MARCH 19-22, 2019 LOS ANGELES RETAIL IMMERSION INNOVATING THE SHOPPER EXPERIENCE INFLUENCER MARKETING AND STORYTELLING IN RETAIL IN PARTNERSHIP WITH:

Transcription

1 RETAIL IMMERSION MARCH 19-22, 2019 INFLUENCER MARKETING AND STORYTELLING IN RETAIL IN PARTNERSHIP WITH: PARTICIPATING RETAILERS/WHOLESALERS: POWERED BY

2 IMMERSION MARCH 19-22, 2019 For both retailers and brands, defining their story and communicating it impactfully to shoppers and consumers has always been a key to success. With the rise of new media and influencer marketing, storytelling is more important than ever. Los Angeles has long been the global center for innovation in the art and science of storytelling that has never been truer than today. Our fifth Retail Tomorrow Immersion will take us to LA and put you in the middle of the latest thinking in storytelling, influencing in its many forms, and how both are impacting retailers and brands. We ll do a deep dive on this subject at Google and YouTube s glittering new campus at the historic former Howard Hughes airfield. You may even have the chance to become an influencer yourself! Westfield Century City This Westfield mall has transformed the shopper experience to create more experiential aspects, including outdoor luxury furniture, games and music. It is home to some truly innovative stores, including Tesla, Amazon Books, Halo Top, Eataly, Next Health and others. Science Inc. Exposure to retail-ready startups being groomed by Science Inc., the Santa Monica based incubator that has launched such industry disrupters as Dollar Shave Club and Famebit (the leader in influencer marketing recently acquired by Google). M-Rad A cutting-edge firm that tells stories through design, architecture, and urban development. Hyperloop As an adjunct to our October Toronto Immersion theme of the smart city, we will also have a brief but provocative exposure to Hyperloop, the brainchild of Elon Musk, that over time has the potential to disrupt transportation (Chicago to Cleveland in 28 minutes!). And yes, there are retail implications which we will discuss. Local Roots Lunch at Local Roots, a new growing concept that allows retailers to establish local farms in large containers situated at their distribution centers drastically reducing costs and directly impacting health and wellness by eliminating the need for pesticides. YouTube Youtube will provide a tour of their Playa Vista Studios on the former Howard Hughes property and allow us to watch an influencer film a short video. Google Visit Google s new Playa Vista office inside the former hangar for the Spruce Goose, Howard Hughes famous wooden plane. Microsoft Visit one of Microsoft s Tech Center s located in Playa Vista.

3 IMMERSION MARCH 19 22, 2019 TUESDAY MARCH 19 TH, :00 pm 5:00 pm Bulletproof Labs. Bulletproof was founded by the original bio-hacker and founder of Bulletproof Coffee, Dave Asprey, to create an environment to hack your body with state of the art equipment, designed to create stress to the system and measure results. Each person is assigned a trainer to ensure they are operating at their highest and most efficient level. 6:30 pm Retailer Welcome Dinner WEDNESDAY MARCH 20 TH, :30 am Breakfast at Hotel 7:45 am Introductions 8:00 am Retail Tomorrow Discussion and Summary of Los Angeles Immersion Goals 8:30 am 11:30 am Store Tours Century City Westfield Century City: This Westfield mall has transformed the shopper experience to create more experiential aspects, including outdoor luxury furniture, games and music. It is home to some truly innovative stores, including Tesla, Amazon Books, Halo Top, Eataly, Next Health and others. 8:30 am 9:00 am Westfield will provide insights around their strategy with this mall as well as some of their other innovative properties around the world. 9:15 am 9:45 am Gelson s Market: We will tour the new flagship Gelson s located on the bottom floor and hear from Gelson s on how they keep up with bigger banners and how they stay relevant to their customers. 10:00 am 11:30 am Westfield Century City Breakout: We will breakout into small groups and tour the mall freely and contemplate the way Westfield s branded stores tell their story. 11:30 am 12:15 pm Lunch in the Westfield Century City High End Food Court 12:45 pm 2:30 pm Google: We will head to Google s new Playa Vista office inside the former hangar for the Spruce Goose, Howard Hughes famous wooden plane. Google will provide insights around shopper habits and the ways they work with companies to capture audience and business through influencer marketing with their latest acquisition, Famebit. 3:00 pm 4:30 pm YouTube: Tour of the YouTube Studios directly across the street from Google and learn from and watch an influencer shoot from one of their videos.

4 5:00 pm 5:30 pm Whole Foods Market: Visit the beautiful WFM store in Playa Vista and receive a tour from one of their division executives. 5:30 pm 6:15 pm Microsoft Tech Center: We will hear from Microsoft and their partners about how they support brands and retailers through technology innovation. 6:15 pm 8:00 pm Dinner at Microsoft Tech Center. THURSDAY MARCH 21 ST, :30 am Breakfast at Hotel 8:00 am Discussion: The Influence of Marketing and Storytelling on the Global Market 9:00 am 10:00 am M-Rad Design: Learn how M-Rad and their partners are reinventing retail space with a focus on storytelling to the consumer. 10:00 am 10:30 am Science: One of the leading brand incubators in the US, Science produced both Dollar Shave Club and Famebit on their platform. Science will give us an overview of how they work with retailers and brands to drive innovation, and will have several of their current partners and alumni present their value proposition. 11:00 am 12:00 pm Hyperloop: The original Hyperloop transportation company s HQ is located near downtown Los Angeles. They are developing projects all over the world, including China, France, Ukraine and the United States. We will hear from the CEO about transportation disruption and the future of retail in the Hyperloop ecosystem. 12:30 pm 2:00 pm Local Roots: This innovative company can grow over 5 acres of leafy greens in a climate-controlled container four times faster than farmers, using no pesticides. We will hear from their CEO and be treated to a culinary experience by local chefs for an amazing lunch utilizing the produce grown on site. 2:30 pm 3:30 pm Visit a vertically integrated cannabis work space. 5:30 pm 8:00 pm Farewell LA Dinner: Sharing highlights and lessons learned from the event. FRIDAY MARCH 22 ND, 2019 Departures

5 CONTACT US FOR MORE INFORMATION FOR MORE INFORMATION ABOUT RETAIL TOMORROW CONTACT: TREY HOLDER, Brand Innovators Labs Retail Tomorrow Advisory Co-Chair TOM DUFFY, GMDC VP Member Development MARK MECHELSE, GMDC VP Insights & Communications