EVERYTHING ON THE LINE

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1 UTILITY PRODUCTS conference & exposition EXHIBITOR PROSPECTUS EVERYTHING ON THE LINE Jan. 28 3, 14 Henry B. Gonzalez Convention Center. San Antonio, Texas. Official Partner of Utility Products Owned & Produced by: Conference & Exposition: Supporting Publications: Media Sponsor:

2 EXHIBIT AT UTILITY PRODUCTS CONFERENCE & EXPOSITION 14 Don t miss your chance to be a part of this unique event co-located with DistribuTECH. Book your 14 exhibit space today for the best selection of exhibit locations. Showcase your newest solutions, products, vehicles and equipment for the workplace on the exhibit floor. Cost to Exhibit: Exhibit Rate: $17.5 per sq. ft. Basic listing fee: $275 per booth All 14 exhibitors will receive the following: Complimentary exhibitor booth staff passes (two per 1 sq. ft.) EXHIBITOR BOOTH STAFF INCLUDES ACCESS TO: - Keynote session - Exhibit hall - Networking event Opportunity to promote your products in the Presentation Theater - Contact Melissa Ward at mward@pennwell.com for more information. Two complimentary lunch tickets per booth Attendee Profile: Electric Utilities Electric Maintenance and Line Supervision Municipalities Public Power Companies Rural Electric Cooperatives Fleet Management Cable/CATV Companies CATV Contractors Dealers/Distributors Overhead/Underground Contractors Purchasing Service/Repair/Maintenance Engineers: Design, Specifying, Safety General/Corporate Management Telecom Contractors Telephone Companies Utility Contractors Opportunity to market your product and services to potential clients and qualified buyers at the event Unlimited exhibit hall passes for you to distribute to your customers for complimentary exhibit hall access One time use of post-conference attendee list (postal only) Company name and description included online and in show guide as a Basic Listing* BASIC LISTING* INCLUDES: - 5-word company description online with website URL, contact details and booth information - 35-word company description in show guide - Three online product category features * Contact Jared Auld at jareda@pennwell.com or Lauren Brenner at laurenb@pennwell.com to upgrade your basic listing.

3 ADDITIONAL PROMOTIONAL OPPORTUNITIES Sponsorships: Sponsorships for Utility Products Conference & Exposition are available and are designed to offer a variety of opportunities and levels of exposure. They are a great way to leverage your participation and presence at the event. Utility Products Conference & Exposition 14 Sponsorship Availability: (as of March 27) Registration Sponsorship (exclusive) Event Website Page Peel Sponsorship (exclusive) Attendee Bag Sponsorship (exclusive) Badge Holder Sponsorship (exclusive) Presentation Theater Sponsorship (exclusive) It s 5 O clock Somewhere Sponsorship (five available) Aisle Sign Sponsorship (exclusive) SOLD! Lanyard Sponsorship (exclusive) SOLD! Car Giveaway Sponsorship (six available) Floor Plan Sponsorship (exclusive) Badge Mailing Sponsorship (exclusive) Continental Breakfast Sponsorship (exclusive) Coffee and Bagels Sponsorship (exclusive) Box Lunch Sponsorship (exclusive) Book your exhibit space today! For Utility Products Conference & Exposition Exhibit & Sponsorship Information, please contact: Melissa Ward Phone: mward@pennwell.com For Utility Products Conference & Exposition exhibitor services, contact: Jared Auld Phone: jareda@pennwell.com Lauren Brenner Phone: laurenb@pennwell.com

4 STATISTICS More than 1, attendees from 53 countries* More than 45 exhibitors* 91% of attendees would recommend Utility Products Conference & Exposition to their peers 8% of attendees arranged to do business with one, or more, suppliers at Utility Products Conference & Exposition *Combined statistics for Utility Products Conference & Expo and DistribuTECH ATTENDEE DEMOGRAPHICS: Which type of organization do you work for? 1.7% Dealers/Distributors 21.4% Electric Utility Electric/Gas Utility Energy Service Company Energy Service Provider Energy/Water Utility Federal Power Agency Industrial/Commercial Contractor 17.9% Manufacturer/Vendor 7.14% Municipality 7.14% Overhead/Underground Contractor Telecom Contractor Water Utility/System Other 7.14% 1 3 Which discipline best describes your responsibility/expertise? 17.9% Installation and Maintenance Line Construction and Maintenance Supervision 24.4% Engineering: Design, Specifying, Safety 24.4% General/Corporate Management 1.7% Purchasing 7.14% Research and Development Other 17.9% 1 3 When it comes to specifying products and services, how much influence do you have on the final decision to purchase? 17.4% Final decision is mine Others involved, my opinion most important 8.7% Others involved, my opinion equal 39.1% Others decide 34.8% 1 3 4

5 8% of attendees arranged to do business on the exhibit floor Which of the following actions have you taken or expect to take as a result of your visit to the exhibition? (*Select all that apply) 13.3% Ask for a quotation 53.3% Brief a consulting organization 4% Compare various suppliers or services % Confirm an order % Decide on a new supplier 6.7% Request a visit from a sales rep Take away literature 4% 4 6 Please indicate which of these products/services you help recommend, specify, purchase or approve purchase: Computers and Software for Utilities 6.7% Line Construction and Maintenance Meters and Metering Devices 13.3% Overhead Distribution 53.3% Products and Services 33.3% Safety Products Security 13.3% Substation Management and Maintenance 13.3% Test and Measurement Tools and Supplies Transmission and Distribution Underground Distribution 6.7% Utility Vehicles % Vehicle Accessories Wire, Cable and Fiber Manufacturers % 4 6 How important is your visit to the exhibition in relation to your job? 21.7% Very important 34.8% Important 13% Neutral 8.7% Unimportant 8.7% Very unimportant Not applicable 13% Please indicate your primary reason for attending Utility Products Conference & Exposition 75% To see new products/developments 13% To see specific exhibitors 4.3% To see specific exhibitors To get solutions for problems at work 8.7% All survey results are from the on-site survey conducted by an independent research firm, Turnkey Surveys.

6 ADVERTISING OPPORTUNITIES Utility Products, WaterWorld, Cabling Installation & Maintenance and Lightwave magazines, along with Utility Products Conference & Exposition, provide your company with the most optimal reach of your advertising dollar. Custom advertising and exhibit packages are available that will help you reach leading industry prospects. Official Partner of Utility Products Conference & Exposition: Utility Products Utility Products, published since 1997 and published 1 times a year, provides influential product information to the decision-makers and specifiers in the electricity, telecommunication and cable markets. The magazine reaches more than 3,5 qualified subscribers and is BPA-audited. Magazine subscribers include investor-owned utilities, cooperatives, municipalities and contractors. Utility Products provides subscribers with an interesting and reliable source of information that aids them in their purchasing decisions. Benefits of advertising in Utility Products: 35-word listing in the show issue of Utility Products when you advertise in the show issue - Company listing will be featured in the Utility Products Conference & Exposition article Exclusive access to print promotional discounts with Utility Products Exclusive access to digital promotional discounts with Utility Products Contact your sales representative for a custom advertising package to meet your marketing needs. Supporting Publications: WaterWorld WaterWorld serves 6,2 engineers, managers, consultants, contractors and operations professionals in the municipal water/wastewater industry. Each month, WaterWorld delivers information about products and services, technology, applications, legislation and regulations to help these water industry pros successfully plan, design, operate and maintain their systems. WaterWorld reports on timely product, project, regulatory and business news in a nontechnical format, specifically targeted at the municipal drinking water and wastewater markets in the U.S. and Canada. Cabling Installation & Maintenance Network and data center cabling decision makers rely on Cabling Installation & Maintenance s magazine, website and newsletters to stay informed about future trends and current best practices, so they can effectively manage their existing infrastructures and make the most informed choices for future investments. Cabling Installation & Maintenance is the best vehicle for delivering your message to these influential and engaged decision makers. Lightwave Lightwave delivers trusted technical, application and business insights to senior-level decision makers for optical communications worldwide. Our longstanding, trusted position in the fiber-optics community makes Lightwave the most effective integrated media partner for delivering your message, creating affinity for your brand and generating qualified sales leads.

7 EXPOSURE BEYOND THE EXHIBIT HALL Utility Products Conference & Exposition is proud to provide its exhibitors with a fresh new take on exhibit floor plan interactivity. With the digital age upon us, and an ever-increasing demand for visual and hands-on functionality, we ve invested in a unique floor plan environment for our attendees to navigate and learn all about your company. What does this enhanced attendee experience do for Utility Products Conference & Exposition exhibitors? Your company will now have a multi-faceted platform for showcasing its brand, products and services well beyond the Utility Products Conference & Exposition exhibit hall, and, it will be virtually ondemand for all registered attendees. This enhances your visibility before, during and after the exhibit hall hours. Take control of your company s exposure Customize booth information and company details Add and edit press releases Showcase products and services Announce company specials, contests and giveaways at the show Bring your presence to life with a video Leverage your social media presence within your company listing Upgrade opportunities Utility Products Conference & Exposition has experience working with exhibiting companies of all sizes and with varying budgets. Our team has strategically developed multiple options for the Interactive Floor Plan, designed to cater to each of our exhibitors goals and capabilities. PACKAGES & RATES Company Description Online Company Description in Show Guide Basic $275 5 words/ 3 char 35 words/ 25 char Gold $ words/ 8 char 75 words/ 55 char Platinum $ words/ 1 char 15 words/ 1 char Elite $1, words/ 1 char 15 words/ 1 char For more information on upgrade opportunities and utilizing the interactive floor plan, please contact: Jared Auld Phone: jareda@pennwell.com Lauren Brenner Phone: laurenb@pennwell.com

8 UTILITY PRODUCTS conference & exposition 1421 South Sheridan Rd. Tulsa, OK Book your exhibit space today for the best selection of booth space! Exhibitor registration is open! Register online at Please use this promotional code when registering: PRSRT STD US POSTAGE PAID TULSA OK PERMIT # 845