A New Brand You Developing, Communicating, and Leading with a Well-Defined Professional Brand. AAUW National Conference 2013 Gail.

Transcription

1 A New Brand You Developing, Communicating, and Leading with a Well-Defined Professional Brand AAUW National Conference 2013 Gail.D Johnson, MBA

2 Takeaway Understand the Biggest challenge in society related to developing future leaders Introduction to the 360 Brand What elements comprise your Professional brand Know, play, do your way to a well-defined professional brand Understand how your professional brand affects leadership Note: Cliff notes overview of our full-day workshop

3 Biggest Challenge in Society Related to Developing Future Leaders?

4 VALUE Professionals don t understand their value As a result, they are not connecting value to their brand If you don t understand your value; how do you communicate your value

5 Relative worth, merit, or importance Monetary worth; economic value Worth in terms of the amount of other things for which it can be exchanged Define Value Employment is an economic relationship

6 Transitioning FROM VALUE TO BRAND

7 Commercial 360 Brand Professional Personal

8 Commercial 360 Brand Professional Personal

9 A New Brand You Definition Commercial Brand is everything that makes an organization exactly the organization it is.

10 Commercial 360 Brand Professional Personal

11 A New Brand You Definition Personal Brand Everything influencing the identity of the individual personally.

12 Commercial 360 Brand Professional Personal

13 A New Brand You Definition Professional Brand Everything influencing the identity of the business professional in their career & workplace.

14 Who You Are. What You Do. Why Anyone Should Care to Remember You!

15 1. Who You Are. Your Name 2. What You Do. Accomplishments / Career Express it Clearly and Simply 3. Why Anyone Should Care to Remember You! It s the Career-Focused form of your Personal Brand How Your Unique Professional Value Benefits their Business Your Unique Value Statement

16 YOUR PROFESSIONAL BRAND..is everything that makes you exactly the professional you are. Every Professional has a Brand Good News: You define your Professional Brand If you don t define yourself, your boss, your co-workers and your competition will decide for you.

17 YOUR PROFESSIONAL BRAND IS. Everything About You As a Person as seen in Professional Context It s how and what you think-say-do-watch-weareat-drink-drive It s your personality-skills-educationaccomplishments-work history-character-belief system-values It s where you live-your tastes & preferences-how you act-how you lead It s your professional goals It s your economic value to a prospective employer Copyright Gail Johnson, All Rights Reserved

18 GOOD BRAND?

19 POOR BRAND?

20 Transitioning from PROFESSIONAL BRAND TO LEADERSHIP

21 LEADERSHIP PROFESSIONAL BRAND VALUE

22 What Does Professional Branding Have to do with Leadership? Leadership is ability to influence others Leadership is a unique value found in excellent bosses and teachers Others will follow where you lead, if your Professional Brand is well communicated Your Professional Brand will affect your ability to lead or follow when necessary

23 Understanding the values that make up your professional brand Builds confidence Confidence is key to effective leadership

24 Transitioning to KNOW-PLAY-DO EXERCISE

25 Professional Branding Exercise Know Play DO!

26 Question If you were a famous (or wellknown) person, living or dead---who would you be & why?

27 Highlight Value Words Katherine Hepburn ( ) She was a true feminist (advocating social, political, legal, and economic rights for women equal to those of men) and a woman ahead of her time. She was confident, independent, intelligent, talented and never afraid to speak her mind!

28 EXPAND YOUR VALUE (Value) Woman ahead of her time (Expanded Value) I never let social stereotypes get in the way of my success

29 Prove it! S.T.A.R. Situation/Task Action Result (Situation/Task) When I graduated from high school in San Diego, Ca, women had 3 career choices: Secretary, School Teacher or nurse I really enjoyed business so I took business courses at Herbert Hoover High School and immediately secured a secretarial position at MLPF&S. But I wanted to be more than just a secretary, I wanted to be a registered sales assistant and obtain my Series 7 license (action) so I researched courses that would educate me on passing the General Securities Representative Exam. I found a correspondence course and signed up and completed the course. I then flew to Los Angeles to take the exam (I was 19 years old). (result) I passed the test and became the first woman in that office to become registered!

30 YOUR TURN!

31 Thing To Do Exercise

32 Finally, where to inject YOUR PROFESSIONAL BRAND

33 Pinterest Negotiations Resume Employer Experience Cover Letter So Tell Me About Yourself Elevator Speech Professional Brand Interview Responses Business Card Twitter Facebook LinkedIn Networking

34 Elevator Speech & Tell Me About Yourself Response Who You Are. Your Name What You Do. Accomplishments / Career - Express it Clearly and Simply Why Anyone Should Care to Remember You! Your Unique Value Statement + Prove it! Copyright Gail Johnson, All Rights Reserved

35 Never Forget You are Your Brand & Your Brand is You!

36 A NEW BRAND YOU QUESTIONS?????????????

37 A NEW BRAND YOU WORKSHOP EVALUATION FORM GET THE ROCK!