Leverage to Scale. A Highly Optimized, Done-for-You Marketing System. with Amber Vilhauer, Marketing & Sales Strategist

Transcription

1 Leverage to Scale A Highly Optimized, Done-for-You Marketing System with Amber Vilhauer, Marketing & Sales Strategist

2 IMPORTANT INSTRUCTIONS Before the webinar begins, please complete the Content Plan exercise ( leveragetoscale.com/webinar-ondemand/exercise/) and have your completed content plan by your side during the event. Please turn off ALL distractions. This will be a working webinar. Please stay for the FULL event. Plan 90 minutes. OUR AGENDA The big Internet change that s coming ( if you miss this it will soon become 10x harder to be discovered online by possible customers) ` ` Where to find the most qualified VA at the most affordable price ` ` A crash course in Selling ` ` A crash course in Marketing ( including how to get the highest ranking on Google) ` ` Your new, complete foundational marketing plan ` ` A deep dive discussion on the value of your time ` ` Implementation to get marketing and sales momentum, TODAY (Optional): Q & A with Amber immediately following the webinar Need support? Contact info@leveragetoscale.com Disclaimer: This information provided in or through this webinar, or any of our other free or paid training resources, is informational educational and intended to support you by helping you know how to leverage and scale your business, but it s not business, financial or legal advice nor does it replace your relationship with your accountant, financial advisor or attorney. While we provide you with tools and strategies to support your marketing and systems, we cannot and do not guarantee that you will attain a particular result, positive or negative, financial or otherwise, through the use of our products or services and you accept and understand that results vary for each individual business. For our full Website Terms & Conditions, please see our websites at leveragetoscale.com and ngngenterprises.com. support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 2

3 PART ONE - THE BIG INTERNET CHANGE... If you have wealth, one of the biggest investments you can make is in. Age-old marketers have been pushing. You market your business by putting free content online. Within the next, big business will be forced to make a massive change in their marketing strategies and if you re not positioned properly, you ll be drowned out. There are 2 ways to buy up all of the real estate online: You should have ONE focus:!!! If you hear one message on today s webinar, it s that: Now, you understand the window of opportunity we have, but what do we do about it? support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 3

4 (for you to fill out) MY TOPIC IS: As a business owner, passionate about a topic, every day you go to work you are doing one of three things: The best possible use of your time is to focus on: You need to put equal resources (time, money, energy) into both MARKETING and SELLING. Your support staff is trained to do your marketing for you so you can focus on the things only you can do well like: Creating a product, program or service to sell Producing webinars and membership sites Joint venture partnerships Making funnels, free offers and lead pages Affiliate marketing and launches Leveraging your marketing to scale your business support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 4

5 HIRING A VA - WHERE ` ` Search Google for VA Agency Crowdsourcing websites (UpWork.com) Ask your network Search LinkedIn database Ask in Facebook or LinkedIn Groups (Optional) Our VA matchmaking program HIRING A VA - COST Philippines, less than $10/hr (virtualstafffinder.com, 123employee.com) Average US-based VA, $35/hr VAs hired/trained/managed under an agency, $50-80/hr If you hire a VA at $35/hr for 10 hours/mo it will cost you: $350/mo support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 5

6 PART TWO - A CRASH COURSE IN SELLING Tips to build your confidence about selling: 1. It seems obvious but you really need to in what you re selling. 2. The first thing you need to do is:. 3. It s important to your prospects. 4. Whether you re aware of it or not, most people at the point of reviewing pricing or asking people to buy. However, a great tip for sales success is to keep your head up high, your delivery strong and to to your customer. So many businesses and ideas fail because the business owner on themselves. The only way through it is through it. support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 6

7 YOUR NEW MARKETING PLAN

8 PART THREE - A CRASH COURSE IN MARKETING A VERY VERY important piece of marketing success is that you HAVE to do it. Google search is the #1 driver of traffic to content sites, beating social media by more than!! Google ranks each blog post and page on your site based on more than 200 sets of criteria. It s a highly complicated algorithm that decides A) what keywords your page should be indexed under, and B) how high in the search results your page should be indexed - whether on the first page or 10,000dth page. One of the main influencers to your ranking success is in. What you need to do is (and it is CRUCIAL you understand this point about your marketing...). support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 8

9 PART FOUR - YOUR NEW, COMPLETE FOUNDATIONAL MARKETING PLAN Your new marketing plan (in 5 simple steps) This marketing plan HAS to be done weekly, and in full. It all starts with you making a. This rock-solid marketing plan is designed to grow your following, build rapport with them, educate them, and offer them a next action step at each touchpoint along the way. It s a plan that completely embraces the sales strategy outlined earlier. You can - and absolutely should - all of these baseline marketing activities to someone else. support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 9

10 GET MARKETING & SALES MOMENTUM, TODAY The best way to stand out from your competitors and more easily capture sales is by to prove your value, and through the power of. Video will be more important for content marketing than ever before. According to Smart Insights, of all content shared by users on social media last year was video. [Pull out your Content Plan now or fill in the worksheet below as you watch the video] ` ` ` ` ` support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 10

11 VIDEO TIPS! By developing the content plan, you are now staring at a year s worth of video and weekly marketing. Record in batches for speed, momentum and confidence. Script out the beginning and end. Record in advance so your VA can work ahead of schedule too. Get rid of chaos and dysfunction. You don t need fancy equipment to get this done. Your background should be simple. For lighting I recommend a ring light, and for sound I recommend a lapel microphone. (Example: Neewer Ring Lighting Kit and Movo Lavalier Lapel Microphone) Get OUT of your head, and into your heart. Before you hit record think of ONE person you love and would want to help. It could be a client you ve made up in your mind, a friend, someone you ve helped in the past. ONLY think of that person as you then go into this video. Make the video as if you re just telling that person what you do. (Do NOT think about the masses, or the importance of video, or how you look, or what you sound like.) The key is SIMPLE. If you re still nervous, consider asking a young neighborhood kid to help. Remember the penalty of waiting. You could make a thousand excuses about how it has to be professional, and it has to be perfect. But perfection is the enemy of great. No one cares what you look like if your content is valuable. Focus on delivering value, and a simple tip, then move on. In an effort to over-deliver you deliver nothing. THAT HAS TO END TODAY. support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 11

12 THE VALUE OF YOUR TIME In order to look at the value of your time, we have to determine how much money you can make in one hour of work. Examples: 1. Corporate job ($75,000/yr annually + benefits and investments) = $55/hr+ 2. Host a webinar (sell $12,000, spend 40 hours preparing) = $300/hr When you start out the value of your time might realistically be more like $, and as you grow your mindset and really adopt this idea of delegating the time-wasting tasks, there s no limit to the value of your time. (for you to fill out) An estimated value of my time is: $ (ex: $80/hr) 10 hours of my time is worth: $ (ex: $800/hr) If you hire a VA at $35/hr for 10 hours/mo it will cost you: $350/mo 10 hours of my time - $350 I pay a VA: $ PROFIT/mo (ex: $450) vs you DIY, spend cost, $1600 LOSS. Examples: Value of time = $432/hr Pay dog groomer $60/30min, profit = $156 Pay house cleaner $150/4hrs, profit = $1,578 support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 12

13 The KEY is that you need to FOCUS YOUR TIME on and not. Example: DIY website (60 = $4800 loss) Hire out website $3500 $ $3500 = $8300 for that website Business owners are trying to save a buck by doing it themselves and completely avoiding the bigger. The problem is that you have NO CLUE how much time and money you re wasting. support@leveragetoscale.com 2007 NGNG Enterprises, Inc. All Rights Reserved. Page 13