SUPPLIER SNAPSHOT. Overland Cash & Carry Klerksdorp Qtr 1, Overland Cash & Carry Klerksdorp Supplier Snapshot 2018

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1 SUPPLIER SNAPSHOT Overland Cash & Carry Klerksdorp Qtr 1, 2018

2 Overland Cash & Carry, forms part of the broader Overland Group of Companies. Overland is a member of Unitrade Investment Holdings (UIH) a voluntary trading group, formed in November 2017 when UMS restructured its business UIH has two operating entities UMS / Best Buy Foods and CSH (Consolidated Store Holdings) Overland is a member of UMS / Best Buy Foods Trading Partners To purchase* your UIH Trade Profile contact: Talisha Wellington on +27 [0] talishaw@tradeintelligence.co.za or visit * For FMCG suppliers only The Overland Group comprises the C&C, a m² DC, the Overland Express franchise and Best Buy Express banner networks, as well as 320 liquor franchise stores.

3 Store Location Klerksdorp Fresh Produce Market, Meteor Street, Uraniaville, Klerksdorp STORE ATTRIBUTES Store sqm 3,500m² + Width of Aisles Wide, approx. 2m Tillpoints 14 SKU s 26,000 + Sales split Service Depts Deli, Butchery, Bakery Fresh Value Added Services 80% Wholesale, 20% Retail N/A N/A Limited Shopper profile LSM 3-6 % Foreign customers 40-50% Leaflets printed per month 4,500

4 Store Environment Overland C&C with 3, 500m² of trading space, is a typical big box, wholesale trading environment with emphasis on bulk pack merchandising and sales

5 Shopper Profile The store targets an LSM 3-6 customer base, and caters for both trade customers (20%) and consumers (80%) Trade customers range from large local supers and spaza stores, to hawkers, schools, and informal township-based catering establishments Affiliated customers from Overland Express and Best Buy Express franchise and banner stores form a vital part of the Overland C&C customer base

6 Range With +26,000 active SKU s, the range spans bulk pack commodities through to groceries, personal and home care Primary lines in store are commodity products such as maize, rice and flour

7 Focus Categories Commodities Overland C&C focuses on KVI s such as washing powder, rice, maize, oil, IQF Chicken, flour and sugar as the key driver of sales Snacks Snacks are a top seller in store Cheaper, secondary brands are beginning to play more of a role Soft Drinks Within the soft drinks category, brands such as Twizzer and Fusion selling at more competitive price points, are showing growth ahead of the category leaders

8 Merchandising Products are merchandised in cases, shrinks and single units Pallet-based merchandising prevalent Broad principals of forward share/market share apply Smaller pack sizes are merchandised at eye level, while larger pack sizes and shrinks are merchandised above

9 Merchandising High Value Items Over a span of about 3 years, the store lost approximately R4m worth of stock to pilferage High value items such as tobacco, medicinal and airtime vouchers are merchandised behind the counter and inside the kiosk

10 Private Label Overland carries two private label lines: o UNITY, the UIH private label offering is strongly supported by Overland C&C and features prominently in the centre of the monthly promotional leaflet and in terms of forward share o UNITY SKU s include biscuits, canned food, household cleaning, maize, flour, sauces, vinegar and toilet paper o The Overland private label brand also features prominently in store, primarily in non-foods categories such as charcoal, briquettes and firelighters, but also with a limited foods range

11 Promotions Promotional stock is advertised across a number of platforms including monthly promotional leaflets, gondola ends, midaisle displays, dump bins, mobile branded display units and wash line banners Overland C&C prints approximately 4,500 leaflets monthly, of which 1,000 are mailed out to data base customers Over-and-above the monthly promotion, Overland runs approximately 11 themed promotions throughout the year such as Birthday, Valentines, Easter, Winter Drive, Summer and Stokvel

12 Distribution The store is serviced by the 75,000m² Overland DC located less than 2km away Approximately 90% of stock is sourced from the DC which has a delivery radius of 300km and services the C&C and local independent traders, as well as Overland banner and franchise operators

13 Dig A Little Deeper You ve read the overview now improve your insights into the SA Trade with these detailed reports KNOW YOUR GENERAL TRADE CHANNEL The General Trade Channel Report Your tools for a winning strategy in a dynamic and growing channel. KNOW YOUR GENERAL TRADE CUSTOMER Unitrade Management Services (UMS) Trade Profile Unitrade Management Services (UMS), with its strong partnerships, investment in member development and innovative marketing, is a key player in the General Trade sector, and a business that provides diverse opportunities for the supplier looking to grow their main market, market share. Why you and your team need this report Build an informed and aligned UMS (UIH) customer commercial plan Identify opportunities to build a relevant shopper marketing plan Identify growth opportunities for your business Show up as a customer-centric business Report Content Organisational Structure and trading formats Store Numbers, Geographic Spread and Growth Key Strategic Focus Areas and priorities ahead Shopper Profile and shopper marketing opportunities SWOT Analysis "These reports helped us to identify a number of previously unconsidered opportunities in this channel. Would you like to know more? Contact Talisha Wellington on +27 [0] talishaw@tradeintelligence.co.za or visit

14 Welcome and introduction Our Clients Prepared by Independent Wholesale and Retail Analyst Kate Shirley