Marketing Coaching Programme 90 Day Marketing Plan

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1 STRATEGY Marketing Coaching Programme 90 Day Marketing Plan Fans Friends Followers Signups Downloads Sales Revenue Referrals

2 Frustrated by a lack of fans, friends or followers, online? Stressed by a lack of success with your social media marketing? What are you selling online? Fill in the boxes below. Your Website Address. Who You re Trying To Reach Online (B2B or B2C). What You re Selling:- Products, Services or Solutions.

3 WHERE ARE YOU NOW Your Marketing Achievements of the last 12 months Your Marketing Disappointments of the last 12 months How you explain these disappointments What you have learned from your social media marketing What you will do differently online What you d like to achieve online with social media marketing The real objectives that you want to achieve online To introduce delegates how to perform a situation analysis Determine where you are in relation to your business plan or marketing plan Identified lessons from your investment in marketing to date You will have completed the SITUATION ANALYSIS stage of your plan.

4 SETTING OBJECTIVES How many Sales you need to give you the revenue you w ant How many Leads you need to give you the sales you want How much traffic you need to give you the leads you want How many impressions & clickthrus you need to give you the sales you want Who your online target audience really us How Many fans, friends & followers you really want What your ROI in Social Media Marketing is at the moment To equip delegates with the necessary skills to accurately set new objectives Confirmed a clear, articulated understanding of what you want to achieve. Be able to accurately determine how many leads and sales you require. You will have completed the OBJECTIVES stage of your plan

5 WHY YOUR MARKETING ISN T WORKING Which aspects of your social media marketing aren t working Which aspects of your branding strategy aren t working Which aspects of your blogging platform aren t working Which aspects of your content strategy aren t working Which aspects of your promotional strategy aren t working Which aspects of your conversion strategy aren t working Which aspects of your reporting strategy aren t working To assist delegates in identifying why their social media marketing may not be working Determine why your social media marketing may not be working Identify Key areas that are preventing the attainment of your goals & objectives You will have completed the RESISTANCE section of your plan

6 PRIORITIES & BUDGET What your Social Media Priorities are What your Branding Priorities are What your Blogging Priorities are What your Content Priorities are What your Promotional priorities are What your Conversion priorities are What your Reporting priorities are To equip delegates with the necessary skills to accurately set new objectives Confirmed a clear, articulated understanding of your business Idea How to research the market using both primary and secondary techniques You will have completed the Business Idea section of your business plan

7 POSITIONING You will create a Prospect Profile of who your target audience is Your will understand your prospect s motives You will create an INFLUENCER s & ADVOCATE s profile You will know which keywords are being used to find competitors online Who your competitors are, and where they hang out online How to track your and your competitor s marketing effectiveness online Get access to specific tools & resources to determine what s selling online To introduce delegates to effective market & marketing research You will create a prospect profile and the criteria you want them to meet You will know who your competitors are and how effective their online marketing is You will have completed the positioning section of your plan

8 PACKAGING Define your Offer and Key Message for your target audience How to create additional (passive) revenue streams What your target audience really want (and give it to them) How to demonstrate your expertise How t create a content strategy and decide what to blog about How to leverage and extend your brand online How to create digital assets and widen your net online To articulate your value proposition & competitive advantage online You will have a Key Message to deliver to your target Audience You will position yourself as an expert online You will have completed the packaging section of your plan

9 PROMOTION Which CHANNELS & Routes to Market are best for you Which TACTICS to use in each of your channels What s newsworthy and worth promoting via P.R. Which proactive activities to undertake in each of your channels Which interactive activities to undertake in each of your channels Which reactive activities to undertake in each of your channels Which Keep-in-Touch strategies to undertake and how often To introduce delegates various promotional methods via social media marketing Determine which promotional channels you will use Determine which promotional activities you will undertake You will have completed the PROMOTION section of your plan

10 PERSUASION Different tactics for engaging with your target audience How to write engaging headlines for blogs, sales pages & ads How to write engaging subject lines for micro blogging, s & lifestreams How to build your list by leveraging the power of your digital assets How to eliminate or reduce risk on behalf of prospective customers How to increase and maximise conversions online How to generate referrals and sales on a pay-for-results only basis To equip delegates with the necessary skills to maximise sales & conversions online You will master specific engagement strategies for PULLING prospects to your site You will learn specific conversion strategies for mitigating risk You will have completed the PERSUASION section of your plan

11 PERFORMANCE Which Key Performance Indicators (KPIs) to set, count & monitor Which reporting systems to implement and refer to Which website metrics to monitor & evaluate Discover how to prove to yourself that you are making progress How to present your ROI & progress to shareholders and investors How to compare actual results against forecasted Know exactly what to do to get even bigger and better results To introduce delegates to social media marketing as a route to market Determine where you are in relation to your business plan or marketing plan Identified lessons from your investment in marketing to date You will have completed the personal section of your start-up plan

12 PROGRESS EVALUATION Before You Begin We will discuss your requirements We will conduct a situation analysis to establish where you are We will agree objectives that you wish to achieve from the programme We will identify core areas of concern to be included in the coaching We will agree times and methods of delivery (Phone, Skype or in person) We will agree consequences of inaction or inactivity of both parties We will agree reporting methodologies to confirm progress & results. End of Session Gains Summary At the end of each session, you will be required to summarise what you ve gained End of Session - ASSIGNMENT You will be given a homework assignment to assimilate & apply what you ve learned Completing each session assignment will complete one section of your start-up plan You will be required to complete & return each assignment prior to the next session.

13 MEET THE COURSE AUTHOR Fraser J. Hay The Venture Catalyst Former Scottish & UK Shell Livewire Former Royal Bank of Scotland & PSYBT Winner Author of The Lead Generation MBA Author of The 90 Day Marketing Plan Author of The Social Media Daily Planner Author of The My Mentor System NEXT STEPS Decide whether you wish to do 1 or all 8 sessions. View the video on the website HERE. Get in touch via the Contact Us page on the website HERE. Special Offers Standard Version of the programme includes a Copy of the book Platinum Version of the programme includes the Platinum Tool Suite. We are always looking for partners and advocates of the programme.