Asia s Fashion Jewellery & Accessories Fair March 2018

Transcription

1 Asia s Fashion Jewellery & Accessories Fair March

2 1

3 Survey data summary Total number of visitors 4,843 Total number of collected onsite survey 160 Onsite survey response rate 3.3% [160/4,843] Total number of online survey successfully sent out 3,343 Total number of collected online survey 115 Online survey response rate 3.4% [115/3,343] Total number of collected survey (onsite + online) 275 (exclude 1 duplicated) Overall response rate 5.6% [275/4,843] Schedule: The date of online survey started The date of 1st reminder sent The date of 2nd reminder sent The date of online survey closed The date of submission of the report 6 March 13 March 20 March 26 March 10 April 2

4 Nature of Business(es) Number of Respondents: 274 Number of skipped: 1 Number of Respondents: 218 Number of skipped: 8 Manufacturer/Supplier 22% (47) 26% (69) Importer 26% (69) 34% (72) Exporter 19% (52) 19% (41) Wholesaler 34% (92) 43% (92) Buying Agent 10% (25) 9% (18) Retailer Department / Chain Store 3% (8) 3% (5) 28% (59) 33% (90) Fashion Jewellery / Accessories Designer 13% (28) 22% (59) Mail Order-House / E-Tailer Related Institute / Association Publication 2% (5) 2% (4) 1% (1) 3% (5) 1% (2) 1% (2) 3 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% The majority of the buyers are wholesalers, retailers, followed by manufacturers/suppliers and importers. Compare to last year, there is a significant drop on the percentage of importers and wholesalers, while the number of fashion jewellery/accessories designer has increased a lot. *Sum of the percentage is more than 100%, as part of the respondents company may involve more than one nature of businesses.*

5 Q1. Are you visiting this exhibition for the first time? Number of Respondents: 272 Number of skipped: 3 Number of Respondents: 210 Number of skipped: 16 First-time Repeated First-time Repeated 36% (99) 35% (73) 64% (173) 65% (137) The fair is keeping its old customers, over 60% visitors are repeated buyers, the percentage of first-time visitors is very similar to last year. 4

6 Q2. Have you upgraded your visitor badge for Trade Buyer ID? Number of Respondents: 271 Number of skipped: 4 Number of Respondents: 205 Number of skipped: 21 Yes No Yes No 45% (122) 44% (91) 55% (149) 56% (114) Just like, over 50% visitors are holding trade buyer ID card. The fact indicates that these visitors are not just one-time visitors, the reason why they upgrade their visitor badge is that, they intend to come back in the future. 5

7 Q2.1 The TBID is very user-friendly Number of Respondents: 131 Number of skipped: 144 Number of Respondents: 99 Number of skipped: 127 Yes No 8% (10) 7% (7) 92% (121) 93% (92) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q2.2 I will recommend to my peers Number of Respondents: 135 Number of skipped: 140 Number of Respondents: 99 Number of skipped: 127 Yes No 5% (7) 9% (9) 95% (128) 91% (90) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Overall, the users are satisfied with TBID, and willing to recommend it to others. 6

8 Q3. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? ( vs ) Number of Respondents: 270 Number of skipped: 5 Number of Respondents: 207 Number of skipped: 19 35% 30% 31.48% (85) CSAT 25% 24.64% (51) % 15% 10% 5% 0.37% (1) 0.48% (1) 0.37% (1) 1.45% (3) 0.74% (2) 0.97% (2) 2.96% (8) 3.86% (8) 2.90% (6) 8.89% (24) 11.59% (24) 7.73% (16) 19.26% (52) 15.94% (33) 9.63% (26) 11.11% (23) 10.37% (28) 19.32% (40) 12.96% (35) CSAT % 2.96% (8) (0 = Extremely dissatisfied, 10 = Extremely satisfied) Compare with, the CSAT of 3FJ dropped a bit (0.04). It is probably because of the significant decrease in rating 10. 7

9 Q3. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? (First-time visitor vs Repeated visitor) First-time visitors Number of Respondents: 97 Repeated visitors Number of Respondents:170 35% 31.96% (31) 30% 19.59% (19) 30.59% (52) 25% 11.18% (19) 20% 17.53% (17) 15% 10% 1.03% (1) 10.00% (17) 19.41% (33) 0.59% (1) 4.71% (8) 11.34% (11) 4.12% (4) 0.59% (1) 0.59% (1) 7.22% (7) 5% 7.22% (7) 10.00% (17) 10.59% (18) First time visitor Repeated visitor CSAT of firsttime visitor 7.64 CSAT of repeated visitor % 1.76% (3) (0 = Extremely dissatisfied, 10 = Extremely satisfied) Repeated visitors tend to have higher expectation, thus, the satisfaction from first-time visitors are higher than repeated visitors, the CSAT is higher (0.45). 8

10 Q3. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? (By business nature) Nature of Business No. of people answered CSAT CSAT vs CSAT CSAT Manufacturer / Supplier (0.28) 7.62 Importer (0.24) 7.32 Exporter (0.41) 7.5 Wholesaler Buying Agent Retailer Department / Chain Store Fashion Jewellery / Accessories Designer Mail Order House / E-tailor Related Institute / Association 1 10 Publication (0.46) Other than the slight decreases in Manufacturer/Supplier, Importer, Exporter, and Retailer, the CSAT of all others are increased. 9

11 Q4. How likely would you be to visit Asia s Fashion Jewellery & Accessories Fair March again in the future? ( vs ) Number of Respondents: 269 Number of skipped: 6 Number of Respondents: 206 Number of skipped: 20 40% 35% 30% 25% 20% 15% 10% 5% 0% 36.41% (75) 33.09% (89) 5.95% (16) 20.82% (56) 13.11% (27) 8.25% (17) 0.74% (2) 14.08% (29) 3.40% (7) 0.37% (1) 0.74% (2) 14.50% (39) 11.90% (32) 2.23% (6) 0.49% (1) 2.60% (7) 1.46% (3) 3.40% (7) 17.96% (37) 1.46% (3) 7.06% (19) Loyalty Score 7.96 Loyalty Score 8.05 (0 = Not at all likely, 10 = Extremely likely) Compare to, the loyalty score has decreased a bit (0.09), but overall there is no big difference. In &, over 65% respondents gave rating 8 10 in Q4. 10

12 Q4. How likely would you be to visit Asia s Fashion Jewellery & Accessories Fair March again in the future? (First-time visitor vs Repeated visitor) First-time visitors Repeated visitors Number of Respondents: 97 Number of Respondents: % 35% 30% 25% 20% 15% 10% 5% 0% 2.37% (4) 1.18% (2) 2.06% (2) 0.59% (1) 1.03% (1) 1.03% (1) 3.55% (6) 7.22% (7) 13.40% (13) 3.55% (6) 13.02% (22) 5.33% (9) 21.89% (37) 10.31% (10) 19.59% (19) 34.91% (59) 29.90% (29) 15.46% (15) 13.61% (23) (0 = Not at all likely, 10 = Extremely likely) First time visitor Repeated Loyalty Score of First-time visitors 7.85 Loyalty Score of Repeated visitors 8.04 The loyalty score of repeated visitors are 0.19 higher than first-time visitors. Repeated visitors are more likely to come back. 11

13 Q4. How likely would you be to visit Asia s Fashion Jewellery & Accessories Fair March again in the future? (By business nature) Nature of Business No. of people answered CSAT CSAT vs CSAT CSAT Manufacturer / Supplier (0.03) 8.11 Importer (0.56) 8.29 Exporter (0.05) 7.97 Wholesaler Buying Agent Retailer Department / Chain Store Fashion Jewellery / Accessories Designer Mail Order House / E-tailor Related Institute / Association 1 5 Publication (0.5) (0.35) (2) Most of the CSAT in are above 7.5, except Related Institute / Association. However, the CSAT of six businesses have slightly dropped. 12

14 Q5. How likely are you to recommend Asia s Fashion Jewellery & Accessories Fair March to a friend or colleague? ( vs ) Number of Respondents: 269 Number of skipped: 6 Number of Respondents: 206 Number of skipped: 20 35% 30% 25% 20% 15% 10% 5% 0% 2.60% (7) 1.94% (4) 1.12% (3) 0.49% (1) 1.46% (3) 1.86% (5) 6.31% (13) 1.46% (3) 7.28% (15) 6.69% (18) 5.58% (15) 15.61% (42) 21.19% (57) 13.11% (27) 18.45% (38) 31.07% (64) 4.85% (10) 1.86% (5) (0 = Not at all likely, 10 = Extremely likely) 13.59% (28) 13.01% (35) 30.48% (82) NPS Average 7.82 NPS Average 7.66 The NPS average is 0.16 higher than last year. Respondents in are more likely to refer others to come to 3FJ. 13

15 Q6a. How did you learn about this exhibition? Number of Respondents: 269 Number of skipped: 6 Number of Respondents: 202 Number of skipped: 24 Advertisement 10.41% (28) 7.92% (16) Organiser s printed mail 7.43% (15) 12.64% (34) Organiser s % (84) 29.70% (60) Organiser s website 10.04% (27) 9.90% (20) Invitation from Exhibitor Word of mouth / Referral from industry friend 18.96% (51) 19.31% (39) 21.56% (58) 27.23% (55) Search engine 10.04% (27) 9.41% (19) Social media platform At other exhibitions 5.20% (14) 2.48% (5) 5.20% (14) 5.45% (11) Others 10.89% (22) 14.50% (39) 0% 5% 10% 15% 20% 25% 30% 35% Organizer s , word of mouth/referral from industry friend, and invitation from exhibitors are the main channel to reach the visitors. Thus, for the future fair promotions, focusing on these channels would likely be more effective and efficient. *Sum of the percentage is more than 100%, as part of the respondents may know the fair through multiple channels.* 14

16 Q6a. How did you learn about this exhibition? (Based on visitors who learnt about the fair from advertisement) Number of Respondents: 45 Number of skipped: 230 Number of Respondents: 32 Number of skipped: 194 Trade publications 53.33% (24) 71.88% (23) Mass media 34.38% (11) 57.78% (26) 0% 10% 20% 30% 40% 50% 60% 70% 80% This year, the effectiveness of mass media is obviously higher than last year. In, there is 23.4% more respondents learnt the fair through the advertisement on mass media while a 18.55% drop on trade publications. *Sum of the percentage is more than 100%, as part of the respondents may know the fair through both channels.* 15

17 Q6a. How did you learn about this exhibition? (Based on visitors who learnt about the fair from search engine) Number of Respondents: 42 Number of skipped: 233 Number of Respondents: 33 Number of skipped: 193 Google 90.48% (38) 90.91% (30) Yahoo 3.03% (1) 14.29% (6) Baidu Bing 2.38% (1) 6.06% (2) Sogou 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Over 90% respondents learnt the fair through Google. In, there is a 11.26% increase in Yahoo, and a 3.68% drop in Baidu. *Sum of the percentage is more than 100%, as part of the respondents may know the fair through multiple channels.* 16

18 Q6a. How did you learn about this exhibition? (Based on visitors who learnt about the fair from social media) Number of Respondents: 20 Number of skipped: 255 Number of Respondents: 19 Number of skipped: 207 WeChat 26.32% (5) 45.00% (9) LinkedIn 5.26% (1) 10.00% (2) Facebook 21.05% (4) 45.00% (9) Twitter Weibo Google % (4) 52.63% (10) Instagram 5.00% (1) 0% 10% 20% 30% 40% 50% 60% In, Wechat, Facebook, followed by Google+ are the most influential social media channels to the respondents. It is also important to note that the Instagram channel was just started in June, but in March, there are already 5% respondents learnt the fair from it. *Sum of the percentage is more than 100%, as part of the respondents may know the fair through multiple channels.* 17

19 Q6b. Which online platform do you usually use to source your products? Number of Respondents: 254 Number of skipped: 21 Number of Respondents: 197 Number of skipped: 29 50% 44.67% (88) 40% 32.28% (82) 26.90% (53) 18.78% (37) 27.56% (70) 30% 20% 24.41% (62) 10% 6.69% (17) 6.60% (13) 9.06% (23) 3.05% (6) 0% AsiaFJA.com Alibaba.com HKTDC.com GlobalSources.com Others Alibaba.com, HKTDC.com, followed by GlobalSources.com are the most popular online sourcing platform among the respondents. For Others, a lot of respondents said they do not source online. 18

20 Q7. To what extent have your objectives for visiting in this exhibition been achieved? Number of Respondents: 262 Number of skipped: 13 (1 = Did not achieve at all, 5 = Fully achieved) Response Count 4.33% (11) Find new suppliers 7.09% (18) 21.26% (54) 30.71% (78) 28.74% (73) 7.87% (20) % (20) Seek franchisors / principals 8.80% (19) 15.74% (34) 19.91% (43) 8.33% (18) 37.96% (82) % (13) 6.37% (16) 4.38% (11) Source new products 25.10% (63) 27.09% (68) 31.87% (80) % (16) 10.08% (24) Place orders 13.87% (33) 23.95% (57) 23.11% (55) 22.27% (53) % (3) 7.72% (19) 7.72% (19) Collect market information 2.95% (7) 20.33% (50) 6.33% (15) 32.52% (80) 30.49% (75) 246 Consolidate contacts with suppliers/ business partners 16.03% (38) 30.80% (73) 27.00% (64) 16.88% (40) 237 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A Based on the percentage of N/A, it indicates that source new products, collect market information and find new suppliers are the major objectives of the respondents. 19

21 Q7. To what extent have your objectives for visiting in this exhibition been achieved? (Comparison of combining responses of Rating 4 and Rating 5 ) Number of Respondents: 262 Number of skipped: 13 Number of Respondents: 195 Number of skipped: 31 Find new suppliers 59.45% (151) 58.25% (113) Seek franchisors / principals 18.42% (35) 28.24% (61) Source new products Place orders 47.06% (112)) 38.95% (74) 58.96% (148) 59.07% (114) Collect market information 63.01% (155) 53.41% (102) Consolidate contacts with suppliers/ business partners 57.80% (137) 51.85% (98) 0% 10% 20% 30% 40% 50% 60% 70% The rating 4 5 of almost all objectives are higher than last year. Although there is a slight decrease (0.11%) in source new products, the percentage of respondents rated 4 5 is still over 50%. 20

22 Q8. To what extent are you satisfied with the fair in the following aspect? Number of Respondents: 256 Number of skipped: 19 (1 = Not satisfied at all, 5 = Extremely satisfied) Response Count Quality of exhibitors 0.79% (2) 4.35% (11) 22.53% (57) 43.08% (109) 1.98% (5) 27.27% (69) 253 Quantity of exhibitors Service of exhibitors Exhibit range Exhibit price 2.39% (6) 10.36% (26) 27.89% (70) 0.79% (2) 4.76% (12) 22.22% (56) 0.80% (2) 1.24% (3) 7.63% (19) 27.31% (68) 6.20% (15) 32.64% (79) 30.28% (76) 40.48% (102) 37.35% (93) 34.30% (83) 1.59% (4) 27.49% (69) 2.38% (6) 29.37% (74) 2.81% (7) 24.10% (60) 7.85% (19) 17.77% (43) Pre-fair information from the organiser 2.02% (5) 5.65% (14) 21.77% (54) 31.85% (79) 7.26% (18) 31.45% (78) 248 Service from the Organiser Onsite information, services, signage and decoration, etc. 2.86% (7) 4.08% (10) 24.08% (59) 1.21% (3) 8.06% (20) 19.35% (48) 33.06% (81) 35.48% (88) 4.90% (12) 31.02% (76) 4.03% (10) 31.85% (79) % (6) 7.35% (18) 4.90% (12) Registration experience 17.14% (42) 30.61% (75) 37.55% (92) % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A Based on the percentage of N/A, it indicates that quantity of exhibitors, quality of exhibitors and service of exhibitors are the major aspect that affect the satisfaction level of respondents.

23 Q8. To what extent are you satisfied with the fair in the following aspect? (Comparison of combining responses of Rating 4 and Rating 5 ) Number of Respondents: 256 Number of skipped: 19 Number of Respondents: 194 Number of skipped: 32 Quality of exhibitors 70.35% (178) 68.75% (132) Quantity of exhibitors Service of exhibitors Exhibit range Exhibit price Pre-fair information from the organiser Service from the Organiser Onsite information, services, signage and decoration, etc. Registration experience 57.77% (145) 55.67% (108) 69.85% (176) 63.69% (121) 61.45% (153) 59.90% (115) 52.07% (126) 52.61% (101) 63.30% (157) 63.15% (120) 64.08% (157) 68.78% (130) 67.33% (167) 69.11% (132) 68.16% (167) 69.15% (130) 0% 10% 20% 30% 40% 50% 60% 70% 80% There are slight decreases (0.54%, 4.7%, 1.78%, and 0.99%) on the rating 4-5 of exhibit price, service from the organiser, onsite information, services, signage, and decoration, etc, and registration experience. Compare to last year, visitors are less satisfied in these aspects. 22

24 Q9a. How important are the following to you in your planning to visit this exhibition? Number of Respondents: 251 Number of skipped: 24 (1 = Not important at all, 5 = Extremely important) Response Count 3.75% (9) 5.83% (14) 5.83% (14) Invitation from the organiser 15.42% (37) 31.67% (76) 37.50% (90) % (12) 6.87% (16) 7.30% (17) Invitation from your suppliers exhibiting at the exhibition 19.74% (46) 29.61% (69) 31.33% (73) 233 Who will be exhibiting at the exhibition 2.12% (5) 2.54% (6) 19.92% (47) 31.78% (75) 8.05% (19) 35.59% (84) 236 What products will be exhibited 0.42% (1) 2.10% (5) 15.97% (38) 27.73% (66) 6.30% (15) 47.48% (113) 238 Making appointment with the exhibitors before the exhibition 5.36% (12) 10.27% (23) 16.96% (38) 25.89% (58) 25.45% (57) 16.07% (36) 224 Networking opportunities 6.28% (14) 5.83% (13) 19.28% (43) 25.56% (57) 28.25% (63) 14.80% (33) 223 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A Based on the percentage of N/A, it indicates that making appointment with the exhibitors before the exhibition and networking opportunities are less important to respondents for visiting the fair. 23

25 Q9a. How important are the following to you in your planning to visit this exhibition? (Comparison of combining responses of Rating 4 and Rating 5 ) Number of Respondents: 251 Number of skipped: 24 Number of Respondents: 193 Number of skipped: 33 Invitation from the organiser 54.45% (104) 69.17% (166) Invitation from your suppliers exhibiting at the exhibition 48.17% (92) 60.94% (142) Who will be exhibiting at the exhibition What products will be exhibited 67.37% (159) 60.21% (115) 75.21% (179) 68.95% (131) Making appointment with the exhibitors before the exhibition 32.62% (61) 51.34% (115) Networking opportunities 53.81% (120) 45.75% (86) 0% 10% 20% 30% 40% 50% 60% 70% 80% What products will be exhibited, invitation from the organiser, who will be exhibiting at the exhibition are the most important factors. 24

26 Q9b) Are there any product(s), brand(s), or company(s) that you would like to see but are not present at the show? Number of Respondents: 252 Number of skipped: 23 70% 63.49% (160) 60% 50% 40% 30% 20% 10% 36.51% (92) Yes No 0% Yes No Over 60% respondents are satisfied with the product range, while the rest of them cannot find some of the products/brands/companies they want at the show. 25

27 Q9b) Are there any product(s), brand(s), or company(s) that you would like to see but are not present at the show? Number of Respondents: 252 Number of skipped: 23 30% Yes 40% No 25% 20% 15% 21.74% (20) 26.09% (24) 35% Average: % Average: % 18.48% (17) 1.09% (1) 20% 19.38% (31) 36.25% (58) 13.13% (21) 10% 1.09% (1) 2.17% (2) 9.78% (9) 10.87% (10) 15% 9.38% (15) 5% 1.09% (1) 5.43% (5) 2.17% (2) 10% 5% 2.50% (4) 3.75% (6) 10.00% (16) 5.63% (9) 0% Rating in satisfaction 0% Rating in satisfaction Comparing the satisfaction level of respondents answered yes and no in Q9b, the satisfaction level is actually very similar. Thus, it indicates that even customers cannot find what they expected to see at the show, they can still be satisfied with the fair. 26

28 Q9b) Are there any product(s), brand(s), or company(s) that you would like to see but are not present at the show? First-time visitors Repeated visitors Number of Respondents: 90 Number of Respondents: 159 FIRST-TIME VISITOR Yes No REPEATED VISITOR Yes No 43.33% (39) 33.33% (53) 56.67% (51) 66.67% (106) Percentage of first-time visitors who cannot find some of the products/brands/companies they want at the show is higher (10%) than repeated visitors. Over 65% repeated visitors find what they want in 3FJ. Organiser will have to review the comment from visitors carefully, but at the same time, it is also important to consider including more product details on the promotional materials and website. The foresaid action will let the visitor have a better understanding on what they are going to see on the fair, and thus, they will know what to expect on the fair. 27