You re Social, Now What? Find out which networks are right for you and how to use them. Constant Contact 2015

Transcription

1 You re Social, Now What? Find out which networks are right for you and how to use them Constant Contact 2015

2 BE A MARKETER All it takes is Constant Contact #BeaMarketer

3 Agenda 1.Top 5 social networks Facebook Twitter LinkedIn Pinterest Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps 3

4 Agenda 1.Top 5 social networks Facebook Twitter LinkedIn Pinterest Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps 4

5 1. Top 5 social networks: Facebook Business value: Reach large audiences Create and share the right content Be aware of Facebook s algorithm Use Facebook s Insights tool

6 1. Top 5 social networks: Facebook Facebook content that works Videos Photos Status updates 6

7 1. Top 5 social networks: Facebook Facebook has an algorithm The EdgeRank algorithm shows posts based on Interest of your fans The post s performance among other users Performance of your past posts Type of post the users prefer How recent the post is 7

8 1. Top 5 social networks: Facebook Use Facebook s Insights tool to know what works for you What types of posts are doing well Engagement metrics Who engages with your content When your fans are online 8

9 1. Top 5 social networks: Facebook Facebook: What to do next 1. Find out what content is working for your fans. 2. Create and share the content they want. 3. Use Facebook s scheduling tool to post when your fans are online. 4. Evaluate your Insights (monthly, quarterly). 9

10 Agenda 1.Top 5 social networks Facebook Twitter LinkedIn Pinterest Instagram 2.Creating and curating content 3.Photos, word images and video 4.Next steps 10

11 1. Top 5 social networks: Twitter Business value: Fastest way to reach your audience Stand out with your tweets Be helpful Use Twitter Analytics

12 1. Top 5 social networks: Twitter Twitter content that works Images Short tweets Hashtags 12

13 1. Top 5 social networks: Twitter Be helpful Link to blog posts from you or experts Offer facts, stats or tips Answer customer questions Participate in conversations Don t make it all about you 13

14 1. Top 5 social networks: Twitter Use Twitter s analytics tool to know what works for you Mentions Top tweets Engagements Audience insights 14

15 1. Top 5 social networks: Twitter Twitter: What to do next 1. Keep track of what tweets get the most engagement. 2. Create and share the content that s getting the best results. 3. Use a scheduling tool like Hootsuite or Buffer to post tweets. 4. Evaluate your analytics (monthly, quarterly). 15

16 Agenda 1.Top 5 social networks Facebook Twitter LinkedIn Pinterest Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps 16

17 1. Top 5 social networks: LinkedIn Business value: Establish your expertise Share what you know and read Be an information source Use LinkedIn Analytics

18 1. Top 5 social networks: LinkedIn LinkedIn content that works Blog posts/long posts Images Links 18

19 1. Top 5 social networks: LinkedIn Build your expertise: Be an information source Share current news (yours and industry) Offer and ask for perspective on current topics Use the right keywords for SEO Post regularly 19

20 1. Top 5 social networks: LinkedIn Use LinkedIn s analytics tool to know what works for you Clicks and interactions Engagement Follower demographics Visitor demographics 20

21 1. Top 5 social networks: LinkedIn LinkedIn: What to do next 1. Start a blog or use LinkedIn s Publisher tool. 2. Create and share the content that s getting the best results. 3. Share content from a variety of sources. 4. Evaluate your analytics (monthly, quarterly). 21

22 Agenda 1.Top 5 social networks Facebook Twitter LinkedIn Pinterest Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps 22

23 1. Top 5 social networks: Pinterest Business value: Drive people to your website Share eye-catching images Promote and provide value Use Pinterest Analytics

24 1. Top 5 social networks: Pinterest Pinterest content that works Beautiful images Word images Long images 24

25 1. Top 5 social networks: Pinterest Promote and provide value Share product photos Link to your blog posts Use the right keywords in titles and descriptions Maintain balance: Share content from other sources 25

26 1. Top 5 social networks: Pinterest Use Pinterest Analytics to know what works for you Engagement Popular content Pins from your website Audience demographics and interests 26

27 1. Top 5 social networks: Pinterest Pinterest: What to do next 1. Create and pin images that get attention. 2. Add visual content to your website. 3. Make your pins searchable. 4. Evaluate your analytics (monthly, quarterly). 27

28 Agenda 1.Top 5 social networks Facebook Twitter LinkedIn Pinterest Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps 28

29 1. Top 5 social networks: Instagram Business value: Photos help people get to know you Share eye-catching images Put your audience in the moment Use Iconosquare for analytics

30 1. Top 5 social networks: Instagram Instagram content that works Photos that stand out Word images Videos 30

31 1. Top 5 social networks: Instagram Put your audience in the moment Share behind the scenes images and videos Educate them Use hashtags Tag your location 31

32 1. Top 5 social networks: Instagram Use Iconosquare to know what works for you Engagement Top images Best time to post Hashtags 32

33 1. Top 5 social networks: Instagram Instagram: What to do next 1. Share images that tell the story of your business. 2. Use relevant hashtags to get found. 3. Use Iconosquare to find the right day and time to post. 4. Evaluate your analytics (monthly, quarterly). 33

34 Agenda 1.Top 5 social networks Facebook Twitter LinkedIn Pinterest Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps 34

35 2.Creating and curating content Content best practices: Write for your audience, not for you 50% 30% 20% Ask questions, use images & video. Get liked, shared & comments. Be useful. Give interesting information. Promotion 35

36 2.Creating and curating content Content curation is sharing content from other sources. 36

37 2.Creating and curating content Where do you find it? Check the news Read blogs Follow others on social media Google Alerts Subscribe to lists Customers or employees Don t forget to give credit to the original author or source! Presidential election predictions Experts say it s a tight race between the top 2 candidates. more on page 2 State economy outlook Leaders discuss economy improvements at annual meeting. more on page 7 Oscar nominees revealed Academy announces list of this year s best films and actors. more on page 12 37

38 2.Creating and curating content Repurpose and Reuse 38

39 Agenda 1.Top 5 social networks Facebook Twitter LinkedIn Pinterest Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps 39

40 3. Photos, word images, and video Instagram Pic Stitch Word Swag 40

41 3. Photos, word images, and video PowerPoint Canva PicMonkey 41

42 3. Photos, word images, and video Photos: Stock FreeDigitalPhotos.net StockVault.net FreeImages.com 42

43 3. Photos, word images, and video Create word images Tips Quotes Promotions Announcements 43

44 3. Photos, word images, and video Photos: Social media image size guide* Facebook Cover photo 851x315 Profile photo 180x180 Tab 111x74 Link image 1200x627 Shared image 1200x1200 Twitter Header 1500x500 Profile photo 400x400 Shared photo 1024x512 In-stream photo preview 220x440 LinkedIn Standard logo 100x60 Square logo 50x50 Banner image 646x220 Share image size limit 100 MB Profile photo 200x200 Cover photo 646x220 Google+ Profile photo 250x250 Cover photo 2120x1192 Shared image (minimum) 250x250 Pinterest Profile photo 600x600 Pins 735xinfinite (when clicked) Board thumbnail 222x150 Instagram Profile photo 161x161 Square image in feed 600x600 Landscape image in feed 600x450 Portrait image in feed 1080x1350 YouTube Profile photo pulled from Google+ Channel art 2560x1224 Custom video thumbnail 1280x720 *All sizes noted are in pixels 44

45 3. Photos, word images, and video Video Share via social 45

46 3. Photos, word images, and video Streaming video Broadcasting live from your smartphone from wherever you are Show behind-the-scenes Interact with followers Answer questions Interview experts Use for training/how-to

47 3. Photos, word images, and video Periscope One person can broadcast at a time No scheduling in advance Promote your broadcast via Twitter Viewers can comment Appears on your profile for 24 hours Meerkat One person can broadcast at a time Can schedule broadcasts Promote your broadcast via Twitter Viewers can comment Disappears at the end of live broadcast Blab Up to 4 people can broadcast Can schedule broadcasts Promote your broadcast via Twitter Viewers can comment or appear as a guest Permanently appears on your profile

48 Agenda 1.Top 5 social networks Facebook Twitter LinkedIn Pinterest Instagram 2.Creating and curating content 3.Photos, word images, and video 4.Next steps 48

49 4. Next steps Take time for ideas. Create an editorial calendar. Plan weekly Take time on Friday to think about the next week Be flexible Leave 1 or 2 posts open for something that comes up 49

50 4. Next steps Don t forget about 50

51 4. Next steps Why is important: Social Media Examiner s Facebook page disappeared for 2 days! Make sure you re driving social fans and followers back to your list. You control your list.

52 4. Next steps Save time with simple tools Promote s on social media with Social Share Schedule your posts with Facebook or Hootsuite Set up searches to monitor what others are saying Spend 20 minutes at a time, 3-5 times a week 52

53 Resources Learn more... Local and online seminars Scroll down to Seminars & Training Get started today 60-day free trial Find help... Constant Contact Marketing Resources blogs.constantcontact.com/library Check out blog posts, guides, videos, infographics, recorded webinars and more! 53