PROSPECTUS SPONSORS AND EXHIBITORS NOVEMBER 8-10, 2018 WESTIN OTTAWA

Transcription

1 PROSPECTUS SPONSORS AND EXHIBITORS NOVEMBER 8-10, 2018 WESTIN OTTAWA

2 Canadian Coach Education System C O U N T R Y W I D E, T O P - D O W N I N F L U E N C E The Coaching Association of Canada (CAC) unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches. The CAC is the largest multi-sport organization in Canada, connecting 13 provincial/territorial coaching representatives, 67 national sport organizations, and over 700 provincial sport organizations.

3 Petro-Canada Sport Leadership sportif E V E N T H I G H L I G H T S The Petro-Canada Sport Leadership sportif conference is Canada s conference for coaches, researchers, sport executives, and administrators. The event gathers 500+ delegates for three days of learning, professional development, and networking, with the top minds and leaders of the Canadian sport, business, and education communities. This demographic of powerful and motivated individuals influences millions of athletes, parents, and sport volunteers across Canada. The 2017 Petro-Canada Sport Leadership conference was an event that engaged the national, provincial and local sport community: Over 500 conference delegates in 2017; Over 70 % of delegates identified as sport administrators; Over 55 % of delegates identified as a coach or coach developer; Over 65 % of delegates return to the conference year to year; and Over 85 % of delegates said the trade show met or exceeded their expectations.

4 Event Audience W H O A T T E N D S? Organizations represented include: Coaches Association of Ontario, Aboriginal Sport Circle, Canadian Olympic Committee, Hockey Canada, Baseball Canada, Freestyle Canada, Canadian Sport for Life Society, University of British Columbia, Skate Canada, Own The Podium, Canadian Centre for Ethics in Sport, Canadian Sport Institute Ontario, Canadian Colleges and Athletic Associations, Canadian Association for the Advancement of Women and Sport and Physical Activity, and Sport Canada. Example titles of who attends: Executive Director, Technical Director, High Performance Director, Coaching Consultant, Program Coordinator, Domestic Operations Manager, National team Manager, Competition Manager, Coaching Manager, Community Development Manager, Communications Manager, and Marketing Manager. Key influencers in: Travel decisions for national teams, office staff, community teams Sporting equipment and gear (jerseys, footwear, etc.) Tools coaches use have direct link to community coaches/clubs/teams Insurance provisions for athletes/coaches/parents National team sponsorship brands reflected in major national team Coach research, education, and development deals MARKETING SPOTLIGHT This event offers a national marketing focus with representation from all provinces and territories in Canada! There is up to a 8-month window of online marketing for conference sponsors through website traffic that peaks during the conference planning timeframe (July-Nov).

5 Community Coaches Day G E T E N G A G E D W I T H T H E G R A S S R O O T S C O A C H I N G C O M M I N I T Y! This community engagement position at the Petro-Canada Sport Leadership sportif conference is a natural fit for any company looking to support the grassroots community by providing outstanding coach education and professional development for community level coaches. Community Coaches Day is a well-established legacy event where up to 100 community coaches from the Ottawa area will have the opportunity to participate in a full day of networking and coach education. Coaches spend the first half of the day as special guests of the conference, taking part in breakfast, the morning keynote session and the morning workshop sessions. Following the lunch keynote, delegates will transition over to Community Coaches Day exclusive-content. Your organization will be featured as the title sponsor and will be included in all relevant conference printing and signage, as well as in the Community Coaches Day Know Before You Go . Additional activation opportunities include: Branded Community Coaches Day swag kit including gifts with sponsor logos Opportunity to brand the Community Coaches Day Welcome Opportunity to speak directly to Community Coaches Day participants Opportunity to invite targeted coaches One position available ($10,000)

6 Welcome Reception W E L C O M E D E L E G A T E S W I T H Y O U R B R A N D! This hospitality position at the Petro-Canada Sport Leadership sportif conference is a natural fit for any company who understands the importance of social connections. Help the CAC to welcome delegates to Ottawa, by creating a lively, and exciting atmosphere on the evening of day one at the conference. This is your opportunity to develop a social, and experiential event that will tie into your brand and marketing strategies and make a fun and lasting impression on our delegates. Additional activation opportunities include: Recognition as title sponsor of the Welcome Reception in all printed conference materials, and the conference website Promotion of the Welcome Reception on the conference website, in the Know Before You Go , and through on stage emcee scripting. The opportunity to include an insert in delegate bag or provide giveaway during the reception Social media posts during the week of Petro-Canada Sport Leadership sportif Recognition of sponsorship through on-site messaging direct to conference delegates Two (2) complimentary conference registrations including two VIP tickets to the Petro-Canada Awards Gala One position available ($8,000)

7 Coaches Lounge - SOLD! Y O U R S P A C E, Y O U R M E S S A G E! Keep our conference delegates connected! The Petro-Canada Sport leadership sportif conference is a networking hot spot and the Couches Lounge* is the place it all happens! Strategically positioned for maximum traffic and action the Coaches Lounge is where coaches go for networking breaks, coffee, or just to catch up and stay connected with one another! The Coaches Lounge provides delegates a relaxing environment to connect with their peers! Delegates can charge their mobile devices, connect to Wi-Fi, and catch up on what s happening on the conference social channels. Additional activation opportunities include: Recognition as title sponsor of the Coaches Lounge in all printed conference materials, and the conference website Promotion of the Coaches Lounge in the Know Before You Go , and through on stage emcee scripting. The opportunity to include an insert in delegate bag or provide giveaway at the Coaches Lounge Social media posts during the week of Petro-Canada Sport Leadership sportif Recognition of sponsorship through on-site messaging direct to conference delegates Two (2) complimentary conference registrations including two VIP tickets to the Petro-Canada Awards Gala

8 Conference Recess H O S P I T A L I T Y B O O S T S Y O U R P R O F I L E A N D E X P O S U R E The Conference Recess takes place on Friday afternoon, and is an opportunity for delegates to network with one another after the final breakout sessions wrap up for the day. This one-hour hospitality function is a unique time where creative ideas, themes, and activities are welcome! The event is a well recognized function and is ready to be leveraged by a sponsor to generate leads and drive interaction, engagement, and marketing objectives. Additional activation opportunities include: Recognition as title sponsor of the Conference Recess in all printed conference materials, and on the conference website Promotion of the Conference Recess through on stage emcee scripting. The Opportunity to brand or theme the Conference Recess Social media posts during the week of Petro-Canada Sport Leadership sportif Recognition of sponsorship through on-site messaging direct to conference delegates One position available ($5,000)

9 Plenary Session Sponsorship S H O W C A S E Y O U R B R A N D O N S T A G E Take advantage of the opportunity to message your brand directly to the delegates when they are ready to learn during a plenary session. Event keynote sessions highlight the conference with engaging, relevant, and meaningful speakers. By including a 2 minute speaking opportunity (or video presentation) and opportunity to brand the plenary room for the duration of your sponsored plenary session, this package puts your organization front and centre. Additional activation opportunities include: Recognition as title sponsor of the selected plenary session in all printed conference materials, and the conference website Social media posts during the week of Petro-Canada Sport Leadership sportif Recognition of sponsorship through on-site messaging direct to conference delegates One (1) complimentary conference registration including one VIP tickets to the Petro-Canada Awards Gala 2017 speaker Trevor Ragan, Founder, Train Ugly Four opportunities available ($5,000 each)

10 Graphic Recording and Gallery B E P A R T O F T H E C O L L E C T I V E M E M O R Y! Our delegates are keen to absorb and share information, however not everyone learns the same way. Through providing a Graphic Recording of our plenary sessions, the CAC creates an environment where different learning styles are promoted and accommodated. Graphic recording creates a "collective memory of the event to enhance retention and to make for easy sharing of highlights. As the presenting sponsor of this innovative learning technique your organization will be featured as the title sponsor of the gallery where all graphic recordings will be showcased to the delegates. There will be at least one large scale illustration (approx. 3 x 6 ) per day, which can include sponsor branding or messaging. Additional activation opportunities include: Recognition as title sponsor of the Graphic Recording program in all printed conference materials, and the conference website The opportunity to include an insert in delegate bag or provide giveaway at the Graphic Recording Gallery Social media posts during the week of Petro-Canada Sport Leadership sportif Recognition of sponsorship through on-site messaging direct to conference delegates One (1) complimentary conference registration including one VIP tickets to the Petro-Canada Awards Gala One position available ($5,000)

11 Prizing and Trophy Provider - SOLD! B E R E C O G N I Z E D W I T H T H E B E S T I N C A N A D A The Petro-Canada Sport Leadership Awards Gala celebrates the tremendous contribution that coaches make to the Canadian sport system and to the success of Canadian athletes on and off the field of play. Support Petro-Canada and the Coaching Association of Canada to recognize Canada s top coaches by providing or funding the purchase of trophies for Canada s top coaches. Your trophies will be displayed to 350+ Awards Gala attendees, and we will work with you to customize an activation to meet your specific objectives within the conference or the Awards Gala. Additional activation opportunities include: Recognition as the sponsor or provider of Awards Gala prizing and trophies in printed Gala materials, and the conference website The opportunity to include an insert in delegate bag Scripted Thank you message delivered by Gala Emcee Opportunity to be seated with one or more award winning coaches One (1) complimentary conference registration including one VIP tickets to the Petro-Canada Awards Gala

12 Awards Gala After-Party S H O W T H E D E L E G A T E S H O W T O H A V E F U N! What happens when our Petro-Canada Sport Leadership Awards Gala award winners and guests are dressed up and want the fun to continue? It s After-Party time! Creative ideas, themes, and activities are welcome! The CAC has created a post-awards Gala tradition with this popular event and as title sponsor you can distinguish your brand with our delegates through an upbeat hospitality function! Additional activation opportunities include: Recognition as the After-Party sponsor in printed Gala materials, and the conference website The opportunity to include an insert in delegate bag Scripted Thank you message delivered by Awards Gala Emcee Opportunity to be seated with one or more award winning coaches Social media posts during the week of Petro-Canada Sport Leadership sportif Recognition of sponsorship through on-site messaging direct to conference delegates One (1) complimentary conference registration including one VIP tickets to the Petro-Canada Awards Gala One position available ($5,000)

13 Breakout Room Sponsor E M E R S E D E L E G A T E S W I T H Y O U R B R A N D! Connect your organization with the fully engaged delegates of the Petro-Canada Sport Leadership sportif breakout sessions. Each breakout room will host three individual unique learning sessions. As a Breakout Room sponsor we will work with you to customize the look and theme of the room to meet your specific objectives! The Breakout Room sponsor will receive: Recognition as sponsor of the breakout room in all printed conference materials, and the conference website The opportunity for sponsor to brand the room Social media posts during the week of Petro-Canada Sport Leadership sportif Recognition of sponsorship through on-site messaging direct to conference delegates One (1) complimentary conference registration Scripted in-room welcome as part of each introduction Room named per Sponsor choice Four Breakout Room opportunities available ($3,500 each)

14 Conference Services S T R E N G T H E N C O N N E C T I O N S B E T W E E N D E L E G A T E S A N D Y O U R B R A N D Conference simultaneous translation services sponsor ($3,500) The Coaching Association of Canada is proud to offer simultaneous translation services (English to French and sign language) of all plenary sessions. As the presenting sponsor of the Simultaneous Translation service the sponsor will receive on stage mentions from conference emcees during each plenary session, inclusion in all relevant conference printing and signage and an opportunity to provide branded collateral or marketing materials near the simultaneous translation equipment table Conference Wi-Fi services sponsor ($3,500) As an organization that understands the importance of keeping conference delegates connected to their own worlds, you recognize the value that reliable and accessible Wi-Fi can have. As the official event-wide Wi-Fi sponsor, your name will be everywhere, and we mean everywhere, including in delegates phones, tablets and computers, branded table tent cards, and a logo slide at all plenary sessions. The sponsor will receive on stage mentions from conference emcees during each plenary session, the option to name the network and set the password, inclusion in all relevant conference printing and signage, including branded table tent cards within conference rooms.

15 Networking and Health Breaks G I V E T H E M W H A T T H E Y W A N T! Our delegates are exceptionally active and health conscious people and (like most people) they love coffee! Give them what they want! Be the sponsor of one of our Networking and Health Breaks where delegates can catch up with their peers, grab a snack, and tour the trade show space. As a sponsor of a Networking and Health Break we will work with you to customize the theme of the break to meet your specific objectives. Whether that means handing out branded coffee cups, putting up custom signage, or providing a specific colour of snack we look forward to activating your brand! The Networking and Health Break sponsor will also receive: Recognition as sponsor of the Break in all printed conference materials, and the conference website The opportunity for sponsor to brand the break Social media posts during the week of Petro-Canada Sport Leadership sportif and recognition of sponsorship through on-site messaging direct to conference delegates One (1) complimentary conference registration Four opportunities available ($2,500 each)

16 Trade show and Exhibitor Space I N T E G R A T E D C O N F E R E N C E T R A D E S H O W The trade show and exhibition space at the Petro-Canada Sport Leadership sportif conference is the place to showcase your brand to conference delegates. Located in the Confederation Foyer on the fourth floor conference level, the trade show is directly integrated into the conference in a number of ways: All Networking and Health Breaks are served in the trade show and exhibitor space; The Coaches Lounge is either in, or adjacent to, the trade show space; Meet and greets with keynote speakers are hosted in the Coaches Lounge; and Traffic is consistently driven through the trade show space throughout the duration of the conference Make your space stand out! The trade show exhibitors with interactive and engaging displays are always delegate favourites. Kiosk Package $2,500 *Spaces are limited* One 10 x10 kiosk space including black wall and side drape, one skirted table and two chairs Company name listed on the CAC s website as a trade show participant. One complimentary full conference registration; one discounted registration. We were thrilled with the high number of administrators (decision makers) that were in attendance at the conference Exhibitor

17 NCCP Partner Rates I N T E G R A T E D C O N F E R E N C E T R A D E S H O W The CAC is excited to involve our NCCP and not-for-profit partners in the trade show at special rates. As valued partners, we ve created this unique and valuable package specifically for you! If you are an NCCP partner or a not-for-profit organization, take advantage of these special rates for space in the trade show! Not-for-profit Table-Top Package $750 *Spaces are limited* One 6 skirted table and two chairs Company name listed on the CAC s website as a trade show participant Two discounted registrations NCCP Partner Table-Top Package $500 *Spaces are limited* One 6 skirted table and two chairs Company listing (no logo) on the CAC s website as a trade show participant Two discounted registrations Power, internet connections, and other amenities are available to exhibitors for a nominal additional charge. Please note: limited quantities available, table-top spaces only.

18 Add-on Opportunity B O O S T Y O U R P R O F I L E A N D E X P O S U R E Delegate Bag Insert ($1,000) Get noticed by including a corporate collateral item or a small gift into the delegate bags that will be distributed to conference attendees at the registration desk (the cost of the collateral piece or gift item is the responsibility of the sponsor).

19 Additional Branding Opportunities P U T Y O U R B R A N D I N T H E M O S T V I S I B L E L O C A T I O N S The Westin Ottawa fourth floor conference level offers a unique and large number of additional branding options. Would your organization benefit from having your logo, messaging or call to action placed in one of these high traffic locations? Glass railing at the top of the escalators, Centre slide of the escalators, Exterior of the fourth floor elevators doors Exteriors of the fourth floor bathroom doors (4 total) Advertising at these locations may be included in larger sponsorship packages or sold individually. 19

20 Petro-Canada Sport Leadership sportif A C T I V E E N G A G E M E N T W I T H A C T I V E D E L E G A T E S The Coaching Association of Canada is proud to be a partner-first organization. The CAC is excited to present these activations and sponsorship assets, which focus on creating active engagement for all prospective partners. With a combination of unique space and prominent messaging, we can help you exceed your business development goals. Should you not see something that meets your objectives we can help! Connect with us to see how we can support you to engage with our audience in a creative, unique, and relevant way. The CAC encourages all interested parties to explore custom packages. We will happily create a unique activation and experience for you, or combine assets into a tailored package. For additional information, please contact: Brad Welock Coordinator, Marketing Coaching Association of Canada bwelock@coach.ca (613) ext.2388