INTRODUCTION AND HISTORY OF COMPANY: 1860 s

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2 NESTLE JUICES

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4 Executive Summary: Nestle foods was established in Since then it has continued to provide quality products to its customers with products and packaging innovations. Nestle juices is Pakistan s number one and fastest growing food company. The company is trying their level best to differentiate themselves from other local companies and trying to win the competition in juice industry by adopting the modern trends and technologies in both operational fields as well as in marketing of their products.

5 INTRODUCTION AND HISTORY OF COMPANY: 1860 s

6 Nestle Today: The Nest continues to be the identity of nestle 5 th Largest company in the world Annual turn over of 70 billion Swiss Franc 522 Factories in 81 countries 200 operating companies 1 basic research center 20 Technological development groups More than 231,000 employees over the world

7 Nestle Juices: Encouraged by the consumer response to NESTLE ORANGE JUICE that was launched in 1996, the category of NESTLE juices was expanded with the introduction of Mango-Orange and Mango flavors in the year This has further strengthened the position of Nestle as leader in the value added/premium drinks market. Consumer response to these new flavors has been very upbeat and is expected to gain further.

8 Types of Nestle Juices: NESTLÉ Pure Orange Juice NESTLÉ Clear Apple Nectar NESTLÉ Red Grape Nectar NESTLÉ Pineapple Nectar NESTLÉ Mango Orange NESTLÉ Chaunsa Nectar NESTLÉ Guava Nectar NESTLÉ Mango NESTLÉ Berrylicious Nectar

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10 Mission Statement: Good food good life Build Branded food business to improve quality of life by offering tasty, affordable and highly nutritional products to our consumers while maximizing stake holders' value

11 Vision: Explore all over the worlds-from baker to babies, parents to pet owners single servings to catering: providing for all their needs always with the assurance of outstanding quality.

12 Primary Activities:

13 Inbound Logistics: Major raw materials of nestle orange juices are different pulps of orange such from Germany and France. Nestle company is being getting there raw material from local market in the Pakistan. Nestle juices included their ingredient such as fresh fruit nectar of mango, apple, pineapple, orange, included their fresh juices. Nestle imported all machinery and formulas who is the advantage of nestle company.

14 Operation: Production Process Fruit Juice - Production Process Flow Packaging & Labeling Then Storage

15 Outbound Logistics: In Nestle Company the activities that include in outbound logistics are, they establish their sale and distributive offices in big cities like Karachi, Lahore, Islamabad, Faisal bad, Gujranwala etc. and also hire suitable distributors on agreed profit margins. Who bought from nestle office of the city and try to distribute to the each retailers and shop keeper in the city.

16 Advertisement Strategy: Bill Boards On the Shop Counters Of Stores News Papers On Television Channels

17 Market Management: Strong customer relationship Identify need of customer like new taste new fruit item Maintain market leadership by maintaining the pure quality Provide juices which are fit for human body Stop brand selling don t reduce quality Quality is our grantee

18 Company Structure: Nestlé also has a head-office in Pakistan in Lahore Nestlé has divided the whole Pakistan in to three zones: Northern Zone Central Zone Southern Zone

19 Plant & Equipment: Plant Capacity Plant Equipment

20 Political Or Legal Forces: Taxation Laws Labor Laws Laws on Hiring and promotion Environmental Protection Laws Foreign Trade Regulation Attitude Towards Foreign Countries Political Instability

21 Economic Forces Social Factors Key Indicators Technological Factors Productivity improvement through automation

22 Market Analysis:

23 Product Life Cycle:

24 Competitors Analysis: Competitors of Nestle in Market Shezan Haleeb Country

25 SWOT Analysis Of Nestle:

26 Strengths: Company Image Quality Conscious Well-Developed Strategy Market Share Good Marketing Skills & Services Brand Strength Research & Development Product Innovation HR Department

27 Weakness: Storage Ability

28 Opportunities: Support Foreign Investors Scientifically Gas Changing Social Trend Health Conscious Global Hub Market Growth Limited Option In Real Fruit Juices

29 Threats: Government Regulation Increase In Competition Entry Barrier Labor Cost Inflation Rate

30 Porter Five Forces Model:

31 Porter Five Forces Model: Threats Of New Entry Bargaining Power Of Supplier

32 Analyze Buyer Behavior: Initiate Buyer Behavior Customer External & Internal Stimuli Distributors & Retailers role In Buying Process

33 Factors Stimuli To Purchase: Thirst Taste & Flavor Fit For Body

34 Who Takes Final Decision: Usually family main members take the final decision to purchase juices. But a single person also can take that decision according to his or her desire. They also implement the purchase transaction. In a family if the main family member implement the purchase transaction and whole family drinks the juices. Juices are disposable means after drinks mostly packing of the juices are disposed.

35 Market Segmentation: For Travelling & Occasion For Domestic Tours Identifying New Segments

36 Positioning: Point Of Parity Point Of Difference Brand Element

37 Product Strategy: Core Benefit Basic Product Expected Product Augmented Product Potential Product

38 Price Strategy: Nestle juice are available six flavored and two size in the market. One is 200ml and second is 1000ml. The packing of 200ml target of individual customer and 1000ml packing target the whole family.

39 Pricing Objective: Maximum Profit Margin Quality Leadership Long Relationship With Customers

40 Price Structure: Consumer price Mango and orange mix flavored 200ml 20 Rs ml 130 Rs. Pineapple and red grapes 1000ml 145 Rs.

41 Price Demand Curve:

42 Estimating Cost: Nestle company do accumulated production because if they produced mass production so it reduced their labored cost and other cost for production process. Its a big advantages of the nestle company who produce large quantity of units. With the help accumulated production Nestle company have a low cost of production and high profit margin.

43 Going Rate Pricing: Nestle company selecting a price method of going rate price. Because their pricing near the competitor pricing. Shezan juices price is same of our nestle juices. Nestle juices has a market leader in beverage industry.

44 Final Price: Nestle set the final pricing related to their market competitors so nestle price do not have impact on the company policy,and other marketing activities.

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