An Integrated Program for Commercial Opportunities: The Time is Now. Join Us.

Transcription

1 An Integrated Program for Commercial Opportunities: The Time is Now. Join Us.

2 In the commercial window business, energy efficiency reigns supreme. National Glass Association T H E O P P O R T U N I T Y I S N O W. The push for thermal performance and sustainability in commercial fenestration has created a new and growing advantage for leading-edge PVC window products developed for the commercial marketplace. Quantum leaps in material science, precision engineering, and post-life recycling are transforming the way architects, specifiers, builders and owners assess PVC for their projects. Deceuninck North America has developed an integrated program of technical, engineering, marketing and sales support designed to help our fabricators increase opportunities for commercial PVC windows and doors. Welcome to Deceuninck Commercial. 1

3 COMPREHENSIVE COMMERCIAL SUPPORT THREE LEVELS OF SUPPORT. ONE COMPLETE SOLUTION. 2 Deceuninck Commercial is the professional fabricator member program you need to compete successfully in the commercial market. Deceuninck Commercial puts you in touch with the high-value, energy-efficient products, services and knowledge-support required to engage the commercial design, specification, construction and renovation markets successfully. Deceuninck Commercial offers three levels of support for fabricators, providing a comprehensive commercial solution for virtually every fabricator: Deceuninck Commercial PRO Deceuninck Commercial ALLIANCE Deceuninck Commercial PLUS Deceuninck Commercial PRO Everything a Deceuninck fabricator needs to create their own commercial program is contained in the Commercial PRO level. This no-cost program is open to all Deceuninck fabricators, providing access to important information on Deceuninck designs, commercial product options, a dedicated website, and tools and tactics to help plan and manage operational details Deceuninck Commercial ALLIANCE The Deceuninck Commercial ALLIANCE Is an exclusive, fee-based program for fabricators who have completed Deceuninck 5-Star Certification and who meet all the criteria for a premier level of commercial service. ALLIANCE fabricators form a leading national network offering coordinated product availability, the highest engineering and design standards, and advanced support for commercial projects. The ALLIANCE offers members advanced benefits with access to: American Institute of Architects (AIA) Continuing Education System (CES) Dodge Data Analytics Financial flexibility/options/support Marketing support Sales support Lead generation support Business development support Deceuninck Commercial PLUS When extra support, testing and engineering service is at a premium, Deceuninck fabricators can add these fee-based services from Deceuninck and our vendor-partners to create true advantage. PLUS services include: Engineering support Technical support Distribution support

4 DECEUNINCK COMMERCIAL PRO Customized Commercial Product Options When architects and builders approach Deceuninck for commercial options, they get a wide diversity of products with the common DNA of Deceuninck driving performance. It starts with Deceuninck s foundational window platforms, developed and tested to deliver value and performance to commercial projects. And it expands exponentially with the customized commercial product options developed on the Deceuninck platforms by experienced commercial fabricators with the support of Deceuninck components and engineering. This wealth of options can be easily accessed online at Deceuninck, directly with our fabricators, or through the Deceuninck Commercial ALLIANCE portal on the Deceuninck Commercial website. Mission Critical Support for Operations Commercial projects require rapid response, flexibility and excellent service support. Deceuninck Commercial adapts on a project-by-project basis to deliver: Lead Time Flexibility Late-stage customization and flexibility are often part of the commercial lexicon. Deceuninck is committed to rapid processing of orders and, where possible, flexibility in lead time support. More Color, More Often Deceuninck PROs can offer more color, more often with Deceuninck standard and non-standard options. Fabricators get a rapid turn-around on unique color requirements from availability and lead times to very competitive pricing. Custom Lengths If a project requires length optimization to help reduce costs, Deceuninck will review the possible associated pricing and lead time options on a project-by-project basis. Recycling As a Green Circle Certified company, Deceuninck is committed to an established process and system to take back the products for reuse and recycling into similar products within the manufacturing operation. EDI Electronic Data Interchange support is available from Deceuninck, and can be a way to reduce overall costs and improve efficiencies throughout the supply chain. Deceuninck Commercial Website: The Resource for Commercial PVC Welcome to the first-check point for commercial PVC. Deceuninck has developed a powerful reference site with easy access and intuitive design, geared to put business-critical information and resources into the hands of industry. Our main site is open to general audiences, including Deceuninck PROs, while ALLIANCE members have an additional portal with access to enhanced products, services and information. ALLIANCE Portal Gateway to advanced information, customized product and premium services. Access is by member authorization only. Includes: AIA CES Tools Member Product CADD Drawing Access Member Product Test Data Products Product designs available through all Deceuninck Commercial fabricators are highlighted here. Customized designs from ALLIANCE members are also available through a member-provided link to the ALLIANCE portal. Case Studies Inside information and photography on commercial projects along with testimonials. CADD Drawing Access Complete drawings for the major Deceuninck commercial platforms which can be downloaded and customized by fabricators. 3-Part CSI Specifications Specifications which support the performance of the products. Videos Promotions, instructions, insight and knowledge-based videos. Test Data Testing results for major platforms. Energy Savings Calculator Interactive, energy savings tool allows you to simulate energy savings based on project info. Industry Resources Master links to industry reference sites, white papers, associations, and other key information for the commercial industry. ALLIANCE Member Listing Master listing of all ALLIANCE members with links to their individual websites. 4 5

5 DECEUNINCK COMMERCIAL ALLIANCE The Best of the Best Fabricators join the Deceuninck Commercial ALLIANCE to be numbered among the finest commercial PVC window professionals in the industry. This is a unique performance-based group who command both precision-manufacturing capabilities and commercial project expertise, and who seek to leverage their commercial market business model behind the power of Deceuninck. The first and foremost requirement of ALLIANCE membership is Deceuninck 5-Star Certification. This performance-based training, design, fabrication and sales certification system assures the industry that ALLIANCE members are uniquely qualified to market, quote, manufacture and manage commercial fenestration projects at an exceptionally high level of competence and customer satisfaction. In addition to certification, ALLIANCE members will be selected and accepted based on location, product mix, experience, in-house support capabilities and approval from the ALLIANCE member board. Benefits of becoming a member of the ALLIANCE include: Business Development Opportunities that may include all levels of stakeholders throughout the project pipeline such as owners, specifiers, consultants, architects, general contractors, construction managers, glazing contractors, installers and more. Financial Options On a project-byproject basis, specific financial options may be considered such as extended payment terms, product discounts and service discounts. Marketing Support Marketing support options may be considered such as website links, direct mailings, literature and advertising. Sales Support Sales support options may be considered, such as joint sales calls to stakeholders (owners / architects / general contractors) and sales team training. 5-Star Certification Deceuninck 5-Star Certification is the highest level of fabricator performance recognized under the worldwide Deceuninck brand, and an integral step in pathway to Deceuninck Commercial ALLIANCE membership. Specifically, 5-Star Certification ensures that all ALLIANCE fabricators have the experience in commercial project sales, estimating, engineering and management along with the demonstrated commercial capabilities and precision fabrication necessary to deliver a premium commercial project to the marketplace. The program includes a full audit of commercial experience and capabilities as well as consultation and training on any key areas required to complete the certification. A 5-Star Certification Checklist is available for review to provide more detail. The Power of AIA Continuing Education Membership in the ALLIANCE puts the power of the American Institute of Architects behind your brand. All members of the ALLIANCE are supported by the Deceuninck-developed tools necessary to comply with the American Institute of Architects Continuing Education System (AIA CES). This system allows registered architects to maintain their level of required Continuing Education Units (CEUs) by attending the physical or electronic presentation of the prepared materials. Deceuninck s membership in the AIA opens doorways for ALLIANCE members. As an AIA CES Registered Provider, Deceuninck is authorized to develop and conduct face-to-face presentations as well as distance learning for professional credit throughout the United States. In addition to educating architects on the design, use and value of PVC window and door systems, ALLIANCE members will find opportunities with Deceuninck to assist with lunch and learn programs, professional programs and other direct engagement of the industry. COMMERCIAL 6 7

6 DECEUNINCK COMMERCIAL ALLIANCE Focused Sales & Business Development Enhanced Marketing & Analytics ALLIANCE members benefit directly from internal and external development and sales support services, offered as part of membership: Business Development Deceuninck maintains extensive professional relationships with market influencers and stakeholders enabling ALLIANCE member engagement. Project Leads Utilizing Dodge Data Analytics, Deceuninck develops qualified project leads for ALLIANCE members. Channel Partner Development Deceuninck is engaged with market influencers and stakeholders, including architects, consultants, general contractors, construction managers, specifiers and owners. These channel partners are introduced to ALLIANCE members creating the opportunity to develop direct relationships. Sales Training Deceuninck provides commercial sales training to ALLIANCE members and their sales teams to cover selling, bidding and winning commercial projects. Product Training Deceuninck offers product training to ALLIANCE members. Trade Shows Deceuninck offers support for ALLIANCE members at local, regional or national trade shows. Joint Presentations Deceuninck offers support for ALLIANCE members to do joint presentations to architects, general contractors and other customer prospects. Project Support Deceuninck offers remote or on-site project consultation to ALLIANCE members. The marketing arsenal for ALLIANCE members draws from a wide variety of commercially-focused marketing services offered as part of ALLIANCE membership: Deceuninck Branding Members of the ALLIANCE are approved to incorporate the Deceuninck Commercial ALLIANCE logo on products and materials related to the commercial program. This allows ALLIANCE members to share in the benefits of Deceuninck s own commercial marketing and promotion of the ALLIANCE to the industry. Dodge Data & Analytics Deceuninck invests in this analytical tool to identify the best fit for applicable product designs. We can then develop qualified project leads for members. Trade Shows Deceuninck offers support for ALLIANCE members at local, regional and national trade shows that promote ALLIANCEbranded designs. Literature Specific literature support is available from Deceuninck. 8 9

7 DECEUNINCK COMMERCIAL PLUS Engineering Support Technical Support Distribution Support Deceuninck Commercial PLUS provides all Deceuninck fabricators will the highest professional caliber premium services at highly competitive market fees. Deceuninck focuses its broad and deep market knowledge to pair fabricators with approved vendors using contracted rates for professional engineering support. An added discount is available for ALLIANCE members. Support from these vetted third-party engineering companies includes: Shop Drawings (PE Stamps Available) Structural Calculations all 50 states Wall Construction Details Installation Guidelines These partner engineering services can include multi-million dollar professional liability insurance policies covering your specific project. Prices are very competitive due to our ongoing professional relationship with engineering firms. The third party engineering services can be utilized at any point during a project, and even as needed on an ongoing basis as relationships are formed with Deceuninck fabricators. Commercial projects can be technically demanding. Deceuninck has assembled a number of technical services and service providers to create smooth, reliable, value-priced results for: Structural Testing (R, LC, CW or AW Configurations) Impact Testing Acoustical Testing Thermal Testing & Simulations Blast Testing Deceuninck will also provide the services below. A discount for ALLIANCE members is available. Element Configuration Consulting Deceuninck s engineering services are available to provide solutions for specific project elevations. Deceuninck s direct contact with regional installers and distributors is a key link in the supply chain of the commercial program. These extensions to the market can also provide additional support related to: Project Leads Professional Contact Development Sales Training Product Training Joint Presentations Project Support Mock-Up Consulting Deceuninck can provide solutions for specific project mock-ups. Quality Consultation Deceuninck can provide quality consultations for projects before or after installation

8 TAKE THE NEXT STEP Put Deceuninck Commercial into Action for You The opportunity is real. The momentum is building. Join other forward-thinking fabricators who are harnessing the power of Deceuninck to directly impact commercial PVC sales in their business models. Contact Deceuninck for a full presentation on what membership can mean. Learn about our 5-Star Certification program. Discover the value behind the ALLIANCE. Get ready to open new revenue streams and a whole new approach to profitability. COMMERCIAL 12

9 Deceuninck North America Part No. FEN