Australian Hairdressing Industry Research

Transcription

1 Page 1 of 5 JUNE 2013 Australian Hairdressing Industry Research Summary of Reports The SALES CATALYST The SALES CATALYST PO Box 748 Mona Vale NSW Research Partner: Taverner Research Level 2 88 Foveaux St Surry Hills NSW 2010 Australia t f

2 Summary of Reports Page 2 of 5 This summarises the reports available from the 2013 Hairdresser Survey conducted between the 1st of October 2012 and the 28th of February The research was conducted wholly online, with respondents being people working in the hairdressing industry who were charged with a degree of responsibility and ownership for the day to day running of the salon in which they work. As such, respondents included: Salon Owners, Business Partners, Managers and Stylists. The SALES CATALYST has prepared a number of report formats: 1. The Master Report The Master Report details all aspects of the participant responses to the survey. The majority of response summaries are charted and easy to interpret. The Executive Summary offers key top line findings, with the Summary and Conclusion delivering key insights discovered as a result of this survey. This is an ideal report for those wanting to understand the big picture. 32 pages. Note: Error Variance Based on the sample size of 118 industry participants, the sample error variance for the survey results at a 95% confidence interval is approximately +/ %. This implies that for a response figure of 50%, the true population figure will be between 40.47% and 59.53% in 19 cases out of 20. On this basis the survey results can be deemed to be an accurate account of the views of hairdressing Salon Owners. 2. The Segmented Report This condensed profiling report presents the key findings split and compared by salon style segments. The three style segments identified were: a) Fashion Forward/Avant Garde b) Commercial c) Family/Suburban Key questions were then selected with the responses compared across the three salon segments. The results detail the needs of each salon style segment. Service prices and marketing efforts by salon segment are a point of interest in this report. This is an ideal report to understand the characteristics of different market positions within the Australian Hairdressing Industry. 19 pages. 3. The Mini Report The Mini Report represents excerpts from the Master Report. 14 pages. Key extracts are: a) Average prices charged for key salon services b) Traditional marketing activities trialled and rates of success c) New marketing activities trialled and rates of success d) Social media - what s working and what s not e) Shifts in time spent on marketing This is an ideal report for those wanting to focus on the key marketing and social media behaviours within the Australian Hairdressing Industry. 4. Infographics The infographic format is a visual representation of the Mini Report. This 2 page graphic brings the static Mini Report to life, with colour coding and clever chart plotting.

3 Master Report - Table of Figures Page 3 of 5 Figure 1: Respondent Type 9 Figure 2: Number of Years in the Industry 10 Figure 3: Age Brackets 10 Figure 4: Status of Qualification 11 Figure 5: Number of Salons Owned/Managed 12 Figure 6: Location of Salon 13 Figure 7: Style of Salon 14 Figure 8: Salon Owner Involvement in Work on the Floor 14 Figure 9: Average Client Numbers 15 Figure 10: Average Weekly Turnover 16 Figure 11: Proportion of Retail Sales 16 Figure 12: Number of Salons offering Additional Services 17 Figure 13: Average Price Charged for Common Services 17 Figure 14: Increased Demand for Salon Services 18 Figure 15: Services with Increased Demand 19 Figure 16: Salon Demand Decreases 19 Figure 17: Decreased Demand for Salon Services 20 Figure 18: Traditional Marketing Activities Trialled 21 Figure 19: Success of Traditional Marketing Activities 22 Figure 20: New Marketing Activities Trialled 23 Figure 21: Success of New Marketing Activities 23 Figure 22: Social Media Marketing 24 Figure 23: Social Media Trialled 24 Figure 24: Social Media Success 25 Figure 25: Time Spent on Marketing 26 Figure 26: Marketing Impacts on Budget 26 Figure 27: Attributes of Sales Reps 27 Figure 28: Business Upskilling 28 page

4 Segmented Report - Table of Figures Page 4 of 5 Figure 1: Location of Salon 2 Figure 2: Average Client Numbers 3 Figure 3: Average Weekly Turnover 4 Figure 4: Proportion of Retail Sales 5 Figure 5: Offering of Additional Services 6 Figure 6: Average Price Charged for Common Services 7 Figure 7: Volume of Retail Sales 8 Figure 8: Traditional Marketing Activities Trialled 9 Figure 9: Success of Traditional Marketing Activities 10 Figure 10: New Marketing Activities Trialled 11 Figure 11: Success of New Marketing Activities 12 Figure 12: Social Media Marketing 13 Figure 13: Social Media Trialled 14 Figure 14: Social Media Success 15 Figure 15: Attributes of Sales Reps 16 Figure 16: Business Upskilling 17 page

5 Page 5 of 5 Report Pricing 1. Single reports Inc. GST Master report $ Segmented Report $ Mini Report (including infographic) $ Multiple reports packages Purchase all 3 reports: Master, Segmented and Mini $ Save $ Purchase Master & Segmented Reports $ Save $ Purchase Segmented & Mini Reports $ Save $ To order these reports, click here Background The SALES CATALYST (TSC) is an industry based Sales Training and Business Coaching facility based in Sydney, Australia. This initiative - an independent market research survey - delivers unbiased industry information. Based on this, TSC creates and delivers industry specific B2B sales training to the Hairdressing and Beauty suppliers across Australia and New Zealand. Further Information For further information regarding this offer or any reports contact Neil Osborne on neil@thesalescatalyst.com.au