Social Networking Building Your Brand Using Social Media and Web 2.0

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1 Building Your Brand Using Social Media and Web 2.0

2 What is Social Networking? Social networking is engaging with people on the Internet who share interests and/or activities. Most social network services are web-based and provide a variety of ways for users to interact. Social networking is essentially collecting, connecting people and sharing people.

3 What is Social Media? Social media is a way to collect and share knowledge Social media is an outlet for viral marketing Social media can take a business and put a bullet in it (Restaurateur in WA. area)

4 What Does it Do? Social networking has encouraged new ways to communicate and share information. Social networks increase feeling of community among people. Social networks are the new World of Mouth

5 A Study Social networking is a mainstream activity among all age groups. Young users are interested in social networking the most. Facebook users are, on average, getting older and embracing the site at an increasing rate.

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7 Increase Revenues Study showed companies with highest levels of social media activity increased revenues by 18% over past year. Brands are extending themselves into more and more channels. Real value provides opportunity to be a trusted member of the community Messages get shared across the network

8 The Social Media Revolution By 2010 Gen Y will out-number Baby Boomers 98% of them have joined a social network 80% of all age groups visited a social networking site, spending an average time of 4.6 hours there (in May 2009) Source data: Socialnomics.com

9 Years to reach 50M Users: Radio 38 years TV 13 years Internet 4 years Ipod 3 years Facebook 100M users in less than 9 mo Source data: Socialnomics.com

10 If Facebook Were A Country it would be the world's 4 th largest 1. China 2. India 3. U.S. 4. FACEBOOK 5. Indonesia 6. Brazil 7. Pakistan 8. Bangladesh Source data: Socialnomics.com

11 Some Current Statistics... 80% of companies are using LinkedIn as their primary tool to find employees 80% of Twitter usage is on mobile devices people update anywhere, any time 25% of search results for World's Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products and brands 78% of consumers trust peer recommendations 14% trust advertisements Source data: Socialnomics.com

12 The Near Future We no longer search for news. The news finds us. In the near future, we will no longer search for products and services. THESE WILL FIND US VIA SOCIAL MEDIA Source data: Socialnomics.com

13 21 st Century Business Social media isn't a fad. It's a fundamental shift in the way we communicate. Everything is about giving / sharing. All networks are contribution-driven. Reputation is being built through online groups. 84% of Americans say online reviews influence their purchasing decisions.

14 Big Shift In the past, everything pushed us TV ads, newspaper ads, radio ads, direct mail, phone calls to us. All of that is broadcast / push marketing Today, change from push to pull marketing attracts customers to you through conversations This is conversational marketing (engagement marketing)

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16 Conversations vs. Broadcasting Conversations create transactions. Broadcasts just create information.

17 Your Messaging Be sensitive to what you say it is indexed forever. Treat network platform as an audience not prospects.

18 Your Audience Entertain Educate Inform Connect Share

19 Identify Your Contribution Ask yourself: What can you share with others? Who can you share with others? What can you teach? What is your knowledge? What is your expertise? What do you care about? What is your contribution?

20 Opportunities for Interaction Relevant and genuine messages that provide real value will give you an opportunity to be a trusted member of the community, and your message will be shared across the network.

21 What's Abuzz? Customers are abuzz with opinions the first step is to tune in. Try to see your business through the eyes of a customer Build systems to stay on top of this online buzz Monitor the online conversation and engage with customers in the best channels.

22 Sharing Your Expertise Videos Blogs Social communities Community forums Wi-fi Sharing Photos Interviews Articles

23 Content is King YouTube has 100,000,000 videos Wikipedia has over 13 million articles There are over 200,000,000 Blogs 54% of bloggers post content or tweet daily More than 1.5 million pieces of content are shared on Facebook... DAILY Source data: Socialnomics.com

24 Build An Online Community Online forum for customer reviews Online panels and surveys/polls (engage) Newsletter subscriptions (share information) Ask the Expert column (share expertise) Webinars (share knowledge)

25 Top Social Networks Facebook Twitter Instagram Pinterest LinkedIn

26 The 4 C's 1. Connect - find people to talk to 2. Communicate engage 3. Circulate - spread message 4. Check - monitor online conversation

27 Social Media Guidelines Imagine your audience Test your tweets and posts Join the right conversations Engage first, then sell Know what is abuzz Get in active interaction Provide viral-worthy content

28 In A Social Platform... Connect with customers Hold conversations Raise awareness Build relationships Build trust Gather feedback Share information Measure results

29 A Facebook Page Pages communicate by updates Pages have friends who join as fans On Pages, you can add pictures Pages have 2 walls your wall that you post on and a wall that fans can post on Pages have applications

30 A Facebook Group Groups are more for personal interaction around a cause Only groups under 5,000 members can send blasts A group is attached to your personal profile Groups offer more control over members Groups is more like a private club Groups cannot host applications

31 Pages Vs. Groups Pages are better for brands, businesses or celebrities who want to interact with their fans or customers Page updates are posted to fan s feed. Group posts remain on group page Pages can host applications. Groups cannot.

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33 Social Media Strategy Participate in networks most important to you - consider your purpose and value Create boundaries Communicate your plan Simplify your social media routine Manage social networks using tools and applications