizing the Funnel 24 Attract Engage Convert

25 Optimizing the Funnel 25 Attract Engage Convert Adaptive Content Optimized content and product lists/grids Content suggestions and recommendations Contextual visitor segmentation

26 Optimizing the Funnel 26 Attract Engage Convert

27 Optimizing the Funnel 27 Attract Engage Convert

28 Optimizing the Funnel 28 Attract Engage Convert Self Optimizing Block Drag-and-drop, one-step testing Learns from visitor behavior Picks the right option without need to re-publish

29 Empowering Marketers 350% faster content creation Time required (minutes) Another leading WCM platform Episerver 5 0 Home page Case studies Articles Forms Siteworx, evaluation of real-world efficiency, 2015

30 Episerver Digital Experience Cloud Platform partner Business Agility No investments in IT Pay-as-you-go model Levels suitable for any organization Market-leading time-to-value Complete delivery platform Price Revenue

31 Episerver Digital Experience Cloud Your Digital Experience Hub Connectors built and maintained by Episerver Marketing automation, CRM: part of the platform Personalize and segment natively within Episerver Capture lead data from any Episerver form Add-on store: Connectors for DAM, translations, SEO, testing Easy-to-use REST API:s for quick time-to-market

32 Episerver Voices 32 Janome America I think my favorite thing about it is that I m able to sit on my ipad and update our website. It is awesome. We see a problem on our site, I can go in on my ipad in a meeting, make the change. Done. Mike Seminara Marketing Supervisor at Janome America, Inc

33 Episerver Voices 33 Lindblad Expeditions I think Episerver is a very developer-friendly platform. There is an open API and a lot of documentation exists for it, and it was very easy to start development Max Rubis Webmaster at Lindblad Expeditions

34 Episerver Voices 34 Varner Group Having a super flexible content management system was very important because many of our brands are campaign-based companies. Episerver is perfect if you have multiple languages, countries and brands it s a solution for a company that wants to grow. Claire Sharp Sundt Project Manager Digital Media, Varner Group

35 Episerver Voices 35 Industry Recognition Customers characterize [the Digital Experience Cloud] as easy to deploy, interoperable, and readily customizable to suit various business purposes Episerver is a leader in Gartner s Magic Quadrant for Web Content Management Episerver, IBM and Oracle are the only vendors positioned in all three quadrants: WCM, Digital Commerce and Horizontal Portals. Source: Critical Capabilities for Web Content Management, Gartner, March 2016

36 36 It s simple. Campaigns, content, products. Proven business agility. Janome America Lindblad Expeditions Suunto Lyko